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This ad is advising people that they should wear a helmet whenever riding a bike. Although this seems harmless they are actually using fear to manipulate you into doing the right thing. Seeing the scar on his head and his inability to feed himself scares people into making sure they don't end up like him.

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During the year 1943-53 Joseph Stalin ran the communist party in the Soviet Union. Stalin manipulated the people around him using fear. He did this by overtaking and terrorizing the entire country. Stalin had mass amounts of people arrested and executed. Because of this people listened to what he had to say and followed the rules. They knew they had to abide to the rules unless they wanted to be punished.

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On September 11 a terrorist attack hit the World Trade Centers in New York City. This event cause fear among people all over the country. This made people be more careful and more observant of their surroundings. People were suddenly cautious about flying on planes and going into the city. Although we as Americans have overcome this tragedy it always remains in the back of our minds.

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In the show The Houses of October they use fear to manipulate the Characters. They used fear to manipulate them because they no longer wanted to continue on the trip after being scared. At the end of the movie all of the characters get split up in the haunted house. As they are walking through they see their friends one by one getting killed. This uses fear because they ended up regretting going at all. The one person still alive swears she will never go back into a haunted house again.
https://www.youtube.com/watch?v=Yedl4lY9VgM