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- Print
- Video
- Articles/ Biased
- Reviews/ Forums
- Forecasts
- Journalism Columns
- Reports
- Visual /3D Imagery or moving image
- Interactive
- Quizzes
- Subscriptions
- Ads/ Sponsorships
- Blog
- NICHES: travel, news, images, design resources, lifestyle etc.... (something for every interest)

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A/w + S/s Runway Show Reviews

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Category: 'Emerging Attitudes'

**** https://www-wgsn-com.arts.idm.oclc.org/content/board_viewer/#/80451/page/12

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online

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* Future trends available
* Insights/ Marketing
* Archives

*** Place of a variety of sources; you have a choice of what you need / want to read

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* Each country has its own 'VOGUE' page
* Free Marketing/ Coverage
* Instant influence

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Marc Jacobs Show SS17 New York FW ''Dreadlock'' Controversy

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Marc Jacobs Show SS17 New York FW ''Dreadlock'' Controversy

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http://www.bbc.co.uk/newsbeat/article/37406039/marc-jacobs-apologises-over-dreadlock-controversy-at-new-york-fashion-week

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Marc Jacobs SS18 New York ''Head Wrap'' Controversy

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Marc Jacobs SS18 New York ''Head Wrap'' Controversy

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https://www.allure.com/story/marc-jacobs-head-wraps-appropriation-controversy-spring-2018

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Vogue Italia  went almost 50 years without giving a Chinese model a solo cover. In 2013, Fei Fei Sun broke the magazine’s 49 year streak with this retro-inspired cover.

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“the designer doesn’t feel like using more than one black girl.”

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Black Model gets dropped at the casting for being black.

The way it is conducted shows how narrow minded the designers still are.

Still exclusive, still looking at colour. White models above all other ethnic models.

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''Gender Non- Binary Fashion''
- Marginalised Groups supporting artists/ Creatives in the Higher Education
- SoN Supports:

1. Curriculum design

2. Pedagogies of social justice through representation

3. Cultural currency

4. Accessible knowledge

- '' This is a program that creates opportunities for marginalised groups and their need for safe spaces to articulate self-determination and liberate the struggles from oppressive structures both in education and society. ''

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- No Photoshop In Campaigns/ Shoots
- Using real life women
- Submission space *inclusive*
- Pushing back against ideas in the Fashion Industry : HIERARCHAL / CLASSIST (prejudices)
- ''Get even more Weirder'' Editor of Polyester
- Representing ourselves in a way WE Want to be SEEN
**** '' Polyester is a self published, intersectional feminist fashion and culture publication aiming to bridge the gap of URL cyberfeminism with the IRL world.""

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- Plus Size Black Fashion Blogger documenting life as she is in the fashion industry
- Written about Body-positivity, Race, Intersexuality, Feminism and Dating
- Started 10 Years Ago**

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REPTILE PRINT MAGAZINE - DIGITAL upgrading...

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REPTILE PRINT MAGAZINE - DIGITAL upgrading...

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* Use of moving image for reptile skin
* interactive
* Playful - Yet translated to print in texture

INTERACTION vs. TEXTURE

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* Print sold ONLINE
* Successful Online magazine cannot function/ survive without a PRINT version

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- Open to discussions / opinions of public
- Virality
- Reviews and biases available before reading the magazine
- Critics/ Biased articles
- Convenient if no time to pop down to the store
- More choice
- Ads / Sponsorships
- Cookies and Collection of data

NOT ACCIDENTALLY READING/ TIME OUT/ ACTIVE READING LOOKING FOR CONTENT YOU WANT

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There are already magazines pointing towards their version of the future - AnOther magazine released the first magazine with a digital cover this year - and we're representing what we think it means to be alive now.

* I find that To look forward, most of the time one needs to look towards the past

*** http://www.anothermag.com/digital-limited-edition

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ADVANTAGES OF ONLINE vs. OFFLINE MAGAZINES?

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ADVANTAGES OF ONLINE vs. OFFLINE MAGAZINES?

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- Lower Costs
- Global Distribution
- Virality (Social media / Sharing)
- Interaction ( Opinions and Discussions)
- Ads Hosting
- Interactive Content
- Convenience for the reader
- Sustainability

*** https://blog.paperlit.com/blog/advantages-of-digital-magazines-vs-printed-magazines

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* Due to convenience
* Digital Magazines are available from your PC, Phones and tablets. No need for shop stalls.
* The Digital will always have a copy to provide the Audience

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* Print magazines usually take funds primarily from Magazine Sales  77% and adverts

ONLINE MAGAZINES
* COSTS INC:
editorial creation, content writing, design, software, circulation, marketing, hosting/bandwidth
* Digital publishing costs vary depending on administrative strategy

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What has shifted AUDIENCES from OFFLINE to ONLINE?

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What has shifted AUDIENCES from OFFLINE to ONLINE?

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* Convenience of phone or tablet
* Time Management
* Accessibility
* No paper wasted after reading
* Instant magazines anywhere; no more going to the store
* Stream of personalised engagement ( Can choose what to see )
* Sharing with others, opinions and open to discussions on internet
* Higher Reader Engagement, Wider Audiences
* Communities are build
* Analytics available ( showing what is most popular ) = knowing what content to create = saving money
* LINKS/ SOURCES AVAILABLE

*** http://digitalmarketingmagazine.co.uk/digital-marketing-content/print-vs-digital/3907