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Brainstorm all the different formats a 'publication' could take

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Brainstorm all the different formats a 'publication' could take

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Slideshare, twitter thread, issuu, etc.

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Use sticky notes to map out logical reading order

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Authors and PMs get together to talk shop

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Here are few exercises to get you going (ala Caffeine for the Creative Mind)

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Create examples for authors to model after

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Create examples for authors to model after

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Not templates, but examples of pubs done right (ours or others). Finding those examples is also a good exercise for PMs (look at Atlas of Oregon, for example, journals, other land grant universities)

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Devise different categories of difficulty for different audiences

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Devise different categories of difficulty for different audiences

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Come up with questions for reviewers to check off. Examples: Did I introduce jargon that could be made simpler? Anywhere we could be more concise? What were the main points, and how long did it take us to state them? Did we clearly explain who we were writing for?

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ala Hemingway

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PMs make templates/pointers for each different medium

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PMs make templates/pointers for each different medium

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Print: templates for Q&As, research pubs, grower pubs, county fair handouts
Social: Infographic templates, Twitter thread examples, Facebook post examples (with dates)
Newsletter articles
Summaries
Vlogs
Interview pointers

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Exercise: Authors use web-based tools to calculate reading levels

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Exercise: Authors use web-based tools to calculate reading levels

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Create scenarios so users can follow along.

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In a forestry story, use an infographic to tell a layered story (canopy, branch, stem, roots). In the forest itself (in a worksop), hang educational messages from the branches.

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PMs make a few as examples to authors, showing how they can help promote publication

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Authors write to User1, User2 (previously designed personas). Introduce concept at project plan stage

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Empathy exercise: Authors read article with REALLY big words and try to write a one-sentence summary

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Empathy exercise: Authors read article with REALLY big words and try to write a one-sentence summary

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Exercise: Authors count characters and sentence length to calculate reading level the hard way

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Exercise: Authors count characters and sentence length to calculate reading level the hard way