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Cho e hoi Đánh giá mid year không khả quan lắm do PFM đang drop, thì có ảnh hưởng nhiều vào đánh giá cuối năm không ạ ? Và khi nào thì mình biết được về promotion rank của mình ạ để em phấn đấu nhiều hơn ạ.

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[SPP]Location-based incentive for SPP Active/Churn (?) buyers 

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[SPP]Location-based incentive for SPP Active/Churn (?) buyers 

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Increase SPP adoption in Active/Churn group with location-based incentive
- OPV: increase Scan & Pay adoption -> %SPP adoption
- Combine deal near me + FSV intra rebated by SPP payment -> increase %SPP order

Food for thoughts:

1. Push: Billing/Telco Service

TA: EL Active/ Mature Active in Rural

Build auto journey 15th monthly

2.  Push: OPV/ Combo (Deal Near Me + FSV intra)

TA: EL Active/ Mature Active in Urban

On SPP day

3.  Push: Food voucher w/ SPP payment

TA: Non Food

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Educate for New Users/Register about Food / DP /Telco/ P2P

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Idea:  Exclusive Program from Favourite Merchant
TA: CHURN
Goal:
1. Have schemes to win our Mature Churn back
2. Help SPF Seller retarget those who loved them before (the right person at the right time) by an Exclusive Promotion Program
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we had historical data of the Mature group: know what they liked, what brands they love
>> Visual the benefit can earn back and persuade Merchant to invest on

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Cost Optimization:  Drive Mall Active buyers to Premium LP

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Cost Optimization:  Drive Mall Active buyers to Premium LP

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- Mall Active buyers are most active and have Mall knowledge, so drive them to Premium LP where higher products and mechanics are shown.

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Cost Optimize: applying low cap vouchers on spike

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Cost Optimize: applying low cap vouchers on spike

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Since usage on spike is always used up, we could save up to 50% if using voucher less value

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Referral Program - encourage Advocacy from Active Group 

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Referral Program - encourage Advocacy from Active Group 

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For Existing Buyer to introduce New Buyer

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Define strong Mall buyers: tracking what active Mall buyers are after 1,2,3 months to observe:

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Define strong Mall buyers: tracking what active Mall buyers are after 1,2,3 months to observe:

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- Organic growth buyers (no vouchers needed)
- Mall churned buyers (stop purchasing Mall)
- Mall buyers with vouchers

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Subscription - make user commit more w/t checkout mission

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Subscription - make user commit more w/t checkout mission

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Food_Acquire more users for Voucher Package

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Food_Acquire more users for Voucher Package

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HCM: https://shopeefood.vn/ho-chi-minh/shop-deal-ban-than-hcm

HN: https://shopeefood.vn/ha-noi/shop-deal-ban-than-hn