# data[].attributes.body
Gathering data for data driven decision making.

Challenges is meeting customer needs, facing backlash, financial loss

# data[].attributes.body
Q1. Using and analysing data to make better business moves

Q2.
Market
Sales
Consumer
Target audience
Q 3.
Incorrect data
Responsibility/ backlash
Wrong interpretation of data
Incorrect target audience

# data[].attributes.body
Business Analytics : The study of  data to inform future business decisions.

Challenges:
Making the correct decision off the data.

# data[].attributes.body
The collection and analysis of data that influences the company in order to make decisions that minimize risks and find solutions to business problems.

Data required:

Challenges:
Minimizing risks whilst staying within budget.
Not breaching laws and regulations