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Talia's puzzle sketch

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Talia's mockup

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Body inclusivity

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In response to Victoria’s Secret’s promotion of women that fit the “perfect” body image in the media, Lane Bryant started its “I’m No Angel” campaign in 2015.

Lane Bryant’s fashion is geared toward plus-size women. They launched the I’m No Angel campaign in 2015. The campaign published two memorable ads one in 2015 and another in 2017. It was to celebrate sexiness and becoming comfortable in their skin.

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They said; I said...

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Dove

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Brandy Melville does not rely on advertising, but through word of mouth, their website and their Instagram channel.

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To demonstrate clearly that what Brandy Melville promotes is toxic, dangerous and contributes to the oppressing beauty ideals of women.

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Cookie cutters aren't always the same size..

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Not every battery fits...different shapes and sizes

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Not every key fits in the same hole...

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Words associated with our concept

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WHAT: Brandy Melville's one-size marketing approach
WHERE: tube stations and instagram story advert
WHY: Brandy contributes to the damaging and toxic narrative of exclusion and discrimination within the fashion industry.
WHO: Brandy Melville's target audience (existing and potential customers)
HOW: change in policy; collab with i-weigh etc.

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Sends out an elite and exclusive message.

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Famous Italian brand founded in the 1980s and opened first US store in 2009 in LA.

Popular with young girls which is down to the aesthetic of their Instagram page centring around Malibu teens.

Bleached wood theme and muted colour palette.