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Purpose-  used to inform and raise awareness to people of cyber bullying.
Audience- 6-12 year old.
Visual codes- Animated photos reflects the target audience, they will relate to cartoon pictures and understand things better with the use of cartoons. Set in a bedroom- safe place turns in to a place of fear.
Four narratives- Jacks story, Emily's story, Shannon's story and Zoella's story. The purpose of the stories is to tell the audience about there own personal experiences of bullying.
Audience theory- personal identity- people can relate to the stories if they have been bullied before. Surveillance- to gain information on how to get help if your being bullied.

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Purpose - Encourages people to speak out about online harassment.

Audience - pre-teens/ early teen.

Visual code - set in a bedroom - domestic, safe = fear and isolation. Sewn up mouth is frightening and unexpected. Close up of mouth - doesnt fel like she has a voice - need to speak out. CU of doll - misleading - reinforces childhood.
Iconography - dolls - childhood. laptop connotes online bullying

Sound - Stronger by the Sugarbabes
Lighting - low key lighting - negative - portrays something bad is going to happen.
Audience theory -  Surveillance - informative to the audience. option to get help. Personal identity - watching it as they relate to the message that is portrayed.

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Bullying through the internet or an electronic device (social networks and mobile phones).
Includes:
- Sending threatning or abusive texts
- Sharing embrassing images/videos
- Trolling
-Setting up hate sites

* Girls are twice as likely to experience cyberbulling more than boys
* 1/4 of teenagers suffered online abuse
* cyberbullying 'worse than face - to - face' abuse

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This controversial anti-bullying ad campaign banned by regulators from being shown on TV was broadcast for the first time by Community Channel. Sky 539 * Virgin TV 233 * Freeview 87 http://www.communitychannel.org http://twitter.com/ComChanTV http://www.facebook.com/CommunityChannelTV Community Channel the world's first supporter-owned national TV channel and and Community Benefit Society.

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Cyberbullying: A Newsround special - CBBC Newsround

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Cyberbullying is a problem we hear more and more about in the news. In this special Newsround, Ricky meets the kids who have been affected by bullying online.

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A chilling real-time thriller starring Maisie Williams - from Game of Thrones - as a teenager battling with an anonymous cyber-stalker. The plot of Cyberbully is inspired by dozens of real-life cases. Find out more: http://www.channel4.com/cyberbully

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Purpose- marketing device for the film- to raise awareness of cyberbullying.
Audience- teens.
Visual codes- set in a dark room- normally associate the bedroom as a safe place but in this case it is a place of fear and isolation.
Iconography- laptop( technology) associated with bullying.
Lighting- dark lighting creates tension and a sinister approach. It creates an unpredictable atmosphere.
Sound-  diegetic- distressed reactions from the girl- screams and noises shows fear. Non-diegetic- low key sound creates tension, atmospheric and speeds up when something bad is going to happen, it makes the audience feel on edge.
Audience theory- Surveillance- to gain information about online websites and the effects of cyberbullying. Personal identity- someone that has been bullied or has been bullied can relate to the trailer, also someone might know of someone that has been bullied in which they can relate to it.

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An Issue is an important topic of problem for debate for discussion. Often widely discussed by the media and politicians. Action is usually necessary to address the issue. Issues are ongoing and not easily solved. they can be local, national or global.