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The ''Adaptability Culture'' emerges in an environment that requires fast response and high risk decision making.

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What makes Facebook's culture so special?

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As part of the marketing in a digital age series, global capability consultants Brand Learning hear from Claire Valoti, Head of Agency Relations at Facebook UK about what makes their culture so special. Brand Learning is a consultancy with unique expertise in lifting the capabilities of people and organisations to drive growth by creating better value for their customers.

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1. Be Bold (Quote 1)
2. Build social value (Quote 2)

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''The riskiest thing is to take no risks.''

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''Facebook was created to make the world more open and connected, not just to build a company.''

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Internal focus on the involvement and participation of employees to adapt rapidly to changing needs from the environment.

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"Figuring out what the next big trend is tells us what we should focus on" - Mark Zuckerberg, CEO Facebook.