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SFX facts and things to take into consideration.

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SFX facts and things to take into consideration.

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There has been a school on the site of SFX for over 100 years. The first school to occupy the site was Clapham College (a fee paying school for day boys and boarders). In 1985 Clapham College moved sites in order to make way for the first ever sixth form college in inner London, SFX.
This was the first College in London dedicated to the education of 16-19 year olds across the ability range.

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Language department-One of the cutaways that could be shown is maybe the cutaway from a picture of the language corridor to one of the classrooms.

Performing arts department- I can have a image of the entrence where it says 'performing arts' or even an image of the placar that says 'head of department'.

Fitness Suite- I can take an image of the equipment or maybe the reception part of the fitness suite.

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My three topics/facilities that I am considering for my promo video are:

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My three topics/facilities that I am considering for my promo video are:

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Languages department
Drama department
Fitness suite

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In total there are four language courses that can be taken at SFX as A-levels. There is French, Portuguese, Spanish and Italian. So therefore there would be lots to talk about.
I have chosen to maybe do the language department because in every language they do similar topics such as:
Social issues in that particular country for example in France and other French speaking countries.

Changes in modern families ( what percentage of couples get married in today's society), education and the world of work.

The political and artistic culture.

These topics are seen through out all four languages that are given as a course in SFX, especially in first year. This would make it easier to link everything and the questions I would ask the teachers would be similar as they are all teaching the same thing but in different languages.

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What is interesting about the language department is all the different culture that can/could be shown in a sixty second documentary because every country is different and every country has different culture, which in my opinion is interesting and would open more peoples mind to new things.

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I think the fitness suite department is a good area to promote the college because not every college has a fitness suite. To use the fitness suite all you need to do is pass an induction and then it is free to use all year.

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Language department: Interviewee's Profile. 

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Language department: Interviewee's Profile. 

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Mr Casanova- French teacher
He's knowladgable about what he teaches and is good at explaning things in detail.

Spanish teacher- He's Spanish so he would obviously know about the culture and would have lots of things to say not only about the language and country he teaches but the whole language department in general.

One of the language department students- they would know in detail what they are studying and could explain in detail. This would help the college be seen in a good way and the language department because as this is a promo video mostly for people that are of the similar age to me they would like to hear what the students have to say.

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The main fitness instructor- they will know everything about the fitness suite and could give an explanation on how to use the equipment, which would be interesting.

Another fitness instructor- again could give an interesting interview and could explain why using the fitness suite is beneficial.

student that uses fitness suite- he/she can explain how the fitness suite has helped them.

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Head of the performing arts department- she would have lots to talk about because she is an expert in that subject.

one of the drama teachers- again they would know all about the performing arts department and could inform us all about the department.

one of the performing arts department students- they could also explain in detail what they are doing and explain how they feel towards the subject.

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Drama department: Performing arts department.

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Drama department: Performing arts department.

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I have also chosen the drama department as one of my three options because the course encompasses a wide range of opportunities and it is just a fun course to talk about that in my opinion needs more popularity.
In the performing arts department in the first year the students develop their performance techniques across the art forms through participation in music, acting and dance workshops, they also perform in front of live audiences which I find fun. In the second year the students participate in two productions (which would be a good/fun thing to talk about in the documentary) the productions include a full-scale musical. They experience live theatre, music and dance performances in professional Venues.
I just find that in general the performing arts department has lots to be spoken about and it would be fun for more people to get involved in the performing arts department.

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A cutaway shot is the interruption of a countinously filmed action by inserting a view of something else. It is usually followed by a cut back to the first shot, when the cutaway avoids a jump cut. ( A jump cut is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly if at all).

The cutaways I can include in my 60 second promotion video depend on the subject/ facility I will be choosing. Some of the camera shots I can include can be,

Medium Shots of the person I am interviewing, generally in a promotional video the interviewee should not be looking directly at the camera (direct mode of address).

Long shot in order to set the scene and to give the audience general knowledge of what the promo videos is going to be about.

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• Promotional videos are usually marketing and sales tools that are created to make people aware of something.
• Promotional videos are very structured in terms of how they are created:
• Pre- production, including scriptwriting and storyboarding.
• Production, including location filming with camera crew and director. This stage can also include presenters and actors/actresses.
• Post-Production editing-  the footage is edited together. This may also include recording an audio voice-over and adding graphics.
Things to take into consideration when thinking about promo videos.
•use of graphics to go with the information.
• Animated graphics to create or reinforce the brands identity.
• The use of a presenter to import information.
• interviews with key people.
• The way that the narrative goes from a 'story' in which communicates the videos message.

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Learning resources centre (LRC): This is the heart of the college's programme for student  independent learning. It offers a physical collection of over 30,000 materials (books, audio-books, e-books as wells as a wide variety of magazines).

Fitness Suite: SFX Fitness suite is the ideal environment to achieve your personal fitness goals. It has a variety of equipment and passionate sport staff for hand on advice.

Multi-use games area/Sports hall:
The game pitch is suitable for football, netball and hockey training.

Starbucks:
In September 2014 SFX launched their new canteen, serviced by the largest caterer in the UK. In the canteen you will find:
Starbucks- with great value coffee.
Budget sandwiches and daily deals.
Loyalty card to redeem offers.

Chapel:
SFX has a beautiful chapel, which has been a place of prayer for over 120 years. The chapel offers an opportunity for staff and students of faith or no faith to have a moment of peace and to forget about their daily struggles. The chapel is opened everyday for students and staff. The chaplaincy is opened for students throughout the college day, it is a space to relax and chill out.

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•Graphics can be used on screen to note down an interviewee's name and relation to the subject.
• End credits are used to credit everyone involved in the production of the documentary
.• The title is obviously used to introduce the documentary and what it is going to be about.
•Archive Footage is used to show a variety of views on this topic. (Archive Footage is recorded materials, such as film that is kept by a television network or other media outlets to be broadcast when a subject relating to images in the material is discussed).
• An established shot is used to set the scene. (Mise-en-scene). (Mise-en-scene is the arrangement of the scenery, props, etc. on a stage or on a film set).

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Graphics Graphics are used for a variety of reasons in a Documentary. Graphics are normally just two lines and in a simple font not to distract the audience Graphics can be used on screen to note down an interviewee's name and relation to the subject. End credits are also used to

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How this documentary has been constructed. 

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How this documentary has been constructed. 

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The woman that was interviewed in this documentary is the woman who this documentary is about. This is a different documentary because normally a documentary is about a specific thing and then there is an expert in that area that talks about that subject, however this documentary was made as a result to what happened to this woman, and this woman became an expert in this area as a result to what happened to her.

At the end of the documentary there is graphics. There is a yellow background and then in big bold black writing there is the name "60 second docs" which is obviously their channel name and logo (how people recognise them). This is put at the end so the audience knows that this documentary was produced by them.

They have included cutaways such as the woman drawing sketches of the suspects to then after showing the victim. This is to show that this is a real life story documentary.

They decided to to interview her in her home where she draws her sketches, this is to further emphasise the realism of the subject.

This documentary also has facts, which is a convention of documentaries because the whole point of documentaries is to inform people on a particular subject. For example she said that she "has helped identify more than 1000 worst criminals".

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Survivor Sketches Artists And Catches Bad Guys

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Many promotional videos have music playing through out the whole video instead of a voice over , this is so that the audience link that music to a certain promotional video.

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Understanding codes, conventions and current practice in corporate and promotional programming

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Understanding codes, conventions and current practice in corporate and promotional programming

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The woman that was interviewed in this documentary is the co-founder of adopt-a-dog-pop-up, again this was done to show expertise in this specific area. The use of a woman taking about a specific topic is what is normally done in documentaries and in adverts/ promo videos. This is because a female voice has positive connotations, we assosiate a female voice with being trustworthy, soft and believable. However although this may be true to an extent it can be argued that a female voice-over cannot be more persuasive than a male voice when it comes to selling a specific thing. Compared to women, male voice-overs are more associated with being neutral, authoritative and factual.

The interviewee was interviewed at the pop-up that was taking place. This was done to promote the pop-up and to get people to see how it is like and hopefully attend.

They have included cutaways of just the dogs to the dogs being picked up and petted by various people.

There are big yellow subtitles in this documentary this is so that the audience can fully understand what is being said. One generic convention of documentaries which is not being shown in this documentary and the previous documentary is the name of the interviewee is not being shown, obviously only in the subtitles but normally there is a box that says their name and what it is they do.

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Adopt-A-Dog Pop-Up Finds Forever Homes For Rescue Dogs

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How has the documentary been constructed.

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How has the documentary been constructed.

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The documentary is about Fertility. In this documentary they interviewed a fertility advocate. This is because as we have seen from the generic conventions of documentaries they normally interview the experts in a certain area, this is because they obviously have more knowledge on the subject as they probably studied it and would know more about it than if they just asked anyone randomly.

They have decided to interview her at the company that her and co-founder set up. This was obvioulsy done in order to set the scene and it also makes sense to interview her in a company where they focus on fertility than anywhere else, as the documentary is about fertility.

They have used a cutaway from them sitting around a desk, doing product development to then an image of the interviewee (the previous woman) holding and talking about their finished product. This could have been done in order to promote the product.

In this documentary they use voice overs. This is so that they could add more images and so that the audience wouldn't get bored just looking at the woman talking, they know that the audience would be watching the images but still be listening to her talking.

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The Woman Exposing the Mysteries of Fertility