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Social Networks are structures formed on the Internet by people or organizations that connect based on common interests or values. Through them, relationships between individuals or companies are created quickly, without hierarchy or physical limits.

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Since social media covers so many different kinds of websites and applications, the function of these tools also varies. However, most social media sites start with a user creating a profile, usually by providing a name and an email address. Once a profile has been created, users can create and share content. For instance, an Instagram user with a new account can take a picture and share it on their profile with a caption.

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1) instant communication without borders.
2)Social complaints with exponential scope.
3)Greater professional visibility.
4)Potential conversions.
Favorable space for customer service.
5)More visibility for the brand.