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Execution of AI in Web Design and Development

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Execution of AI in Web Design and Development

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Execution of AI in Web Design and Development
1. Website Design Can Improve with AI
2. With AI the Web Analytics for SEO can be made
3. Requirement Analysis and Gathering Can Be Automated Using AI
4. Improving User Experience Using AI Web Development

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How AI will Influence SEO?
1).Voice Search
2).Visual Search
3).Online Engagements
4).Adjust Changing was of Keywords
5).Customized Analytics  https://bit.ly/2RMkc9o

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Check out  best YouTube Marketing Tools.These tools will not only help you create videos easily, but also put them in front of your target audiences. https://bit.ly/2u56syj

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What Is The Impact Of Artificial Intelligence (AI) On Web Design And Development?

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What Is The Impact Of Artificial Intelligence (AI) On Web Design And Development?

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In the beginning, web developers made sites utilizing HTML. At that point the web was shapeless and void, darkness was over the surface of the deep web, and the Spirit of Code was floating over the water. In fact, it's gotten so complex that we've begun building artificial intelligence to do it for us. The technology is still in its earliest stages, however, AI is empowering artificial design intelligence (ADI) to comprehend inventive principles and apply them autonomously. Artificial design technology will before long be propelled enough to automate a lot of top website design services. There will be thought leaders for their digital devotees.

Prior making sites were very complex and you needed to deal with code level to plan a site, and you have to have a legitimate thought of web technologies like HTML, CSS, JavaScript, and significantly more such errands. Every one of the pages must be coded exclusively and along these lines huge size sites were unrealistic. In the event of a single change like an adjustment in the address, navigation, URL, and so on you have to update on each page. Out of the most recent technologies that have been in work these days is Artificial Intelligence(AI).

All of you should eventually have utilized the sites that are powered by AI without you having the scarcest thought regarding the equivalent. If you don't concur, simply experience the absolute best sites that you use all the time and how it utilizes artificial intelligence. There are chances that in the not so distant future various sites will be controlled by AI.

TABLE OF CONTENT

1. What is AI and its Use in Web Development?

Artificial intelligence (AI) is the function of a machine or a computer program to think and learn. It is additionally a field of study which attempts to make PCs smart with top website design services. As machines become progressively skilled, mental offices once thought to require intelligence are expelled from the definition. Artificial intelligence (AI) is a region of computer science that accentuates the making of insightful machines that work and respond like people.

Artificial intelligence is a region of computer science to make intelligent machines that work superior to people. It consolidates various objectives like planning AI, reasoning, problem-solving, natural language processing, knowledge representation, normal language handling, manipulation and motion, social intelligence, perception, creativity, and general insight.

Web developers can utilize these forecasts to detail an ideal solution. The AI algorithms can be utilized to create codes, which adjust and change from scratch and change into completely functional code, without the requirement for any manual impedance. This will assist developers with building applications and bots that are more astute and can run at quicker rates than some other human-actuated codes.

2. The Execution of AI in Web Design and Development

The various number of well-known and famous enterprises have been working on artificial intelligence algorithms for quite a while to design sites. The AI partner is fit for controlling clients on basic leadership that is identified with content, design, layout, design, and branding. Aside from that, artificial intelligence will likewise work as an expert designer by offering ongoing recommendations that are basic for the site designing process.

As such, the utilization of artificial intelligence in the field of web development and designing will assist clients with automating various essential tasks, which will thusly assist developers with finding the precise solution. Also, you could even make codes with the assistance of AI, which will support developers and designers to save a lot of their important effort and time.

#1. Website Design Can Improve with AI

Not all website designers are developers and the other way around. In any case, it some of the time happens that you are incredible at web development, in any case, you do not have the designing skills. Artificial intelligence illuminates this worry. The greater part of the developers is of the assessment that is one hell of a job to design essential templates and layouts for their pages. For disentangling these tasks, various AI tools, including virtual assistants are accessible to assist you with streamlining the whole development and design process.
Artificial intelligence virtual assistants are fit for making customized content consolidating brand, content, layout, and design that the client expects by speculation and posing inquiries from the client's point of view and afterward procuring content that speaks to these answers well, a modified experience as advertised.

#2. With AI the Web Analytics for SEO Can Be made

Search engine optimization is one of the most significant parts of a website design that takes it to its clients. The numerical parity of where the site stands is the thing that makes it to the individuals. There are various web analysis tools that are accessible to help you effectively process human abilities on how site data is deciphered.

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The data mining and analysis that is given by AI causes you to augment the usage of a site metadata, and the client metadata too. The prescient engines that are assembled utilizing artificial intelligence assistance in producing thoughts that look at developers for anomalies in the site's design and furthermore distinguish the content that isn't great from an SEO viewpoint. These thoughts will assist you with designing sites and make content that is focused on the audiences - on account of AI.

#3. Requirement Analysis and Gathering Can Be Automated Using AI

For the most part, the way toward gathering your client's prerequisites and stories is a complex procedure. In any case, imagine a scenario in which you can automate these procedures of gathering the fundamental customer requirements with no human obstruction just with the assistance of a voice colleague that is AI-powered chatbot. It would additionally help you by giving a detailed depiction of the information that has been gathered, utilizing different data extraction tools, which will help in producing thoughts to improve website development and design methodologies further. A combination of NLP, AI, algorithms, artificial vision, and image recognition tools can be applied to get this through.

#4. Improving User Experience Using AI Web Development

Artificial intelligence feed alongside chatbots can improve client interaction and care, and take it to the next level. With basic principles based chatbot, you can anticipate that reactions should just particular predefined commands. While, when your chatbot is imbued with AI, a constant discussion starts as it begins gaining from each discussion. With every discussion, it naturally begins adjusting as per the reactions and figuring reactions for the next discussion getting from here.

This can deal with routine tasks, giving the necessary services, information and making the important move. A portion of the different fascinating possible outcomes that you can expect here remember extemporization for visitor interest (as all of their questions are being reacted to on schedule), answers to comments on blog entries and continuous help that is modified.

3. Ways Can AI Enhance User Experience

As you would most likely know, chatbots that are enabled with AI are equipped for taking client engagement and experience to a more prominent level. This is cultivated by reenacting a real discussion and adjusting actions and reactions in an exact manner. Chatbots that give exact reactions to the questions of clients will impressively build the client experience and help them to find out about your services and products. Another fascinating thing you have to know is that the artificial intelligence algorithms will assist you with performing tasks that can be considered as commonplace and monotonous. This won't simply speed up, yet, in addition, the exactness without making any adjustment to the data.

4. Reason to Use AI In Website Developments

A recent report led by experts in the field of web development and design uncovered that an ever-increasing number of organizations will execute AI-based solutions into site development projects. Experts additionally guarantee that the presentation of AI into the field of site development will empower e-commerce site proprietors to find out about the wants and wishes of clients.

This will thus assist them with offering the correct products which coordinate the necessities of their potential customers and existing clients. Truth be told, a few bits of research additionally guarantee that precisely executed AI-based solutions are required to bring around 30 percent income increment to the commercial center continuously 2020.

#1. Better Interactions

Chatbots have just made discussions unbelievably regular. As per experts, these chatbots will soon obtain the capacity to perceive the feelings of people. Because of this, an ever-increasing number of online customers will think that its simple to communicate with these chatbots. This will, thusly, take out the communication obstructions and make internet shopping a wonderful experience.

#2. Guarantees a Personalized Store Experience

Clients who make online buys from their homes will have the option to appreciate the advantage of another web experience. The presence of AI-based solutions will step by step make the online store understanding of web clients significantly progressively customized. The present objective isn't simply to make exploring through the e-commerce website, yet in addition to offer an ideal shopping condition for the client.

#3. Make Search a Lot Faster

A significant percent of web clients want to get data quicker and that too in the least difficult possible way. This is one reason for the tremendous prominence of voice search among web clients. Today, voice search arrangements like Cortana and Siri are fit for giving data to clients in a split second and precisely with no kind of issues.

#4. Artificial intelligence for Improving UX

Artificial intelligence currently directions a few key parts of website design and holds a deciding role in UX. With AI's most recent mediations in website design, designers can change their online front into an increasingly significant and rich experience for the client. Artificial intelligence has empowered creators to make interfaces that are unmistakable all the more responsive, engaging, and at last progressively human. Among a significant number of AI's accomplishments we see today, its most obvious job is in heap AI tools. Artificial intelligence has successfully changed the face of the existing website design and immediately settled numerous standard pieces of human-machine association.

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#5. Artificial intelligence for Enhancing UI

Likewise, User Interfaces (UIs) are streamlined through profound learning and versatile AI, that are fit for taking design choices totally all alone. It works via preparing the program to comprehend design standards and enabling it to watch existing pages of your site. Consolidating the two procedures, the AI can copy free musings and produce practical and alluring website designs restrictive of human ability.

#6. Artificial intelligence Recommendation and Optimization Tools

There are various AI-based product proposal solutions that utilization social evidence to impact buy choices. These tools give suggestions when clients cooperate with the site and give significant understanding dependent on their hunts. Plugins and extensions can follow client store history and produce suggestions dependent on related searches.

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#7. Artificial intelligence as a Web Design Diagnostic Tool

In spite of the fact that AI is, for the most part, sent for improving the functionality and client experience of website design, it additionally fills in as an accurate diagnostic tool. With the new period of modern website design, quickly evolving trends, and stricter measures of search engines, for example, Google, the nature of your website design has become a key determinant in a definitive achievement of your digital impression. AI-powered analytics tools can empower you to survey the nature of your designs, see how they act continuously and increase genuine bits of knowledge on the best way to refine them.

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What Is The Impact Of Artificial Intelligence (AI) On Web Design And Development?

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In the beginning, web developers made sites utilizing HTML. At that point the web was shapeless and void, darkness was over the surface of the deep web, and the Spirit of Code was floating over the water. In fact, it's gotten so complex that we've begun building artificial intelligence to

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Factors to Create Content For Google's E-A-T Algorithm

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Factors to Create Content For Google's E-A-T Algorithm

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Factors to Create Content For Google's E-A-T Algorithm

1). Expertise
2). Authoritativeness
3). Trustworthiness https://vocso.com

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Kotlin language is derived from Java but it has overcome the limitations of Java
1) Kotlin reduces the line of code in very large amount.
2) Avoid Null pointer exception.
3) We can choose any Java IDE or can build from command line.
4) It provides a new feature i.e. Lazy loading feature. https://bit.ly/3au9ux0

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Top 7 Developer Programming Language Jobs By Google Search Volume Growth (Last 10 Years) https://bit.ly/2sGgUMB   Vocso

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#google #search #serp #vocso #vocsowebstudio https://www.vocso.com/

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Best Youtube Marketing Tools To Up Your Game In 2020 [Recommended by Experts]

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Best Youtube Marketing Tools To Up Your Game In 2020 [Recommended by Experts]

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Best YouTube marketing tools 2020 recommended by top marketing experts. Contributed by @MatthewWoodward @AndreOentoro @MichaelCole @AmitPanchal @SyedBalkhi @NikhileshTayal @DibakarBala @NathanTurner @NicoPrins

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Best Youtube Marketing Tools To Up Your Game In 2020 [Recommended by Experts]

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1 Andre Oentoro Founder at Breadnbeyond Andre Oentoro Recommended Youtube Marketing Tools Tool #1. Tubics YouTube SEO is still massively overlooked despite the benefit you'll get, once you cracked the code. You know that putting extra effort into optimizing your YouTube content will lead you to ran

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How to Excel at Developing Mobile Apps? 7 Ways to Build an Excellent App

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How to Excel at Developing Mobile Apps? 7 Ways to Build an Excellent App

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Mobile applications are taking over the world by storm. Here are the 7 ways to build an excellent app by Deep Moteria.

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Mobile applications are taking over the world by storm. The increased interest of people in using smartphones and mobile apps have influenced businesses to change their approaches. And more and more companies are shifting to mobile apps to reach the maximum of their potential audiences.

The total number of mobile apps available has crossed the mark of million. The increased interest of businesses in mobile applications has caused the growth of the development industry. And numerous development firms are serving businesses by developing mobile apps according to their demand.

Business-Centric Mobile Apps: Why Is It Necessary?

The development of business-centric applications supports the needs of businesses and their customers alike. It works as a platform for them to connect and ensures they remain in touch throughout the time. As users can remotely have access to the services, they can ask businesses for their requirements.

This way, businesses also can reach the maximum of their audiences as the app solutions get released on the app stores that are global entities. The expansion of business operations and increased customer satisfaction are achieved through the app solution. And this helps drive exponential business growth and profits.

However, choosing the right method of app development matters as it heavily depends upon the set of audiences your app solution intends to serve.

7 Ways to Develop an Excellent App Solution

Developing an app solution for your customers is not enough. Businesses should ensure that the app they provide to users is error-free and efficient to provide excellent support to customers.

1. Native Applications

The most basic way but the best is native applications. The native app is platform-dependent, and there are different app solutions required for each platform your potential app users use.

Java is used for developing native Android apps, and Objective C is used for native iOS app development. The introduction of Kotlin and Swift has resulted in a switch to these new languages from Java and Objective C. However, the best practices of developing native apps still depend on Java and Objective C.

Moreover, native applications can deliver the best user experience as they can access all the device-specific features. However, developing native apps for your business is expensive as different platform-specific applications are required to be developed.

2. Applications Built With WebViews

Hybrid app development uses WebViews to enhance functionalities. This approach delivers applications using JavaScript as the base language for development. It limits the use of features as it can not access the device-specific features.

Moreover, the size of these apps is larger than native apps as it requires an integration of multiple software libraries that can allow it to function correctly. It uses WebViews to deliver an excellent experience to app users.

To introduce features in this app solution, the integration of more libraries is required, and it adds up to the size of the app. Using different platforms like Ionic, Adobe PhoneGap, and more, this type of app can be developed.

These apps can run on every platform without requiring to create different applications for each platform. The base code remains the same for the app solution; only the design changes are needed according to the platform. (i.e., Android, iOS, Windows or any other)

3. React Native

Cross-platform app development holds many cards in its bay. React Native allows developing the app solution using JavaScript code but also allows native-like experience using the features it includes.

React Native uses the JavaScript code and other pre-built JavaScript libraries to enable excellent user experience. The app solutions developed using React Native also bags excellent support from experienced developer communities.

Because they support and encourage excellent development of apps with the Github community support. For example, a developer can opt for developing an app like uber using React Native as most of the functions he/she can find over the Github using the community support developers have started.

It helps develop excellent app solutions that turn out to be extremely user-friendly and device-friendly also.

4. Flutter Development

Flutter is a new software UI kit introduced by Google. It supports the development of web apps, native apps, and desktop apps too. Flutter uses DART programming language to support the development of these new modules, and it helps with the integration of features that businesses want to add to their apps to offer extended support.

Flutter is comparatively new in the app development market, but the support offered by Google for the development of apps using Flutter is incredible. Flutter focuses extensively on delivering an excellent user experience that can help businesses reach out to the maximum of their customers and earn their recommendation.

5. PWA (Progressive Web Apps)

Depending on the web browser compatibility of user devices, PWAs offer excellent user experience through delivering perfect app solutions that are platform-independent and run through the browsers installed on user devices. Progressive web applications are here to replace the native development as they also work with similar features and take up much lesser space on the devices of users.

Leading applications are also switching to PWAs to deliver excellent user experience. For example, Pinterest introduced its own PWA for users who successfully increased their engagement by 60% and 44% revenue increase through user-generated ads.

These are the primary ways to develop an excellent app solution. The more business starts engaging in their customer requirements, and they can easily deliver an app solution that focuses on its users and fulfills their demands on mobile devices. Apart from selecting an excellent platform, it is required to keep other criteria in mind.

However, if a business has limited time to get their app launched in the market, there are many ways of obtaining an excellent app solution that helps deliver the best user experience.

6. App Builder

Whether you want to build a good overview of your app solution or need support for developing an app without needing to code, these customized app builders are here to help. There are many app builders available in the market that requires a user to drag and drop a module that they want to include in their app.

These app builders make it easier to deliver excellent app solutions without the need to write even a single line of code. Mostly, these are cloud-based, and hence, it becomes easier to continue your work of building an app from anywhere. Appery.io, TheAppBuilder, Appy Pie, and more are some excellent app builders available in the market.

7. White Label App Solutions

What if a business wants an authentic experience without needing to spend much time after app development? They can opt for any white label application available in the market. These app solutions are already developed using the best app development practices and include many features that a business needs in its app.

Upon purchasing, the app solution is handed over to the purchaser that they can modify according to their demands. The name, features, logo of the app and more can be customized according to the business's requirements, and the solution is handed over to it.

Developing an excellent app solution requires to keep your potential audiences and other effective measures in mind. As the competition in the market is becoming cut-throat, it becomes mandatory to develop an app solution that caters to all user demands. Along with introducing newer concepts in the market.

Important Measures to Consider When Developing an App

But to increase the count of app users, it is required to consider certain measures to ensure it delivers the best experience to your app users.

1. Know Your Audience

It is essential to understand what your potential users want. Without knowing their requirements, your app features might fail to impress and create a bigger issue by receiving not so good downloads. Also, based on the location of your app audiences, you can choose the right development approach from the above seven.

The app concept also heavily depends upon the requirements of your audiences. By conducting thorough market research and finding out the possible solution to fulfill their demands, you can construct an ideal app that your potential customers will love to use. It includes the features, functions, app layout, and other important details that define your app solution and its success in the future.

2. App Security

The mobile application must be secure from any potential attacks. Maintaining user privacy has become one of the crucial aspects of every business, and the app should follow the same.

Your app solution must not become an entry gate for hackers to access the devices, or else, they might uninstall it right away. To ensure your app remains secure from any potential threats, it is essential to keep on updating the security measures regularly.

Fix any bugs in the source code that might affect the security of your app and make it vulnerable to attacks. The app security needs are required to be addressed through best development practices and continuous development support to ensure the app is secure from any possible attacks.

3. App Performance

The application must provide excellent user experience, irrespective of the devices used. The user experience heavily depends on the user interface (UI) and UX of your mobile application, and it should be taken care of during the development phase. No crash issues, possible lags in the performance, or any other should be there to save your application from any vulnerable condition.

Before launching your app solution in the market, it is required to consider performing rigorous testing. It helps ensure the performance of the app is on the mark and also helps find out any possible holes in the source code. The app performance heavily relies on the best development practices and chosen app design.

Moreover, the application should be compatible with the device features and should not lag at any cost. Without putting much burden on the processor, it should run excellently over any mobile device. The device compatibility and reduced chances of device fragmentation are essential measures for app performance.

4. Monetization Model

Should the mobile app solely focus on improving user experience and delivering services? No. The app solution turns out to be beneficial and profit-driven with the right app monetization policy.

The world has changed, and so has the approaches. Advertising online has become one of the best ways to approach audiences, and a mobile app can prove to be of great use. If a business owns an app solution that is very much popular among customers, they can use the same to earn profits through third-party advertising as it also strives to deliver the best experience while helping increase the profits.

The more a business engages itself in monetization through the developed app solution, the more beneficiary, and user-friendly solutions are invented.

5. App Updates

How frequent should you send an app update for your users? There are no such limits explained. But too frequent app updates might affect the user interest negatively that can result in uninstall. Therefore, keeping the user experience and app update requirements in mind, the entire schedule of updates should be planned.

The ever-evolving trends of today require an app to change its appearance, and this can be done by offering updates regularly. Also, bug fixes, possible function or feature addition, and more are some of the reasons for app updates. Your app should walk with trends to enable a better user experience.

Conclusion

The need for business-centric app solutions influences the development firms to offer their best support to benefit the most from the changing trends. Based on the budget and the user requirements, the businesses can ask for an excellent app solution that can deliver the best experience and help drive profits for companies. And professionals are also answering their development needs excellently.

Focusing upon the need of app users and choosing the best approach to fulfill their needs, a business can increase their profits and drive business growth through a dedicated app solution.

About Deep Moteria Deep is an aspiring entrepreneur and blogger having led 75+ startups on the right path with their information-admiring content. He crafts content on topics including on-demand services like uber clone, finances, technology trends and many more.

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VOCSO WEB STUDIO, VOCSO Technologies Private Limited, Faridabad, Delhi/NCR, India

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How to Excel at Developing Mobile Apps? 7 Ways to Build an Excellent App

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Mobile applications are taking over the world by storm. The increased interest of people in using smartphones and mobile apps have influenced businesses to change their approaches. And more and more companies are shifting to mobile apps to reach the maximum of their potential audiences. The total nu

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12 Ecommerce Trends to Watch out this 2020

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12 Ecommerce Trends to Watch out this 2020

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Ecommerce is changing in 2020 and here are 12 Ecommerce Trends to watch out in 2020 by John Ocampos.

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We always want to know what's next because knowing this not only helps people stay updated. It also gives companies, developers, and small businesses the ability to challenge themselves and grow. As we are now in the year 2020, we are to witness what's new when it comes to the digital world. And, we are to come across a lot of improvements, and changes that will surprise us.

As we step into the next era of technology and the internet world, we will see trends that will emerge everywhere. These trends are essential to people working within the digital world, and one included here are online shops or businesses.

Online shops are common nowadays as they reached more customers compared to a physical store. Business owners who have a brick and mortar shop turn to online selling as more people tend to see their products.

Last year, there were about 1.92 billion buyers online, and by 2021 it will hit to about 2.14 billion digital customers. The market for online selling is increasing rapidly as people concentrate more on the use of mobile phone, internet, and other technologies.

If you are a business owner with an online shop, following the trends is more likely a big help for you. These will increase the growth of your business, and you would anticipate an increase in your income.

Here are some eCommerce trends to watch out this 2020. Read along and find out which one might help grow your business.

Ecommerce Trends to Watch out this 2020

1. Omni-channel Presence

The digital world has created a way for people to connect to one another in various portals or channels. We don't simply reach out or communicate with one platform only. Even in shopping or purchasing an item, people don't just look at one shop of a brand.

When people purchase an item, whether it is online or in a physical store, they often put on an effort to check out every channel of a brand. Hence, if business owners want their brand to be more noticeable, it is important to expand and use other platforms too.

Brands must take advantage of other platforms like social media, mobile browsing, the marketplace, and more. These are other channels you can reach out to potential customers. With 4.6 billion mobile users in the year 2019 alone, the number of which is about to rise, and using this channel can only get a business further.

Gone are the days the business will grow in one way only. It is important for business owners to find ways to market their brands. They need this to increase the numbers of their sales and loyal customers.

Taking advantage of the modern world, using technologies such as AI and chatbots can do wonders for a business. These can bring a lot more convenience to both the customer and the owner

Chatbots have come a long way, and it has been crafted to perfection that even customers rather seek their presence online than interacting with humans. This year, 2020, 80% of businesses are going to integrate or use chatbots as a support for their brand.

This technology offers a lot of advantages to businesses. Here are some reasons why chatbots will still be a trend this year.

It provides a quick answer to customers' queries.

Easy and smooth communication with the customer.

It is popular to Millenials.

People prefer to reach out to a brand by sending a message rather than calling customer support.

It saves money and time.

It provides data that the marketing team or business owner can use to create a more personalized approach for the customers.

It provides unique and personalized content for the customers.

It sells by giving customers suggestions about a business's product or service.

As seen, chatbots are a hype this year. With numerous mentioned advantages it can offer, businesses must get a hand with it. The traditional customer support is slowly moving out of the picture as chatbot technology is making its way on the spotlight.

3. Augmented Reality (AU)

Despite that shopping online has been quickly rising to the top, and will even further more rise as the years go by, some people are skeptical about purchasing an item. After all, no one wants to end up buying something they would regret.

Therefore, some businesses have already incorporated certain technology to help them increase their sales. Big brands like Ikea and Amazon have integrated AU into their shopping experience for users. This way potential buyers can see if an item fits their home or if they look the way they want.

AU will give users the feeling that the item they will purchase looks real. In Ikea, AU allows potential buyers to see if a piece of furniture looks good with their other existing furniture. This increases the chance of a user to purchase the item.

71% of buyers prefer to visit a shop that offers AU for their experience. This only means that online shops must invest in this technology to provide convenience for their customers, and to increase their profit.

4. Easy Payment Process

An online store only considers it a success if a customer paid the item. That marks a successful deal for business owners. However, more and more potential buyers only reached up to the point of adding an item to their cart. This is not good for a business.

There are multiple reasons as to why a customer abandon carts instead of finishing the purchase process. Some could be due to extra cost that is too high, crashing of a website, account creation, distrust to input card information, too long checkout process, and so on. If businesses want to increase their conversion rate, it is important to provide a quick way for customers to pay for their items in their cart.

In 2020, businesses will invest in a quicker way to lead a customer to the checkout page. This has already been seen in some like on Instagram's checkout feature. Here, customers tap on the item, and they will be immediately directed to the checkout page. All they have to do is click the 'Checkout on Instagram' button, provide their necessary information, and place their order.

Since technology has already further advanced itself, people are expecting more from it. They want a more convenient and faster way to do their transactions or any other online activities.

5. Voice Shopping or Search

Since the launch of smart speakers, people become more and more involved in the use of such. Aside from that, this has also paved the way for the increase in the use of voice search. The number of voice search has been steadily increasing because this method of doing research is faster, easier, and can go along with our fast-paced, multitasking lifestyle.

In 2020, 50% of searches online will be done by voice search. This gives sellers an idea that optimizing their online store with a voice search option will matter.

It is important that sellers must take note of the difference in keywords use when conducting a voice search. In a voice search, keywords use makes more sense and are often long-tail.

6. Mobile Commerce

As people more and more use their mobile phones every day, businesses have to adapt to this trend. The usage of mobile phones has surpassed desktop and PC users. This happens as smartphones have almost the same features of desktop, and it is easy and convenient for users.

Now that people are more on to their smartphones, online stores must find a way to provide easy access to the shops in a mobile version.

Here are the trends in mobile commerce that will become a big help for businesses this 2020.

The website must load faster as its desktop version.

Mobile AU must become the norm.

Personalization in the mobile realm is also important.

Include geo-tagging.

The presence of chatbots for customer support.

Similar to the desktop, online businesses must also keep in mind that they have to find a way to make a mobile version to cater to users convenience.

7. Growth of Dark Stores

It is foreseen that this year, dark stores, together with AI, will become a trend in eCommerce. With this being said, we will more likely witness more and more people shopping online than on a physical store.

Dark stores are outlets that provide online shopping convenience to customers. This is common for grocery shopping, where buyers go online to shop instead of the need to walk in a grocery. The items they shop online will be prepared by personnel in the large warehouse. Customers will either pick the item they ordered or delivered to them.

This format of shopping is expected to rise as people would want an easy way to shop and collect their items.

However, this way of shopping will not only limit to grocery goods, but other brands or products are also being tested or have been using this concept of shopping for customers.

8. Social Media Selling

Since mobile users are on the rise, more people are engaged in the use of social media. Now we see a huge difference from what social media was before and now. In the past, social media has been a platform for people to communicate and share with friends and family members.

However, when online shopping burst and became a norm, it has also conquered social media. Therefore, many people purchase items they see on social media. Even the rise on influencers had occurred due to online shopping.

This 2020, more and more eCommerce shops are to expand their brands by reaching out through social media as a means of selling their products.

9. Personalize Everything

Visitors of a site are more likely to stay longer and turn into buying customers when products are tailored-fit according to their wants and needs. People nowadays prefer personalized ads than seeing advertisements that are something they are not interested in.

Lucky enough, we have found a way to create technologies that can gather information or behavior of users. This shopping behavior is used to personalize ways to reach individual customers.

This year, businesses will focus more on creating items that provide a unique experience to users to increase the chances of conversion rate.

10. Strengthen Privacy

As we enter a new era in the technological world, with more inventions to come along, we are also to expect more invasion of privacy and data breach. Therefore, strengthening a websites' server is important.

Online businesses must increase their security protocol to avoid hackers to get into the site to steal private data of users or customers. Often when a website is hacked, customers are hesitant to return and purchase on that site. Therefore, it is important to secure it as much as possible.

11. Headless Commerce

Gone are the days when intact eCommerce was created. Now online shop owners are able to design a store not only made for their website and certain mobile apps. With this feature, developers can create and deliver content for their websites such as blog posts, products, reviews, and more that will perfectly be viewed in any devices.

Unlike the traditional platforms that are strictly designed to cater to the form of websites, headless commerce is flexible enough to be controlled by developers. Therefore, delivering content that fits the users' devices.

12. Direct to Customers (D2C)

Looking for the cheapest price of an item is easier done online than going out and visiting different shops. That's why many prefer to shop online. They'll be able to look for the best and affordable item without the need to leave their house. Online shops that deliver a D2C service are more likely to be preferred by customers.

D2C eliminates the need for distributors, retailers, and wholesalers. Instead, the company directly sells the item on its eCommerce shop. The prices of these items would be cheaper than when the item goes from one hand to another.

This will be a common trend this year, as people prefer to buy directly to the brand because its affordable. Meanwhile, businesses who sell directly can build better relationships with their customers.

Conclusion

Now that a new year has arrived, more and more trends will be coming out, and all of these would help to improve and provide a better shopping experience. Ecommerce may be a tough market to explore because of the massive and tight competition. However, businesses can find a way to survive and step ahead by exploring the trends and giving what the people or users want.

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12 Ecommerce Trends to Watch out this 2020

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We always want to know what's next because knowing this not only helps people stay updated. It also gives companies, developers, and small businesses the ability to challenge themselves and grow. As we are now in the year 2020, we are to witness what's new when it comes to the digital world.

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Why Startups Should Embrace Social Media Automation?

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Why Startups Should Embrace Social Media Automation?

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Current technologies can automate 42% of business activities and have the potential to automate 19% more. Know more why should startup Embrace Social Media by Larry Kim.

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We now live in a world full of automation, where it's implemented in everything from mobile devices, cars, and even business.

Current technologies can automate 42% of business activities and have the potential to automate 19% more, according to a study by the McKinsey Global Institute.

Social media is one of the most powerful marketing tools for business with the lowest barrier of entry, paving the way for more startups.

Automation can help turn social media campaigns from donkeys into unicorns for startups, which evens out the playing field.

If you're still unconvinced, here are compelling reasons why your startup should welcome social media automation.

Table of contents

Multi-Channel Campaigns

Social media management can be both fickle and tedious at the same time, especially with all the different platforms available.

However, creating visibility to potentially billions of users is too good of a thing to pass up.

That's made easier, more manageable, and less costly over time through social media automation.

What makes managing multiple channels all at once is having to deal with multiple workflows as well.

But with social media automation, you can manage all of them within a single workflow in real time.

You can also schedule posts and engage with users through one platform instead of splitting your attention across different platforms.

Not only does it save you time, but it also keeps you from having to split too many hairs with your social media marketing.

Measurable Growth

Along with automation comes data analytics, letting you measure your progress in real time.

You can step back and get a better look at the big picture, as well as the little details.

Being able to see where the campaign is going helps you think several steps ahead and plan for what to do next.

You don't need to be stuck whenever you're about to hit a wall and change direction if necessary.

If things are going well, you'll know exactly how well, and that can motivate your team further.

Makes Your Social Media Team More Accountable

Social media automation lets you see where the bottlenecks in your campaign are due to having a more clearly-defined process.

You can determine why too few of your leads are being nurtured and converted, which notifies the team on what to remedy.

No one will be able to point fingers aimlessly as you'll be able to see exactly what's going on.

Your social media team becomes more accountable for the campaign, thus making them more motivated to get things right.

Enables Understanding of Complex User Interactions

Since you're spending less time on busywork, you're more free and able to study how your users interact.

Getting to know your users lets you choose how to market to them and even narrow down your target audience.

You'll also notice if they start engaging with your brand less, so you can adjust accordingly and redirect your efforts.

A good way to do this is with personalized drip campaigns that cater to the individual, which can increase engagement.

Of course, personalized drip campaigns are much easier to execute if you have social media automation.

Allows for Continuous Optimization and Refinement

Automating your social media marketing can give you more time and incentive to visualize your customer journey.

You'll see what's working and what's not working, and you can decide on either fixing what's broken or dumping it entirely.

That lets you adjust and refine your marketing strategy, according to the data and engagement you're getting.

Through automation, you're able to do ongoing A/B tests at every stage of your campaign.

You can then experiment more, thus letting you further optimize your social media campaign.

Each little improvement you make along the way adds up, making the campaign more effective over time.

Less Repetitive Work and More Creativity

When you do all of your marketing manually day in and day out, things can get old fast as you spend most of your time on busywork.

A lot of social media marketing is making the rounds of completing similar tasks, which certainly gets repetitive.

Automating all that busywork can free up your marketing team so you can spend more time trying new things and refining your strategy.

That lets you be more creative with your marketing and multiply your leads by a significant margin.

Not only does that make your staff more productive and effective, but also boosts their morale and make them want to do more.

Reduced Costs

A smaller social media team can do more and reach further when the campaign has automation.

Through it, two or three people can do what would normally take up to ten people doing it manually.

This is especially important for startups that are looking to maximize every cent they spend on their businesses.

Many of the tools available online for social media automation have free features that can be used by startups.

You can then scale up as you go along, letting you do even more once you can afford it.

But even with that, you can still keep things small and tight since you've automated your social media marketing.

Lots of Available Social Media Automation Tools

Businesses are spoiled for choice when it comes to social media automation tools these days.

Many of them have free versions to get you started, and they also have premium options for scaling up.

Some good examples includeHootSuite, Autosend, MobileMonkey, Acquire.io, and so on.

Different tools have different strengths and set of features that fit different types of social media marketing campaigns.

For instance, MobileMonkey is a chatbot marketing tool for Facebook Messenger, while HootSuite is a management tool for scheduling posts to multiple platforms.

You can try each one of them out and see which one best fits your startup with its particular toolkit.

Conclusion

These are only some of the many reasons why you should embrace social media automation.

Automation can reduce workload, provide clearer metrics, and let you prioritize things that will help your campaign do better.

A tool like HootSuite lets you schedule posts ahead of time to multiple channels at once with HootSuite.

MobileMonkey can respond to user messages and do drip campaigns with its chatbot features.

Autosend can be made to send messages to users when certain events take place.

It opens a whole new world of possibilities for your digital marketing, letting you get more results with less resources.

In the year 2020, social media automation is a must for any business, especially startups.

It's one of the best ways available right now to kickstart your digital marketing campaign.

About the author
Larry Kim

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Why Startups Should Embrace Social Media Automation?

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We now live in a world full of automation, where it's implemented in everything from mobile devices, cars, and even business. Current technologies can automate 42% of business activities and have the potential to automate 19% more, according to a study by the McKinsey Global Institute. Social media

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SEO Content Marketing Strategies To Stay Ahead Of In 2020

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SEO Content Marketing Strategies To Stay Ahead Of In 2020

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The year 2019 has led so many advances in the marketing strategies when both creators and audiences felt the significant change in content marketing. It is clearly visible that more and more companies have now been using content marketing to boost brand awareness and brand health. It’s seen as a cost-efficient and effective way to drive revenue, while giving the best customer experience possible.

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With the recent developments in online marketing, content remains to be a vital element in the marketing strategy of companies from different parts of the globe. It is, after all, a marketing approach that's "focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience," according to the Content Marketing Institute. The year 2019 has led so many advances in the marketing strategies when both creators and audiences felt the significant change in content marketing. It is clearly visible that more and more companies have now been using content marketing to boost brand awareness and brand health. It's seen as a cost-efficient and effective way to drive revenue, while giving the best customer experience possible.

Defining Content Marketing

What do we really mean when we say content marketing? Most people are under the impression that content marketing is all about writing articles. Well, there's more to it that meets the eye. Content marketing comes in a variety of forms such as marketing with the use of visuals, videos, infographics and gifs are essential. These all are said to be effective and creative tools that can be used for your consistent marketing approach which will ultimately help driving profitable customer action.

With 2020 fast approaching, companies are keeping their eyes open for trends that are set to dominate the year ahead. We listed some of these trends for you:

TABLE OF CONTENT

#1. The Importance of Targeted Content

Well before we talk about the importance we should know the term "targeted content". For any content marketing to be successful, it has to be defined or personalized to the specific target audiences. This is the only way by which you can get the audience you actually look for.

There are millions of content out there each day, all fighting to get everyone's attention. Given this situation, how does one can stand out? How can you convince your customers to pick your content over that of your competitions in the industry? Simple. Make your content useful. Customers these days are more focused on getting the results that they want, so make sure your content is worth their time.

Know more about your customers by conducting research and find out what's important to them. Once you have all the answers, create a targeted content that revolves around the results of your research. A classic example here would be Unilever that made the wise move of partnering with Google, for their All Things Hair campaign. Google analyzed more than 11 billion annual global searches that were linked to hair care and salon styling. Unilever then came up with targeted content based on the analyses and uploaded it on their social media accounts.

#2. Effective Use of Images in Your Content Marketing

Images are inseparable to content marketing and those who rely on getting results are already using images in their content. If you are still not keeping check on that, here's what you need to know:

Blogs with images get 94% more views.

Content that contains well-designed images get more shares and likes. Estimated from a survey that: Facebook posts with images get 86% more engagement, and tweets with Gifs get 55% more clicks, and 150% more retweets). Images are said to be a resource to strengthen your brand identity.

Bloggers and readers both love long-form content, but what about those who are not interested to read every word. For them images are interesting, engaging and something of their choice.

Well-optimized images are need of a content marketing strategy. So to get an effective benefit of content marketing you need images. Not only that but if you are already using images in all your blogs or social campaign, you could still probably do it more excellently. A tip to do that - is by following your top competitor's ideas.

Ideally, it is recommended to create your own images, graphs or take snapshots of your findings. If you have hired a professional designer it is great otherwise just use a tool like Canva to develop infographics or social images. As you are using images for branding too, use your logo on the image for exposure and allow people to promote more.

#3. The Reign of Live Videos

According to Digital Marketing World, it's highly possible that 13% of Internet traffic will be comprised by live videos come 2021. Using live videos to your marketing strategy makes path for the target audience and brands communicate all over the world. This is because almost all social media platforms now allow streaming of live videos.

The only way left for it to go is up, especially in the years ahead. Scott Gifis, the president of AdRoll mentioned, that the forecasts show that the live-streaming industry will be worth over $70 billion come 2021. If that's the case, then you should use live videos to your advantage. Take advantage of this opportunity to let your customers learn more about your company, and the products and services that you offer.

#4. The Rise of Medium and Long-Tail Keywords

It is great to target medium-tail keywords as they are more specific than short-tails. They are also termed as less competitive, but they still have more search volume than long-tail keywords. Not specific to the voice searches, focusing on a single medium-tail keyword allows us to put time on a single piece of content instead of multiple contents. Thus it makes that content piece highly effective. Moreover if we are able to get inbound links to the content, medium tail will work exceptional.

We all know that the search landscape changed when the conversational artificial intelligence (AI), like chatbots and digital assistants, gained popularity. This indicates that by 2020, voice searches will dominate more than 50% of the queries on various search engines. Google is ready for this, since their Hummingbird update allows people to use semantic and conversational phrases as opposed to the usual keyword phrases.

To cater to this content marketing trend, companies need to use semantic, long-tail keywords when creating content. The sooner these adjustments are made, the wider the audience reach will be.

#5. The Importance of Personalized Customer Experience

Another item on the list of content marketing trends 2020 is customized customer experience. With the evolution of digital marketing, content has become something that's experienced and not just consumed. Content marketing trends that appeal to the senses are seen as the most effective way to encourage users to take action. Gone are the days when our target customers are satisfied with just reading articles online. They want something more, and the only way to do that is by delivering a customized experience to let these customers know that they are important to the company, and their opinion matters a lot.

Personalized customer experience is also about using interactive content, which requires customers' active engagement. In return, customers get hyper-relevant, real-time results that matter to them. These interactive content may come in the form of sweepstakes, animation, games, surveys, quizzes, and the use of AR lenses that allow companies to reach out to a wide audience.

#6. The Prominence of Immersive Technologies

5G is expected to be at its highest potential in 2020, requiring marketers and brands to come up with content that's compatible with it. Virtual Reality and Augmented Reality are the biggest beneficiary of this immersive technology. Clifford Gross, the CEO of Lucyd, mentioned three benefits that AR brings to the table:

Buyers will have a deeper and more personalized customer experience.

AR will make it easier for buyers to make purchases, since companies can reach them in real time.

Improvements in information asymmetry, causing an increase in sales.

Knowing what content marketing trends are set to dominate will help companies adjust their strategies to adapt to these changes. While innovations mean a wider audience reach, it also means coming up with the content that are compatible to these technological developments. Most of the premium won't be placed on writing in the Year 2020, rather, it'll be on the delivery and format of the content.

Having a deeper understanding of your target customers is still remain key to coming up with great content. Once you've got that down pat, it's time to do the necessary adjustments so you can keep up with the content marketing trends 2020. It may seem like a task too daunting, but trust us when we say that you'll reap the fruits of your amazing efforts before 2020 ends. With the competition being so cutthroat, it all boils down to content creativity and knowing how to appeal to your customers' emotions.

Are you ready to welcome 2020 with a bang? We hope you can do this by staying up with the trends. Good luck!

Author Bio - Rekha Pant, is an IT professional, B.Tech from RGPV University, Bhopal. Along with her IT profession, she has also evolved herself to become a fluent writer covering different topics in Digital Communication, Education, Marketing and IT. With her rare talent, she has published ace blog pieces as a guest on many websites. For more information about her, you can check her profile on LinkedIn.

About the author
Rekha Pant

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SEO Content Marketing Strategies To Stay Ahead Of In 2020

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With the recent developments in online marketing, content remains to be a vital element in the marketing strategy of companies from different parts of the globe. It is, after all, a marketing approach that's "focused on creating and distributing valuable, relevant, and consistent content to att