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however having a black male on the front cover does break the normal conventions of magazine covers

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gold studs to reinforce the power

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how does this challenge Van Zoonen's theory?

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how does this challenge Van Zoonen's theory?

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it does not sexualize the women to appeal to a male audience, it also displays ideals opposed to a patriarchal society. The magazine portrays the message of physically strengthening women to challenge the male dominated society.

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written for females in the modern world, but why is she over sexualised as a women, how man percieve and want to see women as

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very feminine color schemes - pink and yellow

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appealing to male gaze theory

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How does this evidence support Van Zooner's theory

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How does this evidence support Van Zooner's theory

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women are seen as being sexualised as it says "entertainment for men" this implies that men have more dominance and women are objects.

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one of the earliest well known and received women's magazines, was one if the first romance fiction magazines, published weekly, that specifically targeted a young working-class female readership

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"broke the mould"

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Supports Van Zoonens theory as it reinforces societies view of  male dominance. the mastehed "Men Only" as well as the imagine of a male looking threatening. Also uses the colour red for the background of the cover, which connotes aggression

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Women's rights where becoming more and more popular during the 1970's, this magazine displays the popularization of strengthening the image of women within society. This is why the magazine follows mostly counter-types.

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Van zoonen - women and power - she looks quite dominant as she is looking down at the camera therfore connoting her importance and dominance

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How does this challenge Van Zoonen's theory?

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How does this challenge Van Zoonen's theory?

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Showing that women are confident through the central image, and are empowering women to be comfortable and confident with themselves.

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"for the inquisitive man who is looking to find the best of the internet"
reinforcing Van Zoonens theory

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Discreetly sexualised - created for men but magazine for women?

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Created in 1954, reflects the total social dominance of males at the time

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damsel in distress figure

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"men only" excluding females

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She looks very powerful in this magazine cover and therefore she is creating her own identity without conformining to society, therefore challenging Van Zoonens theory

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women = sexualised
appealing to male gaze

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tradition stereotypical representation of women - pretty dress

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The leather jacket is masculine, reinforcing that males could be more dominate.
however it is a male magazine thus reinforcing Van Zoonens theory

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The magazine displays a women who follows the stereotype of long hair, however mostly encourages the creation of a counter-type through the use of unflattering clothing, no sexual connotations and activist messages for women rights

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woman being scared of males -> men more dominant... Links to Van Zoonen's theory that the media portrays men as the more dominant gender