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-Not everyone has headphones that are capable to listen to the difference in music.
-If people really wanted good music or HIFI music they would use FLAC files.
-Many people are using this on phones and phone amps and audio processors are weak.
-Price is too high for a music steaming service 20$ a month is like half of a wifi bill.
-Not all songs are HIFI or mastered audio.

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Things that make Tidal successful(also personal experiences)

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Things that make Tidal successful(also personal experiences)

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-Their music streaming is HIFI
-No one has HIFI music only them
-They have good playlists and special Tidal exclusive songs and content
-Best on the go quality for listening
-A lot of music almost everything you can think of
-Made by Jay-z and supported by many celebrities(personal opinion)

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In case you missed it last night, a new streaming service called Tidal washed up on the internet. Well, re-washed-up, to stretch the pun a little - because it originally launched six months ago. The difference this time is that Jay Z now owns it - he shelled out $56 million for the company back in January.

Tidal's key differentiator is that it offers high-definition lossless audio quality, as well as a few extras like editorial and music videos. According to some, that makes it a " Spotify killer", or " big trouble for Spotify". But Spotify CEO Daniel Ek doesn't seem too worried. He spent last night mocking the turn-everything-blue press campaign that Jay Z cooked up. Why not? Well, Tidal almost certainly isn't the revolution it's claimed to be.

Let's start with the price. £20 (US$20) a month if you want high-definition music, or £10 (US$9.99) otherwise, with no free tier. That's expensive, especially in a market where Spotify is already criticised for charging too much. The vast majority of people can't tell the difference between Tidal's lossless audio and the high-quality Ogg vorbis files used by Spotify, and even fewer can tell the difference on headphones that cost less than £300.

If you want to know if you can tell the difference, Tidal has a test on its website where you listen to five tracks and guess if they're lossless or not. But five tracks is hardly enough for a statistically-valid comparison, and besides, you're a fool if you trust a test run by a company that sells lossless audio. So here's an independent, and far more statistically rigorous, alternative. Did you get a good score? It doesn't matter. Because whether or not you can hear the difference isn't really the point of Tidal.

Just the cool kid on the school bus

Allow me to explain. No-one buys a ridiculous expensive wristwatch because it's better at telling the time than a £30 Swatch, do they? No, Tidal's selling perceived status - you can be that kid on the school bus who has the high-definition music that everyone wants to listen to. Or the owner of the nice car that all your neighbours glance at enviously. Or the farmer who has the jar of snake oil that cures all ills.

But selling snake oil effectively requires endorsements from people who sound like they know what they're talking about, which is why Jay Z dragged all his pals on stage last night to talk about how much they loved Tidal. Alicia Keys, Win Butler and Regine Chassagne from Arcade Fire, Beyoncé, Calvin Harris, Chris Martin, Daft Punk, Deadmau5, Jack White, Jason Aldean, J Cole, Kanye West, Madonna, Nicki Minaj, Rihanna and Usher were all rolled out to be anointed as "owners" of Tidal, meaning they get equity in the company. The whole thing was remarkable, because even a snake oil salesman wouldn't be foolish enough to tell the public that the experts vouching for his product were getting a share of the profits. 3%, and a $3 million dollar cash sweetener, if the FT's sources are accurate.

Jay Z didn't even speak at the somewhat-awkward event himself - he let Alicia Keys give a weird speech, quoting Nietzsche and trying to paint the whole endeavour as a revolution in music - redirecting money from big corporations to artists. She also called it "the first ever artist-owned global music and entertainment platform," which is clear evidence of one of the most heinous crimes in music: forgetting about Dre.

Exclusives are bad for us

All jokes aside, this isn't taking from the rich and giving to the poor. It's taking from the rich and giving to Jay Z's mates, who happen to also be quite rich. Any musicians that aren't in Jezza's WhatsApp buddy list won't benefit much from Tidal, even if he pledges to raise the royalty rate, as he did in a Billboard interview shortly after the event finished. "Will artists make more money? Even if it means less profit for our bottom line, absolutely. That's easy for us. We can do that. Less profit for our bottom line, more money for the artist; fantastic. Let's do that today," he said.

Except that Spotify's margins are already razor-thin - the company pays out 70% of its revenue to rights holders, before paying for staff, server, development and marketing. Despite earning a billion dollars in 2013, it's still not profitable. So where will the extra cash that Tidal wants to funnel to artists come from? If your answer is "customers paying more for high-definition audio", you're dramatically overestimating the number of people who are going to splash out for the upgrade. And what happens if Spotify or Apple (or YouTube!) suddenly launches a high-definition music streaming service in a month's time? Tidal is basically sunk.

So what else could save Jay Z's music service from being washed away? Music Ally suggests exclusives - which is not a bad idea, given the number of high-profile artists who are signed up. Taylor Swift, who pulled her catalogue from Spotify amidst a bitter argument about the freemium tier, is notably present on Tidal. But exclusives are bad for consumers - they lead to walled gardens, and that's not a good thing for an industry that's still very much attempting to establish itself. You only need to look at the slow growth of streaming TV and movies, compared to music, as evidence.

In short, the way it looks today, Tidal is a terrible proposition. It's selling snake oil, sharing the profits with the richest artists alone, and the only way it's going to be able to get market share is by screwing over consumers by withholding catalogues from other services. Competition is generally a good thing; there are a whole lot of ways that streaming music could be better for artists and customers in 2015, but Tidal represents none of them. Spend your cash on going to gigs instead.

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Here's a big list of everything that's wrong with Tidal

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In case you missed it last night, a new streaming service called Tidal washed up on the internet. Well, re-washed-up, to stretch the pun a little - because it originally launched six months ago. The difference this time is that Jay Z now owns it - he shelled out $56 million for the company back in January.

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Some of the biggest names in music took part in a press event Monday night to sign a declaration for the future of streaming.

One by one, Rihanna, Jay Z, Beyoncé, Jack White, Madonna, and many other artists signified they would bond together to create Tidal, a site where users could stream music. "Our movement is being led by a few who are inviting all to band together for a common cause, a movement to change the status quo," the Tidal mission statement reads.

Except nothing here is changing at all. Tidal is just a more expensive version of Spotify. That's not the change streaming needs.

The ideal price for profit isn't $20 a month; it's about $6

Tidal features two subscription tiers. There's no free tier, as Spotify has, but Tidal does offer a free two-week trial. In the premium Tidal tier, users pay the same as they would for Spotify premium ($9.99 per month) and receive all of the same benefits: unlimited streaming of whatever song you want, with no ads. Tidal also has a luxury tier called "Hifi" that gives users high-definition audio for $20 per month.

It's hard to believe that listeners will pay $20 monthly for a difference in audio quality that isn't distinguishable through the earbuds most people use to listen to music. But what's even more absurd about the $20 model is that even $9.99 is too high for extreme profits.
If Tidal really wanted to make the most money possible for its artists, it would charge somewhere around $6
Tidal has created a product that, in theory, woos artists by promising them that no one will listen to their music without paying for it in some way. And there's some justification for this thinking. Free streaming tiers, according to the Financial Times, brought US labels only $295 million in the US in 2014, compared with the $800 million created by paid subscriptions. That's a significant difference.

But if Tidal really wanted to make the most money possible for its artists, it would charge somewhere around $6.

According to research done by David Touve, an assistant professor at the University of Virginia, the amount of money streaming services make off the subscription model could be increased significantly if subscription services cost less.

The sweet spot for charging just enough to generate revenue, while still convincing lots of people to actually pay for a streaming service - as he wrote on Rockonomics - was right at £3.99, or about $6 US. "It appears (from the data) that the largest pools of music service revenue - and therefore music service royalties - could be found at dramatically lower prices," Touve wrote.

Tidal is built on the same model as Spotify. That model is deeply flawed.

Not only is Tidal charging too much money to offer almost the same exact product as Spotify, but it's also playing into a couple of problems that already haunt the music industry and cause plenty of headaches for artists.

Both Tidal and Spotify are interactive streaming services that have to play by the same legal and financial rules. They aren't services like Pandora, which pay different types of licensing fees. (For more information about the distinctions in types of streaming, read on here.)

One of the biggest problems interactive streaming services cause for the industry at large is that they function under a veil of secrecy. Every single deal is made directly with artists and labels, and the terms of those deals aren't disclosed. Taylor Swift is on Tidal but not Spotify, probably because Tidal cut her a better deal than Spotify did. An artist without Swift's clout can't negotiate such a deal.

The whole debate about whether streaming is good or bad for artists is what Tidal is using to make the case for its product - but as it stands, the only real difference between Spotify and Tidal is the herd of artists the latter recruited to convince listeners to switch services. So far, Tidal isn't making any industry changes at all.

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Jay Z's Tidal isn't any better for artists than Spotify is

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Some of the biggest names in music took part in a press event Monday night to sign a declaration for the future of streaming. One by one, Rihanna, Jay Z, Beyoncé, Jack White, Madonna, and many other artists signified they would bond together to create Tidal, a site where users could stream music.

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has thrown its hat into the music subscription-service ring, but how do the numbers match up?
Apple music
After vacuuming up popular DJs, working on licensing deals right up to the wire and purchasing Beats Electronics for an astonishing sum, Apple Music is finally here. And it looks like a cross between SoundCloud, Spotify and a radio station. Here's how it all breaks down:
Cost: $9.99 or $14.99 for a family package
Apple has gone with a price-point that's squarely in the industry safe-zone. Tidal and Spotify also offer a subscription at $9.99. Like its two respective competitors, there's also a second subscription offer: for $14.99 you can have six family members under the same account, with each person having access to their own profile.
Tracks
Apple Music features over 30 million tracks.
Other stuff
It seems like the only way to get some attention in the music-streaming game is to wheel out some chart-toppers who say they'll have a pivotal - but actually inconsequential - role in the new service. True to form, Apple Music will feature playlists created by Drake, Zane Lowe and 'talented music experts'. Playlists actually make up a large part of Apple Music's appeal, hence the reason Lowe was brought on board - to help users find relevant and new music.

Apple Music features a 24/7 radio channel, 'Connect' which acts like a social media channel that artists can share music, video and pictures on, and integration with Siri. It will be availble on June 30th and there will even be an Android version coming later in the year.
Tidal
The celebrity's choice. Tidal has a superstar roster of supporters/shareholders and one mega-star with his finger on the button - Jay Z. It's not Jay Z's creation, though. Tidal was the brain-child of tech company Aspiro, which was acquired by Jay Z's company earlier this year. What generated so many column inches for Tidal - aside from the bizarre star-studded launch event - was its promise of lossless audio and HD music videos. Here's how it all breaks down:
Cost: $9.99 or $19.99 for the premium tier
Tidal costs $9.99 a month for the standard service and $19.99 for the 'premium' service. What's the difference? Tidal's high-fidelity sound is only available on the premium tier, this means that for $19.99 you'll be able to listen to CD quality music using the Free Lossless Audio Codec or 'FLAC'.

If you're listening on a smartphone, you'll need a device with decent digital-to-analogue conversion or 'DAC'. Most of the latest top-end handsets have decent DAC and support 24-bit/192kHz music playback. You'll also need a good pair of headphones.
Tracks
Tidal currently has over 30 million tracks on its books, around the same as Spotify and Apple Music. But, crucially, some big-name artists - Like Taylor Swift - are removing their music from Spotify in protest over the 'freemium' tier, which allows users to listen to music for free, provided they also listen intermittent adverts. 45 million of Spotify's 60 million users stream for free. Tidal, which pays artists a larger share for their work, has attracted the likes of Swift (and many others) and has no free tier.
Other stuff
Because of Tidal's support from major recording artists, there's likely to be a temporary exclusive here and there. When it was re-launched under Jay Z's control earlier this year, music from Rihanna and a video from Beyonce and Nicki Minaj made-up some of the exclusive content. Alongside some exclusively curated playlists by artists. Since then, however, exclusive content has been a bit scarce.
Spotify
Spotify is a veteran of the music streaming industry having streamed its first track back in 2008. Now, it has over 60 million users, with 15 million paying subscribers. It's simply the largest and most well-known music streaming service around. Here's how it breaks down:
Cost: free, $4.99 and $10
Spotify has three tiers; free, family and premium. The free tier speaks for itself, it's 'free' in the sense that there's no upfront cost but you'll *pay* by listening to intermittent adverts if you access it on a mobile or tablet. However, on mobile, you can only listen to pre-curated playlists, skip six tracks per hour and you can't listen anything on-demand or offline. Tablet and desktop users have the same restrictions, but can listen to music on-demand and edit playlists.

The premium and family tiers give users full access to all of Spotify's functions. The only difference is that family members of a premium tier subscriber get a 50% discount. There's also a 10% student discount available.
Tracks
Spotify has over 30 million tracks on its books, with over 1.5-billion playlists created since it began. A figure which reflects its market leading position and vast number of users.

Since Tidal re-launched, there's been a growing fear that major artists will jump ship and remove their work from Spotify - so far only Taylor Swift (entire back catalogue) and Jay Z (1996 'Reasonable Doubt' album) have done so. There's unlikely to be a mass exodus from Spotify by artists because most are under record-contracts, and therefore don't own the master recordings or the rights that come with them.
Other stuff
What Spotify lacks in exclusive content the likes of Tidal offers, it makes up for in features/gimmicks (you decide). Including new stuff like Spotify Running - which matches music to your exercise pace - videos, viewing lyrics as a track plays, and Spotify Touch, which lets users preview 30 seconds of a track by simply long-pressing it. There's also access to podcasts and thousands of in-house and user created playlists. Premium users can also enjoy Spotify Connect, which allows you to play music through multiple bluetooth connected speakers via the app.

Stay tuned for a more in-depth review of Apple Muisc in the coming weeks.

Don't forget to sign up for Forbes' 'most read' newsletter here, where you'll get the day's best stories emailed directly to you.

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Apple Music Vs. Spotify Vs. Tidal: Everything You Need To Know

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has thrown its hat into the music subscription-service ring, but how do the numbers match up? Apple music After vacuuming up popular DJs, working on licensing deals right up to the wire and purchasing Beats Electronics for an astonishing sum, Apple Music is finally here.

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Should Tidal lower their prices for their subscription?