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PR Agency: Making a better image of your brand in the public

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PR Agency: Making a better image of your brand in the public

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Any business needs to be seen to the public considering the situation of the market in the present time. You need to strengthen your position in the market first to achieve your goals.

A Public Relation agency can help you in achieving this. The company works according to your goals and your business’ mission.

A PR agency can help you in the following way:

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PR Agency: Making a better image of your brand in the public

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Any business needs to be seen to the public considering the situation of the market in the present time. You need to strengthen your position in the market first to achieve your goals. A Public Relation agency can help you in achieving this. The company works according to your goals and your business' mission.

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Tips To Boost Your Company’s Public Relations

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Tips To Boost Your Company’s Public Relations

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For startups and small businesses, advertising is one of the tools that can be both beneficial and challenging.

And an alternative to this is a great public relation strategy which is highly effective to get a great exposure, especially if you are a new business.

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For startups and small businesses, advertising is one of the tools that can be both beneficial and challenging.\nAnd an alternative to this is a great public relation strategy which is highly effective to get a great exposure, especially if you are a new business.

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Tips To Boost Your Company's Public Relations

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For startups and small businesses, advertising is one of the tools that can be both beneficial and challenging.\nAnd an alternative to this is a great public relation strategy which is highly effective to get a great exposure, especially if you are a new business.

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Tips To Boost Your Company’s Public Relations

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Tips To Boost Your Company’s Public Relations

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For startups and small businesses, advertising is one of the tools that can be both beneficial and challenging.

And an alternative to this is a great public relation strategy which is highly effective to get a great exposure, especially if you are a new business.

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Tips To Boost Your Company's Public Relations

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For startups and small businesses, advertising is one of the tools that can be both beneficial and challenging.And an alternative to this is a great public relation strategy which is highly effective to get a great exposure, especially if you are a new business.

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Tips To Boost Your Company’s Public Relations

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Tips To Boost Your Company’s Public Relations

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For startups and small businesses, advertising is one of the tools that can be both beneficial and challenging.

And an alternative to this is a great public relation strategy which is highly effective to get a great exposure, especially if you are a new business.

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Tips To Boost Your Company's Public Relations

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For startups and small businesses, advertising is one of the tools that can be both beneficial and challenging. And an alternative to this is a great public relation strategy which is highly effective to get a great exposure, especially if you are a new business.

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5 WAYS TO WORK WITH A PUBLIC RELATIONS AGENCY ON A LIMITED BUDGET

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5 WAYS TO WORK WITH A PUBLIC RELATIONS AGENCY ON A LIMITED BUDGET

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Traditional fashion and beauty public relations is based on paying an agency a monthly retainer. Often, this fee is prohibitively expensive for smaller, niche brands. However, there are several ways brands can benefit from PR experts; even if you are on a budget.

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Edith Press is a boutique PR & communications agency. We specialize in beauty, fashion, and lifestyle brands. Our best services comprises of product placement, social platform strategy, content creation and an intro to SEO. Contact Edith Press today to avail the services at affordable rates.

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Edith is Fashion Public Relations and Beauty Public Relations

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Fashion, beauty, and lifestyle public relations. Edith Press offers several types of discerning, budget friendly packages. We are here to grow your brand.

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4 Beauty PR Myths & How They Can Affect Your Business

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4 Beauty PR Myths & How They Can Affect Your Business

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Edith Press is a boutique PR & communications agency. We specialize in beauty, fashion, and lifestyle brands. Our best services comprises of product placement, social platform strategy, content creation and an intro to SEO. Contact Edith Press today to avail the services at affordable rates.

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4 Beauty PR Myths & How They Can Affect Your Business by Sophie Lane

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When new beauty brands choose a PR company, most startups have a general idea about public relations, but may not know more intricate details. They simply know they want amazing results quickly. ...

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6 Ways a Beauty Public Relations Agency Adds Value to Your Brand

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6 Ways a Beauty Public Relations Agency Adds Value to Your Brand

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Edith Press is a boutique PR & communications agency. We specialize in beauty, fashion, and lifestyle brands. Our best services comprises of product placement, social platform strategy, content creation and an intro to SEO. Contact Edith Press today to avail the services at affordable rates.

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Putting your brand into the hands of the best PR agency puts your narrative in front of the right audience. So much of beauty PR is storytelling and building brand awareness. Only a top beauty public relations firm knows how to eloquently weave your brand story and make sure it's being told to the right people. Here are six ways Beauty PR adds credibility and advances your brand.

Consumers crave authenticity. In a social media world full of sponsored posts and paid influencers, beauty buyers want to know what products are truly outstanding; not just those that are heavily promoted. Simply paying an influencer to peddle a product isn't always authentic with every beauty consumer. Of course, people love to see influencers slide through their feeds, but they also crave original and honest. Your beauty public relations agency will mold your brand into an authentic narrative that can then be shared across different social platforms and mediums of communication. Consumers will pick up on your brand's authenticity and it leaves them with a good impression. Social media isn't always about the number of followers. It's taking a more holistic approach and moving towards authenticity rather than who has the most followers and is the biggest style star. We help portray your brand in the most authentic manner.

SEO

Reputable backlinks are the new press score; even (almost) more than a spot in a favorite fashion or beauty glossy. Beauty and e-commerce go hand in hand and the goal is for your brand to rank well in Google; especially aim for page 1. Not all backlinks are created equally. Many top magazine's websites have exceptional backlinks as do top beauty blogs. Their backlinks rank higher than say someone advertising their blog for links on Fiverr. In the world of SEO, it's called "link juice." The higher ranked a website, the more powerful their link juice. In fact, many SEO professionals are also co-marketing themselves as PR experts. Edith Press is deep in SEO experience and we know what it takes to obtain a top backlink. As a beauty public relations agency, we strive to place your brand with reputable websites which have high-value backlinks.

Similar to authenticity a beauty public relations agency helps shape your brand image. A brand image has many layers. One of the most important layers of your brand's image is through storytelling. Your brand's story is one of the most important aspects of your brand. A solid, thoughtful, and concise brand story is what your beauty PR agency uses to share your products with the media and public. Editors want to know what influenced the brand ideation and creation; without an effective brand story, we cannot effectively share your point of view. The brand's story is the first thing most editors and consumers read. Imagery also shapes your brand's image. Your products must be shot by a professional; especially one with beauty product experience. As your beauty public relations expert, we oversee photo shoots to maintain there are appropriate shots for line sheets and then other which are more stylized.

Social Media and Content Creation

Sharing any brand placement is a huge score in today's hyper-competitive beauty industry; especially on Instagram. Social media followers and fans love nothing more than scrolling through their feeds and discovering new and unique brands. Editors and writers also share their content and discoveries with their followers and industry insiders. When a well-respected beauty editor uploads an Insta snap of some of her favorite beauty products, eager-eyed fans take note of each product. As a beauty PR expert, we aim to get your products into the hands of the right editors and influencers. Gifting is par for the course in the beauty world, so you need to get used to sending free products to the right people.

Our beauty public relations agency can help guide and even create content for your website and social feeds. From an SEO perspective, it's still important to have a blog attached to your website. We are great writers and more than happy to write a blog or two each month on your behalf. Google likes long content. It sees it as useful to its users.

It's important for a seasoned beauty PR executive to have solid relationships with the media and be on top of trends within the industry. As more and more magazines shutter and certain websites fold, we stay on top which editor is leaving a publication and who is assuming their new role. Sometimes the fashion editorial world seems like musical chairs; fashion public relations experts need to keep up with changes and update their contact lists.

Warm relationships with editors and influencers are also important. It goes without saying, but we would never write a generic email to a journalist. Our beauty executives compose polished and professional email pitches with an upbeat tone.

Drive Sales and Visitors to Your Website

Many small and niche beauty companies are online-only. This means you are a digitally native brand. You do not have your own brick-and-mortar store and your products may be carried in only a few select stores or perhaps you even have no wholesale strategy in place. If you are digitally native brand, your website is your flagship store. Your brand's website is one of the first glimpses people see into your word and it needs to be well designed and appealing. All of the beauty public relations efforts are to ultimately drive consumers to your website which hopefully converts into sales.

If you're interested in speaking with us about beauty public relations, do not hesitate to reach out and contact us. As a top beauty PR agency, we're always happy to help.

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6 Ways a Beauty Public Relations Agency Adds Value to Your Brand

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Putting your brand into the hands of the best PR agency puts your narrative in front of the right audience. So much of beauty PR is storytelling and building brand awareness. Only a top beauty public relations firm knows how to eloquently weave your brand story and make sure it's being told to the right people.

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Fashion PR Insider: What Does a Fashion Publicist Do?

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Fashion PR Insider: What Does a Fashion Publicist Do?

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Edith Press is a boutique PR & communications agency. We specialize in beauty, fashion, and lifestyle brands. Our best services comprises of product placement, social platform strategy, content creation and an intro to SEO. Contact Edith Press today to avail the services at affordable rates.

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Fashion Public Relations is an industry that is ever changing, exciting, and also full of twists and turns; it's a multi-faceted world that is quintessentially unique where no two days are ever the same. If you are tuned into the media world, you know that publishers are swiftly folding print magazines. Publishers are consolidating staff and even office space. Many of the big-name glossies are still hoping to strike gold online; even though certain print magazines don't exist on the newsstands, they do in the cyber sphere.

A fashion publicist needs to be acutely aware of the media world and its current changes. Just this week we heard rumors of Glamour magazine possible ceasing print, but will continue online. Fashion publicists need their ear to the ground and know exactly what's happening in all facets of media- be it print or online.

At its most basic, a fashion publicist brings brand awareness to the fashion lines they represent. Public relations itself is making sure the public views a brand or person in a favorable manner. Thus a fashion publicist aims to bring a positive view to brands they represent. In order to garner media mentions and add positive brand awareness, s fashion public relations representative must have a competent grasp on the following:

1. CREATE A STRONG STORY FOR YOUR CLIENT

So much of fashion public relations revolves around storytelling. Your goal is for your clients' brands to stand out and receive positive placement in media and also be perceived favorably by the public. Part of a strong brand image is through crafting a brand's story. A fashion publicist must be able to create a strong, but concise brand story. The publicist needs to work closely with the brand founder to create a creative and engaging story.

A brand's story is its foundation and if that is not solid then their designs and creations may not stand out. As a fashion publicist you need to create several versions of a brand's story: One that is approx. two paragraphs for a brand's press kit, another that is much shorter for email pitches, and finally an even super short 'elevator' pitch. Always be prepared to tell your client's brand story from longer conversations, to short and concise- you need different variations to share with different people and across all communication mediums.
2. IMAGERY
In the fashion world, images are everything. They convey a story without words. As a fashion publicist your client's products must be photographed well so they look sharp and focused on line sheets and other layouts such as a digital press book. Photographs of a clients' products immediately convey much about a brand and inspiration behind the designs. Line sheets are attached to email pitches and these images must look realistic and in focus. If your client is new to the fashion industry, they may not have professional photographs of their collection.

The fashion publicist makes sure all clients have photos for line sheets and also more artistic shots. Line sheet photos should not resemble fashion photos. They need to be shot on a white background and only focus on the product itself. Line sheets are not fancy, they are straightforward, on an all white background, and then below each product contain info such as materials, sizes, etc. A knowledgeable fashion public relations team or person steers clients to have line sheet photos then separately more artistic photos and images.
3. YOU MUST KNOW HOW TO PITCH FASHION EDITORS
One of the most important roles of a Fashion Public Relations expert is to work with fashion editors- both online and offline in the print world. It's the public relations professional's job to develop relationships with fashion and beauty editors and also their teams and assistants. The obvious goal is for said editors to write about your clients' lines and products; it helps if you have established an easy working relationship. Editors often open emails first from PR they have heard from or those they have an established relationship. Kindness and decorum go far in the world of fashion public relations.
4. NERVES OF STEEL
A fashion publicist needs a thick coat of armor and nerves of steel. Certain clients may be hard to work with at times; especially if they aren't fast with communication and you need an email answered pronto. Fashion and beauty editors are inundated with hundreds of emails on a daily basis- don't get bent out of shape if you don't hear back from them right away. In fact, many editors may never answer your emails, and that's something fashion insiders rarely discusses, but frustrates many in the industry. Even with good working relationships, it's not uncommon for editors to get behind answering emails and it's easy to see why as their inboxes are flooded every single day. They also don't like to be bugged on a daily basis, so use follow-ups, but not in an annoying way.
5. YOU MUST UNDERSTAND MEDIA TRENDS- BOTH OFFLINE AND ONLINE
Press releases, pitches, press conferences, and working with a multitude of people within the industry are important responsibilities for a Fashion Public Relations professional. As mentioned above, you need to establish solid relationships with various editors and people who encompass the media world. You work with media to gain continued attention for your client's and their lines and this keeps their fashion in the public's eye. The opening of this article discusses closure of fashion and beauty magazines; as a fashion public relations expert, you need to be on top of these moves and trends. It's your job to know which editors are leaving publications and websites, where they are going, and who is assuming their vacant role.

6. WORKING KNOWLEDGE OF SEO
It's remiss to think a fashion publicist shouldn't know anything concerning SEO - search engine optimization. Yes, SEO is more tech and 'geeky' than public relations, but in 2018, the two often go hand in hand. Backlinks make up a huge chunk of effective SEO for any given website wanting to show up well on Google. Each site needs a certain amount of backlinks from top websites to increase their ranking. Excellent backlinks for the brands you represent are top fashion sites such as VOGUE.com and style blogs. These online press mentions provide powerful link juice which in turn boosts your clients' websites through native search.

Another interesting fact? Many SEO experts who have been in the search industry for years are now also advertising "PR" services. That's because so much backlink outreach happens via public relations and sending email pitches. If an SEO also dabbles in PR, then you need to be versed in the search world also and know some of the tactics behind ranking a website.
7. YOU NEED TO BE HONEST AND ORGANIZED
There are no guarantees in landing your clients' media. A Fashion Public Relations Expert must never promise they will land a client press placement. Obviously, press coverage is the goal, but never make promises. We know that magazines and publications change editorial at a moments notice and the placement for a client's new handbag could be shelved. Be organized on your clients' behalf. This means at the end of the month, send clients reports and future plans. Make notes and screenshots of their press mentions so they may add them to their press kits. A tidy, organized fashion public relations executive is perceived as smart and eager; your clients will also take notice.
About Sophie Lane
Sophie Lane is a small business owner and freelance writer. She also runs a popular boutique fashion and beauty public relations firm -  Edith Press.

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Fashion PR Insider: What Does a Fashion Publicist Do ?

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Fashion Public Relations is an industry that is ever changing, exciting, and also full of twists and turns; it's a multi-faceted world that is quintessentially unique where no two days are ever the same. If you are tuned into the media world, you know that publishers are swiftly folding print magazines.