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N26 is a German online bank founded in 2013 by Valentin Stalf and Maximilian Tayenthal The goal was to adjust the retail banking experience for today’s mobile lifestyle. It is considered as Europe’s most valuable FinTech company

The initial product was launched in 2015. Since then N26 has attracted more than 3.5 million customers across the European markets.

N26 was the first challenger bank to launch in the US
Threat of new entrants as the number of new online banks keeps on increasing.

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#TheMobileBank

Reasons for N26

Thinking about opening an N26 account? Our new campaign focuses on all the reasons N26 makes your financial life easier. From 'All-in-one' banking to 'Zero' hidden fees, discover why N26 is the mobile bank you'll love to use.
Discover the reasons

Total money mindfulness

See every transaction, in or out, thanks to real-time push notifications. Statistics instantly categorises your spending and gives you a monthly overview, so you always know where the money goes.

Premium accounts that give you more

Sometimes you need more than just a card for accessing your money. N26 premium memberships offer additional benefits such as free worldwide ATM withdrawals, travel insurance and purchase protection.

Free card payments worldwide

N26 is your perfect travel companion - use your contactless N26 Mastercard in shops or online anywhere in the world, with zero fees or markups in any currency.

Simplify banking. Go digital.

N26 makes managing your money easy. Plus, opening a standard N26 account is fast, paperless and won't cost you a thing.

© N26 GmbH / N26 Inc. 2019

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TheMobileBank Thinking about opening an N26 account? Our new campaign focuses on all the reasons N26 makes your financial life easier. From 'All-in-one' banking to 'Zero' hidden fees, discover why N26 is the mobile bank you'll love to use. Discover the reasons See every transaction, in or out, thanks to real-time push notifications.

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Company analysis
-SWOT ¹
-Dominant economic features : N26 has raised $170m from existing investors
-Consumer trends
-Growth rate : N26 is adding around 1,000 new customers a day
-Profitability  : As of July 2019, N26 has reached a $3.5 billion valuation (see graphic below)

The workforce's number increased from 500 in August 2018 to more than 1,000 in 2019

Market analysis
-Market size

N26 is available in 24 countries, mostly European countries (22 EU countries)

Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, the UK in Oct 2018 and the US (It is expected to be launched in Brazil soon)
Mobile payements are available in United Kingdom, Austria, Germany, Finland, France, Ireland, Italy, Luxembourg, and Spain on Apple Pay and in United Kingdom, France, Belgium, Germany, Ireland, Italy, Slovakia, and Spain on Google Pay
-PESTLIED

-Market space (external environment)

Competitor analysis
-Main competitors : Monzo and Revolut
-KSFs competitive success
-Porter 5 forces

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STP (Segmenting, targeting, Positioning)

Internationalisation
To tap into new markets (Asia for instance)  and allow mobile payments through Apple pay  and Google pay  everywhere

Innovation
To set appart from N26's competitors by reimagining the platform and opportunities on the app

Brand awareness
Positioning map

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-Reduce pricing
-Available accounts worldwide
-Creating a wider range of cards' models (So far we have the normal card, N26 You and N26 metal)

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Partnerships such as artist endorsements that facilitate expansion or more Campus partnerships

Brand culture, loyalty