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Kairos - Is the timing right?  Are they using the right medium?

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All Rhetoric Tools fits into Five tools: Goals, Ethos, Pathos, Logos, Kairos.

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Practical wisdom: Ex: You: So I can’t imagine a better book for this club. It tells a personal story while it teaches useful social and intellectual skills that we didn’t learn in college. If you have any more doubts. I’ll be happy to read you a couple more passes.

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Don’t just suck up to your boss suck up to your peers also- go out of your way to have a conversation with them

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When in doubt, concede.

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A great ox stands on my tongue. - Aeschylu

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For defense, when you don’t know what to say, try conceding, than redefining your concession. (“You could say it’s spinach, yes. Others would say it’s broccoli.”) Finally, switch the tense to the future. (“But the question is, how are we going to get that vegetable down to you?”)

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Idiom: A set of words that convey a single meaning. Idioms are a rich source of commonplaces, being a close relative of the cliche.

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Offense: think of your goal, set the tense, know your audience's commonplaces and values. Then use ethos, logos, pathos in that order.

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When in doubt, concede. This helps you buy time

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Dirimens copulatio is the but-wait-there’s-more figure.

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Eddie Haskell ploy - When it seems that a decision won’t go your way, endorse it as proof of your disinterest and virtue.

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Goals: What does the persuader want to get out of the argument? Is she trying to change the audience’s mood or mind, or does she want it to do something? Is she fixing blame (forensic), bringing a tribe together with values speech (demonstrative), or talking about a decision (deliberative)?