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The speaker in "This is America" is someone who has dealt with and has gone through/felt black discrimination against them. The speaker is someone who sees all of the hatred going on in America, and has also felt discrimination himself and is wanting to raise awareness for what is going on. The speaker is trying to give the audience a sense of understanding that he knows what they are going through and how they feel.

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There is no specific occasion for this song. Although there is no specific occasion, this song is a result of certain occasions of injustice against black people. These occasions include school shootings, police shootings of black people, suicides, and murder against one another. This song is about these things these happenings and wrongs that have been done in America.

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The audience of the song is black people that have dealt with injustice in America. The speaker is trying to give the audience a sense of understanding that he knows what they are going through and how they are feeling because he has gone through the same situations and feelings as them.

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The purpose of the song is to raise awareness and speak up for what it is like to live as a black person in America. In the song, he is speaking of the hardships that black people go through when they live in America. But, the song also brings up the happiness that comes from it as well.

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The subject of "This is America" is about the life of a black person in America.

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In this particular song, the tone is very two-sided. In the beginning and in the chorus parts of the song, it seems to be very happy and cheerful. Then, the tone of the song turns into this deep and harsh trap beat. The tone matches the video because when the happy beat is playing, there are happy things going on. But when the deep and harsh trap beat is playing, there are bad things going on. So, the tone matches the video in "This is America".

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Childish Gambino's lyrics and music video are effective in using ethos and pathos to convince Americans of the discrimination against black people.

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This Is America Lyrics: Yeah, yeah, yeah, yeah, yeah / Yeah, yeah, yeah, go, go away / Yeah, yeah, yeah, yeah, yeah / Yeah, yeah, yeah, go, go away / Yeah, yeah, yeah, yeah, yeah / Yeah, yeah, yeah, go

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The song "This is America" has some uses of Ethos in the songs lyrics. Donald discusses in lines such as:
"I'ma go get the pad"
"I'ma go get the bag"
"I'm so cold like yeah"
He is saying those lines to make himself seem like a more privileged individual. He is saying that he can do and possess all of these cool things and that he is very cool for having and doing so.
He also says
"I'm so fitted"
"I'm so Gucci"
"I'm so Pretty"
I believe this ties back to the lines that were stated in the beginning. He is thinking of himself as a privileged and a prominent person in doing so.
Another time that Ethos is used is when he repeats the word "Hunnid Bands" and "Contraband". Childish Gambino is saying that he has a large sum of money because of the contraband that is being sold in America. He is bringing in lots of money over the use of firearms and ammunition in America.
Another phrase that uses ethos are the lines:
"America, I just checked my following list and you motherfuckers own me".
He is saying this because social media is so prominent in today's society, so he feels owned by his followers because he makes so much money by just being a social icon in America. He feels as if he is being owned by his fan base.

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Pathos is something that is used quite often in the lyrics of "This is America". I believe that the title of "This is America" uses pathos. It is appealing to our emotion because it is the country we live in and we want it to be deemed as a successful and positive country. America is where we live, so we are drawn to the name of it.
Another use of pathos is in the beginning when he is saying:
"We just wanna party, party just for you. We just want the money, money just for you. I know you wanna party, party just for me. Girl you got me dancing, dance and shake the frame".
I believe that these lines are using pathos is because this is what Americans want. We want to party, have fun, dance, spend time with our family and friends, and spend our own money. But what comes with having fun is working hard and going through lots of hardships, which is what Childish Gambino brings up in his darker lyrics. He wants us to relate to having fun and partying and spending money, but also relating to the hardships that we go through outside of having fun and partying.
One particular line that is said quite often during the song is:
"Don't catch you slippin' up".
This line uses pathos because it can relate to lots of people. They don't want to mess up in America for the fear of what will happen to them if they do. This not only applies to following the law and staying away from law enforcement, but it also is applicable to everyday life and how we want to be perfect to all of our coworkers, family, and friends.
Childish Gambino also uses the line:
"Grandma told me..."
This uses pathos because we all love our grandmas and memories of our grandmas can take us back to good times with them and what they told you when you were younger.
The last phrase that uses pathos are the lines:
"You're just a black man in this world, you're just a barcode. Drivin' expensive foreigns. You just a big dog, yeah. I kenneled him in the backyard. No proper life for a dog, for a big dog.
This uses pathos because Childish Gambino is saying how he feels as a black person. He is feeling as if he doesn't have any worth and a black person may think that they are getting up somewhere in the world, but they are really just another person living through the system in America.

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There is only one phrase that seems to contain logos in the lyrics to "This is America" The lines that use logos are:
"Guns in my area"
I believe that Childish Gambino is using logos here because he is saying that there are guns in every area of America. That is a true fact. Everyone has guns, whether they use them for good or for harm. The song particularly focuses on the fact that guns are being used for lots of harm.

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Childish Gambino - This Is America (Official Video)

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In conclusion, Childish Gambino's lyrics and music video are effective in using ethos and pathos to convince Americans of the discrimination that is going on against black people in America. His words and video seem simplistic, but there is a much deeper meaning behind them. Gambino incorporates a lot of hidden meanings into his video and lyrics, such as how the song is about black discrimination, or dancing in front of crime, which portrays how our media looks at the disasters that are going on today. It is easy to look over them, but Gambino's purpose for the song is to bring awareness to the overlooking that people do over this topic.

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“Childish Gambino – This Is America.” Genius, Genius Media Group Inc., 6 May 2018, genius.com/Childish-gambino-this-is-america-lyrics.
Glover, Donald, director. This Is America. YouTube, YouTube, 5 May 2018, www.youtube.com/watch?v=VYOjWnS4cMY
“This Is America (Song).” Wikipedia, Wikimedia Foundation, 1 Jan. 2019, en.wikipedia.org/wiki/This_Is_America_(song)