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When researching what kind of TV shows or films my target audience may like it was difficult to find any specific type in particular due to fans of the genre having a wide range of tastes and preferences. However, after some deeper research I thought my audience would be interested in more contemporary media due to their age, resulting in a general appeal to shows such as Misfits or skins or films such as Donnie Darko due to their edgy stories and characters that the audience can the audience can identify with.

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I feel my magazine successfully attracts and represents my target audience. It includes a wide range of bands that would appeal to all genders which will attract existing fans and new fans of these artists. It followed a unisex colour scheme of black, white and red which sets a mysterious and serious mood that would make it look interesting to my audience that like to be unique. My magazine is aimed at students meaning they wouldn’t have a huge budget for buying my magazine. This is why I kept it at a price of £2.50 and made them monthly issues so they wouldn’t have to worry about overspending as it would be spread out. My audience would also be drawn to my issue by the style of my model as my target audience would be inspired by her individuality and how her style resembles the genre

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When considering the location of my photo shoots, I chose Camden as it is a creative and alternative place in London that appeals to members of my target audience. This is due to the vintage, record and alternative fashion shops found there as well as the vast amount of street art. Camden evokes a certain style that I wanted to embody in my magazine to appeal to the types of people who visit there as they fit into my demographic.

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ans of the indie rock culture will often try to stand out as they are abstract and don’t follow mainstream images that most teenagers would try to follow. This meant that when creating my magazine I didn’t want to follow every convention possible as I wanted it to stay unique and attract people looking out for something more abstract than normal music magazines.

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I wanted to represent the style of my audience through the outfits my model wore. Through my research, I found that people interested in the indie rock genre would often wear causal outfits including band t-shirts, oversized jackets/jumpers, skirts or shorts with tights or jeans, boots or trainers etc. These items of clothing can usually be found in mainstream shops such as H&M, Topshop and Urban Outfitters. However, to find more unique items of clothing they may go to thrift shops or alternative style stores commonly found in Brick Lane or Camden which usually sell less mainstream trends that appeal to the particular star image and style of the Indie Rock culture. This style had evolved from 90’s grunge and has been used as the basis for their makeup and fashion choices.

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Voltage is aimed at a target audience of males and females aged 15-25, this age group of people are often still in education or starting work so I wanted to appeal to those people who like the indie rock genre when designing and constructing my magazine. I wanted it to appeal to social groups who are interested in going to concerts and festivals, keeping up with the latest music releases and reviews and also interested about the latest news from the bands included in the magazine. My magazine is produced and distributed in the UK so it is probable that the majority of my audience will be British. I aimed it specifically at British citizens by using tour locations in the UK and taking my photo shoot in Camden which is an iconic British location. These things should help draw in the audience and allow many of the readers to recognise the images use and so feel connected to it.