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https://www.hellofresh.co.uk/pages/resolution?c=C4-ECQH7&dis=communication_four&link_id=325202769&gclid=Cj0KCQiAjc2QBhDgARIsAMc3SqRjRc1QXCYjY2fpL9JKKeVifC2Yyz9-NOYOLrGg8gb0-JwR_EeHXlQaAsunEALw_wcB

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https://howgood.com/

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The world's largest product sustainability database

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https://fishsaidfred.co.uk/

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Our Fish

Responsibly sourced, healthy, simple and tasty. Everyday fish that'll make your week.

Everyday fish that'll make your week

I'm Fred and I've worked with fish every day for the last 30 years. I started by supplying lobsters to posh restaurants - but these days it's all about decent portions of responsibly sourced seafood at honest prices. Well, the good stuff is far too tasty to save for special. Whether you make a lemony pasta topped with sea bass and parsley, or a super-quick curry with some nice chunks of cod, this is everyday fish that'll make your week.

Fred

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Fish Said Fred - Everyday fish that'll make your week

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Responsibly sourced, healthy, simple and tasty. Everyday fish that'll make your week. Everyday fish that'll make your week I'm Fred and I've worked with fish every day for the last 30 years. I started by supplying lobsters to posh restaurants - but these days it's all about decent portions of responsibly sourced seafood at honest prices.

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We found we need three personas and journey maps for our project. A main persona, a picky persona and a disengaged persona. Our main persona is going to be a normal student with less money. Our picky persona is a vegan student who finds it hard to find sustainable vegan products. Our disengaged persona is a mature student who does not think about the sustainability of their food.

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This is the basic outline for our product

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07/02/22
Me and Ali created a basic elevator pitch based on the fruito template. We combined out design recommendations from the first project into a final mobile app idea. The only thing left to add is the name.