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H&V have various psychological methods when it come to appealing to the customer mind. They have all the films order in rows starting with A and ending with Z. They have various categories where A--C films are put together and order together. This is good as it makes it easier for the customer as he/she could be looking for a particular films and this wold make it easier for the customer to find the film. In addition to this, they allow you to hold the products to see if it's what you would like to purchase. They have an electrical section where you can test out a variety of products from headphones to speakers.

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H&M use technological methods when trying to advertise to the customers whilst they're in the shop. They have a sign above the till area displaying various different products that are on offer. However compare to H&V, they shop doesn't have as much technological methods when it comes to advertising to the customers.

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In H&V, They allow people to test the products, In the electrical section, they allow people to test the headphones to see if the customer wants the product. In addition to this, H&V have TV screens mounted onto the wall playing movies. As H&V are a heavily based shop, they use multiple technological techniques in order to appeal to the customer.

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Techniques used in a variety of ways to help maximize the sales/profit of retail outlets whilst gaining popularity.

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Both H&V and H&M have online websites to use when ordering products. They allow you to not leave your house and scroll through each website and look for each individual products. They would have different products in different categories as well as various section when looking for seasonal or discounted offers.

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When retail outlets use technology to appeal to customers by using technology for a practical purpose

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A code of conduct/ guidelines for where a company must abide to

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When using visual merchandising techniques, you must comply by the laws and regulations set by the government.  If you haven't put the truthful meaning of the product you're advertising or trying to sell, you could potentially have a negative impact on the consumers, employees and even the company. The consumer protection Act is a priority when it comes to retail outlets advertising products in the shop window/ in-store. If you label a product with in-correct information, there will be massive consequences. The Prices Act is essential as retail outlets cannot discriminate on the prices of products or to lower the competition.In addition to this, retail outlets have to base each product off of their net price and not just any price.

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Different methods that retail outlets use (Tangible/intangible) to appeal to the customer.

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The target market is also another visual merchandising technique. Appealing to the target market is also another great psychological technique. Appealing to the target market your're tying to get profit out of is also a good way of getting a profit. Making sure that the products you're putting on display are attracting and appealing to you target audience you most likely to get the market you are looking for. Appealing to the target market is a good psychological technique as it allows the shop to also get a better understanding of what the customer is interested in and what product is selling most frequently. It's also about doing research on what the target audience/market are interested in.

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One form of psychological Technique is knowing what interests the customer. One time where this has worked, is clothing retail shops like H&M. They're constantly throwing out seasonal products in the shop window in order to try and appeal to the consumers. Depending on the season, depends on whats in the shop window. Sometimes, H&M have discount rails within the stores. In addition to this, Other retail outlets like H&V also do they same. They also put out discounted products as well as having a discount section within the shop in order to interest the customers. This works Psychologically as it tells the customers that they can get products at a discount therefore appealing to them.

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Another psychological technique would be that customers can feel the product they're buying. This allows the customer to help get a better understanding of the product they're looking to purchase. In addition to this, Consumers can also hear and smell the products they're buying. In H&V they have products such as headphones where you can listen to music to check if the sound quality is up to standard. Where as in H&M, they allow the customers to try on and touch the products to check if it is the correct material they want or if it looks good.

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Major sales (black Friday) can also cause problems if not handled in the correct manner. Huge problems can occur during shopping sales like black Friday can  cause a high injuries. Hiring extra staff can also set back the visual merchandising as the costs going to extra staff including: security and shop guides. these extra staff are needed as they can help to maintain order, place checkout rope lines away from entrances and post signs to guide bargain seekers. Security could also be needed as fights could break out into the public if consumers couldn't get the products they wanted whereas as others did

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Failing merchandise can cause a major upset with the retail outlet. Shop outlets need to re-enforce the shelves on to the walls and make sure they're not overcrowded. in addition to this, shopping outlets need to secure ceiling-to-floor displays and keep safe shopping to a priority. huge costs come in to the major shopping outlets as they've got a mass selection of product across a vast amount of shelves. There can also be overhead signs which aren't fastened properly which could cause a injury as well as faulty wires.

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Safety/legal regulations: The shop floor

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Safety/legal regulations: The shop floor

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Visual merchandising can be hinder by safety regulations. one of these safety regulations can be weather you  have a safe shop floor. spillages of water, tracked in dirt off of the bottom of shoes can lead to people falling/slipping over inside the shop therefore hindering the costs of the visual merchandising. The costs retail outlets might have to spend on fixing the problems can cost a lot of money. The use of floor mats can help reduce this problem as consumers would be walking on mats where water would soak into the mat and dirt would to.

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Telling a story about a product is also another way to appeal to customers. This is used to understand why the consumers purchase your product and repeating the process again. Measure, learn, and iterate

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Free standing displays are used to as a standalone shelf where a consumer will most likely shop. These are usually used to influence a consumers shopping patterns.

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Product segmentation is where you base a group of products with similar together in order to get a steady profit. You can use product segments in a campaign to simplify key figure planning

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A good product placement is a key way to sell a product. if products are separated from each other and are in an unorganized order, they won't sell as fast as a full row of the same product

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Less can be more is a good visual merchandising technique as it allows the shop window or in-shop displays to have highly branded products at a cut price in order to create a profit.

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Having a high quality and a presentable shop window is key to attracting a good foot traffic. The sales team updates the shop window on a regular basis so that the retail shops can maintain a high foot traffic.

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Retail outlets use mannequins to display top quality products in order to appeal to the customer. They could also promote discounts or products that are on offer.

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The knowledge of the sales teams and knowing what the profit from the shop floor products.