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Applying logic, one can usually draw a conclusion from one or more established premises. In the type of propaganda known as the logical fallacy, however, the premises may be accurate but the conclusion is not.

EXAMPLE:

•Premise 1: Bill Clinton supports gun control.

•Premise 2: Communist regimes have always supported gun control.

•Conclusion: Bill Clinton is a communist.

We can see in this example that the Conclusion is created by a twisting of logic, and is therefore a fallacy.

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The basic idea behind the bandwagon approach is just that, "getting on the bandwagon." The propagandist puts forth the idea that everyone is doing this, or everyone supports this person/cause, so should you. The bandwagon approach appeals to the conformist in all of us: No one wants to be left out of what is perceived to be a popular trend.

EXAMPLE: Everyone in Mount Pleasant is behind Jim Bob for Mayor. Shouldn't you be part of this winning team?

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Here the candidate or cause is identified with common people from everyday walks of life. The idea is to make the candidate/cause come off as grassroots and all-American.

EXAMPLE: After a morning speech to wealthy Democratic donors, Bill Clinton stops by McDonald's for a burger, fries, and photo-op.

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This is the celebrity endorsement of a philosophy, movement or candidate. In advertising, for example, athletes are often paid millions of dollars to promote sports shoes, equipment and fast food. In political circles, movie stars, television stars, rock stars and athletes lend a great deal of credibility and power to a political cause or candidate. Just a photograph of a movie star at political rally can generate more interest in that issue/candidate or cause thousands, sometimes millions, of people to become supporters.

EXAMPLE: "Sam Slugger", a baseball Hall of Famer who led the pros in hitting for years, appears in a television ad supporting Mike Politico for U.S. Senate. Since Sam is well known and respected in his home state and nationally, he will likely gain Mr. Politico many votes just by his appearance with the candidate.

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Name-calling propaganda is based on putting the other party down. Employing this technique in advertising normally starts brand wars. It can be light-hearted, but sometimes the animosity can get intense.

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Access Google Sites with a personal Google account or Google Workspace account (for business use).

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Mario Kart Super Circuit Commercial (Europe)

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Nissin Cup Noodles (Plain Folks Commercial)