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Barristra with exceptional managerial skills

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The USP of Starbucks is their focus on personalising their products and tailoring them to each of their customers

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They change color palette for every season, which is very interesting

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-Sells beverage and snacks
-Dark green and white colour palette
-Feels Personal: puts name in cups and ability to customise drinks to your liking.
-Youthful, cozy, classy, elegant.
-Creates innovative seasonal and festive drinks. For example, Christmas drinks but also makes it specific to the region they sell it to. Eg. In Indonesia, they sell drinks for Chinese New Year.

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McDonalds is a bright family brand who puts forward a varied menu of affordable items.

Their brand image is very bold and colourful, with their main brand colours being yellow, red and white. They can be said they cater to a variety of age groups but their most prominent would be families and the parents of children.
They appeal to these groups with eye catching brand colours, well known items such as happy meals and interactive play areas for children such as projector games.

Their Unique Selling Point would be fast, affordable service with quality control. There is parity between each of their 38,000 plus locations across the world. They also utilise country exclusive and timed exclusive menu items which makes a sense of urgency in needing to buy certain items before they go.

Gabe

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Who are they?

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, and documentaries.

What are their unique selling points?

Netflix’s unique selling points is that you can watch as much as you want, whenever you want, without a single advert, all for as low as £5.99.

What are their brand colours?

Red, Black and White.

What kind of content do they share on their platforms?

Netflix post teaser trailers, trailers, posters for upcoming movies or tv shows.

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Starbucks is the world’s largest coffee shop chain. They provide customised hot or cold drinks such as coffee, tea, milkshakes. Their brand colours are green, black and white, and their logo is a siren.

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-They are a global community of crew, farmers, suppliers,franchises and others who makes a brand

-their usp is that the food is consistent,no matter where you go in the world a Big Mac will always taste like a Big Mac.

-the logo uses four colors that is red, yellow,white and green

-they uses Facebook, Instagram and the McDonald mobile app and through these the company directly engages with customers directly. Through their social accounts they advertise new products, promote sweepstakes and report in community engagement. McDonald adopts a combination of traditional and guérilla marketing styles to promote its advertising.

-they uses the I voice
The McDonald website uses the corporate typeface Lovin’sabs for all typography

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Starbucks, in different countries, have some different content to the other countries.

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1. Starbucks is a coffee shop.
2. Customers can customize their drinks.
3. White and green.
4. holiday and seasonal drinks, photos of people’s choice of drinks, feedback and comments from customers on other platforms.
5. their style is minimalistic and modern and their tone is fun and playful.
6. starbucks offers customers experience for socialization and interaction.

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Netflix has a simple style and muted tone, this is to make navigation easier, and with the rise of binge watching and the switch to dark mode, Netflix understands and adapts to what it’s customers want.

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Innovation ( change such as machines to order on your own instead of going to the counter) , places to charge phones and so on 

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What is unique selling port ?(Mc Donald’s )

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What is unique selling port ?(Mc Donald’s )

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Consistent ( quality, service, cleanliness and value )

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Deep green #036635 is the key shade that Starbucks logos, and uniforms entail - Titi

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Another unique thing is that Netflix is extremely specific about how their logo is presented.

The background, colour and rotation of just the N of Netflix is very controlled.

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Starbucks is a coffee shop which sells a variety of drinks. Their brand colours are green and white.
Something unique about them is that customers are able to customise their drinks to their own taste.
They sometimes change their cups depending on the season, for example around Christmas time they have special cups in which they serve drinks.
Their style is modern and simple and their shops have a calm and dark atmosphere.

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One unique thing about Netflix is that it’s changed depending on where you are. Netflix even has several social media accounts in which they focus more on advertising region based movies and shows.

For example Netflix UK Instagram shows off Sed education which takes place in the UK, where as Netflix US advertises shows which take place in the US.

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Different range of cups to attract different people 

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Different range of cups to attract different people 

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Customers seek comfort in Starbucks, low lit, cosy regional modern style, their interior often optimises space, giving an open yet warm feel, people are likely to complete work in Starbucks stores or sit and chat as it’s surroundings caters to the people in it - Titi

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They are trying to stay relevant by posting funny pictures that almost resemble memes.

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Netflix showcase latest tv show and movie

It’s unique because it’s easy to use and minimal adverts

programs and tv shows and movies

Netflix use the colours they used because Red symbolizes energy, power and passion

One of the main reasons why Netflix has recurring customers is its top-notch content and its originals series. In a list put together by Thrillist of the top TV shows, Netflix's content contributed to more than 25% on the list

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Who are they?

Netflix is a streaming service that provides tv programmes, films, documentaries and anime.

What are their brand colours?

Red, Black and White.

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Regional modern

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“To inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time.” - message: connecting with customers.
They are a café brand that sell mainly coffee and desserts with complimentary products like coffee mugs.
They have an aesthetic and flavourful drinks that can be customised.
Their colours are white and deep green. They have an earthy tone.
They share aesthetic posts on their Instagram, often of people holding a cup of a drink from them.

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They share new products, ways they are environmentally friendly, changes to the menu, they reshare a lot of their customers instagram stories to interact with them,

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What are their unique selling points ? (Mc Donald’s ) 

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What are their unique selling points ? (Mc Donald’s ) 

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Consistency, innovation

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Starbucks baristas, ask for the names of their customers, which personalises an individuals  experience.

Over the years Starbucks’ brand identity has developed a notion of “aesthetic” as many consumers enjoy the low lighting, comfortable seating and ‘coffee house’ feel of many Starbucks stores

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On their twitter they have their upcoming releases as well as posting memes that are potentially relatable to their audience. These posts may prompt more of their current customers to go and watch these shows or movies, as well as acquire more customers that want to watch these exclusive shows.

The tone can be quite playful and is more outgoing and very casual and helps to get the audience involved

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Green, white, red at Christmas

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Customising drinks, personal interaction with customers hence why they ask for names, refillable cups to get repeat customers

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Red and yellow

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Starbucks are a coffee shop that are based in all different areas of different countries

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Starbucks are a coffee shop