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- Commissions
- Employee experienced luxury retail experts
- Schedule regular meetings
- Encourage feedback (i.e. Whiteboard)
-

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https://www.surveymonkey.co.uk/r/WV7YM75

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To combine the styles of the „old chloe girl“ and the „new chloe girl“ we have one more „classic“ wallpaper design combined with a rather „modern“ one

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Ich hab grad die Präsentation hoch geladen, sollte die aktuellste Version sein.
Folgendes müssen wir noch erledigen:

Slide 4 - Selfridges Customer: Sennait wollte das visueller, sagt mal ob das so passt - passt so viel mehr geht nicht

Slide 10 - denke die Customer experience lassen wir weg? Time constraint? Oder würde es helfen ne slide zu haben damit ich mich knapper fasse?

Slide 15 - Würd sagen das lassen wir auch weg, hat sie am Freitag nichts zu gesagt

Slide 16 - Video dreh? Wann hast du Zeit Tristan

Slide 17 - Marketing Moodboard?

Slide 18 - Magazin Titel einfügen

Slide 22 - Instagram Posts entwerfen

Slide 23 - Same for Facebook, eventuell ein Banner oder so anstatt nem Post? Nur ums ein bisschen aufzumixen

Slide 24 - Conclusion überlegen -> Key Performance Indicators als abschluss?

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- Diversify Chloé customer base -> younger audience
- But: No alienation of current customers (older, wealthy, luxury) -> Keep Chloé Brand identity

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- Expectations for Pop up?
- Level of customer engagement?
- Knowledge of Chloé sneakers?
- Selfridges Customer identity?
...
~ 10 questions

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1. Chloé Brand/Customer Analysis

2. Selfridges Brand/Customer Analysis

3. Customer Conclusion -> Positioning

4. Competitor Analysis

5. Pop Up Concept

6. Gantt Chart -> Schedule

7. Budget Breakdown

8. Risk Log

9. Video

10. Offline Marketing

11. Online Marketing

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Which size will the team have
Job roles
Team objectives
Leadership applied in the team

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How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers

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How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers

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https://www.emerald.com/insight/content/doi/10.1108/JFMM-08-2016-0074/full/html

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Overall: Raise Chloé Sneaker awareness through a Selfridges Pop-Up

S: Inform new customers of Chloé's sneaker lineup
M: Identify the amount of new/potential customers through sales and signups to a mailing list
A: Use primary and secondary research to support the pop up concept
R: Reaching a new type of customer at Selfridges will allow Chloé to increase its' sales and profits.
T: Chloé sneaker sales will be up 30% from SS19 after the 6 months

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Increase awareness of Chloé sneakers and Chloé brand amongst young consumers.
Fully establish young, urban consumers as a new customer segment for Chloé.
The Pop-Up Project overall should result in an increase of customer engagement and brand loyalty amongst existing and new customers (respective measurements need to be done in the long-term).

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https://www.thestorefront.com/mag/how-to-use-a-pop-up-store-to-find-lifelong-customers/
https://www.thestorefront.com/mag/temporary-retail-stores-create-loyal-customers/