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Used to show special things that the web-designers make the internet user relate to climate change or the deniers. (industries, smog (first image), puppet heads in a factory (third image)
They don't show any people or animals which are influenced by climate change.

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A. Identify who is refered to by the term "the Deniers"?

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A. Identify who is refered to by the term "the Deniers"?

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1. Spokesmen of industries which would suffer from mesures against climate change/kind of a conspiracy, by for example the fossil-fuel industry, against science and climate change protesters is suggested by the webdesigners

2. People who do not want to face reality listen to the previous spokesmen and deny climate change (for different reasons, for example because they do not want to change their way of life as a consequence of the mesures against climate change)

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B. Stylistic devices --> effect on the text

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B. Stylistic devices --> effect on the text

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a) Who is referred to with "The Deniers"

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a) Who is referred to with "The Deniers"

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People, who think just about now, their own life and yesterday and who want to support old technologies and industries instead of supporting new, climate friendly inventions.
They don't believe in climate change, because they don't see an impact on their own life. Their life should stay like it is now or had been years ago, because it's their habit. Most of the time they ignore the discussion about climate change and just say: "The politicians are wrong, taxes are too expensive and every scientist is stupid."

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The website uses a very minimalistic font (not TIMES NEW ROMAN!!! PLEASE NEVER USE IT) and so they show that they are serious and want to be understood. The text appears white on a black background. This layout is normally used if you are operating displays in the dark. The reader feels that the danger is urgent and an actual thread for humanity.

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colour: dark blue, brightness: dark, saturation: high positioning of viewer: in the middle of the website in the foreground, symbolizes that climate change exists

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1. argument by analogy --> the text shows the implausibilty of the theory of flat earthers and relates it to climate change denial
2. argument from expert opinion --> the author uses the scientist to clarify that they are right

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colour: grey, saturation: high, positioning of viewer: effect of fish-eye angle, in the middle of the website

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There are many possibilities to further explore the topics on the website.  In order to learn more, you have to click „Read more“.
Thus the main website is not full with all the information, but you can get more information on sub-topics, if you want to.

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Theres a link to a YouTube video with a more explicit explanation on the topic. The woman in the video explains the topic as if talking to little kids. She tries to make it sound like it is the most obvious thing in the world.

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You can share each topic on social media, so you're friends can see it too which leads to more publicity

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Trailer at the top of the page: goals the company wants to achieve; impressive presentation of the problems

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B. Describe the image-text combinations used on this website and explain how these affect the image of "the Deniers" created in the users' minds

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B. Describe the image-text combinations used on this website and explain how these affect the image of "the Deniers" created in the users' minds

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A. Identify instances where images and text are combined to convey more/a different meaning than as individual components.

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A. Identify instances where images and text are combined to convey more/a different meaning than as individual components.

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-headlines and pictures combined already tell a lot about the subject the paragraph is about
-no huge pictures supporting specific sentences in the texs

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Presenting themselves, giving more information, publicity, promotion of the documentary

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Hyperlink to each topic is linked with a certain picture

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Hyperlink to each topic is linked with a certain picture

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Diverse topics like "The Journey", "The Experts", "The Crisis" and "The Solutions" vs "Fight the flood"
white boxes: "learn more" at the top vs "take action"

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Articles in the press, mostly positive critics

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Link to the websites, where you can rent or buy the movie. In the end, they want to sell a documentary and not "just" make the world a better place. In this case the video would be for free.

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Possibility to buy the film -> get attention, distribute the film, advertising to get more sales

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Information about the film and climate change -> first time that a link in the menu bar leads to information that isn't about the film -> the film and the advertising for it is more important than climate change itself

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Possibility for the people to become active themselves

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quotes of Ban Ki-Moon (Secretary General, United Nations), Leonardo Dicaprio (U.N. Messenger of Peace for the Climate), Dr. James Hansen (Columbia University) and Piers J. Sellers (Deputy Director of Sciences and Exploration, NASA Goddard Space Flight Center)

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quotes of Ban Ki-Moon (Secretary General, United Nations), Leonardo Dicaprio (U.N. Messenger of Peace for the Climate), Dr. James Hansen (Columbia University) and Piers J. Sellers (Deputy Director of Sciences and Exploration, NASA Goddard Space Flight Center)

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Quotes are linked to twitter --> more official and public