# data[].attributes.body
They work on smart band, in the band we only read msg and don't receive call only see name. Display is small

Nagendraprasanna M
MY.SC.U3BCA19104

# data[].attributes.body
The problem with current switches is that they have no arrangement. You cannot tell what the switch is going to do without actually switching it on. I've seen many people getting so irritated with it, but they just blame it on themselves that they don't know about it.
Even myself in everyday life used to turn on 3-4 switches before reaching on to the one that I wished to turn on. It is such a badly designed product that is still been used everywhere.

Akhil P
MY.SC.I5MCA19026
Integrated MCA (Semester 5)

# data[].attributes.body
The Jio Phone is a 4G and VoLTE enabled feature phone from Reliance. The price starts at 1,499 , it has front, rear camera and provides built in jio tv with 4gb of internal storage and also sd card slot available  . It's one of the cheapest phone with such features. The only drawback is the display.

MANOJ K.S
MY.SC.I5MCA19054

# data[].attributes.body
Whatsapp  only gives you an hour to delete a message you have sent for someone. Earlier it was 7 minutes. Informing the recipient that the sender has deleted a message somewhat defeats the purpose of deleting it in the first place. We delete a message so that other cannot read the text but the recent feature on whatsapp allows to deliver blank texts as you delete the message. I feel this feature should be updated in such a way that recipient won't receive messages after the sender deletes his message.

MANOJ K.S
MY.SC.I5MCA19054

# data[].attributes.body
We all know that the wind is no friend of the umbrella. Many times an umbrella has fallen when the wind picks up and utterly destroys it. An umbrella is shaped in such a way that is could potentially put someone's eye out. Also, sooner or later the rain will stop and you will find yourself stuck holding it while it drips a trail of water everywhere you go with it.
There is also nothing worse than having someone's umbrella obstruct your view. Spectators will often use the umbrella as shade during a sporting event which works to the owner's advantage but beyond annoying for the other spectators. If you also the superstitious kind, you may believe it to be bad luck if you were to open an umbrella inside

SAHANA L.R
MY.SC.I5MCA19044

# data[].attributes.body
AI performed and beautiful colour and design. The cars having  autopilot system. Design is good in inside and outside. Comport able for driving and sitting. This cars new innovative with having chargeable battery

Nagendraprasanna M
MY.SC.U3BCA19104

# data[].attributes.body
Two-wheeled steerable machine that is pedaled by the rider's feet. It's to be a great use of materials, great for bracing angles, great for strength, handy and muscular exercise, it lends itself to being beat up pretty hard and still being ridable.

Health benefits of regular cycling

increased cardiovascular fitness.

increased muscle strength and flexibility.

improved joint mobility.

decreased stress levels.

improved posture and coordination.

strengthened bones.

decreased body fat levels.

prevention or management of disease.

and many more..

SAHANA L.R
MY.SC.I5MCA19044

# data[].attributes.body
With over 150 million users registered around the world, Duolingo is one of the most popular language-learning apps on the market today, and one of its reasons for being this successful is its well-thought, interactive and easy-to-use UI design which enables users from all age groups to access hassle-free.
Adarsh Anil
MY.BU.U3BBA19004

# data[].attributes.body
Fruit infused water bottle is much easier to drink more water throughout the day when it tastes like infused fruit. Likewise, detox water is a great replacement for juice and soda as you still get a flavored drink without the sugar.
1.It Promotes increased water consumption
2.Rids Toxins from the Body
3.Increases energy
4.Makes water more appealing
5.Reduced sugar consumption = increased weight loss

Priyanka.D
MY.SC.I5MCA19056

# data[].attributes.body
The Nokia N-Gage was released back in the year 2003, and the phone's design screams all things wrong. The phone was meant to be a console/phone, but lacked the power output and practicality of a feature phone back then, and the design of the phone made it even harder for the users to use it.
Adarsh Anil
MY.BU.U3BBA19004

# data[].attributes.body
I like to think that one day, someone in a midwest board room figured out that that appliances that look complex also appear to customers as sophisticated (and thus worth being expensive). So they made appliances more expensive! That’s my only explanation for the mission control interface of most microwaves.

I mean does anyone know how to use every feature of their microwave?

Priyanka.D
MY.SC.I5MCA19056

# data[].attributes.body
John Gruber, a UI designer, and technology blogger from America invented this super-beneficial technological piece - Type C cable. Unlike other smartphone and gadget cables, this cable supports reverse insertion, so you can insert either end of the cable. The data transmission rate is higher than the most commonly used micro-USB cables also it supports relatively larger charging currents ranging from 3 A to 5 A. Type-C ports are more refined in structure i.e. it's much safer and reliable to use than other ports.
𝐒𝐫𝐞𝐞𝐠𝐚𝐧𝐞𝐬𝐡 𝐏.𝐒
𝐌𝐘.𝐒𝐂.𝐈𝟓𝐌𝐂𝐀𝟏𝟗𝟎𝟐𝟐

# data[].attributes.body
Apple Watch it is like a smartphone in your wrist. We can do most of the things using the smartwatch like for calling, listening music, reading notification etc we don’t have to take our phone out from our pocket, One’s it is connected we can control our phone from our wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights and a connection to the people and things you care about most. It will help us to make things easier. Moreover sometimes it can also save our lives. A person had a serious accident Fortunately he was wearing an Apple Watch  which measures vital body functions such as pressure, pulse and even falls .
The watch sent an SOS call to rescue its owner with its location on the map  and sent an alert message to his son : “ your father had an accident and I called the ambulance and you because you are on his emergency list.” When technology is a blessing not a curse.
Sreejil E V
MY.SC.U3BCA19087

# data[].attributes.body
it is worst because the weight of a full cup of coffee would make this device awkward to hold and a spill seems to be imminent, which is contrary to the expectation. And I think most them prefer holding this in their hand because phones are costly and they don’t want to mess with it. And how long do you think we need to drink something maybe we will be travelling in a vehicle or me may be sitting somewhere so we have many places to keep it.
And imagine if suddenly we have to call someone it will be really hard to do it. So I’m not prefering this design to everyone
Sreejil E V [MY.SC.U3BCA19087]

# data[].attributes.body
Steel and Stainless steel rulers are way more expensive than plastic transparent rulers, also unlike transparent rulers, the failure to have your eye or eyes directly lined up parallel to the relevant graduation mark when you observe the alignment is more here since you can't see the measurements/marks through the ruler. It can also cause injury if not handles properly. Also, the markings on a transparent ruler are much clearer to read than the reflective surface of steel rulers
𝐒𝐫𝐞𝐞𝐠𝐚𝐧𝐞𝐬𝐡 𝐏.𝐒
𝐌𝐘.𝐒𝐂.𝐈𝟓𝐌𝐂𝐀𝟏𝟗𝟎𝟐𝟐

# data[].attributes.headline
THE DRASTIC FAILURE OF A GREAT IDEA: LAVA B5

# data[].attributes.subject
THE DRASTIC FAILURE OF A GREAT IDEA: LAVA B5

# data[].attributes.body
It was time of 2010, The Indian cellphone company LAVA decided to launch a product which they thought will bring the revolution over tech market. It was a cell phone with a full QWERTY keyboard – . In an attempt to innovate they did away with the keyboard they used the keyboard which was widely acclaimed and made this little gem.

All the team members and the techies thought that it was going to change the entire market but miserably it flopped drastically, it didn't reach atleast 10% of the people among the number of reach company
estimated, the major reason for the flop was the overdesigning of the product. Apparently people didn’t want to relearn everything, they knew about typing just to use their new cellphone. If the company had just made a prototype and analysed the customer reviews and remade the product then surely it was gonna be the greatest revolution but it failed.

Abhishek.M
MY.SC.I5MCA19015

# data[].attributes.body
The invention of commercially viable instant cameras which were easy to use is generally credited to American scientist Edwin Land, who unveiled the first commercial instant camera, the model 95 Land Camera, in 1948, a year after he unveiled instant film in New York City. Over the seven decades since, instant cameras have gone through good and bad times. However despite the emergence of digital cameras and mobile phones, polaroid cameras remain very popular.

Archana K.N
MY.BU.U3BBA19057

# data[].attributes.body
In the early 1920s we had our incandescent bulbs to light our home but sometimes bare and sometimes surrounded by a single shade which created a arrows of light and a harsh glare, So the Danish designer Poul Henningseb observed this dismal effect and wailed the quality of light.
Poul started to create a new design which would mitigate this Dismal effect permanently and he had only one noble task in his mind "Proper Lightning in the Home"

In 1924, finally after years of his hard work The
The PH-LAMP was born.
It was a delight to look at that light but along with it it emitted a light which was completely relaxing for the eyes, the effect which created by multiple shades, which made the light distribute within.

Poul's discovery was widely acclaimed and was awarded a gold medal at the 1925 International Exhibition of Modern Decorative and Industrial Arts. Till the date it is one of the greatest products ever designed.

Abhishek.M
MY.SC.I5MCA19015

# data[].attributes.body
Coffee cups from the Oslo Opera House Porsgrund coffee service are actually quite gorgeous. The distinctive design and attractive angles make for an alluring beverage container. Unfortunately, they also make for an incredibly challenging and painful drinking experience.
The unique design of the handles force you to grip on to the end of a small tab protruding from the top of the cup. While this in itself might be an adventurous way to delicately consume your coffee, there’s an important design element included in the handle.
Archana K.N
MY.BU.U3BBA19057

# data[].attributes.headline
HERO CYCLE (ARPITHA NL    MY.SC.U3BCA19134) 

# data[].attributes.subject
HERO CYCLE (ARPITHA NL    MY.SC.U3BCA19134) 

# data[].attributes.body
COMPANY PROFILE :"Hero", the brand name symbolizing the steely ambition of the Munjal brothers, came into being in the year1956. From a modest manufacturer of bicycle components in the early 1940's to the world's largest bicycle manufacturer today, the odyssey was fueled by on vision - to build long-lasting relationships with everyone, including workers, dealers and vendors. This philosophy has paid rich dividends through the years. Hero, a name synonymous with two wheelers in India is today a multi-unit, multi-product, geographically diversified Group of companies. Through fully integrated operations, the Munjal roll their own steel, make critical components such as free wheels for their bicycles, and have the foresight to simultaneously diversify into myriad ventures, like product designing, IT enabled services, finance and insurance, just to name a few. Like every success story, Hero's saga contains an element of spirit and enterprise; of achievement through grit and determination, coupled with vision and meticulous planning. Throughout its success trail, the Hero © 2019 JETIR March 2019, Volume 6, Issue 3 www.jetir.org (ISSN-2349-5162)JETIR1903K29 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 886Group and its members have displayed unwavering passion of setting higher standards for themselves and delivering simply the best to their customers. The Hero Group philosophy is :“To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity.” Thus apart from being customer-centric, the Hero Group also provides its employees with a fine quality of life and its business associates with a total sense of belonging. "Engineering Satisfaction” is the prime motive of the Hero Group and it has become away of life and a part of the work culture of the Group. This is what drives the Group to seek newer vistas, adopt faster technology and create quality driven products to the utmost satisfaction of customers, partners, dealers and vendors. Industry Overview Bicycle Industry has its existence since decades when it was major means of personal transportation. With the advancement of technology, the trend of the bicycle was reduced in India among the middle and high-income population, but its popularity is returning on account of the health priorities and adventure cycling sports. The increasing congestion, urbanization, and sustainability are majorly driving the growing demand for bicycles all over India. Punjab state accounted for the largest share in the manufacturing of bicycles which produced around 10.5 million units in 2017. China bicycle manufacturer are expected to enter Punjab state and boost the industry by introducing lightweight technology. Moreover, the distribution channel has fueled the growth of India bicycle market, where sales through online distribution channel is rising at a steep rate and are expected to take over large market share over the forecast period. Sales through the bicycle specialty offline stores are still preferred option by the 80% of the population which belongs to middle and lower income group and have a higher preference for physicals hopping. Further, the trend of e-bikes is setting up ground for the growth of new and existing entrants. Globally ebikes are expected to contribute 50% value share by 2022 to the total bicycle industry. Brands such as Atlas, Hero Cycles, Avon cycles have huge market penetration offering low to medium price bicycles and accounted for around 60% market share in 2017. Brands such as Firefox and B’Twin from Decathlon are penetrating into high price segment. Goldstein Market Intelligence analyst forecast that the India bicycle industry is set to grow at a CAGR of 8.6% over the forecast period of 2017-2030.

HERO GROUP: SUCCESS STORY: Hero Group has been one of India’s most trusted brands for several decades now. Hero Cycles has been a market leader in the standard bicycle category for three decades. It was in 1986 when Hero Cycles was first named as the largest producer of bicycles by the Guinness Book of world records. Since then, the company has not only maintained its lead in the market but has constantly endeavored to improve its products through persistent research and innovation. Hero Cycles currently rolls out one bicycle every nine seconds and has been setting new sales records each year. Keeping pace with the changing needs of the time, Hero Cycles has entered the premium bicycle segment in recent years. In 2012, launched UT Edge lifestyle brand; in 2015 we acquired 'Firefox Bikes' further cementing the company’s position in the premium bicycle segment. In 2016, the launch of premium Hero Sprint Pro series augmented Hero’s position in the lifestyle biking segment. With these strategic moves, the company now commands dominance in the double-digit growing premium segment while continuing to maintain its leadership in the mass segment with over 45% share. In March 2016, Hero Cycles acquired a majority stake in Sri Lankan bicycle maker BSH Ventures. This acquisition has given a plant that will manufacture for most of overseas brands. Earlier in 2015, Hero Cycles had acquired a majority stake in UK based Avocet Sports to enter the high-end bicycle market of Europe.
ARPITHA N.L
MY.SC.U3BCA19134

# data[].attributes.attachment_link.title
BraveHeart Nova Mountain 26T Bike Dual Disc Brake Deep Section wheel, Front Shocker 21Gear with 26 X 300 tyre Bicycle (Matt Black , Age 13 plus Years 48_00, Steel)

# data[].attributes.headline
LAVA  B5  (ARPITHA NL)  MY.SC.U3BCA19134

# data[].attributes.subject
LAVA  B5  (ARPITHA NL)  MY.SC.U3BCA19134

# data[].attributes.body
ack in 2010, an Indian cellphone startup called LAVA decided to introduce a revolutionary new product. It’s a cell phone with a full QWERTY keyboard – with one “minor” difference. In an attempt to innovate they did away with the keyboard layout that, oh, every single human being is familiar with, and made this little gem:

Look familiar? Guess what, IT’S NOT!

Like #5, this is another clear example of over-designing a product. The LAVA B5 could have been a big hit, but we’ll never know. It flopped miserably. Apparently people didn’t want to relearn everything they knew about typing just to use their new cellphone.

# data[].attributes.body
As we know that it is very important for us to have a healthy environment, not to cause damage our environment and sustain for a long term. This is what bamboo water bottle does. It is a very ecofriendly , reusable and plastic free product.

Bamboo bottle works on the will of a person to save & preserve the nature & environment.. Bamboo bottle works on the aim to reduce or eliminate plastic waste. It considers the use of eco-friendly biodegradable material so as to bring an alternative for the use and throw or plastic water bottles in general. Bamboo bottle is a normal water bottle with threaded cap.. Bamboo bottle is great to maintain the water temperature. It works on the principal of attracting user and satisfying his thirst. Bamboo bottle is a simple water for the people, by the people towards sustainable life .

-Shruthi G Bhonsle
MY. BU. U3COM19121

# data[].attributes.body
I have no idea what this product is named after. If I were to ever name it, I would name it as inutile wine glass. There is no way a person could peacefully drink anything by using this product. May be say you might even drink but if you were a person who would want to waste money then surely this is your product. The reason because I find it the most useless one, is that there is half of the glass that cannot be put to use. Apart from making a plant grow. Yah pretty funny. Neither can u keep an egg. U won’t be able to get the egg back in one piece. Could we keep chocolates? nah not possible. Even if you think about it for maybe say a day all you can think is, only a may be good candle could be made out of this but next be ready to scrub the inner glass part when it turns black due to burning of candle. Basically this is the most useless product ever.
-Shruthi G Bhonsle
MY. BU. U3COM19121

# data[].attributes.body
As you can see the sound pores are heavily distributed in the head of the earphone and that’s where the problem begin.

They emit 40% of the sound intensity to the outside and sometimes it is so loud that you can actually hear every part of the song while a person is listening to it using these.

I usually get annoyed by them when i’m in the library and someone starts to play a song/movie with these in his/her ears. I can literally hear each and every word of the song/movie, and then i think why do people even use them?Just go and play the music without even a earphone. Please don’t use them in places like library though.

MY.SC.I5MCA19047
Gokul Narayanan .C

# data[].attributes.body
TenderSURE Roads/Footpath is an initiative taken by BBMP to improve the standard of footpath access to pedestrians across Bengaluru. One of its main objectives was to avoid the street hawkers setting up carts on the footpaths. So, what they did was they set up railings all over the footpath to restrict access to them. But obviously, as you see below, they just didn't think it through. (TenderSURE Roads/Footpath cost Rs 5-8crore per lane.)

Adarsh Anil
MY.BU.U3BBA19004

# data[].attributes.body
This is one of the best products released with well designed. Wallets are an important home for identification cards, cash, important documents such as passports or driver's license and other handy items. So, they help us to keep the things safely. Some designs also include additional ways to store photos, important documents, and even some loose coins.

This product is still one of the vital things that everyone carries. Other products change over time, but a wallet remains forever. It is a perfectly designed product.

Akhil P
MY.SC.I5MCA19026
Integrated MCA (Semester 5)

# data[].attributes.body
The Apple AirPods are still a perfectly respectable pair of true wireless earbuds  even now that the upgraded AirPods (2019) have replaced them. With decent sound quality and seamless device pairing, all you have to worry about is if they fit your ears and if you can deal with the lack of an in-line remote to control your music.

MY.SC.I5MCA19047
Gokul Narayanan

# data[].attributes.body
Product design specification (PDS) is a set of  requirements of the  product to  be met at the end of the product development.Below  are  the  elements  of  PDS  which were  considered  in  designing  the  automatic egg cooker(AEC).
1. Performance:  Can  cook  10  eggs for boil eggs,  can cook 5 eggs for poach, can cook the eggs hard, medium and soft, automatically  shut  off  when  the  eggs  are ready to prevent  overcooking, Heat resistance  based  and  only  400  W  (good  for energy  saving)
2. Ergonomic: Indicator  light  on/off,  audible  tone  alarm,  portable,  comfortable to hold, aesthetically pleasing and water  level  indicator
3. Cost:  Low  price, low maintenance cost,  only has few  parts and  has  no  loose  parts  and  ease  to  assemble  and  dissemble
4. Safety: Auto  shut  off,  low  risk, automatically shut off if the cooker cover opens  during  cooking  time,  insulated handle  and  no  sharp  corner
5. Weight: Weighs low

Niharika K
MY.SC.I5MCA19010

# data[].attributes.body
The Fitbit Ionic tracks all your steps, distance, and even your heart rate throughout the day. All that data is sync to the Fitbit app, which is excellent for visualizing your activity. With a sleek design that fits comfortably and functionally around the wrist, it acts as a pedometer, altimeter, and sleep tracker all in one. The Ionic includes quick access to exercise modes, and it'll automatically detect workouts as you do them.  They have additional features such as – Built-in GPS, Fitbit Pay, Weather Apps, and much more.

Aluminium build and lighter than most smartwatches

Either plastic or leather bands that are easy to swap out

Superb battery life

Built-in GPS works great

Light

Waterproof, can track swims

Keeping that Motivation Day after Day

Accountability

Life Changing

Fun Workouts

Can Lead to Healthier Eating

Mental Fitness

Track Your Sleep

Monitor your Heart Rate

Maria Sara Sabu
MY.MC.I5VCM19025

# data[].attributes.body
Halogen light bulbs get dangerously hot when left on for a long period of time. They have caused severe burns needing medical attention and can also be a fire hazard. If a halogen lamp falls over with the light on, the bulb can get hot enough to start a fire if it comes into contact with something flammable such as curtains or a lampshade. This unsafe design has caused many problems even resulting in law suits.

Niharika K
MY.SC.I5MCA19010

# data[].attributes.body
Day by day our technology is developing to the height of everest
Before days the watches would should show only time and then dates
Later smart bands/ smart watch came forward by showing time date geographical details along with our body temperature , blood oxygen levels, BP, stress, activity monitoring etc
Which is a revolutionary in wearable devices

For this great technology
I'd like to add up a new feature
That's death / accident detection

Which can asses the person living status (live/dead) accident status

Where accelerometer, gyroscope,  light meter and such sensors which are using in our smartphones can be equipped in it
So when a person got hit or fall down
The shock proof band can calculate the intensity by which he got hit and based on his heart beat status (touch feeling of sensor  to skin) band can asees his health thing (abnormality)
Also adding the audio recording feature which wod be cleared for every 6 hours in form of catche will stop recording when he got death
And then the status would be sent to nearby police station..hospital along with victim location details also for his personalised contacts too

K.L.SURYATEJA
MY.BU.U3BBA19027

# data[].attributes.body
The top of the black sweater can be rolled over the wearer's mouth and features big red lips .Several people pointed out that not only did the sweater resemble the racist act of blackface, and this was  released during black history month. After an outcry, the company discontinued the product and yanked it from stores.
Maria Sara Sabu
MY.MC.I5VCM19025

# data[].attributes.body
I feel there's nothing designed for wishing to be a failure
Everything will be an experiment based on the result the experiment would be modified later
Ink pen / fountain pen was invented on May 25, 1827
A fountain pen is a writing instrument which uses a metal nib to apply a water-based ink to paper. It is distinguished from earlier dip pens by using an internal reservoir to hold ink, eliminating the need to repeatedly dip the pen in an inkwell during use

So the main problem with ink pen is
Spilling out of ink
And the written matter would be wiped off if any water particles filled on it
Also our hands would get dirty

But due to it's retro looks people would get attracted to it
Even i bought and used this and personally faced all those issues

Later the ink pen was replaced with the invention of ball point pen

-K.L.SURYATEJA
MY.BU.U3BBA19027

# data[].attributes.body
In 1878, the brothers' father, Milton Wright, brought home a rubber band powered toy helicopter. They even attempted to build their own toy helicopters. In later years, Orville accredited this childhood toy as being the object that sparked their interest in flight.
In 1903, Americans Orville and Wilbur Wright completed the world's first successful controlled powered flight at Kill Devil Hills near Kitty Hawk, North Carolina. This British Pathé film clip shows the Wright Brothers flying in 1908.

SAHANA L.R
MY.SC.I5MCA19044

# data[].attributes.body
We usually see watermelon with oval shape and round shape
But Square or cube watermelons are watermelons grown into the shape of a cube. Cube watermelons are common in Japan, but they are essentially ornamental and are often very expensive, with prices as high as $100

These cube shaped watermelon grabbed the attention from every corner of the world
Which is easy for packing and transporting
When compared to round shaped one
The square watermelons are grown in glass boxes, which encourage the cubed shape.
When the watermelon gets bigger, it grows into the shape of the box! Too easy
We can also get that instrument from amazon website

-K.L.SURYATEJA
MY.BU.U3BBA19027

# data[].attributes.body
Like many, I use Youtube a lot. Whether it’s for music, science, or just to relax, Youtube has become over the years a major source of entertainment and knowledge for me.
The  Home Page has been designed with a big emphasis on recommendations. In the background, the first video of the user’s recommendations is playing
The idea  of YouTube is to create a relationship of trust between the user and Youtube’s Machine Learning algorithms so that their typical experience consists in launching “My Recommendations” and adjusting the playlist on the go.
By simply putting the Like/Dislike buttons directly on the player, we ensure that they are made easily accessible throughout the whole video and especially at its end, thus providing a better and more coherent experience to the user.
There is also a viewing limit that is set by default around 30 minutes. Once this limit is reached, the UI triggers a warning, inviting the user to do something else, and stops the current playback.

PRAVALIKA T V
MY.MC.I5VCM19029

# data[].attributes.body
It's believed that Apple started at Steve's garage. It was a failure during its initial products.It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977, and sales of its computers, including the Apple II, grew quickly. They went public in 1980 to instant financial success.  In 1985, Wozniak departed Apple amicably, while Jobs resigned to found NeXT, taking some Apple co-workers with him. In 1990 apple lost its shares due to lower price of microsoft windows. After that Apple bought NeXT bringing back Steve jobs who replaced Amelio as CEO of apple. Apple was under loss and the launching of imac and iPod apple returned profitably and this is how apple grew.

MANOJ K.S
MY.SC.I5MCA19054

# data[].attributes.body
Colgate-Palmolive’s toothbrush, Acti-Brush, was innovative in the 1990’s, but since then, competitor’s toothbrushes have surpassed Colgate’s on the market. Colgate-Palmolive hired Altitude, a design consulting firm focused on human-centered designs, to create a new toothbrush model.

The Altitude team extensively researched the audience, and then developed the Motion, a new, slimmer, high-powered toothbrush with oscillating heads and an arcing neck. The entire product, from superficial features to performance, centered around one critical question: will this serve our user’s needs? Ultimately, the Motion was successful by solving a user’s problem -- needing a slender toothbrush that could still deliver on performance -- the industry hadn’t previously addressed.
Image courtesy by the Altitude team
Archana K.N
MY.BU.U3BBA19057

# data[].attributes.body
Canva is a platform for graphic design that allows users to create graphs, presentations, and different visual content for social media. The main reason for its popularity is the ease of use.
Perkins is the 32-year-old co-founder and CEO of Canva, a free-to-use, online design platform.
The young founder started the company in Australia in 2013 in a bid to make design accessible to all — be it for logos, business cards or presentations. Within five years, she made headlines as one of tech's youngest female CEOs, at just 30.
Perkins was just 19 when she was first struck by the idea. It was 2006 and she and Obrecht were studying at university in Perth.
The teen would earn a little income on the side by teaching other students design programs. But students found the platforms offered by the likes of Microsoft and Adobe "crazy hard" and she felt there must be a better way.
"People would have to spend an entire semester learning where the buttons were, and that seemed completely ridiculous," Perkins told CNBC Make It. "I thought that in the future it was all going to be online and collaborative and much, much simpler than these really hard tools."
So she and Obrecht set to work making that vision a reality.
With few resources and little business experience behind them, the they started small and created an online school yearbook design business, Fusion Books, to test out the idea.
They launched a website for students to "collaborate and design their profile pages and articles." They would then print the yearbooks and deliver them to schools across Australia.
The business was a success, and remains active today. But for Perkins, it was just the first step in what she called her "crazy, big dream" for a one-stop-shop design site — so she began chasing investors.
Today, Canva has helped create close to 2 billion designs in 190 countries and won celebrity backing from the likes of Owen Wilson and Woody Harrelson.
- PRAVALIKA T V
MY.MC.I5VCM19029

# data[].attributes.body
We all have encountered a problem when you see push/pull doors. It is called the Norman door. The solution for this kind of doors was found by a UX researcher called Don Norman.

What is the problem here?

The design had interrupted human brain cognitive bias. For our brain, seeing a handle triggers an action to pull it. In this case the Push and Pull part of the door are fitted with a handle, this creates confusion in your brain.

What is the solution?

The push part of the door doesn’t need a handle. Design a door with handles only in the Pull side of the door. Leave the push side with a plain pad. We all will push the door automatically if we don’t see a handle.
-ARPITHA NL
MY.SC.U3BCA19134

# data[].attributes.body
In 2013, Facebook tried and failed to expand its dominance in social media. Facebook Home turned the home screen of a user’s phone into their Facebook news feed. Customers weren’t impressed, and most people reported that only the most Facebook obsessed people would enjoy it . The design was clunky and couldn’t be customized, and many people reported it used large amounts of data and battery. Less than a month after Facebook Home was released, the cost of a two-year subscription dropped . Facebook soon disbanded the team that was working on the project.
PRAVALIKA T V
MY.MC.I5VCM19029

# data[].attributes.body
Supper market cashier counter -bad design

Every time I go to a supermarket and the moment to take my groceries to the cashier arrives, I have a mini panic attack. Independent of how much you have bought, it seems that you enter a speed competition to pack everything as fast as possible and leave without complaints.

Some supermarkets have already added the cashier on the picture where there is a separation in the middle in case you would are taking your time to pack, but as soon as the next spot is full by the next client, I start to worry.

I would love that someone would come up with a solution to pay for groceries in a different way so that the checkout process stops being so stressful.

Shreya HI

# data[].attributes.body
Getting full ketchup out of a ketchup bottle was a pain in the ass. The ketchup was thick and it takes more time to squeeze out till the last drop from that bottle and that’s why HEINZ introduced an inverted bottle design.
We were facing Difficulty in getting full ketchup out of the bottle. People feel difficulty in handling and squeezing the bottle with one hand.
Heinz purchased the inverted bottle design from an american designer Paul Brown
They redesigned the bottle to have a hand grip and holding space. And because of its inverted design, the user will get the last drop from the bottle.

-Priyanka.D
MY.SC.I5MCA19056

# data[].attributes.body
Remember the days of paying $1.99 for one song, or hanging around the aisles of Walmart, searching for your favorite album?

One of the most impressive displays of human-centered design, I’d argue, is Spotify -- a product that showed me my prior method for purchasing music was a problem, before I even recognized it as one.

Spotify succeeded by empathizing with their users’ struggle to pay for music from disparate sources, and created a solution we could all embrace. Thanks to Spotify, users are able to get all their music in one place, for one monthly fee. I’m willing to pay more for that kind of tailored, customized, helpful service.

Shreya HI

# data[].attributes.body
When you think about it, having a tissue ready to grab when you need it — while keeping the others protected in the box — is something really convenient when you are in an urgent need of one (and winter is coming soon).

Although a box like this one may not fit into your pocket, it is a really useful product to have at home or at work — and it still fits in a bag.

Shreya HI

# data[].attributes.body
Duolingo is an application for learning languages .This started as an academic project at Carnegie Mellon between Luis Von Ahn , and his Ph.D. student Severin Hacker. They both wanted to work on something related to education. Education is very general, so they decided to concentrate on one kind that is in huge demand everywhere (except the US): language education. It turns out over 1.2 billion people are learning a new language around the world. The largest part of the market was not being addressed because there was no great way to make money from them. Most people who wanted to learn a language couldn't afford the best ways of doing it.

They wanted to have a way to teach people languages for free. But not just free. They wanted to have the best quality of language education, and offer it for free.

But making the best language learning system (or the best of anything) requires a lot of money.

This was an idea similar to  reCAPTCHA. They generated something valuable out of the mental energy spent by students learning a language, And it turns out there is, and that’s what Duolingo does. Instead of paying tuition or a subscription fee, their students actively translate a range of documents for organizations as they practice what they have learned. Things like news articles, websites, Wikipedia, and blog posts. They hone their language skills with real-world applications, which gives their effort a purpose and offers an opportunity they previously couldn’t afford.

It’s a mutually beneficial arrangement for both parties. Their students receive a high-quality, completely free, language education, and organizations are given translation services powered by the students.
Duolingo heavily relies on gamification for engaging its learners. Learners choose a language they want to learn (Spanish, German, Klingon, High Valerian… yes, really!). The interface is playful so as to be non-threatening, the vocabulary and grammar is provided in easy-to-learn chunks and content is unlocked based on progress, and learners can react and ‘like’ other player’s activity. One of the most successful mechanics in Duolingo is the ‘streak’ where users are rewarded for spending 10 minutes a day on the platform to ensure regular practices and retention of learning.

Maria Sara Sabu
MY.MC.I5VCM19025

# data[].attributes.body
I think smart phones are good product , because it has changed the world , just one  click we get  what ever we want ,and it is very easy to carry ,long lasting affordable etc .When we look back into 2000s mobile phones, it was having less features and costly too.
But now we have so many features into it ,we can play games ,we do video calls ,and  now a days smart phones are turned into a camera ,because everyone are looking for good camera in phones , people  buy phones for camera  itself.

Bholenath MV
MY.BU.U3BBA19037

# data[].attributes.body
A diesel motorcycle is a motorcycle with a diesel engine. With a traditionally poor power-to-weight ratio, most diesel engines are generally unsuited for use on motorcycles which normally desire low weight, compact size, high RPMs and rapid acceleration. In the 1980s, NATO forces in Europe standardized all their vehicles to operate with diesel fuel. Some forces had fleets of motorcycles and trials were conducted with diesel engines on these. Air-cooled single-cylinder engines built by Lombardini of Italy were used and had some success.[citation needed] This led to some countries re-fitting their bikes with diesel engines.
In India, motorcycles built by Royal Enfield could be bought with 325 cc single-cylinder diesel engines because diesel fuel was much cheaper than petrol (gasoline) at the time, and of more reliable quality. These engines were noisy and unrefined and not very popular because of lower performance and higher weight penalties. The engines were originally designed for use in commercial applications such as electric generators and water pumps.

Bholenath MV
MY.BU.U3BBA19037

# data[].attributes.body
Before days there were headphones with wire and then later people wanted wireless device for tangle free access .
Then Bluetooth powered headset was discovered .
First Bluetooth (stereo) headphones, 2004
The first stereo wireless Bluetooth headphones hit the market in 2004, but it wasn't until the early 2010s that they started to become viable alternatives for traditional wired headphones.

Bholenath MV
MY.BU.U3BBA19037

# data[].attributes.body
May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men's work pants for the very first time.
One day the wife of a local laborer asked Jacob to make a pair of pants for her husband that wouldn’t fall apart. Jacob tried to think of a way to strengthen his trousers and came up with the idea to put metal rivets at points of strain, like pocket corners and the base of the button fly. These riveted pants were an instant hit. Jacob quickly decided to take out a patent on the process, but needed a business partner to help get the project rolling. He immediately thought of Levi Strauss, from whom he had purchased the cloth to make his riveted pants.

Niharika K
MY.SC.I5MCA19010

# data[].attributes.body
Once Peter drucker who is known as the father of modern management stated that The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a "product." What is paid for is satisfaction. But nobody can make or supply satisfaction as such—at best, only the means to attaining them can be sold and delivered. This statement of him clearly says us about the importance of HCD in every projects.

The famous snack and beverage brand PepsiCo recently introduce a new type of packaging for Lays. Indra Nooyi, PepsiCo’s previous CEO introduced the Human-centered design approach in the company which had changed the future of PepsiCo.

Pepsico’s design team analyzed how people are using their products. And they find out most of the people prefer to eat neat and clean. They want to have the last chip in that packet but they are not ready to dump all that small cracked chip into their mouth. The people hated the air filled chips packaging as it contained more air than the chips so the team worked through this and came up with the idea of  The stax packaging: Which wws Designed with human centered approach

The team created a vertical and round bottom can with a tray, so the user can take out the tray whenever they need a snack and put it back in after use. The package also comes with a reusable cap. So the user can store it anywhere.

Abhishek.M
MY.SC.I5MCA19015

# data[].attributes.headline
Paper Boat: The Journey Of memories through the beverages

# data[].attributes.subject
Paper Boat: The Journey Of memories through the beverages

# data[].attributes.body
History is basically a collective memory of a people. And we realize that history is a sum of parts.
And some of those parts, are delicious. It all began when fours guys who are history buffs (and
beverage buffs!) sat down to have lunch on a hot Indian summer. They would always share their
lunch and one of them would always bring a flask of delicious homemade aampanna with him.
Among the four of these history (and beverage!) enthusiasts, one comes from a far away land -
A land of bald eagles, of bowls that are super and of cars that are Nas. He is quickly taken to the
idea of commercializing this raw mango ale.

"I want to commercialize this raw mango ale", says the man from the far away, hitherto
unknown land. "Aye!" the remaining trio heartily agree. "Woof!" goes the company dog who
the narrator of this tale forgot to mention until now.
And thus began the journey of Paper Boat. A journey of going back in time and bringing to fore,
liquid traditions. Drinks, that the many civilizations of this subcontinent inspired. Drinks, that are
practical and delicious. Drinks, that are a product of generations of trial and error. Drinks, that
are sadly being lost to the excesses of urban life.

We hoped that Paper Boat, much like the Tagore poem, would send these drinks, these culinary
messages to those who have never tasted such concoctions. And of course to those, who long
for the days gone by. Of homemade Aamras, Jaljeera, Kokum, Aampanna, Kala Khatta and many
other secret recipes.
According to me the HCD approach of Paper boat company was simple "If you could make people taste memories, you should".

-Shruthi G Bhonsle
MY.SC.U3COM19121

# data[].attributes.body
Most of the humans were social beings
Even social media became one of our daily essential for us.
We can get better knowledge about many things, meet new people share our views, and many more
In social media we can post whatever we want and share whatever we want
But there were black sheeps im social media who targets women or other categories and started bullying with their way of behaving
Also minor kids (below18) were becoming victims for all of ghese things
All of these were happening only because the accused cant get caught as it's online account, he can disable anytime. So he can start bully everyone, sends bad posts to females and blackmail them

So, for every social media account there should be proper verification done before creating an account
(Just like KYC )
So then everyone will be in their limits

-chandini.p
INTMSCI5VCM19005

# data[].attributes.body
A natural gas vehicle (NGV) is also an alternative fuel vehicle that uses compressed natural gas (CNG) or liquefied natural gas (LNG). Natural gas vehicles should not be confused with autogas vehicles powered by liquefied petroleum gas (LPG), mainly propane, which is a fuel with a fundamentally different composition.

Mostly for busses (commercial vehicles ) it might be fuel efficient but for
Passenger cars cng cylinder would mostly cover the maximum boot space. So, there would be no space for carrying luggage

-CHANDINI.P
INTMSCI5VCM19005

# data[].attributes.body
The day when McDonald's launched india. In order to attract indians (who are mostly vegetarians where as McDonald's got it's fame only by it's HAM BURGER 🍔) but indians doesn't prefer ham .
So inorder for attracting indians it came with aloo tikki burger 🍔
When McAloo Tikki burger was first launched in India in the year 1998, menu localization was not a popular term. The recipe of the Aloo Tikki was time tested but no one knew the burger was in it for the long haul till it was actually launched. The McAloo Tikki Burger was a unique proposition that brought the familiarity of Indian cuisine and the novelty of the very humble potato patty being used to create a burger.

McAloo Tikki burger was so successful, it became the face of McDonald’s menu innovation in the country. The combination of a potato and peas patty with special Indian spices coated with breadcrumbs, served with sweet tomato mayo, fresh onions, and tomatoes in a regular bun is still a hit, not just among Indians, but even foreigners who have tried it during their visit to India.
-Chandini. P
INTMSCI5vcm19005

# data[].attributes.body
We have seen many bottles which were sealed. It is so difficult to open. When a person is in bad mood and if he is unable to find the bottle opener then it makes him so angry.    But we have a solution for this problem. Designed a bottle cap with a ring pull functionality. So the cap can be removed easily by just pulling the ring attached to the cap.

Ring-pull cap which was designed by a Finland company named   Finn-Korkki, a bottle manufacturer, who introduced this ring on the top of the bottle cap, which makes the user easier to open it. They have been producing many different kinds of bottle caps around the world over the past 35 years.

Akhil P
MY.SC.I5MCA19026

# data[].attributes.body
With impressive users including HBO, Netflix, and BBC, FrameForge is the real deal, but your team can still benefit even if you don’t have animation, drawing, or highly technical computer skills.

FrameForge offers Core and Professional versions of their product. The Professional option allows you to plan where you’ll place dollies and cranes (down to the inch). The software lets you import a script from any script writing program. Plus, the storyboards include movement arrows, framing notations, angle of view, focal length, and more, so everyone on your video team, from preparation to production, is on the same page.

It works on any mobile device, and the export functions make it possible to download the final product as a PowerPoint presentation. FrameForge is a good option for teams that aim to create more full-fledged and lengthy videos for entertainment purposes.
MY.SC.I5MCA19047
Gokul Narayanan.C

# data[].attributes.body
The need for the internet has become nearly as essential as electricity. Students and digital nomads alike have daily internet needs. The palm-sized router(Portable Wi-Fi) is easy to use. If the device has a full charge, all there is left to do is put in the SIM card, and the internet is at your fingertips. Reliability is important, especially if traveling for business. Wherever there is an internet network; the portable wifi router will mimic the speed. Internet speeds are a principal feature for most users. Portable wifi routers currently on the market come with 3G, 4G, or 4G+ speeds. The most significant advantage of portable wifi is the freedom to check emails, update Facebook, or even surf the net regardless of where you are. Also, multiple device connectivity is another good feature of this product.
𝐒𝐫𝐞𝐞𝐠𝐚𝐧𝐞𝐬𝐡 𝐏.𝐒
𝐌𝐘.𝐒𝐂.𝐈𝟓𝐌𝐂𝐀𝟏𝟗𝟎𝟐𝟐

# data[].attributes.body
Bluetooth speakers are really a new innovative thing in this era of technology. This speaker are user comfortable. What we thought about HCD I think it's reches that. In early speakers are big and high price with wired. It is difficult to purchase people like rural side middle class people.
Who ever loves loud sounds and watch and movie in high sound it's useful product we can easily connect this product to our devices like mobile/laptops/android TV's and these speakers are portable we can carry this product where we go. The Bluetooth enabled speakers let you stream music wirelessly thus eliminating the hassles of clumsy wires. Many a speakers also have docking function which helps you place your smartphone, iPod and other devices on it for easy music playback and simultaneous charging. we can directly insert SD cards
The following link about how useful Bluetooth speakers are
https://www.rswebsols.com/reviews/product-reviews/bluetooth-speakers-advantages#:~:text=Key%20Advantages%20%E2%80%93%20Bluetooth%20Speakers%201%20Wireless.%20This,major%20installation%20exercise%20required%20for%20these%20speakers.%20

By Nagendraprasanna
MY.SC.U3BCA19104