# data[].attributes.headline
The goal should be very precise with no room for misinterpretation.  

# data[].attributes.subject
The goal should be very precise with no room for misinterpretation.  

# data[].attributes.body
Example

I will promote a collection item from my library every day. These promotions will lead to a 10% increase in circulation for my library.

# data[].attributes.headline
The goal should be quantifiable, and progress should be easy to track. 

# data[].attributes.subject
The goal should be quantifiable, and progress should be easy to track. 

# data[].attributes.body
Example

I will track circulation and holds on the item I promote before and after each promotion.

# data[].attributes.headline
The goal should be attainable — not outlandish or unrealistic. 

# data[].attributes.subject
The goal should be attainable — not outlandish or unrealistic. 

# data[].attributes.body
Example

I’ve done some collection promotion before, sporadically, but I know my community loves these items and I have to report my statistics to the state library board in six month.

# data[].attributes.headline
The goal should contribute to your broader, overarching goals. 

# data[].attributes.subject
The goal should contribute to your broader, overarching goals. 

# data[].attributes.body
Example

I want my library to be the first place people think of when they need a collection item.

# data[].attributes.headline
The goal should have a defined start and end date. 

# data[].attributes.subject
The goal should have a defined start and end date. 

# data[].attributes.body
Example

Six months.

# data[].attributes.body
Create a consistent brand across all branches. This will help improve the system's image across the region

# data[].attributes.headline
Increase county library card holders by 10% by highlighting community partnerships.

# data[].attributes.subject
Increase county library card holders by 10% by highlighting community partnerships.

# data[].attributes.body
Look for an increase in interaction for new content on our social media.

# data[].attributes.body
Develop a strategic plan
Give staff goals to help with focus
Get input from all staff for unity in our direction

# data[].attributes.body
Increase programming and opportunities for the adults in and out of the library system. Providing not only classes but fun activities for adults will increase patron retention at our library system

# data[].attributes.headline
Increase foot traffic, reclaim lost items, and improve public relations/raise public profile by offering fine amnesty 

# data[].attributes.subject
Increase foot traffic, reclaim lost items, and improve public relations/raise public profile by offering fine amnesty 

# data[].attributes.headline
Promote our library's upcoming SRP programs effectively over the next month and a half, and into the summer. We would like to see a 10% increase in SRP signups and participation

# data[].attributes.subject
Promote our library's upcoming SRP programs effectively over the next month and a half, and into the summer. We would like to see a 10% increase in SRP signups and participation

# data[].attributes.body
Rebranding should be easy to attain if all the branches are willing to work together

# data[].attributes.headline
Increase users in our service population

# data[].attributes.subject
Increase users in our service population

# data[].attributes.body
I want to increase my active patron users by 5% each quarter.

# data[].attributes.headline
By highlighting community partnerships,  potential users will see services that they may not have been aware of the library providing.

# data[].attributes.subject
By highlighting community partnerships,  potential users will see services that they may not have been aware of the library providing.

# data[].attributes.body
Promote resources & services beyond books, increase new card sign ups (20 at each branch per month)

# data[].attributes.headline
increase library card applications by 10% in 3 months

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increase library card applications by 10% in 3 months

# data[].attributes.headline
Yes, with the new outreach position, we have more staff dedicated to achieving these goals. 

# data[].attributes.subject
Yes, with the new outreach position, we have more staff dedicated to achieving these goals. 

# data[].attributes.headline
re: Card holder increase-  During September would be an ideal time.

# data[].attributes.subject
re: Card holder increase-  During September would be an ideal time.

# data[].attributes.body
I want everyone to know who we are and the branches that are connected to us

# data[].attributes.headline
yes, this ties directly to our strategic plan. 

# data[].attributes.subject
yes, this ties directly to our strategic plan. 

# data[].attributes.body
Add question to card form about what specifically made them sign up for a card

# data[].attributes.headline
We will compare the 2022 SRP signups, program attendance, and reading minutes with 2018 and 2019 numbers

# data[].attributes.subject
We will compare the 2022 SRP signups, program attendance, and reading minutes with 2018 and 2019 numbers

# data[].attributes.body
Realistic feedback from staff on what is and isn't measurable in their programs
Be consistent in our measurements
-who/what is counted?
-what is considered a "sucess"
-ensure that it's more than a numbers game

# data[].attributes.headline
3 months; my position was made specifically to achieve this goal. I can ask for assistance from my fellow co-workers and admin staff. 

# data[].attributes.subject
3 months; my position was made specifically to achieve this goal. I can ask for assistance from my fellow co-workers and admin staff. 

# data[].attributes.body
We have reports to track active users.

# data[].attributes.headline
I will heavily promote Libby every day for 1 month with the goal of increasing ebook and audiobook circulation by 10%. 

# data[].attributes.subject
I will heavily promote Libby every day for 1 month with the goal of increasing ebook and audiobook circulation by 10%. 

# data[].attributes.headline
relaunch book club with increased attendance

# data[].attributes.subject
relaunch book club with increased attendance

# data[].attributes.headline
Track foot traffic and # items returned. Track media stories, social media metrics. 

# data[].attributes.subject
Track foot traffic and # items returned. Track media stories, social media metrics. 

# data[].attributes.body
Increase public attendance/comments at board meetings (library and commissioners) by 10%

# data[].attributes.body
Have our rebranded image complete by post SRP

# data[].attributes.headline
sustained book club attendance increase over 6 months

# data[].attributes.subject
sustained book club attendance increase over 6 months

# data[].attributes.body
This promotion has been done before but this would make it consistent (2 x a week) with a goal in mind- also allows staff to talk more with patrons about our resources

# data[].attributes.body
Use PINES reports to track Quipu registrations
Promote self registration for eResources and to speed full registration process at the service desk

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We want our community to see us as an invaluable resource

# data[].attributes.headline
We now have staff dedicated to marketing and promoting our programs online, and the entire summer is already planned out. Staff are being made aware of our summer plans and programs, and will be trained in advance of how we are doing SRP differently/improving the process this year

# data[].attributes.subject
We now have staff dedicated to marketing and promoting our programs online, and the entire summer is already planned out. Staff are being made aware of our summer plans and programs, and will be trained in advance of how we are doing SRP differently/improving the process this year

# data[].attributes.headline
Community partnerships can be displayed through social media, flyers,  or posters.  If financially able,  they can made into commercials for the radio/television.

# data[].attributes.subject
Community partnerships can be displayed through social media, flyers,  or posters.  If financially able,  they can made into commercials for the radio/television.

# data[].attributes.headline
our community has a lot of poverty. Have talked to a number of patrons with fines out in the community who want to use the library but their fines are a barrier.

# data[].attributes.subject
our community has a lot of poverty. Have talked to a number of patrons with fines out in the community who want to use the library but their fines are a barrier.

# data[].attributes.body
Set this goal for one month; revisit and adjust if necessary

# data[].attributes.body
Develop a QR code as well as promoting links on websites

# data[].attributes.headline
with staff assistance and a new approach, it should be attainable

# data[].attributes.subject
with staff assistance and a new approach, it should be attainable

# data[].attributes.body
If I can find the right avenues for promoting the library in the community, patrons will come into the library. We just need to get them in the door to see all we have to offer.

# data[].attributes.headline
this would be relevant to our goal of increasing program attendance in general

# data[].attributes.subject
this would be relevant to our goal of increasing program attendance in general

# data[].attributes.body
Self-registration already exists, just need to promote it and distribute.

Use of QR codes could also get a more tech-savvy user group to registration forms for Summer reading and other events.

# data[].attributes.headline
Use photos from actual program attendees on social media to encourage attendance and interaction via social media. 

# data[].attributes.subject
Use photos from actual program attendees on social media to encourage attendance and interaction via social media. 

# data[].attributes.headline
We want our community to have lots of things to do over the summer, as we are a very small, rural town. We want the library to be an important facet of the community, one that builds community and is a positive force that newcomers and current residents turn to for materials and fun, engaging things to do

# data[].attributes.subject
We want our community to have lots of things to do over the summer, as we are a very small, rural town. We want the library to be an important facet of the community, one that builds community and is a positive force that newcomers and current residents turn to for materials and fun, engaging things to do

# data[].attributes.headline
Look for consistent increase in attendance at programs; 5% increase in positive interaction via social media.

# data[].attributes.subject
Look for consistent increase in attendance at programs; 5% increase in positive interaction via social media.

# data[].attributes.body
Increase public awareness that the library is open, what services are available, etc.

# data[].attributes.headline
Not sure how attainable. It can be difficult to get parents to sign photo releases for their children. However, when we do get releases and use the images, there is an increase in interaction.

# data[].attributes.subject
Not sure how attainable. It can be difficult to get parents to sign photo releases for their children. However, when we do get releases and use the images, there is an increase in interaction.

# data[].attributes.headline
Increasing attendance is relevant, in general. Increase in positive interaction on social media can help fight the algorithm.

# data[].attributes.subject
Increasing attendance is relevant, in general. Increase in positive interaction on social media can help fight the algorithm.

# data[].attributes.headline
Several months. We can try it throughout Summer Reading. I don't have the time to spend on it, but as we help train social media staff, they may be able to take on or assist.

# data[].attributes.subject
Several months. We can try it throughout Summer Reading. I don't have the time to spend on it, but as we help train social media staff, they may be able to take on or assist.

# data[].attributes.body
We want our community to know all the great resources we have to offer. We have so many great online resources available, but it's hard to get this information out to those that would benefit.

# data[].attributes.body
We lost patron counts during the pandemic. Two of our communities are seeing census increases -- that should equate to increased patrons. Other communities need to maintain their relevance.

# data[].attributes.headline
Measure number of attendees at library events.  Conduct surveys to get patron feedback and see who attends multiple events or more than one event in a series.

# data[].attributes.subject
Measure number of attendees at library events.  Conduct surveys to get patron feedback and see who attends multiple events or more than one event in a series.

# data[].attributes.body
Summer reading is a great opportunity to promote resources. And getting back into the schools will help. Quarterly goals will be the time frame.

# data[].attributes.body
Track number of past attendees vs number of new ones

# data[].attributes.headline
This will be continue to develop over the next month and a half with visits to schools and the city/Downtown Development Authority to promote SRP programs, then at the end of the summer (early August) we'll take stock and compare numbers with previous years. 

# data[].attributes.subject
This will be continue to develop over the next month and a half with visits to schools and the city/Downtown Development Authority to promote SRP programs, then at the end of the summer (early August) we'll take stock and compare numbers with previous years. 

# data[].attributes.headline
Create a 12 month marketing plan for FY23

# data[].attributes.subject
Create a 12 month marketing plan for FY23

# data[].attributes.body
Use surveys to collect information about how patrons heard about programs, services, or the library.

# data[].attributes.body
Post meeting announcements in a timely manner. Include meeting info (links, times, etc) in all correspondences in a succinct way that is easy to process

# data[].attributes.body
Increase public's awareness of library hours and services. Determine what lines of communication are available to public (radio, social media, etc) and use.

# data[].attributes.headline
Attainable with staff buy-in and formal training on programming.

# data[].attributes.subject
Attainable with staff buy-in and formal training on programming.

# data[].attributes.body
Rather than trying to reach everyone at once, we could target different demographics depending on time of year and other community interests.

# data[].attributes.body
we need public support to convince stakeholders that libraries are needed and necessary

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Ongoing...but at least over the next 3 months to track real change

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Increased programming is relevant because it engages patrons, builds community, and gets them in the habit of coming to libraries for information needs.

# data[].attributes.subject
Increased programming is relevant because it engages patrons, builds community, and gets them in the habit of coming to libraries for information needs.

# data[].attributes.headline
Significantly improved program attendance could happen within 6 months.

# data[].attributes.subject
Significantly improved program attendance could happen within 6 months.