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If you're thinking about what to do with your pet's ashes, a few options are available;

One option is to scatter the ashes around your property or garden. This will allow the deceased animal to be close to you and their loved ones again.

Another option is to create a memorial for your departed friend or pet. This can include photos, poems, and letters written by you or others close to the pet.

Finally, you could keep the ashes as a remembrance of your dearly departed pet. This can be done by placing them in a special container or sending them off in a memorial urn.

How to Transport Pet Ashes?

If you've decided to bury your pet, there're a few things you need to know about how to transport their ashes. There're a few different ways to transport your pet's ashes, and each has advantages and disadvantages. The most common way to transport ashes is in an urn or container. You can buy pre-made urns or containers at most funeral homes or online or make your own.

Some people prefer to bury their pet's ashes directly in the ground, assuming the location will be permanent. If you choose this option, get documentation from the funeral home confirming that the location will be kept as a pet cemetery. Another option is to have your ashes shipped home. This is convenient if you don't live near a funeral home or want to keep the ceremony relatively simple. You'll need to speak with your mortician about costs and shipping arrangements.

Check out Pets In Peace if you want to preserve your dog’s ashes. They have various commemorative products, like urns and ornaments, to help remember your furry friend. Plus, their prices are very reasonable.

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Google My Business App Is No Longer Functioning

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Google My Business App Is No Longer Functioning

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Google My Business (GMB) is a business resource and management app that was first released in March 2016. It was designed to help small businesses manage their online presence, including setting up and managing their website, tracking customer activity, and more. However, as of July 30th, the Google My Business app is no longer functioning.

Small businesses can no longer access their account data, including website analytics, customer data, reviews, etc. This is a major inconvenience for businesses relying on the app to manage their online presence, especially since many do not expect it to go down. This issue may seem like it would only affect Google My Business users. Still, it impacts any business that uses GMB as a resource for managing its online presence.

Google My Business is a suite of tools businesses can use to manage their online presence, including Google Maps, Google AdWords, and more. The app was updated in March to include support for adding new locations and managing accounts on the go. But starting on July 5th, the app has been inaccessible for users.

Google has not yet released a statement about the issue, but we reached out to them for more information and will update this blog post when we hear back. In the meantime, if you're looking to manage your business's online presence and are using the Google My Business app, keep an eye on our Facebook page, and Twitter accounts for updates.

How to use the Google My Business App?

Google My Business was once one of the market's most powerful and useful business tools. Unfortunately, as of late, it has stopped functioning properly. If you're using the app and experiencing issues, here are some tips on how to fix them.

Issues with the Google My Business App

The Google My Business app has been experiencing issues for some users. This includes not loading properly and not opening at all. While this is unfortunate, it does not seem to affect everyone. A few workarounds have been suggested, but Google is still working on a permanent fix. If you have been having trouble with the app, here are some steps that may help:

Clear your cache and cookies

Uninstall and reinstall the app

Disable ad blocking software

Google My Business is a business management platform from Google. Small businesses can manage their online presence, including listing information, reviews, and contact details. However, as of July 2018, the app is no longer functioning.

Anchor Digital is the best SEO Agency in Australia that will help you with Google My Business Optimisation. We have years of experience in this field and are confident we can help your business get back on track and rank higher in search engines. Contact us today to learn more!

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Design Mistakes That Are Negatively Impacting Your Marketing Efforts

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Design Mistakes That Are Negatively Impacting Your Marketing Efforts

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As a business owner, it's essential to be aware of the most common design mistakes that can negatively impact your marketing efforts. By avoiding these mistakes, you'll be able to create more effective and successful marketing materials.

Here are five of the most common design mistakes to avoid:

1.  Using too many fonts

When designing marketing materials, it's essential to use a limited number of fonts. Using too many fonts can make your materials look cluttered and unprofessional. Stick to two or three fonts at most, and use them consistently throughout your materials.

1.  Using low-quality images

If you're using images in your marketing materials, ensure they are high quality and adequately sized for the space. Low-quality images will look grainy and unprofessional and can hurt your marketing efforts rather than helping them.

1.  Not using enough contrast

When designing your materials, make sure there is a good contrast level between the text and the background. If the text is hard to read against the background, people will ignore it altogether. Use the light text on a dark background or vice versa to create maximum contrast.

1.  Not aligning elements correctly

Aligning elements correctly in your design is essential for creating a cohesive and polished look. Incorrectly aligned elements can make your materials look sloppy and unprofessional. Make sure all of your elements are correctly aligned before publishing your materials.

1.  Not using enough white space

Too much clutter can be visually overwhelming and make it difficult for people to focus on your message. Use plenty of white space in your designs to create a clean and organised look. This will help your materials stand out and be more effective.

By avoiding these common design mistakes, you'll be able to create marketing materials that are more effective and visually appealing. Contact Anchor Digital to make excellent marketing materials to help your business stand out from the crowd.

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What is search intent, and how to identify it?

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What is search intent, and how to identify it?

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Search intent is the motivation driving a search. It can either be an informational need, a transactional need, or an emotional need. The informational need is when individuals search for a topic to satisfy their curiosity by learning more about it. Emotional searches are motivated for self-improvement, happiness, and inspiration. Transactions searches are driven by purchasing something related to their search query.

A good search engine optimiser should be aware of this and take appropriate action so that their SEO appears on the top results when people are looking for something they need. Aside from keywords, it is essential to consider the intent of the searching person. It might look odd that people would have a different intent, but that's just how people do it. Some people search to realise what they want while others search because they know what they want. There are even those who search because they want to satisfy their curiosity.

Your search intent depends on the query, but usually, it can be broken down into one of these general categories:

Search intent is to find information that is relevant to the query. This category includes searches for specific websites, articles, blogs, etc.

Search intent is to meet new people who share similar interests. Search intent includes social searches and dating sites like Tinder and OkCupid.

Search intent is to improve a conversation in progress by providing relevant information or boosting the topic's interest level.

How to identify search intent

Through advertisement

From the search engine's context

From the searcher's behaviour on the page

from online content that is shared with other people

From a search result button that declares more information on a topic

Through your personal experience in your field of expertise. This will not be accurate because you are biased. However, it helps.

If you need assistance in analysing and tracking your social media platform metrics or SEO ranking, consult Anchor Digital. Visit their website or contact them for more information.

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Creating content that aligns with Google updates

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Creating content that aligns with Google updates

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Content should align with Google updates to improve its chances of a higher ranking. Therefore it is essential to create content that aligns with Google updates. Google’s primary focus is on what will make the user experience in terms of exploitability and relevance. If you are creating content for organic traffic, you should also not neglect the importance of Google updates.

Google updates are released every month on average; there may be days when there isn't one, and you may have many updates on different days. Bloggers and creators need to keep up with updates as there could be significant changes affecting your content in real-time. In some cases, you may want to put your content on hold until it's been determined if the update will stay or if it's just a test.

Why do you need to align content with Google updates

Algorithm change

Google has been known to change its algorithm, especially with seasonal changes. Those who create content that aligns with Google updates see a higher chance of ranking than those who did not align with the updates.

Search volume

Another aspect to consider is that content that aligns with google updates will get a higher search volume regardless of its traffic. Google has been known to use these rankings to promote its own sites; even though the rankings are not an authority in the industry, the individuals want people to be aware of the site.

Content

Google also promotes content from websites and blogs that push out high quality and relevant content. When creating content for a search engine, it should be written keeping Google updates in mind. The reader is what's most important, and with these updates, Google wants to help users find the answers users need and find sites that provide that information. The type of content you create needs to give the users the answers they are looking for to feel confident in the results and keep coming back if there are other topics the readers seek answers for.

You should always follow the latest Google updates when creating content for other sites. Google doesn't want users to be misleading, and they don't want them to be on areas they aren't familiar with. Following the updates will help you create content aligned with what Google wants: high quality and authoritative content.

Many factors such as relevancy, complexity, quality, and originality must be considered for each topic. Before your next blog post or article is published, it's important to check out the latest list of Google's updates and see how your piece can be updated to meet these means. Get in touch with Anchor Digital, as they will assist you in creating content that aligns with Google updates. Visit their website for more details.

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Differences between mobile and desktop SEO

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Differences between mobile and desktop SEO

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A mobile website is a convenient way to increase your chance of ranking in the top five for a search term. A desktop website has more visibility, as it is likely to be found on the first few pages of a search result. Make sure a site is optimised for both platforms to prepare for success.

Here are three ways that mobile SEO vary from desktop SEO:

Search behaviour

Mobile searchers utilise their mobile gadgets to search at varying times than those on a desktop and generally have different conditions for their search. Those who use a mobile device to search are discovering information relevant to them at that particular time, so what they will see is different from where they found the information on a desktop.

Mobile searches are usually short, simple, and often result in quick decisions. This means that one must take a key page and target it with keywords relevant to the search terms already entered.

The mobile device's screen size means there is less room for content than on a desktop.

Ranking Algorithm

Mobile SEO ranking algorithms differ from desktop SEO ranking algorithms. The mobile SEO ranking algorithm has been developed based on the mobile SEO algorithm. The desktop SEO ranking algorithm has been developed based on desktop SEO algorithms. The mobile algorithm is, to some extent, different from desktop algorithms since some points like duplicate content, keyword stuffing, and keyword relevance are not included in the desktop algorithms. However, many of these matters can be dealt with by training keywords for both devices.

Engagement

Engagement creates the most significant variation between mobile and desktop users. Mobile users are more engaged with their smartphones when it comes to SEO. There is a difference between how content is consumed on mobile and desktop. Mobile users typically need fewer clicks on the page, making mobile-optimised websites easier to navigate and use seamlessly.

On the other hand, desktop users have a higher chance of being distracted by other sites while using their computers, so there should be a greater emphasis on user experience. Desktop SEO aims to deliver higher quality content at an increased level of engagement, usually with ads, to monetise the website.

If you need help developing an SEO strategy, Anchor Digital has got you covered. Visit their website or contact them for more information.

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How relevant is social media marketing for your business?

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How relevant is social media marketing for your business?

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One of the most common tasks people try to complete is social media marketing. Many professionals use this as an effective way to increase business revenue or discover new customers. It is essential to understand the risks and rewards of social media marketing so that you can make educated decisions about how it can work for your business.

Social media marketing has become widespread online advertising practice. There have been times when it has turned into an opportunity for businesses and corporations in different ways, such as increasing brand awareness, creating connections with potential customers, enhancing customer service experience and raising brand loyalty among consumers.

Social media offers consumers unique ways to interact with businesses. Consumers can choose from various online platforms such as Twitter, Facebook, and Linkedin offer updates on the latest news in their field of expertise, which could be in fashion, technology, or home design.

Social media provides customers with the opportunity to follow updates on their favourite company's website and interact with other consumers through customer service tickets and customer support chats. These features offer customers the chance to become familiar with the company's products and services before they ever visit its physical location because they can do this entirely online.

Through social media marketing, companies can share information with existing and potential customers. They have the opportunity to promote products and services and engage in two-way communication with current customers, allowing them to get input from the market and make improvements based on their feedback. This can benefit businesses by making it possible for them to refine their strategies based on the feedback they receive from consumers; therefore, improving sales.

Social media marketing helps business owners build stronger relationships with customers by listening to their needs and responding accordingly. This allows businesses to understand their customers' needs and help them solve problems. This helps the business succeed, but it can also help the employee become more successful and increase job satisfaction, leading to better performance.

Social media marketing can also help businesses schedule events easier because they know what their customers want beforehand and inform them accordingly through social media. This could be beneficial for companies with limited resources such as time, as information can be taken care of easily on social media rather than in person or over the phone when times are tight.

Anchor Digital specialises in digital marketing, and social media marketing is one of their strong suits. Visit their website or contact them for more information on their services.

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Audience Segmentation for Content Writing

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Audience Segmentation for Content Writing

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Audience segmentation in content writing allows you to target different types of people using additional content based on their behaviours and other factors. You can use various strategies to segment your audience depending on your business. Some of the variables a company can use include;

Geographical information. It entails details on where your audience lives and the ranging scope. For instance, people who live in colder regions would appreciate the content on keeping warm more than people who live in hotter regions.

Psychographic information. This includes details on the group's interests, personalities, attitude, common activities, lifestyles and values. All your customers and readers are different. They have different personalities, values and lifestyles. However, you can categorise them into several groups representing their interest, values and lifestyles.

Demographic information or details about their income, age, occupation, family size, religion, gender and culture.

Behavioural information. This includes the customers' needs, how they react to the product or service, and why they visit your site.

How does segmentation work?

The first thing is to identify what makes up your audience. If your audience has shared behavioural patterns, you can use that to segment them. This is the easiest part of segmentation.

How do you identify their likes or patterns?

You can use a simple method to determine this by allowing visitors on your page to self-select or click a section on your site that suits their needs. Once the visitor has clicked on their content of choice, they will be redirected to the page that suits their requirements. At that moment, you will have achieved basic segmentation. Ensure that the page or site that your visitor has selected or redirected to is practical. Always ensure that your content aligns with their personal interest, values and ideas.

How to achieve audience segmentation.

Encourage your visitors to self-select

Speak directly to your target audience

Ensure the segment-specific pages are running properly

Ensure your content provide diversity

Always utilise interactive content

If you need assistance in developing your content strategy, talk to the digital marketing experts at Anchor Digital. Visit our website or contact us for more information.

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What is paid reach?

Paid reach is the total number of people who see a paid social media post in their news feed. It helps brands purchase increased exposure for their social media updates and often displays them as 'sponsored'. Paid reach comes in various forms, including Facebook's boost post, Instagram’s promote and LinkedIn’s sponsored content.

What is organic reach?

Organic reach is the users that see your post through unpaid distribution. It is any social media activity without a paid promotion. One of the many benefits of organic reach includes publishing posts for free.

It has been getting harder and harder to achieve organic reach in the past. Therefore, companies and brands are encouraged to create a hybrid social media strategy. The hybrid strategy includes both paid and organic social media content. A brand is required to utilise the benefits of both organic and paid marketing. This will help in building an audience and generating conversions.

Identify your clients' demographic and behaviour

You should know your audience demographics and identify their behaviours whenever you establish a marketing strategy. Facebook audience insights can offer a demographic overview of followers based on your previous paid and organic social campaigns.

Identify popular content

Use your organic content to identify posts with the most clicks and conversions. Use the popular post as paid ads and promotions to get the most out of them.

Ideal posting time

You have to identify the ideal time to make your post on social media.

Social media algorithms also favour organic content with high levels of engagement shortly after it is published. Organic posts that get more likes are more likely to appear in more feeds.

Also, social media analytics tools will help you identify their audience's peak times and time zones.

Engage your followers

Paid social content gets your brand new followers that are unlikely to discover your business through organic content. However, don't overdo the paid content. Once you have attracted more followers, use organic content to build an image and community.

If you need help boosting your social media following and engagement, look no further than Anchor Digital. We specialise in social media marketing and are here to help. Visit our website or contact us for more information on how we can help you.

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Followers

Most marketers assume that the critical factor about followers is how many you have. However, as much as that is true, it’s important to have high follower engagement, especially if you want to increase your reach. Having a good relationship with your followers will allow them to trust you and be more likely to engage in your services.

Follower growth

How many followers you gain on your social media platforms is important. If you see consistent growth over several months, it shows that you are doing the right kind of marketing for your brand.  It is also important to monitor your follower growth. You can do this by creating a spreadsheet that you update monthly.

Social media mentions

Mentions are a valuable way of measuring brand awareness. The more you are mentioned, the more you gain followers, and your brand is known.

When you closely track your mentions, you will identify how your followers engage with your content, the best days to share on your page and whether your users like your product or services.

Impressions and reach

Reach refers to the unique social media users who have viewed your content. It shows how viral your content has gone. Impressions show the number of times a post shows up in a social media user’s timeline. Impressions give you insight into the number of people who view your posts even if they didn't react to them by clicking, commenting, or engaging with that post in any other way.

Engagement

Engagement is how you and your followers interact. Engagement allows you to view how your efforts and product resonates with your followers. Engagement metrics include:

Likes, comments, retweets and shares

Post engagement rates

Account mentions

Click-through rates

Top influencers

Influencers can assist you in expanding your audience and increasing your sales significantly. Get your brand top influencers who will help create brand awareness online.

If you need help analysing and tracking your social media platform metrics, talk to the social media gurus at Anchor Digital. Visit our website or contact us to find out how we can help you achieve your social media goals.

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Keyword research

When publishing content online, ensure you include relevant keywords. Keywords should be used naturally and not forced into the content. If you fill keywords into your content, it will distract the reader from the main idea. Ensure you use keywords in your descriptions, header and throughout.

Also, perform keyword research. How do you conduct keyword research? Use tools such as SEMrush, Moz and Ahrefs. The sites show what keywords your competitors are using and how often visitors search the keywords.

Memorable content

To drive traffic to your website, you just cannot post any content and think that is enough. You need to create content that is memorable and unique. Content that makes readers what to come back to your website. Make sure the content you create is valuable. People want content that is informative and answers their questions. Ensure your content answers questions and provide solutions for your readers' problems.

Social media

Be active on social media. Social media is huge for attracting visitors. Post content across social media platforms, interact with your followers and update links on your bio to promote new content. You can also tag influencers and include enticing information that will lead visitors to your site.

Audio-visual content

Include audio-visual content in your content. This will help improve your content quality hence increasing traffic. Ensure that the audiovisual content is appealing to the eye and grab the visitors' attention.

Top influencers

Hire influencers who will promote your content online through their social media pages. Influencers are online personalities who are loved and supported by their followers. Most people follow influencers for their opinions on different matters and trust them.

Headlines

Finally, pay attention to your headlines. Headlines on your content say so much about the content itself. Headlines attract visitors to know more about your content and what you are promoting. Hence ensure your headline is great and has the relevant keywords.

If you need help with your SEO strategy or boosting web traffic, look no further than Anchor Digital. As digital marketing experts, we will help increase traffic to your site. Visit our website or contact us for more information on how we can help you.

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Loading time

When a page takes a long time to load, it indicates a problem on the web host's end. Slow websites have a high bounce rate that directly affects their search engine ranking—the lower the SEO ranking, the lower the conversion rates. When the conversion rates are low, the sales will also be low. A good web host decreases a website's loading time by using the latest technologies.

Downtime

If your website endures from web server downtime regularly, it shows that you have a non-reliable web host. Downtime affects your website's overall performance and brings down SERP and SEO. Here is how; if the website is down. It will not show up on the search engine when a query is launched. The search engine will be unable to present the website hence the glitch will degrade the website’s SEO. Also, it will increase the bounce rate that will impact your website traffic. To avoid these, ensure your website is always up and running.

Security

Security of your website is as important as speed and reliability. It has a significant impact on your SEO. Google and other search engines offer a liking to the more secure sites. When choosing a web host provider, choose one that has a good track record on security.

Shared hosting

You might think sharing a host is cost-effective, but it will cost you more than money. A shared host will affect your SEO ranking as it is against the ethics of SEO. This will result in a lower ranking, which will decrease your conversion rates. A shared host will also have an impact on your speed, reliability and scalability.

Location

The location of your web hosting server plays a crucial role in your SEO. Due to the many websites offering similar services worldwide, search engines prioritise the website based on the location of the query. For instance, for a search query made in Australia for a product, the search engine will show results from web hosting servers in Australia. However, if your web hosting server is in a different location, your website will be directed to the site.

If you need help with your SEO strategy, look no further than Anchor Digital, your local digital marketing experts. Visit our website or contact us for more information.

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The Top 5 Most Asked Questions About SEO

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The Top 5 Most Asked Questions About SEO

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What does SEO stand for?

SEO stands for Search Engine Optimisation. It is the process of healing website rank better on search engines such as Google and Yahoo. When a visitor enters a question on the search engine, the algorithm brings them the most relevant results based on the question. Thus, SEO is the action of bringing your website to these relevant results with the ultimate goal to increase organic traffic on your website.

Which is better, SEO or PPC?

As stated before, SEO helps bring more organic traffic to your website. PPC is Pay-Per-click, a marketing strategy where you pay a fee every time someone clicks on your ad. Both PPC and SEO are important to your brand. However, PPC supplements SEO efforts in enhancing organic traffic. You can't establish domain authority and your whole online presence without SEO. You couldn't granularly target prospects by demographic, behaviours, or keywords without PPC. Depending on your needs and objectives, your SEO service provider may or may not recommend PPC for your website.

How long does SEO take to work?

It takes six months for most SEO to start working. However, some websites will experience results before six months, while others will notice changes after 12 months. SEO requires consistent effort and patience. Don't attempt to break the rules by buying backlinks or other means of fast ranking because Google will penalise you.

How long will it take to see an increase in traffic?

Traffic is a direct result of an increase in ranking. Once the ranking starts to increase, you will notice an increase in traffic. It will take around six months for ranking to increase. Be patient. There are also two types of traffic; organic traffic and paid traffic. Organic traffic is traffic that your website receives naturally through search engines. Paid traffic is the traffic your site received through paid ads.

Should you continue SEO once you have achieved a good ranking?

Achieving a good ranking is one of the goals but not the primary goal. The main goal with SEO is to maintain a good ranking. Search engines are regularly developing and updating their algorithms. Hence your rankings can fluctuate by the day. To maintain your ranking, ensure you conduct constant research, updates and testing to keep your URL ranking in the top positions. If you don't, your rankings will drop.

If you need help with your SEO strategy, talk to the experts at Anchor Digital. Visit our website or contact us to see how we can improve your ranking and increase your traffic.

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The Best Social Media Platforms for Your Marketing Strategy

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The Best Social Media Platforms for Your Marketing Strategy

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Facebook

Facebook is one of the most utilised social media platforms. Though the usage is shifting to a newer platform, it is still the platform that marketers use to promote their business—90% of businesses use Facebook to market their products.

It offers vital marketing and adverting opportunities for businesses, and it functions as an excellent platform for inbound promoting with content that helps increase brand visibility.

With Facebook, you can engage with your audience daily, keep them updated about your products, promote sales and collect reviews. You can also provide customer service.

Facebook also offers different types of ads, including carousels, single images, single videos and slideshows.

Instagram

Instagram gives marketers a platform to reach their target audience. However, most Instagram users are under the age of 40. Hence, if your target market entails older demographics, Instagram might not be the best platform for you.

Instagram gives similar features to those of Facebook as it is part of it. For example, any ads created on Facebook will have an option to display them on Instagram.

Instagram has launched shopping tags and the capacity for business accounts to connect their pictures straight to their website. This is so that the visitors can easily and quickly gain more details about products. It is also helpful for businesses experimenting with influencer marketing.

Twitter

Twitter is growing at such a fast-paced and becoming a popular social media platform. It is known for limiting tweets to 280 characters. On Twitter, each word counts. It gives marketers a chance to quickly grab their audience attention and connect them to the information they need. It offers twitter ads such as promoted tweets, promoted accounts and promoted trends.

Youtube

Youtube is the number one video-sharing platform globally, making it the perfect place to share video advertising. It is the ideal site when a company want to reach its consumers with different types of videos. It also offers a variety of ads at the beginning, at the middle and the end of a video.

Using social media platforms for business has its many advantages, including:

Building brand awareness

Connect with customers

Boosting your SEO ranking

Increasing traffic on your website

Driving more revenue

If you require help improving your social media or digital marketing, look no further than Anchor Digital. Visit our website to see how we can help you, or contact us for more information.

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Types of Interactive Content and How to Use Them

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Types of Interactive Content and How to Use Them

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1. Quizzes and polls

Quizzes and polls are one of the many types of interactive content you will find on websites. Most people use them to pass the time as they find out more about themselves. The quizzes and polls are appealing to the reader because they actively engage them and provide results immediately. As long as the audience gets their results, they will keep going back to your website.

1. Interactive infographics

Infographics simplify information for your readers, such as statistical data. Your readers are more likely to read your content if you have infographics. When you add interactive infographics to your content, you will have captured all of their attention. With interactive infographics, a reader can click on certain sections and dig deeper.

1. Calculators and measurement tools

Just like quizzes, calculators also provide immediate results. You can incorporate calculators and other measurement tools in content that involves salary, taxes and headline analysis, where readers will input personal information to get results. In addition, calculators and other measurement tools are a great way to generate leads.

1. Interactive videos and live streaming

Videos are known to capture people’s attention from a distance. As a result, more promoters today are getting more innovative with their content and including interactive videos in their campaigns.

Additionally, with technology and social media, one can also live stream to engage with their customers. You can let your audience comment, ask questions and interact with you.  Live streaming is a way to build trust with your audience as you get to show your audience who you are and answer their questions directly.

1. Marketing games

Games are one of the best ways to capture people's attention. We all love games as they relax the mind. You can incorporate marketing games as part of your marketing strategy. They keep your audience entertained on your website and differentiate you from your competitors.

If you are stuck on developing creative content, seek help from the creative professionals at Anchor Digital. Visit our website or contact us for more information on how we can help you create viral, interactive content.

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What’s the Difference Between Internal and External Content?

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What’s the Difference Between Internal and External Content?

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Internal Content

Internal content describes the content on your business website, including text and graphics. In addition, the digital space provides additional content options such as backlinks, interactive forms and embedded videos.

The purpose of internal content is to provide the necessary information, such as prices and services, to visitors who visit your website. In addition, internal content helps you showcase what your brand offers.

The benefits of internal content include:

Increases visibility of existing owned content

Lowers content creation cost

Improve content marketing return in investment

External Content

Unlike internal content that describes your company and services, the external content is written as blogs. External content is used by most businesses to drive traffic to their website.

The benefits of external content include:

Improve relationship with influencers and content creators

Extend the brand’s reach

So, What’s the Difference?

Brands use external content to attract customers.

Internal content focuses on information about your organisation, including prices and services. In contrast, the external content is created by customers and social media to drive traffic to the site.

Internal content is updated as different levels and information of your brand changes.

Anchor Digital offers services in digital marketing and content creation. Our services also include web development, social media and much more. If you’d like to learn more about internal and external content, visit our website or contact us.

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How Are Infographics Used in Digital Marketing?

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How Are Infographics Used in Digital Marketing?

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Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics.

The Purpose of Infographics Is To:

Display market research

Simplify information and concepts

Show the benefits of products and services

Raise awareness

You Can Use Infographics in the Following Ways:

1. To tell a visual story

Just like blogs tell a written story about a product or brand, infographics tell a visual story. They are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statistics.  If the company had written it as a blog, fewer people would pay attention to it.

1. To generate inbound links

Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised infographics increase a reader’s willingness to read a piece.

1. To encourage people to share content

Marketers use infographics to encourage people to share information about their brands. Infographics have relevant information that is easy to share; hence many people share the content.

1. To explain concepts

Sometimes it's tough to explain concepts or processes to people face to face or through blogs, which is why marketer’s use infographics to present information to their audience.

Anchor Digital offers services in digital marketing, including SEO, design, social media and more. Visit our website or contact us for more information on how we can help you improve your digital marketing.

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When it comes to driving engagement, videos are more popular than images, especially on social media. Videos are consumed by society more than images. On Facebook, 100 million hours of videos are watched every day.

There are several reasons why videos are more popular than images in driving engagement, such as:

1. The video combines auditory and visual senses while photos only engage the visual sense

Videos catch users' attention because they combine sound and motion. Both convey messages effectively and make videos easy to understand. Your brand gets to deliver a message in the right context, desired tone and visual cues. Most people would rather listen to a message than read it.

With images, one has to read the message themselves. There can be misunderstandings due lack of tone and context that the message is delivered with. According to studies, only 10% of people remember a message after reading it, whereas 95% remember it when they watch it.

1. All types of content

Unlike images, videos encompass all types of content. For example, a video can include text, music, photographs, links and much more. Thus, the viewer gets all the information they need in-depth on one video.

1. Storytelling

Video is the ideal approach to tell a story about your brand or products. They make information easy to understand, which is why consumers and marketers love them. Moreover, they have a way of capturing your viewer's attention for longer, making it easy for you to sell your brand.

1. Clear message

Videos deliver clearer messages as compared to images. There is no misinterpretation of words or meaning when it comes to videos. The viewer gets to understand the message with ease.

1. Videos earn consumers' trust

People tend to trust brands and services that use videos for advertising themselves. The videos help your brand earn your customers' trust. It also educates them on how to use a product practically.

Videos have more advantages than images in driving engagement.

If you need help driving engagement to your brand or business, look no further than Anchor Digital. Visit our website to see our services or contact us for more information. We will help you every step of the way.

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Have you noticed that your search engine optimisation strategy is not working? Have you been trying to get your website or articles on the first page of Google with no luck? Unfortunately, there are several reasons why your SEO may not be working.

1. Website design

Has your website been designed for all devices? Was your SEO strategy included throughout the design and development process? Website design and user experience are some of the most critical factors that can affect your SEO ranking. In addition, you need to make your website easy to navigate so users will stay on for longer, thus increasing your SEO ranking.

1. Website speed

Site speed has an incredible impact on your SEO ranking. Conversely, if your website is too slow, users will become impatient and click off it, increasing your bounce rate, affecting your SEO.

1. Content

Content is one of the critical factors that affect your SEO ranking. Your content will affect search engine optimisation in several ways, including:

Gaps in your content. Many websites have little to no content for many of the keywords they want to target. You can’t rank for keywords and topics without content.

Poor content. The Google algorithm identifies high-value content and ranks it. Invest in high-quality content that includes articles, videos and infographics.

Content that is not optimised or is over optimised.

Duplicated content.

1. Bad links

Your SEO may not be working due to harmful links. So, when link building, you have to make sure that the links are legit and lead to quality content. Also, broken links on your website lower your SEO ranking.

1. Your site was hacked

If you were recently hacked, it would show in your SEO ranking. One of the ways to tell if your website was hacked is if it was defaced. You may also notice strange traffic coming to your site.

If you need help building your SEO strategy for your website, look no further than Anchor Digital. Our SEO experts will help you create something that will land you on the first page of many search engines. Visit our website or contact us for more information on SEO.

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How is a Core Update Different From Other Google Updates?

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How is a Core Update Different From Other Google Updates?

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A core update happens when Google makes broad changes to its search engine algorithm and system. The purpose of the update is to improve users’ search experience by providing more relevant, helpful and trustworthy content. A core update is a huge deal.

A core update includes several changes to the algorithm that can impact site traffic, SEO ranking, how search results are delivered, how data-id is processed and the display of data on search engine result pages.

There are a few differences between core updates and other Google updates:

1. The core affects a more significant percentage of all searches, about five to 10 per cent. Other Google updates affect just a tiny rate, about 0.1 to 1per cent of all searches. That means core updates have a tremendous impact on all searches compared to other updates.

2. Core updates are not done daily. They are usually planned months in advance. Other Google updates are pretty much standard, and some are performed daily.

3. When Google is conducting a core update, it announces its purpose, unlike minor updates.

How Core Updates Impact Search Engine Optimisation (SEO)

Core updates affect search engine optimisation drastically. Google SEO's purpose is to adjust your website so that the ranking algorithm will favour it. When a core update happens, the ranking algorithm changes. The update might lead to your website's search ranking dropping. It can also eliminate the impact of the ranking signal targeted by your website. Some core updates affect more than just the ranking; they restructure the search engine result pages. Other Google updates do not affect search engine optimisation ranking.

It is essential to know when Google is conducting a core update so that you can prepare yourself to reestablish your website in case your ranking has been affected. If this happens, you might need assistance or guidance on how to go about this. Anchor Digital is ready to help. We can help adjust your website or even create a new one. Visit our website or contact us for more information.

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The Importance of a Consistent Brand Strategy

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The Importance of a Consistent Brand Strategy

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Why is delivering a message that is in line with your brand important? Why is everyone saying that the statement you provide to your target audience should be the same no matter how many times you deliver it to them? Brand strategy consistency is very crucial in any given business or brand. Your clients and your target audience need consistency. Why is consistency important?

It builds trust and loyalty

Imagine a situation where people or your client don’t trust your products. If there is no trust, you won’t sell; as a result, your brand will fail. Therefore, trust is crucial when it comes to marketing products. Your brand needs to be trusted by your clients. And when your brand has consistency, your clients will trust you and your brand.

Once trust is built, loyalty comes in. You can’t be loyal to a brand you don’t trust, can you? So, for commitment to be present, trust has to be in place. Trust and loyalty means your clients will know what to expect when buying and using your products and services because they are consistent.

Competition

Having and maintaining a consistent brand strategy can help beat your competition. It sets you apart from your competition. When you have brand consistency, you gain customer’s trust, loyalty and brand recognition. It means that more clients will prefer your products to your competitor’s products or services as they know what they will get.

Brand recognition

It contributes to brand recognition. A brand with consistent marketing, message and products are recognised easily because of its consistency. For example, a customer will prefer to buy products from a brand they recognise than any other brand.

Memorable

A brand that has consistency and recognition is more memorable to clients and the target audience. Clients will tend to remember products from a good brand or a brand whose marketing and customer care services are top-notch.

Increases sales

Clients prefer the brands that remain consistent in their messaging, marketing and everything associated with the brand. The more clients prefer your brand, the more the revenue you earn from sales. The clients also give referrals meaning more sales.

If you are struggling to develop a consistent brand strategy, Anchor Digital is here to help. As digital marketing experts, we know what it takes to create a consistent brand strategy. Visit our website to see our services or contact us for more information.

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How Augmented Reality Can Be Used in Digital Marketing

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How Augmented Reality Can Be Used in Digital Marketing

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Augmented reality is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. Its use can be classified into three categories: Information overlay, digital package and virtual objects.

Augmented reality uses information overlay when your brand wants your consumers to discover a particular product by viewing it. Virtual objects help you communicate with your customers as they explore your products. For instance, furniture companies use this method to view furniture in the catalogue as if they are in your own home. Digital packaging augmented reality allow you to pass information to your customers with extra fun. It encourages creativity as you communicate with your clients.

So, How Can it Be Used in Digital Marketing?

Augmented reality can be used in digital marketing the same way it is used in the standard marketing space, such as:

1. To create brand awareness.

When you use an augmented reality application to create this creative and engaging ad, you allow your client to share the incredible experience. Most people love to be associated with unique products; hence they will share them with their friends and family and social media platforms. It will create brand awareness and recognition. These ads are entertaining and capturing and provide value to clients and attract more potential clients.

1. To increase customer engagement.

Augmented reality ads capture and entertain, therefore, attracting more people to your social media platforms or website. With more traffic comes the sharing and more likes. You increase your social interaction and customer engagement just like that.

1. To improve a customer’s

Augmented reality ads are very informative, and as your customers get to watch them, they discover more information about a product or service they previously didn't know. Therefore, your clients will always have more information about your brand. This translates to them making choices and completing translation at a greater speed.

Augmented reality improves your digital marketing experience at a very high rate. If you need assistance or guidance on augmented reality ads or digital marketing, the team at Anchor Digital is here to help. Visit our website to see our services or contact us for more information.

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What are the Different Types of Brand Strategies?

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What are the Different Types of Brand Strategies?

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A brand strategy is a long-term plan for a brand to achieve specific goals. For a brand strategy to succeed, the business needs to choose the suitable method to follow to achieve its goal. There are different brands strategies types that a company can choose from, including:

Individual branding

This brand strategy uses an individual to brand a business or a product instead of the whole company. Branding is used to establish a person's personality, character, work or brand. Most people who use this brand strategy are celebrities, politicians, athletes and leaders as they present the best version of themselves to the public and fans.

A large brand can also use this strategy to market and brand its products. For instance, Apple markets its products as its brand name, such as the Apple iPhone and Apple iPad.

Product branding

A company or business focuses on making a single product unique and recognisable. They use symbols and designs as part of the brand strategy to help consumers recognise your products.

Company name branding

Some corporates invest in their name and use their popularity to improve their brand recognition. As a result, their logos and slogans are associated with their products and business as a whole. For example, companies such as Coca-Cola depends on their company name branding to engage with their consumers.

Service branding

Companies that use service branding provide their customers with world-class service. Their objective is to offer the most excellent service for their client and customers. It’s their way of adding value.

Brand extension branding

When an already strong brand extends its success to a new venture, it uses the brand name to promote its products and services. For example, many clothing companies use this strategy to launch a new line of shoes and accessories. The brand is the same, but the products are different.

Co-branding

When companies come together to form a brand, this connection helps the two or more companies grow, spread brand awareness and break into new markets.

Online branding

It is branding that is done on the internet. Online branding is also known as internet branding, and it helps businesses position themselves in online marketplaces. This branding includes social media platforms, blogs and websites.

Before starting any business, it’s essential to identify a brand strategy that works well for you and your brand. If you need help establishing a brand strategy, the team at Anchor Digital is here to help. Visit our website to see our services or contact us for more information.

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We are all used to videos being for entertainment purposes only. But these days, videos are one of the most effective marketing strategies. Therefore, it is wise to adopt this strategy in your digital marketing. So, what makes video marketing so effective?

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1.  Boost conversions and sales

Videos ads can increase conversion rates by 80%, which can lead to sales. It is because people who watch videos that explain how to use a product or about a product or service are likely to purchase the product. The video helps the customer to understand, and since they understand, they are more likely to purchase the product.

1.  Maintains viewer attention

Video ads have a way of capturing and maintaining the viewer's attention. They provide a simple and successful way of communication and are easier to consume than text. Once you see a video, it captures your attention, and you want to know more about it. You open it out of curiosity and end up watching the whole thing.

1.  Simplifies complex content

Videos are the best way to simplify complex topics and content. You can explain to your viewers the topic in a simplified manner and they can follow what you are doing.

1.  Builds trust

You might be a digital marketer, and your shop is online. Due to many scams and con people, it is not easy for clients to trust your brand and product. When you use video marketing for your products, you prove physical existence. Your clients can see you really do exist, therefore, instilling confidence and trust in your brand.

1.  People prefer videos

Most mobile users prefer to watch videos on how to use certain products instead of reading text. Slowly by slowly, due to this love, video marketing is becoming more effective than other marketing methods.

1.  Explains effectively

With video ads, consumers are able to understand your services or product quickly. Videos are short and entertaining. At the same time, they are informative and explain every detail about a product. It shows and tells your consumers how your brand works at the same time.

1.  Search engine benefits

Search engines such as Google love videos. They prioritise video content when making adjustments to the algorithms that present specific sites higher on the rankings page. Hence more people will get to view the video.

If you are thinking about adding video to your digital marketing strategy, the team at Anchor Digital can lead you in the right direction. As digital marketing specialists, we are here to help you succeed. Visit our website to see our services or contact us for more information.

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You are responsible for redoing the company's website, and it includes search engine optimisation (SEO). You realise it might not be as easy as you thought, and now you found yourself here, asking what makes an effective SEO strategy. How do you do that?

Keywords

Every search engine optimisation (SEO) strategy begins with you knowing your keywords. Keywords are those words your target customers use to find solutions for the problems that your company solves. How do you know the keywords? You pretend to be your potential clients and think of the solutions they would seek from your company. What would you search on the search engine?

For instance, if you install air conditioners, your potential customers are considered with installation, maintenance and repairs of air conditioners. Your customer will probably search for "air conditioner installation service near” me or “air conditioner repairs”—the keywords being air conditioner installation or air conditioner repairs.

High-quality content

Create engaging content that is valuable to your target market. The content should include answers to questions that your potential clients are likely to ask. The content should answer their questions, give them insights into your product and educate them. Ensure to include keywords in the range too. Use headings and optimised images that load quickly. Headings are appealing and make it easy to skim and read.

Improve user experience

Good user experience makes your SEO ranking more substantial. Ensure your website is easy and intuitive to navigate. Each link on the website should also work. Use the links to take your readers to the next piece of information they may be looking for.

Page titles

Ensure that your page title grabs your target market attention. Create engaging and interesting titles. If the title is not attractive, readers will skip your content whether it is interesting or not. Create attention-grabbing headlines with headings and, if possible attractive optimised images.

Review every page

Review your content as you add keywords. In the process, you will also add more links and add some content that you might have forgotten.

Hire an expert

If you can afford it, hire an expert to ensure that your site is truly optimised. You can consult an SEO agency to audit your site too. They will provide you with a list of things you can add to your site to improve the ranking.

If you need an SEO expert to consult or create an SEO strategy, the team at Anchor Digital is ready to assist. Visit our website to see our services or contact us for more information.

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How Algorithm Updates Affect your Business

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How Algorithm Updates Affect your Business

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Algorithms are complex systems used to retrieve data from its search index and immediately deliver the best possible results. When the algorithm is updated, it may affect your business in different ways. You may see some side effects when your company has been affected by an algorithm update, which will often depend on how your website is optimized.

So, how does an algorithm update affect your business?

User Behaviour

If Google shows your site to a new different customer, the users may use your website differently. Depending on the update effect, the conversion rate may increase or decrease due to the visitors. If the website is shown to more people, the conversion rate increases and if it is shown to fewer people, the conversion rate decreases.

Web Traffic

The algorithm changes can affect the way your site is optimised for search engines. Ultimately this will affect the amount of and type of people who get to visit the site, affecting your web traffic.

Ranking and Search Visibility

Algorithms updates affect your search engine optimization (SEO) ranking. Updates can also filter out your business from the local map result. This will affect your revenue as customers will not visit your website for information about your products or services.

How can you Analyze the Effect of Algorithm Update on your Business?

1. Examine your traffic from each source (This includes direct search, emails, referrals, etc.) Dig into changes found in traffic sources to your website.

2. Analyse your page performance. This includes traffic, impressions, keywords and ranking. Keywords are essential in your content. Find out if the keywords have changed.

How to take Advantage of the Algorithm Updates

1. Check traffic on the website. Ensure that your website has a high search engine optimization ranking (SEO).

2. Focus on Customer Experience by understanding customers' needs and responding to your clients daily.

3. Make sure your listings are accurate on all platforms. This includes Facebook and any search engine.

If you need any assistance in digital marketing, whether consulting, creating or converting, Anchor Digital is ready to help. For more information regarding our services including web development, design, social media and much more, contact us today.

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When it comes to getting a lot of organic reaches, Facebook is the first thing everyone thinks about. Even though a lot of people now pay for marketing, it is not always advisable to pay. If you’re running a small business, you might exceed your budget by paying for marketing. You can pay if you’re running a big business. Just ensure that there is a right balance between your organic reach and the ones you paid for.

Why Does Organic Reach Reduce?

To increase your organic reach, you need a full understanding of why it was reduced. With the recent changes made to Facebook, they now aim to make their users see content with high engagement. If your followers don’t engage your post, the public might not be able to view it. To create contents that will get a lot of engagements and increase your organic reach, you have to study the tips below

A lot of businesses want to be well-known on all social media platforms. Even though it sounds nice, it isn’t important. Your audience might not be active on some social media. Creating content on such social media is a waste of time and energy. You have to select the right social media and be focused on creating content on them.

You can ask your customers about the social media that they often use. Since your competitors are key in determining the social media to use, you have to find out the social media where they post advertisements.

Just like SEO can help you rank high on search results, a good profile can help you become more visible to your customers online. You just need to tweak and optimize your page well. First of all, you have to use a simple username. The username must be simple for people to recall and recommend.

The logo of your brand should be seen on your profile. You can even use it as your profile picture. When you make posts, always include links to your website. It will make it easy for your customers to find out more about you and your brand

Your posts shouldn’t only be engaging, they should be relevant for a long time. Your posts should be aimed at creating solutions for the common problems in any industry you find yourself in.

Anchor Digital provides website development, design, social media, content marketing, and SEO services to all types of businesses. Anchor Digital’s creative and social gurus work well to ensure they meet every need of their clients. For more information, you can contact us on 07 3036 0994 or visit Anchor Digital

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Why Organic Reach on Instagram Is Declining

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Why Organic Reach on Instagram Is Declining

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In recent years, there has been no significant change in organic reach. Unlike before, people that view posts are not much anymore. Ads get much more views. Even on other social media platforms, the focus is on brands that run ads. To boost your views and get a lot of engagement, you have to run ads. Even though ads will get your brand out there, you need a great organic social network. That is what will make your ads thrive.

The presence of social media is important for the development of ad campaigns. Since it doesn’t cost much to run ads on Instagram, organic reach has become competitive. To get a lot of views, you don’t only need to pay. You have to be creative. The tips below would help you get better on Instagram.

Create a Content Strategy

If you want a lot of engagements on your content, you need time to create them well. If you don’t take enough time to post great things, no stranger would spend time viewing your content.

First of all, you have to know your target audience. What kind of posts do they like? Do they spend time on Instagram? You should also create time for social listening. It will help you learn more about the kind of content your target audience likes to view and engage. If you come across successful brands, you should find out where they get inspired. Set realistic goals for yourself and work towards them.

Create Value

Your content should be valuable to your target audience. They should gain something from following you. You could create posts on entertainment, motivation, or any other thing. To have a better understanding of how to create value, you can study the Twitter account of Merriam Webster’s dictionary.

Be Consistent

To get active followers on Instagram, you have to post consistently. The time you post also matters. Try and find out the time your target audience is always active. As time goes, you should study your analytics and make relevant changes. Even though you have to post consistently, be careful about what you post. A few quality posts are better than a lot of irrelevant posts.

Make Connections

If you conduct enough research, you will find out that people engage more on posts that contain people. Unlike services, people connect more with themselves. Consumers want to know the men behind their favorite brands.

Anchor digital provides website development, design, social media, content marketing, and SEO services to all types of businesses. Anchor Digital’s creative and social gurus work well to ensure they meet every need of their clients. For more information, you can contact us on 07 3036 0994 or visit Anchor Digital.

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What Are The Most Useful Tools UI/UX Designers Use For Projects?

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What Are The Most Useful Tools UI/UX Designers Use For Projects?

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Even though UI and UX are both used for website design, they are not the same. As the focus of UI is on the interface, UX is more about user experience. With the help of UI tools, one can design hi-fi wireframes, prototypes, and the likes. They play a huge role in designing.

UX is all about the users. Its focus is on how users will experience content. UX can be used to give information architecture a better structure. As we go further, you will be exposed to tools that can be used to simplify the website design process. There are even tools that can be used for both UI and UX. They are listed below

InVision Studio

With the large set of applications in InVision studio, designers can create prototypes with different animations. Apart from the fact that it is easy to work with the UI design tools, you will also find communication easier.

InVision studio has a lot of collaboration features. You can use them to share your work. After sharing, you will get feedback. You can use the feedback to make changes and improve your work. With the use of the whiteboard in InVision studio, team members can communicate their ideas with each other, talk better, and get tips to proceed with their work.

Craft

It is a plugin made available by InVision. As you can use craft to work with Photoshop, you can also use it to work with the sketch. Craft also offers the various features you need for collaboration. While there are different changes in styling, they are updated so that everyone will be able to access a particular project in the same version.

The availability of the placeholder content in craft makes it more unique than the other UI design tools. Since you will be given unlimited access to iStock photos, getting great visuals for your layout will be easy. No matter the kind of layout data you have, you can always take it from different sources.

Adobe XD

Adobe is one of the best design software. With the use of vector-based tools, you won’t only be able to make prototypes. You will also make mockups. Adobe XD allows for real-time collaboration. There are a lot of tools for UI designers to work on in Adobe. The majority of those tools would help you carry out all basic UI and UX designs without lacking anything.

Anchor Digital provides website development, design, social media, content marketing, and SEO services to all types of businesses. Anchor Digital’s creative and social gurus work well to ensure they meet every need of their clients. For more information, you can contact us on 07 3036 0994 or visit Anchor Digital

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Get Best Deal When You Hire A Taxi Or Limo

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Get Best Deal When You Hire A Taxi Or Limo

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One thought you'll possibly wish to make when you select a West Hartford Taxi or limo company to hire is that you are getting the best deal. There are an unbelievable number of limo and taxi companies available in the market, and it can be worrying to select one. The deal you are getting can be the important factor in which company you prefer to hire.

The main thing you have to do is collect some proof as to the price range you can suppose. This contains considering the vehicle type you wish to hire, where you are going to and leaving from, and the area you are going to visit. To perform this, check some websites of limo or taxi glastonbury companies that are within the area you want to hire.

On these websites, possibly you will find a rate schedule. Check your location and the type of vehicle you are involved in and check the rates across these different taxi companies. Possibly, you will find that the prices are competitive -- but even small changes can assist you make a big choice if you're traveling long, or to some different places.

It could be that there is a clear winner you are sure in hiring. In some other cases, you need to call the west hartford ct taxi companies individually and check if they have any offers or rates going at this possible time. In case you show that you are checking services of different companies, you could even be able to negotiate, as they will want to confirm they get your business in its place of you going to any other company. Remember that it will not work as well if it is an eventful time for limo or taxi companies.

Still, if you are having trouble making your choice, you have to check some other factors beyond costing. Think regarding the vehicles they have and the client service they are capable to provide. Mostly, going with the least costly choice is not an excellent idea, as you could end up with bad service that is not value the money at all.

Searching the best possible cost for your taxi service is possibly at the top of your list. In case you follow these important tips, you will be able to find a rationally priced taxi west hartford service that offers amazing service, and permits you to save some money!

When you are going to travel on business, people normally cannot afford the comfort of simply watching the scenery go past as they will travel from destination A to destination B.

Travel contains time and that service is in short supply for people travelling for business, so working as you go is normally important. To make that applied, you want comfort and space.

No one would dispute that limo will have that in abundant supply. Taxis can be 'Perfect' in that way but limos would be better.

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Why personalisation in marketing works and how to use it?

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Why personalisation in marketing works and how to use it?

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Due to the recent development of digital evolution, there has been a great change in marketing. Some of the best developments in digital evolution include cloud solutions, artificial intelligence, and the likes. The way people carry out marketing strategies has also changed as well. Unlike before, marketers now have to work at a great speed. Since there are a lot of opportunities for them, they are now able to be more creative.

To get great results, a lot of people now depend on marketing personalisation. To know more about marketing personalisation and explore great opportunities, you should study everything discussed below

Meaning of marketing personalisation

People are exposed to different types of information nowadays. It can be through billboards and social media. When we see the ones we have no interest in, we just skip them. That means it isn’t advisable to reach your audience through generic means. A lot of them might not stay in the long run. The best way to reach your audience is to approach and talk to them. That is the concept of marketing personalisation. It is important to connect with your customers personally.

Why marketing personalisation is important?

Instead of working on marketing personalisation once in a while, it should be your main focus. Almost all customers prefer personalised products to other ones. Customers believe that personalisation is valuable. Majority of people that offer personalised products often record greater sales. They also create a healthy relationship with their customers.

While working on personalisation, you have to ensure that you meet the interest of your customers. While making important decisions, you have to consider their needs. Apart from the price of products, customer experience is the real thing that makes customers prefer one brand to the other.

How to make use of marketing personalisation?

Since there are a lot of personalisation options available, you might be confused about the one to choose. It is also difficult to know the interests of all your customers. To even organise campaigns for them, you will have to go through a lot of stress. As automation can make things easy, data analytics is equally important in marketing personalisation.

To create great personalised campaigns, you have to make use of your customer data. Other things you should find out about your customers are job title, geographic location, and the likes.

Anchor Digital provides website development, design, social media, content marketing and SEO services to all types of businesses. Anchor Digital’s creatives and social gurus work well to ensure they meet every needs of their clients. For more information, you can contact us on 07 3036 0994 or visit Anchor Digital

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How to Choose the Right Keywords for Your SEO Strategy

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How to Choose the Right Keywords for Your SEO Strategy

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When you get started with marketing, you might feel that you have to combine different tactics to get a great result. Even if you don’t know much about keyword research yet, you must have heard that it is important. To get results from search engines, people type in keywords or keyword orientated search terms. As a keyword can have only one word, it can also have multiple words.

No matter how much your content is, you should always include keywords. It is the major way to boost SEO. Since you create content so that people can find them, you will get more views by using the right keywords. Even though people can still find your website without keywords, the views won’t be as much.

How to Choose the Right Keywords

Before you start to research for keywords to use, you must have identified your target audience. When you have identified them, all you have to do is find the right keywords and search for their habits online. Some of the tips that would help you identify the right keywords are listed below

Brainstorming

Brainstorm and do keyword research yourself. If you’re making blog posts about blogging, you can list out ten words that are related to blogging. Write the ten words somewhere. You will use them to form the remaining keywords. After figuring out topics related to the keywords that you chose, you can start to work on niche phrases that are related to them. One of the easiest ways to do that is to search for the keyword on Google.

When Google brings out suggested queries, you should write all the important searches out. If you see any search result that doesn’t fit, you should ignore it. When you’re done searching, you should navigate to the end of the webpage. You will see some related searches. You can get additional keywords from there.

Keyword Planner

Before you start working on any topic, you should have gotten about 10 related keywords. To analyze every one of your keywords, you have to paste them into Google keyword planner. You will also come across other things like search volume and bid price. When you apply all those things, you will be able to decide on the right keywords to use. The way you use keywords in your content also matters. Even though you have to use them frequently, they shouldn’t be too much.

Anchor digital provides website development, design, social media, content marketing, and SEO services to all types of businesses. Anchor Digital’s creative and social gurus work well to ensure they meet every need of their clients. For more information, you can contact us on 07 3036 0994 or visit Anchor Digital

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Also known as Cascading Style Sheets, it is a web design that uses simple language aimed at making web pages to be presentable. In simple terms, CSS takes care of the looks and feels of your web page. CSS takes care of colour use, font, spacing, columns and more elements. Nowadays, people want functional yet beautifully created web pages, which makes it important to consider when creating your webpages.

Benefits of Using CSS

CSS is simple to understand, and provides immense benefits to website owners. Some of these benefits include;

It Saves Time

The best thing about CSS is that you can create it once, and then reuse it on various HTML elements. You can also apply it to several other web pages on your website. This saves a lot of time and creates a good web page.

CSS Pages Loads Fast

Another advantage of CSS is that it is lightweight, and when used to create web pages it will load faster. The CSS tag will be created once, and then reused on several other occasions that will not bloat your website.

CSS is Easy To Maintain

The best thing about CSS is that it is easy to maintain. When you want to make some changes to the CSS you will do it in one place and then the changes will reflect on the rest.

It is Compatible On Multiple Devices

Compatibility is very important when it comes to a web language. With CSS, the elements created will be compatible across multiple platforms such as desktop and mobile platforms.

It is The New Trend

HTML attributes are gradually becoming depreciated and therefore people are now moving to the modern CSS style. As a digital marketer, it is important to keep up with this trend by using CSS on your webpages.

CSS is more beneficial than the other elements of web creation. It is therefore important to make sure that you are not left behind. Not everyone is skilled in creating websites and information, therefore you should seek professional help to do it right.

Anchor Digital as professionals focusing on design and digital marketing. Contact Anchor Digital today for more information about CSS and related web design services. The team at Anchor Digital will help you in web design as well as other aspects of digital and content marketing to help you succeed.

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How Do You Optimise Your Site For Mobile?

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How Do You Optimise Your Site For Mobile?

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Nowadays it is extremely necessary to optimise your website for mobile browsing. This is because a lot of people access online content using mobile devices, and you ought not to be left out on acquiring the extensive mobile traffic.

It is therefore important to take time to implement the following mobile optimisation techniques to improve your website performance across mobile platforms. The following are simple ways to optimise your site for mobile.

1. First Know The Your Site’s Status

The first action that you need to take, is to check your site for mobile-friendliness. This action will help you to focus your effort on specific areas that need improvement. There are several testing tools you can use, and most of them give you detailed information on what to work on and improve.

2. Use Responsive Themes

There are several themes available for your website that you can use. However, ensure that these themes are optimised for mobile browsing. Responsive themes will render properly on mobile devices no matter the screen size. They also work well in portrait mode.

3. Use a Reliable Host

The hosting company you choose determines how well your website performs. The host needs to provide the tools you need to boost the performance of your site. Speed is crucial, so you need a host that guarantees all-time running of your website without downtime.

4. Optimise Page Loading Speed

Page loading speed is vital for mobile optimisation. A website should load within 3 seconds. This speed is the recommended one to retain customers and improve your site ranking. The best practice is to keep on checking the speed regularly, so that you can know when an issue arises.

5.Optimise Popups For Mobile

If your site has popups, then you need to consider the mobile user. This is because the popup will not be the same on both desktop and mobile devices. Mobile popups should be non-obstructive. They should contain only the necessary information, and should be easy to close.

These are some of the simple ways to optimise your site for mobile. Make sure that you apply these tips regularly to see the best results.

This can be a daunting task, but thanks to Anchor Digital, a professional digital marketing and SEO agency, digital marketing help is available. If you want a mobile-optimised site, contact Anchor Digital today and their friendly team there will be happy to help.

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Although CSS is mostly used to create the anaesthetic look of your website, for it to work correctly, it needs to integrate with other website elements such as HTML and JavaScript. In this article we are going to look at how CSS and HTML work together to create functional web pages for effective user experience.

The difference between HTML and CSS is that HTML is all about the structure of the webpage, while CSS is about the style of a web page. However, both HTML and CSS are always incomplete without each other.

Both of these are used in web development and designing, and together they help achieve the best functionality and looks of your website. Both HTML and CSS are parts of the front end website designing and development. This means that both are used to achieve the basic layout and designing of a web page.

To work well together, both the HTML and CSS use simple yet easy to understand syntax.

Several benefits result from working together on both CSS and HTML. This also makes it possible for your website to be SEO friendly, boosting your rankings and user experience. These benefits include:

FasterWeb Pages

HTML and CSS you are lightweight and search engine stands to favour lightweight web pages

Compatible across multiple platforms such as mobile and desktop

Provide site-wide visuals as a result of one style sheet

The use of both HTML and CSS to create web pages allows users to get faster loading and download speeds of the page contents.

Both CSS and HTML are critical in web page creation. They positively influence your web pages in many ways. The secret is to learn how to use them and apply them effectively to get the desired result. CSS and HTML are used to reduce the load speed of a website, improve accessibility and also maximize your SEO.

There are a lot of technicalities involved in optimising your web pages by use of HTML and CSS. You do not have to worry about these technical details, because you can seek professional help from Anchor Digital. Get in touch with Anchor Digital today for the best web design services.

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Descubra los mejores tratamientos para el acné y la disfunción eréctil.

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Descubra los mejores tratamientos para el acné y la disfunción eréctil.

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Antes de pasar por múltiples terapias para la disfunción eréctil, definamos primero la disfunción eréctil. Otros se refieren a la impotencia como disfunción eréctil. Ocurre cuando un hombre no puede obtener una erección durante el coito o incluso cuando se masturba. Si no puede sostener su propio pene con fuerza y ​​tal vez erigido el tiempo suficiente para terminar las relaciones sexuales, se dice que tiene disfunción eréctil, también conocida como disfunción eréctil.

En particular, hay muchas causas de disfunción eréctil en los hombres. Algunos son insignificantes y otros están vinculados médicamente de alguna manera. Sin embargo, existen varias terapias para la disfunción eréctil disponibles para ayudar a los hombres con esta experiencia.

Cambiar una dieta más saludable es una de las terapias para la disfunción eréctil más simples. Si usted es fumador, deje de fumar o haga un esfuerzo concertado para deshacerse de este vicio. Consume alcohol con moderación. Si tiene sobrepeso, use la disfunción eréctil como un motivador para hacer ejercicio y tal vez perder peso. Prueba deportes más nuevos para mantenerte involucrado. Siempre puedes llevar sobres kamagra contigo.

Algunos remedios sencillos y sin drogas para el trastorno de la erección incluyen ver a un psicoterapeuta o participar en terapias sexuales. La disfunción eréctil a menudo es causada por el estrés. Los sentimientos de alguna manera juegan un papel importante en esto. Es posible que tenga disfunción eréctil porque es consciente de sí mismo o porque intenta sobreanalizar la reacción de su propia pareja durante las relaciones sexuales. Estas terapias para la disfunción eréctil le ayudarán a liberar sus propias inhibiciones. Las pastillas de Kamagra son de hecho muy fiables.

Sin embargo, uno de los remedios para la disfunción eréctil más comunes son los medicamentos que se toman por vía oral. Estos medicamentos se conocen como inhibidores, y quizás Viagra, kamagra y Cialis son buenos ejemplos. Aumentan los efectos de más óxido nítrico, una sustancia química que relaja los músculos particulares del pene y aumenta el flujo sanguíneo. Son más efectivos cuando se toman una hora antes de tener relaciones sexuales y solo se pueden usar una vez al día. Si una persona tiene disfunción eréctil y tal vez hipertensión, es mejor consultar primero a un médico porque tanto los medicamentos para el corazón como los medicamentos para la disfunción eréctil provocarán caídas rápidas de la presión arterial. Puedesfácilmente comprar kamagra.

Las personas suelen tener acné por varios factores. Estos pueden estar relacionados con el inicio de la pubertad, los desequilibrios hormonales, las causas metabólicas y quizás incluso la fatiga son factores a considerar. La explicación principal, según muchos científicos, son las impurezas en nuestro cuerpo, incluidas las causadas por un estilo de vida poco saludable. Reduce aún más la pureza de nuestra sangre porque es rica en grasas y calorías. Estas impurezas obstruyen más los poros de nuestra piel en forma de grasa, suciedad, mugre y otras causas. Debido a la mezcla completa de todas estas propiedades particulares que causan el acné, la edad de la adolescencia es, con mucho, la más afectada por el acné y requiere terapias extremas para el acné. Compre accutane para obtener mejores resultados.

Los remedios para el acné severo le darán un resumen de las cosas que debe eliminar en su propia dieta. Dado que estos en realidad no son alimentos saludables, evitarlos mejora significativamente su salud. Para deshacerse de las espinillas para siempre, coma alimentos que incluyan verduras frescas y frutas, yogur probiótico y mucha agua. Accutane genérico siempre te ayuda.

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Have you ever wondered what’s the role of SEO agencies? Have you been considering seeking their help but you are unsure what benefit they will offer to you? This article will discuss the benefits of hiring a local SEO agency and the results you will get.

SEO is a big thing in today’s digital marketing and it can be a daunting task for most people. However, the best thing is to seek professional help from a local SEO agency.

Benefits of Hiring A Local SEO Agency

1. They are Experts in SEO

SEO agencies are made of professionals who have experience and expertise in SEO. They keep themselves updated on the latest SEO practices to help businesses stay relevant and get good results when it comes to ranking and customer reach.

It will be easier for you to hire a local SEO agency rather than doing the work by yourself. There is a learning curve when you want to do the work by yourself.

1. They Help Improve Your Website

SEO agency experts will point out several aspects of your website to help you improve your ranking. They will suggest the best actions and practices that will give your website the best it needs. Rather than creating a website and crafting content, the bigger work is in ranking your website and that’s where SEO comes in.

1. Hiring Local SEO Agency Helps You To Focus On Other Things

As a business owner or an entrepreneur, it would be a great idea to hire an SEO agency company to help you with your website ranking and promotion. This will save you a lot of effort and give you time to focus on other things such as growing your business. You will therefore be able to spend time doing other related things to grow your business.

1. It’s Cost-Effective

The cost of running various elements of SEO can be high especially if you choose to do it by yourself. A specialist SEO agency will help save this cost significantly. Hiring an SEO Agency is beneficial because it eliminates the cost associated with hiring an in-house SEO expert.

There are several other benefits of hiring a local SEO agency without forgetting the flexibility you will get from hiring them. If you are wondering which is the best local SEO agency to hire, then Anchor Digital is the best choice for you. They offer quality SEO services as well as digital marketing services. Contact Anchor digital today for more details.

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You might already know that browsing on the desktop is very different from browsing on mobile devices. Screen orientation is different on both desktop and mobile. People using mobile to browse the internet will be using their thumb to scroll and navigate through pages.

Therefore as a marketer, it is very important to realise this and optimise your website for both desktop and mobile users. Your website should be responsive for both mobile and desktop platforms. This practice is good for SEO and also it creates a good user experience. If you are wondering about the difference between desktop and mobile responsiveness this article will cover this topic.

Mobile Versus Desktop Responsiveness

The following are the main distinct component on mobile versus desktop.

1. Content Layout And Organisation

The organisation of content on mobile is very different from that of a desktop. When it comes to content layout the needs of mobile users differ from those of desktop users.

Most of the searches when are done through mobile devices. It is important to optimise your content for mobile users. This includes optimising image and text contents for portrait orientation.

2. Form Layouts

To maximise the conversion rate, it is important to ensure that forms in your website are designed correctly and optimised for mobile users. Vertical alignment of mobile phones will ensure that users can easily scroll back and forth to fill the forms. There is a lot of traffic from mobile users and you don’t want to miss that due to poorly designed forms.

3. Menus

Menus differ greatly on both mobile and desktop platforms. As a website owner, it is important to consider the menu. If your menu has several categories and subcategories this could not be a problem for the desktop user but when it comes to mobile users it can create a negative experience.

Keep in mind how your menus will appear on mobile platforms and mobile browsers. You can tweak and adjust your menus to fit the needs of mobile browsing.

These are the key elements of desktop and mobile responsiveness. The recommendation is to sure that the website is optimised for mobile users because they take up the largest percentage of your website visitors.

If you need help in optimising your website, you can get in touch with Anchor Digital, a professional digital marketing agency in Brisbane. Contact Anchor Digital for more information.

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How Does Improving Site Navigation Improve Your Domain Authority And Improve User Experience?

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How Does Improving Site Navigation Improve Your Domain Authority And Improve User Experience?

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It is increasingly becoming necessary to make your site navigation to be a smooth one. This not only helps in SEO but also in creating a good user experience. A lot can impact on-site navigation on SEO and this can help make or break your ranking and discoverability.

The good news is that it is a simple thing you can improve on and enjoy the benefits that good site navigation provides.

Why Does Site Navigation Matters?

The goals of creating your website are to provide access to information, products or services to your customers. Therefore, you need to make sure that your customers are accessing these details in the simplest ways possible.

Good site navigation tells your visitors where to look for various information and details. The same way site navigation is helpful to visitors, it also plays a key role in helping search engines on which pages are important and the best ways to access those pages.

When your website is easy to navigate through, a lot of people will be retained. If it is hard to navigate people will click away and never come back. This will affect your traffic and can hurt your ranking.

Poor site navigation affects the conversion rate. The ease of use of your website will determine the percentage of site users who will likely take things further by becoming buying customers.

What Makes Good Site Navigation?

There are a few things that make navigation to be outstanding these include;

1. It Should Be Descriptive

Descriptive navigation has been proven to be good for search engines. This is because if they are detailed they will indicate relevance to search engines. On the other hand, if you add descriptive labels on your site navigation, your visitors will be able to understand exactly what and where seating is located on your website.

2.Avoid Drop-down Menus

For visitors drop, down menus can be good but for search engines, it can be difficult to understand various parts of your website and hence hurt your SEO efforts.\

3. Limit Menu Items To Seven

It is important to be creative and find a way to limit the menu items to about 7 this will help you especially when someone is accessing the site from mobile. They will find it easier to navigate.

Having good site navigation is rewarding this boost both your ranking and domain authority.

For help on website design, seek professional help from Anchor Digital. They will help you with various marketing services such as SEO, Design, Web Development, Content and Branding. Contact Anchor Digital today for more information

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To rank your website, there are several SEO tactics that you need to follow. Creating a sitemap is one of them. A sitemap is one of the ultimate SEO strategies you should be applying to your website to boost your ranking.

In simple terms, a sitemap is a list of pages on your website. It is also called an XML sitemap. A sitemap is a SEO tool that most people find difficult to comprehend. However, it is not that complicated. You just need to master a few steps and you'll be ready to go.

Importance of a Site Map

Search engines aim to provide the best results for user searches. They use crawlers to analyse various web pages on the internet, and determine the best matches for the user.

When you have a sitemap, it will be easier for web crawlers to discover the pages on your website. This boosts your SEO and also improves your ranking.

Sitemaps also enable search engines to update your website once you update any details on any pages.

Types of Sitemaps

Depending on the type of content on your website, you will require to have a sitemap that matches that content type. The following are 4 main types of sitemaps.

1. XML sitemap – This is the most commonly used sitemap. It is in the form of Extensible Markup Language, and it contains all the links to various pages on your website.

2. Video sitemap – If you have video content on your website, you should use video sitemap, as it helps Google crawlers to understand video content.

3. Image sitemap – For web crawlers to find various images that are hosted on your website, an image sitemap is helpful.

4. News sitemap – if your website deals with news content, a news sitemap will help you to discover the articles approved for Google News on your site.

Creating a sitemap for your website is always a good idea to help rank your website highly on search engines. There are different ways to generate sitemaps on your website. You can use plugins such as the Yoast SEO plugin and others.

There are instances that you will need support in your business marketing. Don’t worry about where to find this help. Anchor Digital offers expert internet marketing services to help you grow your business. Contact Anchor Digital today to enjoy their digital solutions.

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Sitemaps are helpful in assisting web crawlers to discover pages and content in your website. They provide Google with the details about where to find information, such as page details, images, videos and other files hosted on your website.

The purpose of a sitemap is to help Google to easily crawl your website. This can give a boost to your SEO ranking because Google will understand your website better.

The other benefits of having a sitemap for your website is to help Google in updating your pages when you change certain details.

The following are few things to include in your site sitemap;

1. Good Structure Of Your Website

Your sitemap should be easy to understand and be structured correctly. This will make it easier for Google bots to get accurate information about the pages on your website.

1. Information About A Specific Type Of Content In Your Website

What kind of content does your website deal with? Is it entirely text articles, videos or image content? It’s important to specify this kind of information because it will help search engines to better understand your site and this helps ranking.

1. Video Sitemap

If you host several videos on your website, then a video sitemap will be helpful. It will specify various details about your video such as running time, category or even age rating. All these details improve the discoverability of your video content.

1. Image Sitemap

If you host images on your site, it’s important to have an image sitemap. This will bear information such as image subject matter, license and the type of image.

Do I Need a Sitemap?

Most people wonder whether it’s still necessary to have a sitemap on their website, because their pages are being discovered on the search engine. However, a sitemap will improve ranking and this can further improve your discoverability on search.

If your site is a big, complex or if it holds specialised files, then a sitemap will be necessary. When you have a large website, Google can ignore updating recently added pages, which can take a hit on your SEO. This is the reason why a sitemap is really necessary if you have a large website.

If your site is full of media contents such as videos, images or Google News content, it is important to have a sitemap.

Do you know that you can get professional digital marketing, social media marketing, content marketing and design services to help grow your business? Anchor Digital are professionals who help you in this. Contact Anchor Digital today for more information.

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How Has Consuming Content Changed Over the Years

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How Has Consuming Content Changed Over the Years

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In today’s digital world, several things have evolved. This includes content consumption which has evolved highly over the past few years. As a content marketer, it is important to familiarise yourself with these changes, in order to adjust your marketing efforts to stay relevant.

Nowadays, personalised content is prevailing to attract customers. Consumers have developed different tastes about the type of content they prefer. This is what has led to the increased popularity of video and audio content over recent years.

The following are the things that have changed in content consumption over the years.

1. People Want Good Content

With modern technology constantly evolving, people want to consume more and more high quality, valuable content. They want something that adds value to their lives, or content that solves their problems. Therefore brands have been forced to invest more energy, time and resources to creating good quality and valuable content for their consumers.

1. Fast Access To Content

Many people are in a hurry as they try to find information or content on the web. Your content therefore needs to be accessed fast. If you have a website, it needs to open up pretty fast or else people will click off, preventing them from consuming your content.

1. People Like Visual Content

Visual content is becoming increasingly necessary as more people prefer visual over text-based content. You can start by making video or audio content to attract consumers. You can also make text content. To be more engaging, you should make them visually appealing through the use of  eye catching images, good formatting and infographics.

1. Personalised Content

People have specific problems and are seeking specific solutions to solve them. Therefore do not generalise when you are creating content. You need to first understand your consumers and what they need. Produce content that interests your audience, and one that offers motivation.

1. Scannable Content

You might have good content, but the way you present it will determine whether people will consume it. People are always in a hurry, and need well-presented content they can consume within the shortest time possible. You should ensure that you apply good structure across your content to make it scannable and easy to consume.

If you need help on content marketing, get in touch with Anchor Digital. They are professionals who will help you create quality content, to help grow your business through their digital solutions.

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An effective site design is useful in many ways. A good design will ensure that your site serves the intended purpose of attracting and engaging visitors. Several factors contribute to an effective site design. These include colour consistency, good imagery, simplicity and functionality. All these should be checked to ensure a good and effective site design.

It all comes down to user experience. How well will users understand your website. Will they be engaged? Will it serve its purpose? As a business owner, it’s important to consider these crucial details, as they will determine the effectiveness of your marketing.

What Makes An Effective Site Design?

1. Clear Website Purpose

Your site needs to attend to the needs of its users, and needs to be clear to attract the right audience. Therefore, you need to state your website purpose clearly by describing your experiences, building your reputation, developing effective lead generation tactics and good customer support.

1. Simplicity and Usability

There is no need to have a fancy website that is hard to use or navigate. You need to consider your users, and how their experience will be while using the website. The things to consider include;

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Colour choice – The colours should be consistent because they evoke emotion and communicate your message.

Typography – Text should be easy to read and should facilitate effective visual interpretation.

Imagery – Visual communication is important and images need to resonate with your brand

1. Easy Navigation

Users should not get lost in your website, so you need to make sure that the navigation is easy and effective. Determine what your visitors will be looking for on your website, and help them find it. The menus should be clear, easy to understand and should be intuitive to make navigation easy.

1. Good Content

Content makes a good part of an effective site design. Your content should be simple to understand. It should address the needs of your visitors and should be structured in a way that facilitates easy consumption.

1. Fast Loading Site

Your site should load fast or else you will lose a lot of visitors. People nowadays will not wait, and if your site takes more than 3 seconds to load then they will likely click off.

These are considerations for an effective website. If you need professional website design help, Anchor digital is here to help. Contact Anchor Digital today for more information.

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With International Women's Day, fast approaching we can’t ignore the fact that women have a significant impact on marketing.

This article highlights the top 5 most prolific and successful women in marketing, that have dominated the industry in highly reputable companies across the globe.

1. Mina Seetharaman

Mina Seetharaman is the EVP, Chief Strategy and Creative Officer at The Economist Group. Before joining the Economist she was an executive director and co-founder of OglivyOne’s Advanced Content Marketing and Video Practices.

She was responsible for over $20 million in digital marketing execution work. An incredible fact about Mina is that she is also the UN Women GICC representative at The Economist Group. Mina has worked with big names such as Microsoft, Citigroup, Barclays, Prada, American Express, Arpels, GE and more.

1. Olga Andrienko

Olga is the Head of Global Marketing at SEMrush she is known in digital marketing whereby she has explored more than 50 marketers with 90% growth. Olga has won 9 awards for SEMrush for being the best SEO Company in UK, USA, Europe and MENA.

Olga has also been responsible for brand marketing activities in Europe, and North America. Her longtime experience has made her the leading brand manager in SaaS and B2B marketing.

1. Purna Virji

Purna Virji is the Sr. Manager of Global Engagement at Microsoft. In 2016 Purna was named as the number one most influential PPC expert in the world. She is highly respected and popular in digital marketing.

She is a keynote speaker at global conferences and also a columnist for Moz and Search Engine Land.

1. Melanie Deziel

Melanie is the founder of StoryFuel. As the brand storyteller and keynote speaker, she is best known for empowering brands to tell their stories, which is an effective marketing strategy. She has appeared in several places and has organised and facilitated hundreds of workshops and keynotes.

1. Lisiane Ndong

Lisiane is an entrepreneur and digital marketing specialist. She is the current Client Success Manager at Searchmetrics. She has worked at The Insiders, and was responsible for global influencer marketing campaign management.

Women have had a great impact on marketing. At Anchor Digital, we celebrate women in marketing in this year's International Women's Day 2021.

Are you wondering how you can increase your marketing efforts? Anchor Digital is a digital marketing company that is capable of helping your business in social media marketing, content marketing and related marketing and design services. Contact Anchor Digital today for more information.

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Female Influence in the Marketing Industry

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Female Influence in the Marketing Industry

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International Women's Day is fast approaching and this is the best time to recognise the contribution women make especially in marketing and digital services industry. Women have influenced the marketing industry in a great way.

One of the best things that have positively impacted the marketing industry is influencer marketing. Women have the most purchasing power, so it only makes sense that they are also incredibly in tune with the marketing campaigns and tactics involved with enticing these purchasing habits. Women are also avid social media users and influencer marketing is a new and effective form of marketing that has been developed majorly by women. Their influence in the digital world is significant due to their presence in the modern marketing era.

1. Women Are Pioneers

Despite the gender bias that has existed for quite a while, women have continued to become a pioneer of various marketing aspects as well as in technological aspects. They are constantly crafting new innovative and creative marketing tactics that have allowed them to succeed exponentially in marketing.

1. Women Are Educators

Women have shown great initiative in teaching and sharing their knowledge and experience in marketing. This has been very influential and inspiring to other women who dreamed of becoming marketers. They have also mentored and empowered other women within the industry.

1. Women Are Social Media Experts

Social media have created a free platform for people to showcase their knowledge and expertise. Women have gratefully embraced social media and have become influential in their related fields. This has led to influencer marketing where women have dominated.

1. Women Are Marketing Innovators

Women are innovators in marketing techniques and practices. These have benefited the industry as they have devised a new technique to extend client reach and attain their objective. They have developed an exceptional and successful marketing strategy that brings tangible results.

There are millions of revenues that are being generated by women lead strategies. It is always inspiring to see how women find ways to become entrepreneurial in marketing and continue to soar while at the same time managing to balance all other aspects of their busy lives.

There are countless things to learn from women in marketing. Their impact has been significant and this has revolutionized the marketing industry.

There are various forms of marketing and in all these women have made significant contributions. Moreover, others have become great industry leaders. The best thing is that there is always something to learn from women in marketing. As International Women’s Day approaches, we celebrate the impact that women have and will continue to have in the marketing industry.

For assistance on marketing, seek help from Anchor Digital. They provide services surrounding social media marketing, digital marketing, content marketing and more. Contact Anchor Digital today for details.

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Content Tools to Help Influencers Target Their Audience

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Content Tools to Help Influencers Target Their Audience

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Influencer marketing is rapidly growing as more businesses are seeking influencers to help promote their products or services. As an influencer, there are various content tools that you need to stay ahead of your influencer marketing game.

These tools will help you to make top-notch content for your audience. This will create credibility, trust and grow your reach. These content tools will also help you save time, as well as expand your influence and reach.

1. Social Media Management Tool

Since most of the content you create will be for social media, it is important to have a social management presence. This will help you create content across multiple social platforms in one place. It will also help you to monitor your growth, and interact with your followers all from one centralised place. There are several social media management platforms available today. Depending on your preference and your needs, there will be a tool for you. Some of the big names include Buffer, Hootsuite and Schedule.

1. Camera Stand Or Smartphone Tripod

Content is the integral part of your influencer marketing endeavors. Therefore, you should be having an easy time shooting video content and photos. Nowadays, phone cameras have advanced, and take quality pictures. With a tripod stand, you will also be able to make more professional-looking photos and videos. With this, you will portray yourself as a professional, which will help attract high paying clients that can further help grow as an influencer.

1. Email Marketing Service

As an influencer, it would be a good practice to leverage email marketing. First, find a good email marketing service and then start growing your email list. This will help you to have a loyal following and reliable audience. Email list audiences are likely to be more engaged. This will help you to have effective marketing results at all times.

1. SEO Tools

As an influencer, it will be a good thing to have SEO tools to create optimised content. SEO tools such as keyword research, will help you target high traffic keywords.  With this, you can extend your reach to appear to your target audience. SEO content is important because when brands are looking for influencers, they will use tools that will detect whether a certain influencer is making SEO content or not.

If you need help in content marketing, Anchor Digital is here to  help. They are digital marketers offering professional content marketing services. Contact Anchor Digital today for details.

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Why Are Sitemaps So Important For A Website?

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Why Are Sitemaps So Important For A Website?

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As the name suggests, a map is used to guide someone to safely reach their destination. Similar to sitemaps, they are used to guide both visitors and web crawlers to discover content in your website. In marketing, the primary goal would be to help your visitors navigate your website easily.

The two main types of sitemaps include;

XML sitemaps – This one is used to help web crawlers to discover pages and contents in your website.

HTML sitemaps – These are used to help web visitors to navigate your website easily and discover content with ease.

Reasons Why You Should Take Advantage of Sitemaps for Your Website

Sitemaps play an important role in ranking and helping site navigation. They can affect your ranking and how well your website content is discovered. It is therefore important to have a sitemap for your website due to the following reasons.

1. It Helps Organize Large Sites

As you grow your businesses, chances are you will continue to add several contents to your website and this will make it to grow. As it increases in size, it will be hard to trace specific content unless you create a sitemap.

1.  Increase the Crawling Speed

Search engine optimisation is very helpful nowadays. If you want to be discovered on search, it is important to make sure that you are following the best SEO practices. To help web crawlers understand your website and rank it easily, you need to generate a sitemap for your website. This will highlight the most important pages of your site, and will simplify the crawling task.

1. Boost a New Website

Sitemaps are important in helping you give your new website a head start. When your site is new, there aren’t as many external links, and this might make it hard for search engines to discover pages on your site. Therefore when you generate a sitemap, you will assist crawlers in understanding your new website faster and this will grow your site more easily.

1. Helps Avoid Duplicate Data

When your site grows exponentially, there may be duplicate content or pages which can hurt search engines. But with a sitemap, it will be easier for you and for web crawlers to detect any duplicates to remove.

Sitemaps serve an important role, especially in SEO. If you need help in digital solutions and design, contact Anchor Digital. They offer professional digital marketing services that can  help grow your business.

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As a business owner, there are several design considerations you need to make to attract visitors and leads to your business. However, most people tend to make simple design mistakes that can affect how well your business will perform.

Brand design is important, and should be done with minimal errors. It is important to realize a good design will facilitate;

Good user experience

A steady lead generation

Continuous sales and actions

The following are a few design mistakes that brands are making that prevent them from getting the desired results. These mistakes are simple to fix.

1. Unclear Brand Strategy

A good brand strategy is developed through a joint effort between client, strategies and designers. This is where most people fail because they miss out on important details of their brand strategy development.

It is important to have clear objectives and make sure that you portray these through proper typeface and colour. Consider what will be persuasive to your target audience, and design a strategy that will best appeal to their needs.

1. Poor Brand Identity

When starting, it is important to come out strong to facilitate trust. Most people make the mistake of opting for cheap brand identity elements such as logo design. You need to look for quality brand identity elements. This will prove your credibility and help you stand out amongst your competitors.

Hire professional logo design services, and get quality work that will represent who you truly are.

1. Brand Design Inconsistency

Another common mistake is that people fail to have consistency across their brand design. Visual consistency is very important in your business, because it helps portray credibility. Changing your logo frequently, or changing the colour scheme every month damages your ability to curate a strong brand identity.

You need to find a consistent brand design, that will allow your customers to identify your brand easily.

1. Failure to Connect With The Right Audience

Brand designers make the mistake of assuming what their audience wants. Therefore they fail to consider various aspects while creating designs. This makes them target an incorrect audience, prohibiting their business will not grow.

Do not make these brand design mistakes. Instead, seek professionals to guide you through all your design needs of your brand or business. Anchor Digital are professionals with experience in design and will help you craft the best design strategy that will help grow your business. Contact Anchor Digital today for more information.

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What Are Major SEO Mistakes When Trying To Increase Your Customer Reach?

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What Are Major SEO Mistakes When Trying To Increase Your Customer Reach?

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Marketers tend to make several mistakes when they are trying to reach potential customers. These mistakes can harm your SEO efforts and instead of getting positive results, you end up lowering your ranking and expelling those potential customers.

It is therefore important to realise the following SEO mistakes and avoid making them. Some of these common SEO mistakes include;

1.      Focusing On Quantity Over Quality

In producing content for your website, most marketers focus on creating an abundance of content rather than focusing on producing consistent, quality pieces.

Nowadays, search engines and algorithms are weighting user experience and specificity more highly, therefore quality content is ranked higher. It is possible to create a single content and leave a lot of benefits from it rather than several contents that will not provide any results.

2.      Not Adjusting To The Google Algorithm Update

Google is constantly making updates to their algorithms which is very important in determining how a website will rank. As a good marketer, you should react to these changes as soon as they are announced. This will help you improve on areas that need to be improved to increase your chances of ranking.

3.      Keyword Stuffing

In the aim to rank higher on search engines most marketers do keyword stuffing. This is a bad practice which can ruin your SEO efforts. Limit the keyword usage per post to three. Instead of keyword stuffing, you can find alternative keywords to use in the content. The lack of specificity doesn’t allow focus on a topic to rank on Google.

4.      Failure to Pay Attention To User Experience

Most marketers focus on SEO practices and fail to pay attention to the user experience. The ultimate goal is to make your website user friendly to facilitate engagement which in turn can lead to conversions.

Every time you incorporate a feature in your website make sure that you consider the customer side. Determine whether your customer will likely interact with your website and content.

5.      Lack of Overall SEO Strategy

To succeed in SEO, you will need a combination of several strategies. This will require you to have a plan that you'll stick to at all times. Having an SEO strategy in place will help you to focus on areas that bring about results. These also help you to experiment on several features and stick to those that are working.

SEO mistakes can damage your marketing efforts. Try your best not to make the same mistakes. If you need help with your SEO marketing get in touch with Anchor Digital. They are professionals in digital marketing, SEO marketing, social media marketing, content marketing, branding, and design.

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How Has Google Ads Changed Over the Years?

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How Has Google Ads Changed Over the Years?

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Google Ads is now 20 years old. In all these years there have been a lot of changes and improvements on Google Ads which has made many marketers achieve a lot of success in their marketing efforts.

Some of the significant changes that have happened to Google Ads over the years include:

Audience Growth

Google Ads launched audience targeting in 2015. This was in addition to conventional website users re-targeting. This led to an immense increase in traffic which gave marketers extended reach.

In 2020, Google Ads has improved audience targeting with an added predictive audience feature which makes it possible to target potential customers based on their buying probability. All these metrics such as search behaviours, user demographics and more has to lead to an increased audience.

Decreased Match Type Keyword

Google Ads has evolved due to the use of machine learning technology. Google has begun optimizing and matching user search queries to the type of keywords that marketers pay for. This creates a targeted reach which brings better advertising results.

Automated Ads

Another thing that has changed with Google Ads is the use of automated ads. These fully automated campaign types and Ads began operation in 2018. These created flexibility and marketers are no longer limited by various aspects of campaign management. Marketers just need to feed a few metrics and settings to create automated ads. The rest will be handled by smart automated Ads.

Images Ads

Another interesting change in Google Ads is Image Ads. These are highly effective compared to the conventional text-based ads. They provide more engagement and tend to convert better. Visual representation is becoming popular nowadays as more people prefer visual content compared to text-based content. Google Ads has evolved to make image ads possible.

Local Inventory Ads

Google Ads has continuously favoured local businesses. This has made it possible for brick and mortar businesses to extend their reach using local ads. This has further been improved by the optimization of automatic bidding for store sales.

E-commerce

Google Ads has optimised ecommerce ads so people are able to see products ads on Google search. This has increased sales and conversion rates for online store owners.

These are just some of the changes that have happened in Google Ads. The best thing is that as technology advances, more and more improvements are being made on the program.

Do you need help in Google Ads, digital marketing, social media marketing, content marketing and more digital services? Contact Anchor Digital today to make the most of these platforms and media.

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How Does Google Analytics 4 Help With SEO

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How Does Google Analytics 4 Help With SEO

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Google Analytics can help with your SEO strategy and understanding your consumers’ behaviour. The features of the new Google Analytics 4 are vast and when used correctly can have a great impact on the marketing effort of a business.

The data provided by Google Analytics is extensive and you need to know what to use and how to interpret it. The insights provided also have a great impact on making the marketing decision.

The following are ways to boost your SEO using Google Analytics 4.

Boost Your Traffic

Some insights and data show where you can improve on your site to increase your ranking and boost your SEO. One of these areas is traffic. Google analytics will show you where your traffic is coming from and where to focus your efforts.

Google Analytics 4 is using Artificial Intelligence to point out these opportunities making it easy for you to boost your SEO.

Determine Converting Pages

Google Analytics 4 is optimised to give data that results from the user experience on your website. If your users are engaged on a certain webpage, Google Analytics will show you.

This information is vital because it will help you to optimize these pages to reap more benefits from them.

Helps Track Error 404

Google Analytics 4 will track any errors on your website. This will help you act upon this error as soon as possible to reduce bounce rate.

Find Valuable Data Even With Cookie Policy

The new Google Analytics 4 tracks data even with the cookie policy in place. The future of search engines is unpredictable and the ability of Google Analytics to track data even under these circumstances is highly beneficial.

Marketers will be able to benefit from accurate and complete data from Google Analytics 4.

Easy Event Tracking Without Coding

Not all people are experts in writing codes. The new Google Analytics makes it possible for marketers to track events without the need for additional codes.

This saves time and offers accurate information that will help in making valuable marketing decisions.

The new Google Analytics 4 will benefit marketers in a great way. It is important to take advantage of the feature that Google Analytics 4 has to offer to improve your SEO strategy.

For help with your SEO strategy, contact Anchor Digital. They are experts in digital marketing and will help you market your brand.

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Why Does Your Business Need Google Analytics 4?

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Why Does Your Business Need Google Analytics 4?

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Google Analytics 4 is aimed at providing you with valuable insights about your business. It is user-oriented and the details it provides will help you to create a better user experience which will increase the chances of success for your business.

As a business owner, you should consider switching to the new Google Analytics 4. This will allow you to enjoy the advanced features designed to help you grow your business.

Google Analytics 4 has several improvements which are aimed at providing a good user interface as well as Artificial Intelligence powered data to make an informed marketing decision.

The reasons why you should switch to Google Analytics 4 include;

1. Accurate Data Through Machine Learning And Artificial Intelligence

This is one of the main reasons why you should switch to Google Analytics 4. Artificial intelligence provides benefits because it is interpretive and understands users better than the previous algorithms used.

This means that marketers will be able to get more detailed information that will simplify their decision-making.

Cross-channel View

Another key feature of Google Analytics 4 is the cross channel view. This means that it is not only limited to a website but it can also integrate user data from multiple platforms such as an application or offline APIs.

Marketers will be able to get data and insight from multiple sources all under one property.

1. Accurate Data In The Cookies Less World

Third-party cookies will be phased out shortly. Google Analytics 4 is aimed at providing accurate insight and reporting even without cookies. This is made possible through the use of artificial intelligence and machine learning.

Marketers can have peace of mind knowing that they can get accurate insight even in future where several things ought to change.

1. It Facilitates Deep Audience Integration

Google Analytics 4 makes it possible for marketers to save on their marketing cost on Google Ads. This is made possible through the use of deep audience integration. Google Analytics learns the user behaviour and removes those users who have achieved the goals that you had set.

This feature will help you reduce ads cost because ads will not be shown to those users who have already taken action.

As a swift marketer, it is important to switch to the new Google Analytics 4 to enjoy all the benefits it has to offer. If you need marketing help, Anchor Digital can assist you in growing your business. Contact Anchor Digital for more information.

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How Does Having A Blog Improve Your Business?

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How Does Having A Blog Improve Your Business?

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One of the most effective ways to grow your brand and engage your audience is through blogging. Businesses that have a blog and consistently post content, engage their current  audience as well as reach new consumers.

In addition to offering information, blogging is one of the most effective ways of driving traffic to a business website.

Several small businesses have claimed that blogging has enabled them to acquire new customers. The following are ways that blogging helps to slowly improve your business.

Blogging Boost SEO

Search engines favour fresh content that is posted regularly. Blogging is one of these methods of posting content inexpensively.

When a website has a blog section that is constantly updated, it is likely to rank higher in search engines and this will increase the audience and customers reach.

Blogging Improves Customer Relationship

One of the best ways to build a good customer relationship is through blogging. To keep your existing customers engaged and to attract new ones you need to find ways to communicate to them regularly and blogging is the best way to do so.

You can create trust with your existing customers and your potential customers through blogging. It gets better when you include a comment section at the bottom of every post to allow your readers space to interact and have a say.

Blogging Establishes the Authority Of Your Business

When you blog constantly, you will be establishing yourself as an authority in your niche. This will win potential customers and build up trust with your existing ones.

Ensure that you're providing valuable expert content always to stand out amongst your competitors.

Blogging Facilitate Brand Awareness

Brand awareness is very important for the growth of your business. People need to know who you are and what you do and they will connect with your brand.

Blogging will help improve the elements of your business that create brand awareness.

Blogging Facilitate Sharing

If you regularly post content that people fall in love with, it can prompt them to share your content with others.

Sharing will increase awareness and improve your authority. This will increase traffic to your website which can in turn expand your market reach.

If you are interested in growing your business, then you should consider blogging. If you're wondering where to start, contact Anchor Digital. They are experts in digital and content marketing.

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Recently, Google announced a new analytic version which they termed as highly functional and updated. Google Analytics is a very important tool that helps webmasters to know where the traffic is coming from, where it is going, and user behaviour on the website among other key metrics.

This crucial data is used in making a decision and improving marketing efforts for businesses. Google Analytics 4 is packed with several features that make it different from its predecessors.

One of the notable features is the use of Artificial Intelligence to gather crucial data. In addition to this, the user interface of Google Analytics 4 is designed to improve user experience.

The following are the additional features of Google Analytics 4

1. Use of Artificial Intelligence

This is the key feature of the new Google Analytics 4. The use of artificial intelligence is aimed at providing marketers with highly relevant and accurate data. Artificial Intelligence monitors and tracks users and other crucial data about their behaviours on the website or application. This data is then processed to give a detailed report that marketers need to improve on their marketing.

1. Google Analytics 4 Works Allowed Cookie Policies

The recent cookie policy has hurt the ability of the analytics to track data. This leads to the provision of inaccurate and missed information. With the new Google Analytics 4, it is now possible to track data even when the cookie policy is in place.

1. User-focused

More attention is being placed on user experience and therefore the new Google Analytics 4 aims at tracking user behaviour on a website much more closely. It tracks the steps that a user takes the moment they get into a website up to the final conversion. This data is very useful in improving user experience and determining why they took the path they did.

1. Simplified Event Tracking

Unlike the older version of Google Analytics, the new version makes it easy for marketers to track events without additional coding. This is made possible through the simplified user interface.

1. Simplified And Detailed Data Import

The new Google Analytics 4 makes it possible for marketers to import data from non-website sources such as applications all within the same property. The new Google Analytics 4 has several possibilities that will make it easier for marketers to improve their targeting. The AI-powered data and reporting will save time and help marketers make informed decisions. If you are looking for help in digital marketing, get in touch with Anchor Digital today. Anchor Digital are professional digital marketers offering various digital services to help your business grow.

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As a business owner, there are a number of ground rules you have to lay down correctly so that everything in your business moves smoothly. However, ultimately your success is determined by how satisfied your customers are. The ability to constantly meet customers’ expectations is what makes a company or business grow.

Meeting your customers’ expectations involves making sure that the products or services you provide are in line with what they want. So, here’s a few things that you can do to meet your customers’ expectations.

Understand Your Audience

The first step to meeting the needs of your customers is to understand who they are. You need to have a clear picture of who your target audience consists of before launching your product or service. This requires you to go beyond demographic information such as a location, age, or gender into other deep details such as their interest and pain points.

Understanding the deeper needs of your customers will help you to create products and services that are tailored towards solving their problems.

Become Flexible In Meeting The Needs Of Your Customers

Sometimes most business owners tend to assume that their customers will adjust to the product or services they offer. However, the best approach is for you to realise their needs and adjust your products or services to meet their particular needs.

This calls for you to be very flexible in your services and product delivery. Devise ways to make sure that everything about your company is evolving in the favour of your customers.

Maintain High Standard In Your Support System

Customer support is a crucial part of your business. As a business owner, you should make sure that your customer service team is in line with your vision. Make sure that you set high standards for customer support.

Your customers need to be listened to and all their concerns solved to improve the experience with your products or services.

Be Transparent To Your Customers

It is important to be transparent to meet your customers’ expectations. Never make the mistake of surprising your customers with a service which is contrary to what they expect. Your customers want your product or service to perform as it is advertised – with no surprises.

When you meet your customers’ expectations then success is guaranteed. If you need a helping hand for your business processes and the marketing of your business, get in touch with Anchor Digital.

Anchor Digital specialises on business marketing, branding, and related services. Contact Anchor Digital today for more information.

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The interesting thing about SEO is that it keeps on changing. What works today might not work tomorrow. As a marketer, it is important to keep up with the trend. This will give you a competitive advantage over your rival.

The year 2020 is gone and new things are emerging in the SEO world. Some will be carried over to 2021 while others will not be relevant.

The following are some of the SEO trends to look for in 2021.

1. Understand Your Users And Their Search Intent

The search behaviours for internet users is changing. Also, search engines are adapting to the new way of searching whereby personalisation is the key.

When you put yourself in the shoes of the users, you will understand what they want, create content that will help them and this way both you and your customer's benefits.

1. Focus on Customers Analytics

Data is very important because it contains all the details needed to help you make informed decisions. In 2021, analytics will be a crucial thing for better SEO marketing efforts.

You need to use analytics you determine what the customers are doing, their behaviour on your website, what they want etc. With this information, you can craft content to attend to these behaviours.

1. Brand Optimisation and SERP

For search engines to better understand your brand, there are few details about you that you must make clear, these include who you are, the services you offer, and the market you serve.

Having detailed information about yourself and being consistent with your brand will help you gain traction easily on search engines.

1. Page Experience Optimisation

Another crucial SEO trend for 2021 is page experience. Search engines will be favouring those websites that have optimised the web cores and page experience.

Some of the things to taken care of include, page loading speed, security protocol, mobile-friendliness, image optimisation and more.

1. Mobile SEO

Majority of searches are being conducted on mobile devices. This calls you to make sure that all the webpages are mobile-friendly.

You should make sure that users are having a good experience trying to get answers through mobile.

These are just some of the trends to look out for in 2020. To stay relevant and stand a chance to grow as a brand or business, you need to work on these.

If you need help on SEO optimization for your website, contact Anchor Digital. They offer professional branding, marketing, and design services.

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How Do You Personalise a Marketing Strategy

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How Do You Personalise a Marketing Strategy

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Personalisation is very important for the success of a business or brand. Tailoring your marketing efforts towards your customers’ needs is very crucial. It shows that you care for your customers and you understand their unique traits and needs.

Personalisation also allows marketers to reach their potential customers at an individual level, rather than sending out promotional messages to masses and trying out your luck to catch some.

Applying personalisation to your marketing strategy does not have to be tough work. Start small and scale upwards to meet the needs of your customers. It can be included in website content, eBooks, emails, social media posts, webinars and many more channels and materials.

The following suggestions are a few ways you can personalise your marketing efforts.

1. First Plan Out Your Marketing Strategies

It is important to realise that the organisation of your marketing strategy will greatly play a key role in its implementation. It will be easy to implement your marketing strategies when you have a plan. A good marketing strategy should clearly define the brand message that you wish to send out to people.

1. Start Collecting Data

Data is a key element in the personalization of your marketing plan. It is important to first understand every aspect of your potential customers, and data will help you do that. The best way to collect data is to conduct surveys and questionnaires, as well as conduct research through interviews, reviews, and companies that provide databases.

1. Draft Customers’ Personas

When you have enough data, it will be easier for you to draft a customer's persona. The information will allow you to target your marketing efforts based on factors such as a customer’s age, their needs, their location and many more factors that you collect.

1. Map Out Your Marketing Content

Once you draft customers’ personas, it is time to map out your content that you're going to use in marketing. This is a very crucial step because you ought not to leave any details so that your marketing messages will be accurate.

Well mapped-out content will guide the potential customers through all the details they need to know about your products or services and lead them to take action.

1. Create Personalized Content

Finally, you need to create content tailored towards the names of your customers. For example, if you want to do email marketing make sure that you address every customer by their names. This can be done if you have a form collecting their details on your website.

There is magic in personalising your marketing strategy. It is not difficult to do so, and with time, you will start to see results.

If you need help in your marketing efforts, seek help from the professionals at Anchor Digital. They specialise in digital marketing, content marketing, social media marketing, and branding strategies. Contact Anchor Digital today for more information.

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What Are The Best Ways To Leverage Your Content Seasonally?

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What Are The Best Ways To Leverage Your Content Seasonally?

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Seasonal content is very useful for your brand. It helps you increase your reach and attract new readers to your business. There are several seasons available around the year which you should take advantage of as a content marketer.

There are a few ways to enjoy the holidays and seasonal content. The secret is to not wait for too long to leverage seasonal content.

The following are a few ways to leverage seasonal content.

1. Start by Optimising Already Existing Content

Ranking a content high on a search engine is a hard worker and doesn't happen overnight. The best way around this is to repurpose old content. Do you have content from a previous season? You can rework on that content to resonate with the upcoming season.

Already existing content simplifies the work that you have to do to rank the content high.

1. Create New Seasonal Contents

It might not be enough to repurpose old seasonal content. Creating new content is a great path to follow. This is because you will have a chance to look into details such as the popular keywords.

Make sure to use seasonal keywords and optimise your content for these. They tend to have very high search volume which can give your content a huge boost.

1. Leverage the Influencer Marketing

During various seasons, Influencer marketing can have a very high impact. As a marketer, it can be good practice to look for an influencer to work with during various calendar seasons.

1. Use Social Media Marketing

Most people tend to spend most of their time on social media platforms during various seasons and holidays. This makes it a great time to extend your reach to social media.

You can choose to create social media campaigns to boost your business.

The secret about seasonal content is to plan. Never wait when it is too late to take action in creating and leveraging the seasonal content. Start as early as possible to stand a chance to attract several potential customers.

If you need help with designing a good seasonal content strategy, you can seek professional help from Anchor Digital. They have a ton of experience in content marketing, contact Anchor Digital today for more information about content marketing, social media marketing and branding services.

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How to Ensure Your Designs Reflect the Brand

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How to Ensure Your Designs Reflect the Brand

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Personal identity is what makes you unique the same applies to branding. The brand identity is what distinguishes your brand from the rest.

The big question you might be having is how to make sure that you maintain a consistent brand identity. Your need to maintain a design that easily reflects your brand.

When someone comes across your designs, they should be able to link it to your brand. The following tips will help you to create a design that reflects your brand.

1. Understand Who You Truly Are

This is the first step towards creating a strong brand identity. You should clearly define who you are, your values, your mission, your unique position, and your brand voice.

These are crucial elements that make up a great brand identity. Make sure that you understand each of these and how to portray it.

1. Develop Your Brand Design

The second step is to start the actual design that reflects your brand. In this step, there are several key elements that you will need to work on to succeed in creating a consistent brand identity.

Some of these include

Typography - The font you use in your branding materials says a lot about your brand. It should also be consistent across all your marketing and branding materials.

Colour palette - People have a deep connection with colour and therefore the colours you use for your brand design will either make or break your brand.

Choose your brand colours exclusively so that your customers can perceive your brand in the right way.

Shapes - This is another element about brand identity that you should consider. There are several shapes that you can use in your logos and designs. Round or square shapes are the most common and customers perceive these differently.

When you pay attention to these key elements, it's time to apply them in designing your brand identity. You can apply these in designing your logo, your website, the products, marketing materials etc.

The key is to be consistent in all these. It will make it easier for people to identify and connect with your brand easily.

Sometimes the brand design and branding task can be overwhelming but you don't have to do all these by yourself thanks to Anchor Digital. They are a team of professionals who are ready to help you in digital marketing, branding, and design. Contact Anchor Digital for more details.

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How Do You Boost Team Morale In Small Businesses?

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How Do You Boost Team Morale In Small Businesses?

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To promote growth and improve customer experience in your business, as a team leader you should learn about ways to boost team morale.

When your team is not motivated enough, it can translate negatively towards your business operations. Low productivity and poor employee relationships are some of the negative impacts of a low morale within your team.

Luckily, there are several ways to boost team morale and set your business up for success.

1.  Maintain Strong Communication with Your Team

Communication within a business is very important. Communicating regularly and openly with your team keeps them updated with what’s going on and clues them onto any changes occurring. Last minute, surprise changes to procedure can be frustrating to staff – keep them up to date with regular team meetings where you can also bond as a team.

This is also a good opportunity to learn about what’s not working within your business. Ask them about the challenges they are facing, and things they would want to be changed or improved. Anytime you want to make a big decision about your business, let your team know about it.

1.  Maintain Transparency

Transparency is very important in business. Your team needs to know what is going on in your business. Hiding details will likely lead to trust issues within your team and low morale. When issues do become private, explain that for privacy reasons you are not at liberty to discuss certain details; however, wherever possible, discuss all matters openly.

Make sure that you disclose details that might be helpful to your team. They will feel that their presence is appreciated and that they are important and valued, boosting morale.

1.  Show Appreciation

Every time your team accomplishes something important for your business, as a good leader it is important to show appreciation.

Showing gratitude has a very positive psychological impact on your team. Always show gratitude for the success of your team and individual team members if they go above and beyond – even a simple email thanking them will make them feel appreciated.

1.  Team Building

Organizing fun team building activities is one of the most effective ways to boost team morale. Have regular team-building workshops organised for your team to keep them motivated and to help build rapport between team members. These can include running over your usual tasks with demonstrations of how to work together, or even just fun activities such as work bingo and ‘two truths and a lie’.

Team building is effective in making your team work together and increase their productivity.

1.  Encourage Healthy Eating

Surprisingly, food can actually affect productivity. As a good team leader make sure that you're encouraging healthy eating habits among the employees by providing fruit and veg options with snacks.

As you can see, the above morale-boosting activities are easy to implement. They do not require much commitment on your side. These morale-boosting tips are also very cost-effective. If done well they will boost your team's productivity and make your business thrive.

Having a strong presence online is just as important as having a strong presence in store. For digital solutions, get in touch with Anchor Digital. They are professionals in offering brand growing solutions. Check out some of their professional services today.

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In simple terms, topic clusters are a group of interconnected web pages. These web pages are built on one content called pillar content, which targets a wide topic. It is linked to several other related pages that provide more focused details.

Are you wondering why these are important for your website? Initially, SEO marketers used to get god results when they target a certain keyword per web page. This, however, is not the case nowadays because targeting a topic is more effective as more people want personalized results and authoritative sites.

It has been proven that targeting a certain topic, wiring a long-form content on it, structuring it for SEO and readability and making it more valuable brings better results compared to sites with few contents about the same topic.

The topic cluster approach provides several benefits to website owners these include;

1. Audience Spend More Time On Your Site

Since there are several topic clusters, readers are likely to stick around for an extended time. This translates well on a search engine. If you manage to make the content engaging and incorporate a call to action, then most of them will convert to paying customers.

1. One Piece Of Content Boosts The Others

If one topic is the topic cluster performs well, then others stand a chance to perform better too because they are interconnected. Internal linking is very helpful in the ranking of your website and that is what topic cluster is all about.

1. Increased Traffic

Topic clusters help your site rank high on a search engine. This leads to increased traffic especially if your content manages to get to the first page on google search results.

Steps to Creating Topic Clusters

Building your cluster topics does not have to be complicated. There are a few steps involved, which you can easily handle by yourself. These include;

1. Finding The Topic

Find some topics that are closely related to your brand and relevant to your brand’s goals. These could be problems that your readers face, the gap that your product fills, or topics that you want your brand to be identified with.

1. Do Keyword Research

Research the relevant keywords to use in your content. The focus of long-tail keywords, which tends to perform better. Find as many relevant keywords as possible.

1. Plan And Write Your Content

Determine the type of content that you are going to write. These could be web page content, blog post, video content or micro sites. Keep in mind the ultimate goal you wish to accomplish and write high quality and engaging content.

Unsure on how to go about content marketing, Anchor Digital is the best solution for this. They offer quality digital solutions services. Contact Anchor Digital today to get started.

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How are User Experience Designers and Product Designers Different?

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How are User Experience Designers and Product Designers Different?

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User experience design and product design are two terms that sometimes get confused, however, they do differ. Marketers who understand the difference between these two terms are more likely to create an effective marketing strategy than those who are unable to properly distinguish between the two.

User experience designers solely focus on fulfilling the needs of customers. This involves making user-friendly products or easy to use services. On the other hand, product designers have their focus on the product itself as well as on the needs of the company.

UX Designers VS Product Designers

In order to understand the difference between a user experience designer and a product designer, it is worthwhile considering the roles they each play.

Product Designer Role

These individuals are effective in various aspects of brand design. They oversee the design of the product as well as the long term success of the product. They also ensure the product meets the objectives of the company as well as those of the customers.

This includes adhering to budget requirements as well as detecting any problems with the product and finding ways to rectify these identified issues.

Other areas product designers focus on is marketing, design and user experience. When a company wants to introduce a new product in the market, the product designer will play the role of creating a prototype. They will also focus on testing and refining the product based on feedback they receive from clients as they use the product.

UX Designer Roles

Customers need to fall in love with the products your brand or company is offering to them. This applies to both physical and non-physical products. The role of a UX designer is to consider customers needs and preferences.

With the help of product designers, the UX designers ensure every need, every requirement is incorporated to ensure an optimal user experience.

They ensure the product is easy to use or operate by the users. Everything your brand produces should be consumer-friendly at all times. Their goal is to make customers satisfied with your products and services.

I hope this article has painted a clear picture of the difference between a UX designer and a product designer. Do you need help with your brand design? Anchor Digital can help, as they’re professionals which focus on offering digital and visual solutions for company’s. Contact Anchor Digital today to enquire about there services.

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Voice search is changing how Google handles search queries. Soon voice searching will be very effective SEO strategy. It is therefore important to learn how to optimise a website for voice search.

Are you wondering how to go about it? This article will highlight effective ways to make your website optimise for voice search. This will bring immense organic traffic and boost your website ranking.

1. Determine Users Search Intent

This is the first thing that you need to do. Determine what your customers are looking for on your website. The most likely thing is that they are looking for something specific. This is because most voice searches are questions.

Conduct research to determine the search intent of your target audience.

1. Use Long-Tail Keywords

Voice searching tends to use long-tail keywords. It is therefore important to make sure that you are using these keywords in your website content.

1. Optimise A Website For Mobile

It is clear that voice search opens on mobile devices and therefore your site ought to be mobile-friendly. This means that it should load fast, have scannable content, contain mobile-friendly images etc.

1. Create A Response Blog Posts

When you create a blog that answers your reader's questions, you start the chance to benefit from voice search because readers will use specific questions to seek information.

You need to research what people are looking for on your website. This will probably be questions which you can create content around. To get the best results to make sure that you put the questions to be the title of the blogposts.

Make sure also that you use relevant keywords and structure your content correctly.

1. Claim Your Business On GMB

Google usually focuses on local results on voice searches. So if you own a local business make sure that you claim your listing on GMB.

Input many details on your Google my business listing so that you can cover every question that your prospective customers could have about your business.

Google voice search is the next big thing in SEO. It's the best time for you to make sure that your site is optimised for voice search to get excellent results.

If you need help on SEO, get in touch with Anchor Digital. Anchor Digital Company is made up of professionals who will help you in digital solutions as well as advertising your brand.

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What is a SaaS Content Marketing Strategy?

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What is a SaaS Content Marketing Strategy?

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In today’s digital era, content marketing has become the ultimate marketing tool for many brands and organisations. Most people have shifted their focus to content creation but the issue is that most of them have not yet fully adapted to effective marketing strategies such as SaaS content marketing.

What is SaaS Content Marketing?

SaaS content marketing aims at offering value to users throughout the sales funnel. Software as service companies and aims at answering specific questions to clients concerting the product at every stage.

It is not easy for content marketers to create engaging content, addresses the pain points of your readers and offers viable solutions to a problem. It requires dedication in enriching your content with these crucial elements for it to bring the results you want.

As the SaaS companies do, they follow certain steps and strategies to attain a very effective content marketing strategy for their business. Some of these steps include:

Identifying Target Audience

As yourself, whom do you want to read your content? Who will benefit from the content you create? What are their needs? What are they struggling with? How will your content answer their pain points?

Getting to know your audience is important because all the next steps will be successful if your first define your target audience.

Focus On A Niche

There are a ton of content on the internet today and the best way to stay relevant and achieve success in your content marketing strategy is to focus on a niche. It is important to establish authority in a certain area of specialisation. This will make your content marketing efforts to be fruitful.

Link Your Content To Your Business Goals

When SaaS companies create a sales funnel, they first offer details information, address the needs of the readers and later on promote their product. You should do the same in your content marketing strategy. Make sure that every content you create ties back to your business goal.

Develop Readers Focused Content

To do this, you will need to understand the problems your clients are going through. This will help you to curate content addressing these problems and providing viable solutions for them.

Content marketing is very important in promoting your brand. If you want assistance on content marketing, contact Anchor Digital. They offer quality content marketing and other digital solutions for your brand.

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How Fixing Broken Links Increases your SEO

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How Fixing Broken Links Increases your SEO

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Opening a webpage only to receive error 404 is annoying. These are broken links which can harm your SEO marketing efforts.

Visitors need to see a functional website without broken links. This portrays professionalism and helps you improve your ranking on search engines

How To Detect Broken Links

The first thing you need to do is to detect broken links in your website.

It can be a difficult task to check every link on your page to detect the broken ones. This is especially if you have a large website. There are two types of broken links and to easily detect them, you need to understand each one of them.

Internal Link

These are links that take users from one page of your website to the other. As an SEO marketer, you should already know that internal linking is very important. You are in control of internal links and therefore it’s your responsibility to ensure they are working correctly.

If you happen to update anything on your website, determine whether the links are working correctly.

External Links

These links point to other websites. You have less control over these links and therefore you need to keep on checking whether the links are working.

Harms Caused By Broken Links

Broken links can have a hit on your SEO. The following are a few things that get affected because of broken links.

Low Ranking

Too many broken links affect your website ranking on search engines. When visitors find broken links they don’t continue browsing and they are likely to quit immediately. This can lower your ranking on search engines.

High Bounce Rate

Search engines rank your website if people are spending some time on your website. If they encounter broken links they end up exiting your website and this increases your bounce rate.

The best way to check the website for a broken link is to manually go through all the links whether external or internal. If you have a large website, there are tools you can use to detect broken links.

There are several SEO link management tools to help you detect broken links and help you manage all your website links effectively.

If you need help on content marketing, contact Anchor Digital. They are a digital marketing solutions company offering social media, SEO and content marketing services.

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What Marketing Strategy Is Best For E-Commerce?

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What Marketing Strategy Is Best For E-Commerce?

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E-commerce is a very competitive part of business due to the over saturation of the market. Every online business wants to grab the attention of potential customers, so it’s important to make yours stand out with the right techniques. As a business, it is important to implement effective strategies online to grow a customer base. The following are the most effective e-commerce marketing strategies that will set your business apart.

Optimise Your E-commerce Website For Search Engines

This is one of the most effective strategies for e-commerce. Your website needs to be discoverable on search, otherwise what’s the point of having an online business. With an effective search engine marketing (SEM) campaign, you’re going to attract a lot of traffic to your website, and these customers will end up converting to buying customers. You’ll definitely have to make sure you’ve optimised your e-commerce store first for searches using SEO strategies.

Add Customer Reviews On Product Pages

It is observed that most people trust online customer reviews. This helps them in making their purchase decision. As a marketer, you cannot afford to skip reviews. Approximately 88% of potential customers use reviews to make their buying decision, so display this vital page to customers.

Make Good Of Use Of Content Marketing

Most e-commerce owners don’t show enough value to content marketing. Content (or lack thereof) is something that can hurt your discoverability. When you focus on content marketing you’ll also be able to incorporate other strategies such as SEO for greater reach.

Content marketing involves creating engaging content that will be helpful to both your potential and already existing customers. This content should not be about promoting your products but it should be about showing how your products will solve their problems.

Leverage Social Media

Social media can be a powerful marketing platform for your e-commerce business. If you want to interact with your customers, the best way to do so these days is through social media. You stand a chance to attract more new customers to your e-commerce store through the various algorithms that social media platforms have if you have an account.

Try Influencer Marketing

In conjunction with social media, influencers can help in reaching new customers and familiarising them with your brand. They have a lot of influence online and if you use them to promote your products, their fans may buy your products because of their endorsement.

Create Email Marketing

Lastly, email marketing is effective in promoting e-commerce products to customers who have already shown interest in your products. Strategic email campaigns help you not only encourage purchases from first time customers, but they also help existing customers come back.

Overall, there are several e-commerce marketing strategies out there for online stores; it helps to spread your efforts out across a range of strategies for maximum return.

If you’re looking for e-commerce marketing help, Anchor Digital can get you sorted. They offer social media, content and SEO marketing services. Contact Anchor digital today for more information.

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How Does Google Measure Relevancy for SEO?

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How Does Google Measure Relevancy for SEO?

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This is one of the most asked questions by many marketers. Google SEO algorithms is a complex process and therefore it can be hard to pinpoint an exact process of website optimisation.

The good news is that several SEO practices have been tested and proven to work. Wondering how to rank well on Google search engines? The following are ways of how Google measures relevancy for SEO.

1.    Honest SEO Marketing Strategies

It is good to realise that Google search uses software and tools to constantly detect any dishonesty in your SEO marketing strategies.

Initially, people used to trick Google search by creating websites based on various ranking factors such as the use of several keywords, short content, irrelevant content, etc. Nowadays, this no longer works. The secret is to create high-quality content following good SEO practices.

Google looks for relevant content that is adding value to the readers rather than a content stuffed with keywords.

2.    Accessible Layout

Another crucial thing that Google checks is how accessible your website is. They check how fast pages load in the website and readability of the content.

The secret is to maintain a clear content structure that your visitors would want to read up to the end.

3.    Engaging Media

Pure text content is not as engaging as content with relevant multimedia content such as images, videos, infographic etc. Visual content is favoured compared to plain text content.

It is therefore important to ensure that you are creating visual content for your website and this will increase relevancy and help you rank better in search engines.

4.    Stay Time

The time that people spend on your website makes search engines to improve the site ranking. The secret to making visitors stay on your website is creating long-form content. Besides, the content needs to be engaging and scannable.

When visitors exit your website as soon as getting there, Google search engines algorithms will assume that your content is not engaging at all and this can harm your ranking.

5.    Detailed Content

Google will translate detailed content as relevant content and hence improve its ranking. As an SEO marketer, make sure that you are creating detailed and engaging content for your readers.

Content with over 2000 words tends to perform better in search compared to short content.

Do you want some help in your digital marketing? Look no further because Anchor Digital got you covered. Anchor Digital are specialists in digital marketing solutions. Contact Anchor Digital for more information

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Also known as UGC, user-generated content is any form of visual, text, videos, reviews etc. that has been posted by users rather than companies themselves.

User-generated content is very useful, especially in social media marketing. One of the most used social media platforms for user-generated content is Instagram.

Users share images or posts about your product or services. This creates an immense exposure to your brand.

Why Is User-generated Content Useful?

The following are the main reasons why user-generated content is crucial in your advertising efforts.

1.     It Shows Credibility

Users and potential customers are likely to read user-generated content compared to the content generated by the company itself.

It helps other potential customers to make a buying decision because other users already have experienced the products or services. This will boost your brand credibility

2.     It Creates Trust

Nowadays most people are moved to trust a brand or a company through user-generated content. A large percentage of individuals trust a recommendation from a friend but a larger percentage are likely to trust a company based on what other people are saying about the company.

3.     Makes People Buy

User-generated content is effective in driving sales because at least 80% of people who view user-generated content about a certain product or service are likely to buy.

Many people are nowadays doing research online about the product they are planning to buy.

The following are a few ways to make good use of user-generated content.

4.     Create Brand Desire

Sharing user-generated content is one of the best ways to spark brand desire. Let your potential customers experience your product through the experience of other people.

5.     Showcase Brand Loyalty

Creating brand loyalty is all about establishing a good relationship with your audience. This will result in good long-term sales results. You can create a brand’s hashtags and encourage your followers to use them in their posts.

6.     Get a Ton of Content

You need fresh content every day and therefore you need to find ways to get this content. Encourage your customers to post your products and services on their social media platforms. As a marketer, you should seek permission to re-share these posts for increased reach.

User-generated content can have a great impact on your marketing efforts.

Contact Anchor Digital, a leading digital marketing solutions company. They will help you to kick start your digital marketing for your brand through their digital marketing solutions services.

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How Do You Construct and Organise A Content Brief?

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How Do You Construct and Organise A Content Brief?

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A content brief is very important in content marketing. If you are responsible for providing content briefs to writers, you will need to understand how to do it the right way.

This will ensure that content writers are getting the correct instructions to write quality content for your website. The content brief varies depending on the content type.

A good content brief contains the following characteristics.

1.    Start With an Overview

A good detailed overview will help the writer understand what the content will be about. It will also guide your writer in the approach to take while writing the content.

A good overview should have the following details;

A title or some title ideas

A brief description of the approach the writer should take

Detailed outline including headings and subheading

Target audience

Word count

2.    Highlight the Competition

This is another important part of a content brief, the writer needs to understand the competition. This will help them determine the approach they will take in writing the content to beat your competition.

To get the competitors website, search the keywords you want to optimise for and note the top 10 to 20 results.

Find similar content that has already been written and published on the web.

Conducted thorough inspection on top sites to guide your writer how to come up with good content.

3.    Research Sources

Most content writers are capable of doing intensive research and write content but if you provide these research sources it will be easier to get the content you want.

The content they produce will likely align with your requirement.

4.    SEO Requirements

Make sure that you provide your writer with SEO details. Provide them with focus keywords, alternative keywords to use and also long-tail keywords to use.

You can also provide them with your preferred keyword density, internal links or external links you want to be included in the content.

5.    Visual Content

Provide graphics guidelines such as images or info graphics to get engaging content. Let the writer know what type of images you want or where to get them from.

You can also ask your writers for more information that they think will help them in content writing.

For help with your content marketing needs get in touch with Anchor Digital. This is a great digital marketing solutions company offering effective digital marketing solutions for the success of your business.

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Initially, many SEO marketers were using blackhat SEO marketing strategies to appear in top search results. Most websites were producing many poor quality articles to appear on top results based on popular keywords and search terms.

This caused a huge problem because content creators who had quality content were not been ranked well. In response, Google created Google Panda.

This was the biggest change in Google search algorithms that saw the removal of the websites using wrong strategies to rank on search engines.

Google releases monthly updates on their search algorithms. This causes many low-quality content websites to drop significantly in their search ranking.

Nowadays Google Panda updates are done quietly on regular search algorithms updates by Google.

Search Engine Algorithms

These algorithms determine how Google will show search results in search engines. Google uses software called Google Bot which crawl various websites to determine the quality of content and if it is worth ranking.

As a business, it is important to make sure that your website is following the strict Google ranking guidelines to rank better in search engines. Google Panda aims at rewarding the websites that follow these strict guidelines.

1.     Avoid Thin Content

It is always important to create good quality content. Low word count prevents google crawlers from discovering your content.

2.     Avoid Keyword Stuffing

This is another issue that gets penalised by Google. This involves hiding or forcing keywords within the content to rank high on search engines.

3.     Never Create Irrelevant Content

Never make a mistake of writing content that is irrelevant to the titles you want to optimise for.

4.     Show Authority

Google Panda favours website that portrays authority on a certain niche or subject.

5.     Avoid Too Much Affiliate Links

Google emphasis on value addition. Readers need to feel that they have gained value from your content instead of several affiliate links.

Though Google Panda was created in 2011, the algorithm is still the same and as technology advances and the use of Artificial Intelligence, more emphasis is being used for quality Content.

Therefore never compromise the quality of your website. Follow good SEO marketing strategies to stay in a good search engine ranking.

Do you want assistance in getting a good ranking of your website through content marketing strategies? Anchor Digital are specialists offering both content marketing and social media marketing. Get in touch with Anchor Digital for more information on best SEO practices and digital services.

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Different Colour Schemes To Use For Your Next Web Design

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Different Colour Schemes To Use For Your Next Web Design

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Choosing a good colour scheme for your website design is very important. It helps in ensuring readability, accessibility and a beautiful final product. The only downside to choosing a colour scheme for your website design is that it is not easy for most people.

You do not have to worry about what colour schemes to use because you can just follow the most used colour schemes. These include;

1.    Soft Tones

This colour scheme is widely used for fashion and design websites. It features a classy, soft and appealing colour. There are just three colours used in the soft tone design, these include; #c5d5cb, #9fa8a3 and #e3e0cf

2.    Simple Grey, White and Red

This is yet another pleasing and minimalist colour scheme you can use on your website. This colour scheme can be used in web pages with more text content. The colour codes for this scheme include ; #E3E3E3, #F6F6F8, and #C60021.

3.    Gradient Green And Blue With White Text

This is another colour scheme that is very appealing to use in professional websites. It is beautiful yet simple, offering a modern look website.

4.    Orange With Red Tones

These are warm colour combinations that are appealing. The style uses a gradient scale to offer uniquely designed websites. This colour scheme can be used for fashion and on websites targeting women.

5.    Soft And Bright Pink With Jet Black

This is also another awesome combination of colours that are widely used on the website. This is a trend design that can be used for both fashions related and also other websites. The colour codes are #000000 #FA225E, #C39EA0, and F8E5E5.

6.    Grey And Soft Yellow And Deep Green

This colour scheme can serve several purposes and can be used on various websites such as health and fitness. These are trendy colour schemes that offer a sense of style and design.

7.    Black On Black

This is another interesting colour scheme trend that is being widely used. It is unique and offers gradients that offer an excellent look.

It is important to consider various colours schemes when planning to design a website. Take time to evaluate your needs as well as those of your target audience.

You can use several available colour pallets to design a colour scheme that will resonate with your brand and at the same time meet the needs of your customers.

For help in digital marketing, Anchor Digital is the place to look. They offer quality digital marketing solutions for companies to thrive in the digital space. Contact Anchor Digital for more information.

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What Is the Importance Of ‘Contrast Ratio’ in Design?

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What Is the Importance Of ‘Contrast Ratio’ in Design?

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In website design and other visual content design, the contrast ratio is very important. It is a topic that requires a lot of consideration because it can positively or negatively impact your brand.

Why Consider The Contrast Ratio?

It is important to consider the contrast ratio in design because not all people are equal. Some have colour blindness and this can affect their ability to read or see your content.

It is not even a must that you have colour blindness or vision deficiency. A good example is trying to read a yellow text on a white background. This causes eye strain.

You need to consider the contrast ratio in design to ensure that your content can be consumed by many people without problems.

Basic Contrast Ratio Guidelines

As a designer, it is important to follow the set contrast ratio guidelines to ensure your content is readable. These guidelines include;

Visual text and image content needs to have a contrast ratio of 4:5:1

There is an exception for large texts because they are easier to read. Medium and large text can fulfil these guidelines as long as they have a contrast ratio of 3:1.

Incidental text can fulfil this guideline as long as they serve as decorative texts.

Any text that is within a logo is also an exception for the guidelines.

To make sure the colour you use is in line with set guidelines, there are a few things that you need to do. This includes using several online contrast checkers.

These tools will help you determine whether the correct contrast ratio is used. Ensure that you factor in the font size to accurately determine the best contrast ratio.

Bad contrast makes your audience to struggle while trying to interact with your product or website services. This can easily cause resentment and even frustration which can harm your brand.

Note that not all guidelines work because as a brand you want to have your own set of colours and contrast that represents your brand. Make sure that you consider the contrast ratio in your designs.

You need to pay attention to the colour contrast when designing your website or other visual content for your brand. This will offer inclusivity and make sure everyone can access your content.

Anchor Digital are professionals in digital marketing solutions. They will help you in creating a perfect digital marketing strategy that will suit your needs. Get in touch with Anchor Digital for more information.

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What is SEO ROI and How Do You Increase It?

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What is SEO ROI and How Do You Increase It?

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As a marketer, you need to know if you are actually getting the returns from your marketing efforts. Return on investment (ROI) is a very important metric to measure in your SEO marketing strategy.

By measuring ROI it will give you the ability to know where you need to improve on to increase your SEO. It is important to justify your marketing efforts through the budgets you spend and the returns you get.

How To Measure SEO ROI

Marketers find it difficult to measure the return on investment on their SEO marketing efforts. Compared to other forms of paid advertising, SEO is all about getting organic exposure to your website. This is what makes it difficult to measure the ROI.

Investment in SEO is to use relevant keywords in your articles and blog posts. The return on SEO investment is getting organic traffic on your website which is difficult to determine whether it was brought by the keyword you used.

Unlike other advertising services such as Google Ads where you can measure the return on investment, in SEO it is different.

Measuring the return on investment of your SEO efforts is different and unique for the individual marketers. This is largely determined by the means used to earn money on your website. Good examples include the e-commerce website and lead generation website.

If you have an e-commerce company, to track your SEO ROI, you will need to track the e-commerce activities. To do so you can use tools such as Google Analytics to set up a tracker on these activities on your website.

With this, you can track product performance, sales value, transactions as well as the time of purchase. These key metrics will help you to decide on how well your SEO efforts have done.

For lead generation websites, tracking SEO ROI requires you to set up goal metrics tracking on your website depending on what you want to achieve.

The best thing with SEO marketing is that it has several benefits which include increased traffic, low advertising cost, decreased customer acquisition cost and more.

To increase the ROI on your SEO marketing efforts, you can follow these tactics.

Crosslink your website pages

Create a featured snippet

Optimise your title tags

Write high-quality long-form content

Optimise the images on your website

Are you looking for someone to help you with your SEO marketing needs as well as social media marketing? Anchor Digital professional marketers will help you achieve great results from your marketing efforts. Contact Anchor Digital for more information.

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Though SEO is a great strategy to help your business reach your target audience, sometimes content marketers make mistakes that instead of getting positive results, they end up ruining their marketing efforts.

The following are simple SEO mistakes to avoid. They may be simple but they can have serious consequences on your website. They can lower your site ranking and your website can lose traffic. Create an effective SEO marketing strategy by avoiding these mistakes.

1.    Failure to do Keywords Research

A marketer who is very committed to getting results using SEO marketing should first research the keywords to use.

The most interesting thing is that it’s easy to do keywords research even if you are a complete newbie. The secret is to pay attention to long-tail keywords and low competition Keywords.

With these in mind, you can now use various keywords research tools available to check for these metrics.

2.    Failure to Pay Attention to Analytics

Analytics for an SEO campaign is very important but most marketers fail to pay attention to them. Analytics help you realise the areas you need to improve on for better results.

3.    Not Using Backlinks

This is another mistake that marketers make. Backlinks are a crucial part of successful SEO advertising. As a marketer, it is important to get backlinks to your website through guests blogging, influencer partnership, or writing quality content for other websites and linking to your own domain.

4.    Failure to Include Anchor Texts for Backlinks

These mistakes prevent people from getting results from their marketing efforts. You need to include anchor texts for all the links in your content. This will help users to understand what to expect on the other side of the link.

5.    Marketers Fail to Optimise Images for SEO

Marketers often pay attention to the SEO marketing guidelines for text-based content but forget about image content. Research shows that SEO optimised images can make your content to be discoverable on search engines.

It is important to optimise all images on your site by including keywords in the alt text, caption, or image description.

SEO marketing can be a hard topic for many marketers but thanks to Anchor Digital; it’s a digital marketing company providing digital marketing solutions to customers. Get in touch with Anchor Digital and get help on SEO content marketing for your business.

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What are the Different Types of Social Media Campaigns You Can Run?

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What are the Different Types of Social Media Campaigns You Can Run?

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The most interesting thing about social media campaigns for your business is that there are endless options. The best way to have a successful social media campaign is to test several options. After testing you can evaluate various metrics and choose the one that works for you.

The flexibility of social media campaigns allows businesses to try out various techniques and stick to the one that brings tangible results.

Social media campaigns are aimed at creating social interactions with their target audience. Businesses should choose a campaign that enhances social interaction.

The following are some of the effective social media campaigns that you can run.

1. Influencer Campaign

Influencer marketing has gained popularity in the recent past. It has been proven to be a very effective way of spreading the word about a business. For a greater reach, a business should look for an influencer with many followers. What makes influencing the campaign to be effective is by choosing someone who is in the same niche as your business.

2. Polls

This is a great way to discover your audience’s interests. It is also a great way to increase the fan's engagement with your business. Polls can be conducted on various social media platforms such as Facebook, Twitter, and Instagram.

Polls allow your customers to vote or give answers to the questions you ask. This will help you evaluate what they like and what they don’t.

3. Partnership Campaign

As a business, you can partner with influencers, Facebook groups, Facebook pages, or other brands. The goal here is to reach as many customers as possible in your industry.

It is important to first understand the platform your potential partner spends most of the time in. This will help you in making an effective advertising partnership decision.

4. Events

Organising events is another effective social media campaign you can run. It is a way of bringing your fans and potential customers together. As a brand, it is important to maximize your advertising reach through events.

Social media campaigns are very flexible because you have options to test. Another good thing about social media is that you do not have to run only one campaign you can implement several of them.

Are you stuck on social media campaigns? Don’t worry because Anchor Digital will help you out. They are a digital marketing campaign specialist offering effective social media marketing services.

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Benefits of Facebook’s Screen Share Messenger Update

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Benefits of Facebook’s Screen Share Messenger Update

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Screen share Messenger update is an interesting feature by Facebook that will help businesses in their advertising efforts. This feature allows you to instantly share your screen during a video call or a group call on Facebook Messenger. The feature was initially available on web and desktop versions of Facebook. But with the latest update, Facebook screen share is now available on Messenger for both iOS and Android.

Facebook Messenger screen share facilitates collaboration and sharing opportunities. It also allows people to share memories and helps businesses to stay connected with their customers.

The following are the benefits of Facebook’s Screen Share Messenger update on advertising.

1.    It Facilitates Online Meetings

With Messenger Rooms, you will be able to hold a meeting and share your screen with 16 persons. This allows an effective collaboration with your family, friends, co-workers, customers, or partners.

2.    Online Training

The screen share update on Messenger allows businesses to train their customers on how to use their products.

The most interesting thing is that the screen share feature can be used as a whiteboard. It eliminates explaining and users can just show their idea or content through screen sharing.

3.    Screen Share Can Be Used For Online Support

These features can be very helpful for companies on interaction with their customers. Customer support is very important in business and with this future, it becomes very flexible.

The support team can use an online screen share to offer detailed design and elaborate support.

4.    Saves Money and Time

Screen sharing on Messenger will help individuals and businesses save a lot on time and money. There will be no need for expensive software and various screen share tools.

Messenger is used widely by many people and therefore this feature allows easy access and minimal technicality.

5.    Enhanced Transparency

There is nothing as important as winning the trust of your customers. Through the Facebook screen share feature, businesses can portray their transparency by sharing some details with their customers during a video call.

Screen share Messenger update provides immense benefits for both individuals and businesses. It’s a powerful marketing tool that when used correctly, can bring good results.

For the social media marketing help, get in touch with Anchor Digital trusted social media marketing company.

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Evergreen content is the secret to building an audience, getting backlinks, social shares, and rank higher on search engines.

Evergreen content has been the backbone of a successful SEO marketing strategy. As a business, it important to understand evergreen content and use it to grow your business.

What is Evergreen Content?

As the name suggests, this is a form of content that does not get outdated. Meaning that it will always be relevant every single day no matter what happens.

It's a good thing to have evergreen content. First, it is critical to realise that when it comes to content marketing, there is the content and the title. Before you create your evergreen content it is important to first choose evergreen topics and then create content around these topics.

A good example of an evergreen topic is "losing weight". This topic cannot go away because people will always want to lose weight.

Evergreen content is important because it will help you do less work. In addition, you will be receiving regular traffic.

How to Write an Evergreen Content

The first thing you need to do is use keyword research tools to look for evergreen keywords and topics. In addition, use google trends to check how the topic has been performing for a certain period.

You can start creating valuable content around these keywords and topics. When choosing your keywords, it is important to choose the ones with high search volume.

When it comes to writing evergreen content, Google favours long-form content and therefore you need to invest your time and energy creating this content. In addition to creating long-form content, you need to make sure that the content is of high quality, authoritative, and unique.

Maintaining an Evergreen Content

You need to keep your content updated at all times. You also need to keep an eye on its performance on search engines. Track the analytics of the articles and determine whether your content needs tweaking. Remember to keep refreshing your content in order to get better results.

As a marketer, evergreen content will help you grow your business and it will reward your advertising efforts.

Are you looking for a helping hand in digital marketing? Look no further, Anchor Digital deals with digital marketing, social media marketing, and content marketing solutions. Get in touch with Anchor Digital for more details.

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Free Tools To Help You Make Infographics For Your Content

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Free Tools To Help You Make Infographics For Your Content

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Infographics are a graphical representation of content. These help readers easily understand your content compared to normal next.

In marketing, Infographics can be a useful tool that when used correctly, it can help increase user engagement and conversation rate.

As a marketer, it is very important for you to include infographics in your advertising content. The good news is that there are free tools available to help you make infographics without spending money. The following are the top free Infographics tools you can use;

1.    Adobe Spark

Adobe Spark is a graphic design tool that can be used to design infographics. The tool is created with simplicity in mind such that anyone can design infographics with minimal experience.

Adobe spark features professional themes and graphics to help you design awesome infographics content.

2.    Canva

This is a free online graphic design tool. The best thing about Canva is that it offers several templates, beautiful themes, and illustrations that you can use to make interesting infographics.

There are also tons of infographics templates available that you can easily tweak to suit your specific needs.

3.    Visme

This is also another easy to use and free graphics design tool. There are so many Infographics templates available. This helps users to easily choose ones that resonate with their customers’ needs, customize it to portray the message they want.

This simplicity makes Visme a great tool to start creating infographics content.

4.    Stencil

The infographics options available in the Stencil app are vast. There are several stock photos and free infographics templates available.

The tool allows easy saving, resizing, and sharing of graphics through the simple to use interface.

5.    Freepik

This is an infographics design tool featuring several vector images and illustrations to use for Infographics creation.

The graphics are of high quality, there are no ads so you will easily create your Infographics without interaction.

Saving on cost is very important. These free tools will help you improve your marketing efforts without spending a lot of money.

To improve your marketing efforts, you can hire professional marketers like Anchor Digital. They are a digital marketing solutions company offering high-quality services, like graphic design and web design, to help you grow your brand.  Get in touch with Anchor Digital for more information.

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Nowadays, customers use the internet to look for services and products they need. They use phrases and words to search for these products and services on the search engines.

The search engine companies such as Google shows relevant search results based on customers search through a process called Search Engine Optimisation or SEO.

If you are getting started in SEO, you might have come across the word “keywords” several times.

What are Keywords?

These are the words and phrases that consumers are using to search for products and services on search engines. If you use these keywords on your website, it will help the search engine algorithms to understand what your website or page is all about and help people discover your content.

Therefore, the main use of SEO is knowing the keywords that your target audience use on search engines and correctly use them on various parts of your website pages or blog posts.

There are two main types of keywords, short and long-tail keywords. The short keywords are one or two words long. These keywords tend to attract high search volume but are very competitive.

Long-tail keywords are better compared to short keywords. These are made up of over 3 words. The long tail keywords are not competitive but attract targeted traffic to your website.

How to Choose the Best Keywords for your Website

The keywords you choose to use on your website should be relevant to your industry. In addition, these keywords should have a high search volume and less competition.

To get relevant keywords, use keyword research tools available. These tools will help you discover long tail keywords to use, search volume and competition rate.

Where to Place SEO Keywords

Once you have the keywords, you need to place them on your website. It is recommended that you use one keyword on a page to help search engine crawlers understand what the main focus of the page.

The following are the places where you can place your keywords;

URLs

Content

Meta tags

Titles

Images

Keywords are a very useful tool in content marketing and advertising. When used correctly, SEO keywords can help you reach several target audience through content marketing.

If you need help on marketing, Anchor Digital are specialists offering digital marketing solutions. Get in touch with Anchor Digital for more information.

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Difference Between Figma, Sketch and Adobe XD For Design

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Difference Between Figma, Sketch and Adobe XD For Design

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Figma, Sketch and Adobe XD are the leading UX design software. If you want the best design software, then you need to compare different options to find the one that resonates with your business needs.

The debate about which of these three is the best has been going on for a while. This article will highlight the features of each tool to help you decide.

Sketch

This is vector design and editing software. It was the first UX and UI software first released on Mac OS.

Features

Grind lines

Instant design

Collaboration feature

Export of presets

Plugin support

Easy to scale and easy reusable designs.

Easy and fast rendering

Great community

Cons

Only available for Mac OS and not available for windows

There is no free version

No built-in prototyping functionalities

Figma

This is a web-based UI and UX design software. The tool is based on cloud computing. This makes it one of the best UX design software with end to end design solutions.

Features

Desktop and web support

Plugins support

Cloud-based

Real-time Collaboration

Easy sharing of designs eliminating the need for export or imports.

The web-based platform allows easy assess of the tool by anyone.

It features collaboration, prototype and design making it a comprehensive tool for businesses.

Cons

Only available while online

Minimum of 4GB RAM is required

Lack of global colours

Adobe XD

This tool is the latest in the UX and UI industry. It supports web and apps for both Mac OS and Windows. The tool is also available for both Android and iOS devices.

Features

Mobile, web and desktop support

Offline Collaboration and co-editing

Multi app support

Auto animation

Allows regrouping and resizing of objects

Cloud saving features

It features interactive prototyping

Cons

No image editing capabilities

Limited shape customization

User needs a CSS plugin to export designs.

There are several things that are common in these three UX and UI design tools. There is all vector illustration software offering efficient design, easy projects visualization, usability focus, improved content development and quality.

Depending on your design preferences and your budget, each of these tools can serve the purpose.

Design is very important for your brand, why not seek the help of professionals to take care of your business design needs? Anchor Digital offers design services. Get in touch with Anchor Digital for details.

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Importance of SEO For Images: Optimise Images For Increased Traffic

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Importance of SEO For Images: Optimise Images For Increased Traffic

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A lot of emphasis is put in creating search engine optimised content for websites in order to influence ranking on the first SERP. SEO for images is a factor that is overlooked by many. Nonetheless, it is a critical factor that can influence the ranking of a website. Adding an image to your web content already communicates effort. Imaged-embossed content is clearer to understand as the image adds to the communication. Images are visual components of the content and influence the clarity and understandability of the content by both the search engine crawlers and the site visitors.

In addition, web images can also rank in Google image search which is a separate search method that has images displayed rather than textual content. Thus, it is important to understand what SEO for images is and how it can best be done to achieve results.

Steps to creating SEO for images

1. Include high-quality images

Poor images with imbalances in pixels colouration will be a put off to many people. Look out for quality images which are clear and with good colour balance. Alternatively, you can create custom images for your specific needs which remain more relevant to the content. Add at least a single image in each page to increase relevance.

1. Consider the best file type for the image.

The clarity and ease of loading images have some dependency on the file type of the image. Choose file types that are easy to load and which won’t result in load errors. Some of the most preferred file types include JPG for photos, PNG for custom made images, SVG for custom graphics and GIFs for moving images.

1. Choose appropriate image sizes.

Consider the size of your images before using them on your website as big sizes may create loading issues and even fail to load. Bad user experience leads to higher bounce rates, which influences the return in investment rates.

1. Invest in the image alt tags

Search engine crawlers do not read images and can only depend on the alternative tags or the image descriptions to understand what the images are all about. Some people also have image loading turned off in their computers, and they can only understand what the image is about through the use of the description tags. Invest in these tags and use SEO words and titles to influence ranking.

Anchor Digital is an expert in website development and content creation. Anchor Digital understands what SERPs and SEO are and delivers these through quality websites. You can contact Anchor Digital for more information.

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Why Your Business Should Have Google My Business

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Why Your Business Should Have Google My Business

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Google has numerous opportunities and tools available for free that targets to establish an online presence of businesses. It is part of their efforts to encourage the use of digital means in doing business. One of the free opportunity that goggle offers is the creation of a business profile in the Google business listing. Many companies opt to start a business profile to have their presence online and also win customers’ confidence in their business.

Another critical Google opportunity for businesses is Google my business tool. This is instead a tool that goes beyond what a goggle business profile can offer. The difference between a goggle business profile and a Google my business is that Google my business gives you ownership rights and opportunity to manage information in your business profile. A business profile offers a limited capacity of the information that can be added there with open access to anybody who can also add on that information and create reviews. However, when you link your business profile with Google my business, you can gain management of the account with you being the only person who can add the most information.

Goggle my business has a lot of benefits and the reasons as to why every business should have it. Among them are as discussed below.

1. Adds content to your business profile.

Google my business allows you to add more information to your business profile. Besides the location, direction, and the limited capacity with a business profile, Google my business creates more details to the business. More information means better marketing content and increased chances for conversion.

1. It raises engagement with customers.

Like most of the other social media marketing tools, Google my business has several ways through which customers are engaged and maintained. You can read and respond to questions posted about your business, you can comment on reviews, you can do direct messaging among others. Engagement with visitors has been found to increase the return of investment to a higher rate.

1. Help assess your business performance.

Google my business will track your audience and the lead pathways to your business profile. This data is essential in gaining knowledge on the local searches performance of your business profile. The analytical section provides graphs and displays to show the breakdown of the activity of your audience in the business profile or website.

1. Create local Search Optimisation

As Google uses websites content to rate and list sites according to the richness of the SEO words, the same also happens with Google my business. You can optimise your content in your business profile which can result in a higher listing of the Google at the local searches.

Anchor Digital is the home for business marketing strategies. The marketing gurus will here give you better alternatives to the marketing options for your business. You can contact Anchor Digital for added information.

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Google search engine result pages are the responses that Google displays to a search query by a Google user. This means what you get after searching anything in Google is the search engine result page. These pages are as a result of the ranking of websites which have the information you could be searching in Google. The web ranking appears from an algorithm that Google uses to rank web content based on relevance and other determinant features.

Appearing on the first Google search engine result pages means that you have the potential of getting many clicks to your website. This is the reason as to why every other person wants their website to rank on the very first page in Google search engine.

Analytics shows that if you appear in page two and beyond in Google search pages, then you rarely get many clicks as Google users tend to get sufficiency of content in the first displayed webs in the first page.

Nonetheless, appearing on the first page of Google does not mean that you will always get many clicks. The following reasons explain why?

1. The paid ads may take several positions in the very top-ranked places in the first page pushing organic ranks down.

2. Sometimes Google uses the SERP features to directly answer a query that may be entirely sufficient for a search leading to no clicks to the websites.

3. Organic ranks appear on a few positions in the first Google search engine page.

SERPs are categorised into three groups as:

(a) Paid ads ranks

These are paid results on pay per click basis. Advertisers will have their websites ranked on the top positions of the first pages in Google and pay Google for every click made on their sites. Paid ads are marked (ads) and may appear in the first and last places at the first SERP. Though Google places paid ads in the first positions, they consider the content of the websites to ensure there are relevant. The highest bidder with good content is always awarded the first ranking in the paid ads.

(b) Organic ranks

These are results ranking based on the placement result of Google’s algorithm. It is said that Google uses over 200 determinant factors to rank website content into organic products. Rich SEO content may win your website a placement at the organic rank.

(c) SERP features.

These are search results that show SEO content that may not need a further click to a website. SERP features can be from paid ads, organic results or pulled from Google’s knowledge pool. SERP features are used to generate revenue for Google.

Anchor Digital is your partner in climb in marketing strategies that entail SERP ranking. They have experts in the field of content making that will help you achieve ranking in the first Google pages. You can contact Anchor Digital for more information.

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What Does it Mean to Have Your Website Pixel Perfect?

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What Does it Mean to Have Your Website Pixel Perfect?

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A website pixel perfect refers to the use of pixels in the design and development of the website to obtain a clean, unblemished web that is attractive to the users. Every website owner desires to have users attracted to the site. Again, every website owner would love their site to be engaging and clear for easy accessibility. For a business website, the visual appearance of the site is an excellent determinant in influencing attraction and sales through the site.

This is where pixel-perfect web design comes in. It is part of rigorous design and development of a website that ensures the web content is developed to reduce blurredness and inconsistency in pixel appearance to earn a clear display. Most website developers will acknowledge the fact that it is not easy to work out a perfect pixel website. Workload and time consumed in working on each pixel together with the interaction between the pixels to earn a clear view of the web content is energy draining. Again, taking consideration of the consistency of every pixel design steps through the development process is tiresome and vigorous. Nonetheless, even with the backload of the work in pixel-perfect development, the results of pixel-perfect web development are clear and distinguishable from the rest.

Cloggy, unclear and crowded websites together with app interfaces are put off factors to web users who leaves to find better and clearer sites to use. Losing such users is always to the advantage of your competitor who could be having a pixel perfect developed website.

Not all developers can develop a pixel perfect website. Therefore, check with your web developer and determine if they are experienced at developing a pixel-perfect website. Do not take chances and choose inexperienced developers. Check on their past work to see whether or not they’ve done pixel-perfect websites to be sure that they have the skills you need.

Pixel perfect development process involves several tools to earn the desired effect. The development aims to ensure that intent of the developer in having sharp images and text is achieved from designing and developing the pixels one after the other. The balance of the pixels is also a prime issue of consideration because it influences the sequencing and spacing of web content which affects the clarity of the site.

Anchor Digital is a company that deals with robust websites development for all purposes. Anchor Digital has a team of experienced and reliable developers. You can contact them for web development needs.

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What is a Content Silo and Why Do You Need It?

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What is a Content Silo and Why Do You Need It?

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Even with good web content, you may fail to win web accessibility if the structure of the content is shoddy. This is where content silo comes in. Content silo refers to the use of both keyword density and structure to arrange a website into categories of like-content together into hierarchical paradigms. Content silo makes web content easier to read and appear, increasing the clarity of the content.

By grouping similar words, content silo mimics the old school method of classifying library resources into broad category sections. The broad library resource categorisation helped with identifying which resources can be found where. This is the same concept used in content silos.

Similar or alike content is grouped to form structures of related content. This makes it easier to read and keep the consistency of topical issues on the website. Content silo improves site navigation and arrangement. Keyword optimisation is a critical aspect of the content silo. It is the keyword densities that are used to group alike-content.

Content silo does not only improve the reader’s navigation to the website but also influence the ranking of the web in the search engine result pages. Search engines, just like the human mind, search to know the content of the website and rank it based on the algorithm factors. Content silo improves the structure, readability and appearance of the site. With good SEO keyword densities, it can improve on the ranking of the page at the search engines.

Content silo also influences the relevancy of the keywords and the entire web content. When creating a content silo, it is good to pay enough attention to the use of keywords, and their relatedness as ranking will rise and fall on the use and structure of the keywords. Consider your current and future keyword uses to develop well-chosen densities that are related to form patterns and themes in the web contents.

It is also essential to figure out the places or section at the website where the content silos can exist. Though you can tailor your content words to happen in the sections that you want yourself, the following areas are mostly preferred for content silos in many websites.

Home pages

About us sections

Products

Product categories

Blogs

If you are looking for the perfect web developer and content creator, Anchor Digital is your company of choice. Anchor Digital offers both web development and content creation services. The experts at Anchor Digital will help you develop a website that has well-created content silos improving your ranking at the search engines. Customers come first at Anchor Digital and the experts listen to tailor the content silos into your preferred structure. You can contact Anchor Digital for more details.

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How Do Chat Bots Help Your Website or Business?

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How Do Chat Bots Help Your Website or Business?

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Building a website for any business allows you to tap into the unlimited pool of potential customers who surf the internet every second. Having a website online can optimise results and increase brand awareness. Nonetheless, competition is still stiff with online businesses where nearly every business online owns a website. It’s important to keep in mind search optimisation and ranking. One of the methods used to enhance conversion rates is the use of chat boxes to engage visitors.

Chatboxes developed as a mere communication means to answer any fundamental questions visitors might have regarding the website, products or business. Nonetheless, advancement in technology has included artificial intelligence with the use of bots which can handle diversified questions and answers meeting most of the visitors ‘search needs’. AI bots have since the first development been modified to form interactive sessions with visitors in a website through Chatboxes. Among the functions these Chatboxes do are as discussed below.

1. Immediate responses and live interaction

Visitors on a website would most likely have questions about the products or services the business offers online. No one will be willing to spend a lot of time doing searches and navigating the site. Chatboxes helps these visitors get the information they needed on a one on one immediate response. AI-powered Chatboxes have capacities to process natural language making the sessions live than ever.

1. Avenues to collect visitor’s data for marketing.

Chatboxes creates a history of the visitors who visit the site through the use of cookies and other plugins methods. Technology can also retrieve visitor’s data and information from the signing into the Chatboxes. This data is used to send promotional messages and do marketing for growing your business.

1. Chatbox Customises product recommendations.

These are among the modified capacities of AI-powered Chatboxes where a visitor can have bot customised product recommendations. For example, in beauty and cosmetics where the bot can choose the best suitable beauty product from the complexion of the skin through interactive chatting over the Chatboxes.

1. Can help find specific web content.

The time taken by a visitor to find what they need on the website determines the conversion rates. Many customers need to get what they are looking for in the web faster. A report on online shoppers in 2018 revealed that difficulty in web navigation was a source of frustration that customers encountered. However, through the use of Chatboxes, a visitor can find the specific content they are looking for much faster.

Anchor Digital helps with website development and marketing strategies. The marketing agency has experienced and qualified experts who design websites that allow interactive Chatboxes to help grow your business. You can contact Anchor Digital for more information.

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Why You Need To Understand Copyright Image Rules

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Why You Need To Understand Copyright Image Rules

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Copyright is a protection cover on ownership of original discoveries and creations. As a protection cover, copyright is considered as a lawfully binding proof of ownership of what is termed as intellectual rights. These are rights conferred in many countries’ constitution that give the privilege of creations and discoveries to the person who initially made them. Copyright allows the owners of discoveries like publications, images, artwork, music and many other to exercise full ownership and control on the use and exploitation of their creations resources. Any person using copyrighted images, for example, without the permission of the owners are liable for infringement of intellectual properties belonging to the owner of the copyright. However, there are slight exceptions in legal and fair use of the copyrighted work even without permissions.

It is important to understand copyright image rules when seeking to use images that are copyrighted. Such images are already owned by the person who created them and by being copyright means they are protected. Any careless use of such images without permission can lead to infringement cases which are illegal practices viable for jail terms and penalties.

You need to understand copyright image rules for the following reasons.

1. The rules specify the rights of the image copyright owner.

This is the primary benefit of understanding the copyright image rules. Image copyright rules point out the rights of the copyright and where the rights end. The image copyright confers the following rights to the image copyright owner:

1. The right to reproduce the image.

2. The right to change anything.

3. The right to make distribution of the images.

4. The right to own, display and use of the image publicly.

1. Helps avoid infringement

As earlier mentioned, infringement of copyright intellectual properties is punishable by law through jail terms or fines. Any exploitation of copyright properties without permissions for commercial or other unwarranted gains can lead to infringement cases. The copyright rules can help you avoid infringement which is costly to service.

1. Help understand the concepts of fair use of the image.

Image copyright rules specify the scenarios acceptable as of the fair use of the copyrighted work. Remember that going wrong with the fair use claims can be interpreted as intentions to infringe, which are still punishable by the law. Understanding the fair use rule is critical as it helps you in avoiding the said infringement on the use of the copyrighted image.

Anchor Digital develops original images used in communication and marketing. You will not be worried about falling into the trap of using a copyrighted image for marketing your business as Anchor Digital designs their images for use and sell. You can contact Anchor Digital for more information.

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Importance of a Content Guide For Your Strategy: A Brief, Writing and Style Guide

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Importance of a Content Guide For Your Strategy: A Brief, Writing and Style Guide

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The world is becoming very competitive and more so in the field of website development and management. For business-oriented websites creativity is becoming the best distinguishing factor in the competition. You have to be outstanding in not only the web design and development but also in the website content. Even with a very attractive website, the value of click and visits will only be earned by the content on the website. Thus, it is important to be deliberate when it comes to content development.

A content guide is a set of standards used for effective communication of the brand’s personality. Web content should be well developed to communicate the brands’ personality without having to say anything. You need the visitor at the website to understand what you really are as a company and your values without mentioning them loud. To achieve this, a content guide is needed to inform the writing and styling aspects.

A content guide is a strategic pathway that explicates the uniqueness of the brand through the writing and styling of the website content. Well-elaborated and designed web content influences the interpretation of the web visitors of the brand’s distinguishing attributes creating situational awareness of the brand.

Content writing guide

Web content needs to be well written with proper word choice to communicate purpose without clutter. Three aspects are important in a content guide for writing and styling.

Brief

The attributes of your brand are best presented by the voice in your content. Planning out your content pieces with briefs can help you do this. Show how to do this in your content writing guide.

Writing

How the voice is delivered determines the tone of the content. The tone should be dynamic and not remain the same to accommodate the different scenarios and ideas in the content. However, it should work to deliver on the promises of the voice. The writing itself needs to make sense and work cohesively throughout the brand.

Style

Style is the general presentation of your content which refers to the formatting, grammar, punctuation and writing issues.  Who will think smart of you if your web content is full of grammatical issues? There are common mistakes that web content creators make. Among them are:

Incorrect content

Web content that isn’t clear

Punctuation issues

Spelling errors

It is important to ensure that the content throughout the web is not disjointed from the content structure and that it communicates the purpose of the brand.

Anchor Digital is a company that helps in making business and brands transit to digital systems. Anchor Digital helps with website development and creation of web content. They are experts in content making and you can be sure to have the best of their expertise in content-guided work. You can contact Anchor Digital for more information.

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What's the importance of setting up a pixel ID for Facebook ads?

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What's the importance of setting up a pixel ID for Facebook ads?

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Digital marketing is a field that has experienced tremendous development from the power of advancing technology. New methods of marketing are being introduced all the time. Pixel ID for Facebook ads is essential as far as marketing is concerned. They are codes attached to a website that helps in tracking conversions from Facebook ads, built target audiences, optimise ads, and creates a customer database and many other functions. Pixels are essential in helping assess the conversion rates from Facebook ads assisting in the assessment of the success rate of the marketing strategies. It helps cast insights on what needs to be done to better to attract and increase return on investment.

These are reasons as to why you need pixel ID for your Facebook ads.

1. Help track conversions from Facebook ads.

It is essential to understand the return on investment rate created by the conversion of visitors from Facebook ads. This information is critical in assessing the performance of marketing strategies. It can inform on the success rate and help redefine the ads for better attraction and conversion.

1. It creates data for retargeting visitors.

Retargeting has been shown to improve the conversion rates significantly. Most visitors with abandoned carts and wish-lists of products are likely to complete their purchases when re-engaged or reminded on the contents of their shopping carts. Pixels help collect data for every visiting customer and their interaction with the site, helping to know who had hanging cart items. Retargeting these people create opportunities for conversion.

1. Optimise Facebook ads

Tracking of conversions through Facebook ads helps understand which ads are doing better than others. The information is critical in developing similar or even more engaging Facebook ads for better conversions.

1. Helps in creating similar audiences.

Facebook can develop a lookalike audience from the data obtained from the pixels of the visitors already visiting your website. The Facebook data tools can analyse the demographics and interests of most of your customers which help in determining other visitors who have similar interests. It helps in creating ads that can be of interest to the lookalike audiences, increasing the chances of raising the return on investment.

1. Pixels ID helps in customising Facebook ads.

By obtaining data of the visitors and their interaction with your site, pixels can help in determining which customised ads goes to the site visitors. Personalised ads are made from the history of visits and successful purchases. Tailored ads have a higher potential to increase conversion as visitors can relate to them at a personal level. Customised ads are also motivating and create the purchase drive force in visitors who already have shown interest in the advertised product or service.

Anchor Digital is a company that specialises in the development of marketing strategies. They have experienced experts in marketing who will not only create your presence online but also help you increase your customer base. You can contact Anchor Digital for more information.

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How to Design Your Website for Accessibility

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How to Design Your Website for Accessibility

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Every website owner desires to attract as many visitors as possible to their sites. Whether the site is business-oriented or a company, the goal of creating a web is to have a centralised place where information is placed and accessible to all. Accessibility of the website is a critical issue for attracting visitors. Inaccessible sites will result in a low visitor attraction. It is essential to understand the basics of improving website accessibility at the design level so that you do not fall short of visitors based on accessibility.

1. Develop web content with accessibility in mind

Keeping accessibility in mind while you design will help you avoid the little content mistakes that make a web hard to access. Ensure that your content is arranged well with the essential content highlighted. Optimise your content keywords to influence the ranking of your website. Ensure that your content is easily accessible without the need for consecutive reloading of the site. Many users are put off from a site that takes a long time to load.

1. Make your text resisable.

Many users are reported to use text resize feature a lot of times when they visit a website. It could be because of vision-impaired challenges caused by the light screen technology. Most older people have issues with sight and will also resise the text to appear bigger for ease in reading. Ensure your text is resizable to ensure you won’t have to undo all your hard work.

1. Consider a colour palette for the website.

Strong brand colours are critical in displaying your web content and appearance. Having a strong colour scheme will allow your audience to easily identify your brand. Having a nice colour palette will also mean your content looks uniformed and cohesive.

1. Consider text alternatives to images.

When uploading images to the website, you most probably will be asked to add alternative text or descriptions. Do not skip these texts as they help the readers interpret the image even when it fails to load. Alt text to images improves the accessibility of the website.

1. Ensure your site can be accessed with keyboard only.

This is a great determinant of the accessibility of a website. If a web cannot be accessed without a mouse, it means that it is hard to access. Ensure that the web content can be accessed through the use of keyboard only. The tab-key can help you test if your website is accessible with keyboard only as it jumps from a section to the other on the website. Most assistive technologies rely on the use of the keyboard for site navigation.

Anchor Digital is a company that helps with the development of most robust websites. They have experienced team of experts who will ensure that your web is accessible. Anchor Digital also offers web content creation services. You can contact Anchor Digital for more information.

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Common Website Development Mistakes to Avoid

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Common Website Development Mistakes to Avoid

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Technically speaking, it’s relatively easy these days to build a website. Simply arm yourself with a rudimentary website builder and you’re good to go. Better yet, learn the ropes with WordPress and there’s limitless scope for creativity and innovation.

Unfortunately, building an effective website that has the desired effect isn’t quite so simple. For one thing, web users these days are more sophisticated and difficult to please than ever before. In addition, the sheer number of websites doing the rounds online makes standing out from the crowd the ultimate challenge.

Making your voice heard above the noise means doing what it takes to create a smooth, slick and seamless experience for every visitor. It also means avoiding the most common website development mistakes at all costs – the following often proving most harmful of all:

Mistake Number 1: You’re Using a Complex Platform

If you’ve decided to go with the DIY approach to web development, you need to think carefully about the scope and limitations of your knowledge and skills. Unless you know how to get the best out of the world’s most complex development platforms, it’s wise to stick with something simpler.

One example of which being WordPress – an incredibly user-friendly content management system (CMS) that currently powers almost 75 million websites worldwide. The idea with WordPress being that however sophisticated or limited your skills are, you can use them to build, launch and run an outstanding website.

It’s also the perfect platform to get started with e-commerce, enabling online stores to be built and launched with next to no initial costs whatsoever.

Mistake Number 2: TMI (Too Much Information)

When a visitor arrives on a landing page, they’ve ended up where they are for a specific reason. They’ve something specific in mind – perhaps something they want to buy, something they want to find or something they want to learn more about. In any case, bombarding them with too much fragmented information is a sure-fire recipe for a catastrophic bounce-rate. The more ads, banners, popups, links and marketing materials you throw at them, the less likely they are to stick around.

This is why it is essential to keep things simple across all of your landing pages. Consider things from the perspective of the visitor – why did they end up on this page in the first place? If it was you, what would you expect to be presented with?

It’s your job to make it as quick and easy as possible for every visitor to your website to find exactly what it is they’re looking for. All with minimal distractions and the elimination of as many nuisance marketing messages as possible.

Mistake Number 3: Ignoring the 80/20 Rule

Is there any room on your website for pages of pure garbage? Of course not. Does this mean you should be investing equal amounts of time and effort in each and every page? Again, not at all.

If you’re not familiar with the 80/20 rule, it’s a basic methodology which assumes that 80% of the visitors you attract will be driven by just 20% of your website. In which case, it simply makes sense to invest more time and effort in the perfection of the pages that earn you the most business.

You’ll be able to see which pages are getting the job done better than others using Google Analytics, or equivalent analytical software. Once you’ve tracked down your best-performing pages, feel free to optimise the hell out of them.

Mistake Number 4: Forgetting Who Should be Prioritised

Again, this is where the importance of viewing things from the visitor’s perspective comes into the mix. Even if you’re developing a website for no purpose other than to make money, you’ll fail unless you make the visitor think it’s all about them.

If you have an ‘About Us’ section or a company profile page, it’s not to be interpreted as an opportunity to blow your own proverbial trumpet. Instead, you need to take every opportunity to reassure your customers that you’re in it for their benefit and will more or less stop at nothing to satisfy them.

Not to such an extent as to become contrived – more to ensure that they are constantly reminded that they are your priority.

Mistake Number 5: Poor Presentation

For several years now, the ‘less is more’ approach to web design has been the way to go. People just aren’t interested these days in overly complex websites, with convoluted navigation systems and too many optional extras.

Make no mistake about it – the first impression your website delivers at a glance will make all the difference. Unless it looks suitably simple, straightforward and streamlined, you can forget about it.

Presentation holds the key to grabbing the attention of new visitors, but this doesn’t mean going over the top with superfluous visuals and excessive accents.

Mistake Number 6: Leaving your Site to its Own Devices

Last but not least, each and every website designer (amateur and professional) has everything they need to optimise its performance, right there at their fingertips. Simply by firing up Google Analytics, you’ll be able to see which of your pages are working, which could stand to be improved and which simply aren’t up to scratch.

Both in terms of real-time activity and compiled reports, there’s literally all the information you could ask for. Hence, leaving your site to its own devices and simply assuming it’s getting the job done right is a fatal mistake.

Simply by getting into the habit of consulting Google Analytics on a regular basis (and conducting plenty of split testing), you’ve every chance of creating a sleek and well-optimised website that delivers the ultimate user experience.

The Takeaway…

What’s worth remembering is that alongside all the necessary technical skills and knowledge, there’s a good deal of common sense to successful web design. Particularly when it comes to designing and optimising your site from the perspective of the visitor – not based on your own preferences and opinions.

And again, the importance of using all analytical data at your disposal really cannot be overstated.

If looking for support with a web design or development project of any kind, Anchor Digital can help. Proudly supporting small and large businesses across Australia with a wide rage range of innovative SEO services, we know what it takes to propel websites to prominent positions in the SERP rankings. Call or email anytime for an obligation-free consultation with a member of the team.

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Whatever kind of business you run, there’s no more powerful or important marketing tool than an effective website. Now more than ever, small and large businesses alike are opting for the DIY approach to website design and development. Not only is rudimentary web design comparatively simple these days, but designing your own website also brings the bonus of keeping costs down to bare minimums.

But does this mean that DIY web design and development is always the better option of the two? If not, under which circumstances would it be both preferable and beneficial to hire a professional website designer?

Like most things, it’s a case of weighing up the pros and cons of both options. Once you’ve outlined your primary objectives and requirements for your website, pairing them with an appropriate approach to its design and development becomes much easier.

Pros of DIY Website Builders

Let’s take a closer look at some of the advantages and disadvantages of DIY website builders in more detail:

Easy to use with plenty of templates available

No specific knowledge or experience necessary

The ability to create an attractive website in a matter of hours

Significant savings when compared to the costs of hiring help

Total control over the design process from start to finish

An important educational experience in the basics of web design

The satisfaction of creating your own website from top to bottom

Cons of DIY Website Builders

The advantages of DIY website builders are therefore quite clear – particularly those that relate to costs. But there are also several important disadvantages to take into consideration, including but not limited to the following:

When using a free DIY website builder, you will almost always be limited to the provider’s own shared hosting services

Shared hosting not only bring potential performance issues into the equation, but can also raise severe security concerns

Creating a website based on prefabricated templates limits creative freedom and steers you towards generic results

The power, performance and overall functionality of your website may be strictly limited, impacting the user experience

It is unlikely you will be provided with any kind of backup facility using a DIY builder, meaning you run the risk of total loss if something goes wrong along the way

Climbing the rankings with the major search engines may also prove extremely difficult, as most DIY website builders have extremely limited SEO scope

Bottom Line – professional website development is considered the only viable option for businesses that wish to be taken seriously online

Now more than ever, making your voice heard in an increasingly congested online space is the ultimate challenge. Irrespective of what type of business you run, you’ll undoubtedly be up against ferocious competition from all angles. Whatever it is you do, you’re not the only one doing it – precisely why you need to do whatever it takes to differentiate yourself from your competitors.

This is precisely where a fully customised website can help - designed and optimised by an experienced developer. The idea being that rather than simply making a few basic edits to a prefabricated template, you’re given a blank canvas you can do literally anything with.

A professional website developer can help you establish your core objectives for your site, visualise its presentation and incorporate every functionality needed for an outstanding user experience. They can help you advertise your products and services, set up a fully functional online store or showcase a portfolio of your work to prospective clients.

Though perhaps most importantly of all, working with a professional web design agency means having the opportunity to leverage its cumulative knowledge, experience and expertise. They’ll have worked on dozens (if not hundreds) of projects just like yours in the past, putting them in the perfect position to advise on what works and what doesn’t. All guesswork can be eliminated from the equation – a pro web designer knows exactly how to attract the attention of any given target audience.

A Question of Value for Money

Does a professionally designed and optimised website cost more than a generic template-based site? Undoubtedly. But in terms of value for money, there’s really no comparison between the two.

It’s essential to remember that when you commission the development of a website for your business, you’re making an investment in a long-term asset of limitless value. One that could generate revenues that vastly exceed the costs of its development and launch.

By contrast, it may cost next to nothing to set up a DIY website, but next to nothing is what you can expect from it in return. The simple fact of the matter is that if you’re targeting a strong return on your investment, you need to make the appropriate investment in the first place.

Full or Partial Support?

Of course, there’s nothing to say you have to hand the project in its entirety to a professional web design and development team. If there are parts of the process you can confidently and competently handle in-house, you could simply organise the technical or creative support you need to take care of the rest.

If looking for support with a web design or development project of any kind, Anchor Digital can help. Proudly supporting small and large businesses across Australia with a wide rage range of innovative SEO services, we know what it takes to propel websites to prominent positions in the SERP rankings. Call or email anytime for an obligation-free consultation with a member of the team.

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One of the biggest challenges businesses face is attracting loyal customers who return frequently. Let's look at some of the benefits of increasing customer loyalty and some ways to accomplish this.

Why Loyal Customers Are So Valuable

As a business owner, you surely appreciate customers who return to you regularly. There are obvious reasons to hold such customers in high regard. After all, the more often someone returns, the more sales you make. However, not everyone understands just how valuable repeat customers truly are.

They help you save on marketing costs. It always costs more to attract brand new customers than to connect with existing ones. With new customers, you must do market research to find them and then figure out the best way to engage with them. You already know how to contact your current customers.

It's easier to sell an existing customer new products. Once someone has tried one of your products or services, he or she is more open to trying others. It doesn't matter if you're selling food, clothing, salon services or pet grooming services. Once customers are sold on one of your products, they're more open to trying others.

They're more likely to provide you with word-of-mouth business. Loyal customers often act as brand advocates for you. If someone eats in your restaurant every single week, he's likely to recommend it to his friends. A loyal customer will tell people about your salon when people ask where she gets her hair or nails done.

These benefits are significant for both online and brick and mortar businesses. Now let's look at some strategies to help you improve customer loyalty and get more customers who return to you again and again.

Reward Customers with Special Offers

Giving coupons to your customers is always an effective way to keep them coming back. In my own SMS marketing business, I encourage my business customers to send out coupon codes via text message. However, you can also do this via email and social media. Make sure you emphasize that these deals are only for customers receiving this special coupon. Keep the offers relevant by keeping track of what your customers most need (see the tip below on segmentation).

Create a Unique Customer Loyalty Program

Many businesses, from coffee shops to airlines to e-commerce sites, have customer loyalty or rewards programs. These can be powerful tools to entice people to return. If you have such a program or want to start one, try to make it as creative and distinctive as possible. In addition to rewarding customers with your usual products, you might have bigger prizes they can win if they accumulate enough points. Another creative idea is to give people the option of donating their points to charity. In addition to getting points when they buy something, think of other ways to award them points. Some ideas include: referring new customers, special holiday and birthday points and creating games or contests in which players can earn extra points.

Ask for Feedback

The more you know about your customers, the better you can serve them. That's why it's essential to ask people's opinions as often as possible. If you have a retail store or office, you can simply ask people informally what they think about something. This isn't always completely reliable, as people may be too polite to tell you what they really think in person. But at least it shows you care. For more accurate assessments, create polls, surveys and questionnaires, either online or that you or your employees hand out. Ask about as many details as possible. If you serve food, ask about specific dishes and for suggestions on how to improve. Ask about your decor (or website), which products or services they like best (and least) and for suggestions for new products.

Segment Your Marketing Lists

Whether you contact people via email, SMS, direct mail or phone, it's important to use some form of segmentation. Customers never appreciate getting pitches for something they already bought. Nor do they want to see offers that don't apply to them. Generic messages are often not relevant, and they also show that you're not making the effort to get to really know them. Learn as much as you can about your customers based on their buying behaviour, demographics and the feedback you're hopefully requesting from them. Then you can separate them into categories and contact them with offers that are relevant and appealing.

If you want to make your business more successful, one of the most important areas to focus on is increasing customer loyalty. Repeat customers play a major role in selling more items, reducing marketing costs and spreading the word about your business. The above tips will help you keep the customers you have and motivate them to keep coming back.

Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia.  If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation.  We’d love to hear from you.

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How to Use Social Media to Keep Your Customers Engaged

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How to Use Social Media to Keep Your Customers Engaged

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Engaging customers on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand. If you're still struggling with engaging your customers on social, here are six proven tactics you should try today.

Get to Know Your Social Media Audience

As a business who is marketing on social media, you need to ask yourself this: who are you talking to? Knowing your target audience is essential to creating tailored marketing campaigns and successfully engaging customers through social media. Making your tone of voice resonate largely depends on how well you understand your audience. To get to know your followers better, build customer personas, which are high-level summaries of your target customers.

Know Where Your Audience Is Talking About You

Are you on Twitter, but your main audience is on Instagram? If you don’t know where your community is talking about you, engaging customers on social media is going to be more than difficult. That’s why it’s important that you find out where your brand is being mentioned and engage with audiences on that platform. You can figure out where customers are talking about you with social media listening.

It’s critical to determine where your customers are mentioning you so that you make sure to answer every single question a customer asks regarding your brand. Replying to your audience on a regular basis is the key to maintaining a positive brand image. After all, social media is a public channel where your existing and potential customers can see your activity and use it to evaluate your brand.

Engage with Your Customers Swiftly and Regularly

In addition to monitoring where your brand is being mentioned, it’s also important to reply to your followers ASAP. A fast response matters to customers — it shows that you care about them and what they have to say. But having regular conversations with your community is not the only way to engage your customers through social media. Take user-generated content, for example. Every time a customer shares a positive social media post about your business, it means they were satisfied with your products or services. So why not amplify their message further by sharing it across your own channels?

Analyse How Customers Respond to Your Campaigns

Engaging customers on social media often means analysing how they react to your different marketing campaigns. After you launch any marketing campaign, it’s important to monitor how customers feel about it – ideally by using social media sentiment analysis. Sentiment analysis enables you to figure out what content your customers are into so that you’re able to create more campaigns that they truly enjoy. Leveraging sentiment analysis is a great way to learn exactly what topics resonate with your audience. This insight can help create tailored campaigns that spark engagement, generate positive feedback, and improve customer relationships.

Make Your Content More Accessible

As a marketer, you should also think of customers with disabilities when focusing on your social media content — or any form of marketing you do. One way how to improve customer engagement on social media is making things accessible to people with disabilities. Use thoughtful image descriptions when posting on social media. The description will also make the entire experience better for all your customers. Another example of making social media experience better for all customers is to use captions at the bottom of a video.

Show the Human Side of Your Business

No matter what kind of company you are — software, a restaurant, or e-commerce yoga clothes store — you can engage with customers by simply being human. One way to make your brand’s social accounts more human is to post relatable content that talks about common challenges, pain points, or experiences. It’s also a good idea to express emotions, with humour being particularly effective. Finally, you can add a personal touch to your social media bio and make it about your social media manager as opposed to the company. This way, people will feel that they’re interacting with a fellow person, and not with a faceless business.

Conclusion

In today’s busy world, engaging customers on social media can be a challenge. Your followers are always on-the-go and constantly exposed to huge amounts of content – which makes getting their attention (let alone engagement!) difficult. Yet, difficult doesn’t mean impossible. By learning about your audience, replying to their messages, and showing your brand personality, you can successfully establish a connection with your community and encourage them to interact with your brand.

Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia.  If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation.  We’d love to hear from you.

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How to Create Engaging Landing Pages for Automated Emails

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How to Create Engaging Landing Pages for Automated Emails

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Great emails alone don’t make a campaign. To drive conversions from those emails, you’ll need to push your audience in the right direction so that they complete the desired action–be it a purchase, webinar registration, download, or something else. That means that where your customers land after the click matters as much as the message itself. As such, each email should come with its own landing page, one that is tailored specifically to the segment receiving the email.

Landing Pages are an efficient way to create customisable, single-purpose webpages that your readers land on after clicking a link or call to action button from your website, a search engine or one of your email messages. They’re a great way to offer more details on a promotion or event, to provide additional product information to readers contemplating a purchase, or to capture visitors’ contact information. Landing Pages are a powerful tool for engaging with website visitors, re-engaging your email readers, reinforcing your company’s message and inspiring customers to act on your products or services.

Add the FOMO Factor to Your Email Landing Page

FOMO is an acronym for “Fear of Missing Out.” People hate missing out, it’s just one of those universal truths. Whether that’s a great deal or a one-time opportunity, if something won’t be around forever, subscribers feel compelled to act fast.

Use User-Generated Content

Using user-generated content (UGC) lets visitors and potential customers can help you drive conversions by both showing your products/service in action, while also delivering a dash of social proof to build credibility. What’s more, data from Yopto found that 77% of customers prefer user-generated photos, as they help communicate value to prospective buyers. Try pulling content from your Instagram feed, review sites, and other UGC channels and adding them to your email, landing page, or both.

Keep A Tight Focus on the Offer

When someone clicks on a link in an email and are taken to a landing page, that person is focused on completing one task, which increases the chance that they’ll go the distance and complete the action.

By contrast, consider what might happen if a subscriber clicks a link and lands on the home page. In this situation, they’ll need to figure out their next move themselves. If you’re lucky, that person might browse through your website and convert on their own, but even in that best-case-scenario, your efforts are hard to track. Worst case, the visitor is confused and clicks away.

An effective landing page cuts through the noise, eliminating the extraneous links, images, comments, and irrelevant offers so that the subscriber can evaluate this one thing. Keep things focused by creating a landing page that echoes exactly what was outlined in the email.

Avoid Escape Links

If we’re talking home page design, then options are considered a good thing, as they offer visitors an opportunity to explore content, products, and a whole range of offers. In that case, navigation can help lower bounce rates and help visitors understand the product and the brand. Landing pages, however, serve a different purpose. Here, your goal is to get your visitors to follow clear instructions, like sign up for a free trial or make a purchase.

Graphics Matter

According to research from Xerox, subscribers are 80% more likely to read content if it includes eye-catching colours and high-quality imagery. This means you’ll want to put together an email-landing page combo that gets subscriber attention.

Add images and graphics, dynamic sales text, and more to convince your subscribers to head to that second location. Keep in mind, stock photos won’t do much when it comes to helping brands build trust or build a relationship with their audience.

Once there, consider adding a video that offers more information post-click. Because email service providers block images and don’t usually support embedded video, the landing page presents an opportunity to deliver the multimedia “wow factor” that email can’t provide. Entice your audience with compelling copy and a static image, then expand on that experience after the click.

Email campaigns and landing pages are the perfect pair for driving conversions, but you’ll want to make sure that both elements work together to reinforce the visitor’s decision to act. Why should they sign up for a free trial? Why should they buy that winter coat or join your rewards program? What will they gain by taking this leap?

Keep the focus on how you add value to your subscribers by using testimonials, videos, and more, and be sure to test out different colours, fonts, headlines, and CTAs, to see what really drives conversions.

Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia.  If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation.  We’d love to hear from you.

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How to Communicate with Your Clients Remotely

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How to Communicate with Your Clients Remotely

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Working from home and remotely from the office has been trending for a few years now.  Enter the coronavirus pandemic.  The need for remote work is now not a trend, but a safety issue for many people and businesses today.  The traditional workplace has now shifted, almost overnight, to an overwhelming trend of working remotely as a precaution and stay safe. Most people, who can, are now working from home.  It is time to consider a few practices which may help build strong client relationships during such critical times.

Establish Trust from the Outset

Ethical behaviour in face-to-face sales and marketing begins with establishing trust and this is no different in a remote working environment. Without meeting in person, both the client and the marketing firm are at a disadvantage. So how can trust be developed? The key here is to ensure that your client feels part of the communication process and kept informed and updated as and when needed. Therefore, a solid and sincere approach towards the client from the start will enable two-way communication, on the one hand, allowing you to introduce and manage expectations and, on the other, allow the client to get involved in key discussions. Where you are demonstrating honesty, expertise and competency, you are in effect validating a foundation for a secure relationship.

A Communication Plan with Clients is Essential

The inability to meet clients in person makes it necessary to organise regular communication. This is where project management comes in. Both parties will have to mutually agree on a plan in which you can communicate with your client. It is this communication which is vital in developing trust and strength in this relationship. Your client will be content in the knowledge that they can keep in contact with you.

A plan can be devised which details when you intend to communicate via a schedule plus how you intend to communicate, e.g. email, telephone or video call or online chat tools. Whichever communication channel is used, it should be one that your client is happy in using to avoid any potential complications or frustration. It is important for you as a business to listen to your clients and learn about their expectations so that you then be responsive and create value for them.

Boundaries and Deadlines Must be Clarified

You can only guarantee that you are on the right path by ensuring from the outset that clear expectations in terms of communication, requirements and responsibilities, and timeframes have been set. Both you and your client can have a better understanding of how you can work together without going above and beyond set limits. Setting and enforcing deadlines serves to motivate clients and helps keep your project going forward.

Whether you wish to build a formal or informal relationship or treat each client individually, how you set boundaries and deadlines while working remotely is your decision. But it is good business to be respectful and mindful of your clients as time is not always on their side. Sticking to schedules where possible and staying focused helps both you and your client.

Facilitate Communication Utilising Technology

Real time communication in a remote working relationship is not possible without technology. Being equipped with the right digital tools and software enables two-way communication between yourself and your client, especially long-distance clients.  Tools can comprise accessible cloud-based document storage solutions and virtual meeting software, allowing both parties to keep up to date with developments.  Collaborative tools help simplify the sharing of information and scheduling of meetings.

The provision of multiple contact methods and communication channels will enable constructive project management for a strong and successful business relationship.  You should not underestimate the power of communication when working remotely. Although remote work presents many challenges, these can be overcome by ensuring you have a plan in place and strategies in line for regular communication. You are then all set to develop a successful long-term relationship with your client.

Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia.  If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation.  We’d love to hear from you.

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Google is by far the biggest Search Engine in the world. It is used daily by billions of people from all over the world. Thus, there is no better place to advertise your products and services than on Google. So, how should you go about doing it? Well, the obvious way is by ranking your website on the Google results pages. However, this takes a lot of dedication and time. The easiest way is by investing in Google Advertising. Basically, you pay Google to have your websites advertised on the first page for a keyword of your choice. With Google Advertising, you can get your website ranked at the top right away.

How Does It Work?

Google Ads involves bidding on keywords that are related to your products. For instance, if you are a pizzeria then ‘pizza delivery’ is a good keyword for your business. Google advertising allows you to bid on this keyword and depending on your bid, showcases your ad on its results page ahead of other websites. The bidding process is a simple one. You just have to name the price that you are willing to pay to Google for displaying your ad whenever a particular keyword is searched by a user. If your bid outranks the bids submitted by other advertisers then you will win the auction and your ad will be displayed on the top of the search page.

How are Bids Ranked?

For each keyword, Google receives thousands of bids. It ranks the bids based on two separate criteria. The first one is, off course, the amount of the bid while the second criterion is the quality score of your ad. The quality score is calculated based on the ad’s relevance and the landing page it links to. If you just try to outrank other bidders by increasing your bid’s amount without increasing your ad’s quality score then the chances of your bid being successful would be slim. Thus, you need to pay attention to both the bid amount and the quality score of your ad if you want your bid to be successful.

Cost Associated with Google Advertising

You might think that Google advertising is very costly. However, if you go about it the right way, it doesn’t cost you that much. First of all, you only have to pay if your ad gets clicked by a user. So, the payment for the ads is performance-based. Secondly, if your ad’s quality score is high and your bid was ranked higher than others advertisers then you will have to pay a lot less to Google than your rival advertisers.

Anchor Digital is a leading SEO agency in Brisbane that offers high-quality SEO services. Get in touch with us today if you want to learn more about Google advertising.

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How to Begin Social Media Marketing for Your Company? 

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How to Begin Social Media Marketing for Your Company? 

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Social media marketing is an important avenue for marketers these days for promoting their products. Since most of their audience is active on social media platforms, they can market their products in a much better manner on these platforms. However, beginning your social media marketing campaign can be a little daunting. You need to take into account a lot of things if you want your social media marketing campaigns to be successful. In this article, we will try to ascertain the steps that you need to take to launch a successful social media marketing campaign for your company. Social Media Marketing Melbourne

Choose the Right Social Media Platform

Before you can start your social media marketing campaign, you need to first select the right social media platform. Various social media networks are being used by people all over the world. However, among them, Facebook, Twitter, Instagram, LinkedIn, and Pinterest are the most popular ones. You need to decide which among them would be suitable for marketing your company. For instance, if your company’s target audience is mostly women then Pinterest is the best social media platform for your company. With a high percentage of users on Pinterest being women, your chances of success using that platform are quite high.

Work with a Social Media Influencer

When starting a social media account for your company, you will find it difficult to garner the attention of your target audience. While regular posting and coming up with good content can help you in the long-term, it isn’t ideal for getting immediate results. You can kick start your social media marketing campaigns by incorporating the help of a social media influencer. These influencers are people who have a huge following on social media platforms. You can use their influence over people to market your products. However, do keep in mind that you need to pick the influencers carefully and only work with those that create content which is related to your niche. SEO Agency Sydney

Anchor Digital is a respected name in the SEO business in Australia. If you want us to launch a social media marketing campaign for your company then give us a call today.

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Web analytics is a way for website owners to identify and measure the success of their website. These analytics can provide a wealth of information in relation to website metrics to chart out tactics that are working and those that need improvement. There are various analytics tools available that can help you decode of all the data gathered by web analytics to make sense of it. Here is a look at some of the best and most used tools for analytics to date.

Google Analytics

Google Analytics is one of the simplest and most widely used in comparison to others. As it is a Google product, it is trusted by many. Moreover, it is a free to use service and ideal for people who have just started learning about analytics and aren’t ready for a complex analytics system. The simple user interface and detailed information that Google Analytics can provide you is simply unbeatable. However, if you are an experienced website owner and know the ins and outs of the trade then a more advanced tool may be suited to you.

Clicky

Clicky is an excellent analytics tool which has quickly established itself as the main rival of Google analytics. Its biggest asset is its ability to show real-time traffic data to you. Which means you can observe a spike or decline in website traffic instantaneously. It is the ideal analytics tool for someone who is interested in real-time updates of their website’s traffic. In addition to this, it also provides a well-rounded set of features which can help you obtain insights on the performance and engagement level of your website. Do keep in mind that it isn’t free like Google analytics.

Mint

Mint is another analytics tool that you can use for finding out in-depth details of your website’s traffic data. It consists of charts that clearly show the areas of your website that need improvement. Its beautiful layout and user interface are just some of the reasons people prefer using it. Moreover, its one-time pricing model also makes it a good choice for people who want a premium analytics tool for a bargain price.

Anchor Digital is a renowned name in the SEO business in Australia. Call us anytime if you want to know which analytics tool will be best for your website.

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What can Social Media Offer Your Business?

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What can Social Media Offer Your Business?

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Social Media has been gaining momentum for a while now and has become a global juggernaut. More than three billion people are using various social media channels every day. So, there is no doubt about its popularity and network reach. It is because of this that businesses have started seeing it as a great marketing channel for promoting their products and services. However, some people still believe that social media is just fun and games and don’t have anything to offer to a business enterprise. If you are one of the sceptics of this medium then here are some of the benefits that social media marketing can bring to your business.

Brand Awareness

Every company is looking to increase their brand awareness these days. The more the people know about your brand, the more they are likely to purchase it. Social media can help increase your brand awareness. Considering there are so many people on social media platforms like Facebook and Instagram, marketing a brand on the platform could help you reach a wider audience. There are market studies done on this subject too. These studies have also revealed that brands that have made use of social media marketing have experienced a significant increase in their brand awareness.

Lead Generation

Lead generation is crucial for business growth. Finding potential customers that are interested in your brand is not that easy, though. However, social media is ideal for generating leads. There are special advertising formats available on social networks that have been designed for the sole purpose of collecting leads. People are more likely to engage with a brand or a business on social media than they are on its website. If you go about this task intelligently, you can easily get potential customers to show interest in your brand.

Drives Traffic to Your Website

You can use social media for the purpose of driving traffic to your website too. It is very easy to embed links to your official website in your social media posts. They will guide the people to the part of the website that you want the customers to see. It is a proven method of increasing website traffic.

Customer Engagement

Perhaps the most important benefit that social media offers to you is the opportunity to engage with your customers. It lets you build strong relationships with your clientele and communicate with them on a one-on-one basis.

Anchor Digital is a leading SEO firm that offers its services all over Australia. If you are interested in social media marketing then we can be of great help to you.