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gluten free

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25% daily fibre needed

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organic

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0 trans fats

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Although it contains no artificial ingredients it does contain other things that might not be good for you

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people who have celiac disease will be more inclined to try out the product because its part of their gluten free diet.

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Health fanatics think its better for them if the food isn't as processed

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Health Star ratings explain what's in it, it influences people because it shows what is in the product and how much of it is in the product.

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does not contain artificial ingredients or preservatives and the ingredients are only minimally processed. However, they may contain antibiotics, growth hormones, and other similar chemicals.

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Naturally cholesterol free- this could influence someones food choices positively. If somebody has high cholesterol, they will be more likely to buy this product that claims it is "naturally cholesterol free".

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People will be more inclined to eat food with a higher health rating while making food choices

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All Natural: no additives or preservatives in the product; minimally processed