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1. Grow and maintain the global media list to have at least 5,000 media contacts
2. Produce key explanatory visuals and videos: 5 infographics, 10 posters, and 10 videos with insights gained from baseline analysis
3. Disseminate information-based peacebuilding messaging content using social media channels (Twitter, Facebook, LinkedIn, and Instagram) and mass media (newspaper, digital platforms, radio, and T.V.)
4. Create evergreen Strategic Communications templates: op-ed, press-release, media advisory, creative brief, editorial calendar, talking points, messaging briefs. Media kits, communications kit
5. Create a ‘Stories of Peacebuilding’ media repository for photographs, videos, op-eds, talking points, narrative threads, and stories to be available to members and for rapid response actions

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Objective 3: Disseminate explanatory content using insights from landscape analysis, mass media channels, social media platforms & networks

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Objective 3: Disseminate explanatory content using insights from landscape analysis, mass media channels, social media platforms & networks

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1. Develop curriculum, agenda, and toolkits for training
2. Organize and plan logistics for training, either online or in-person.
3. Host one op-ed writing training, two tv/radio interviewing trainings, and ad hoc trainings identified by the media landscape analysis.
4. Create explanatory content in collaboration with partners based on ideas generated by convenings
5. Establish new partnerships and deepen existing relationships with current members, partners, allies, and peacebuilders
6. Establish Amplification Pipeline for social media, press release
7. Develop spokesperson list and pipeline “PeaceSpeaks”

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Objective 2: Convene peacebuilders, foster collaboration & build capacity in written, audio, visual & audiovisual media.

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Objective 2: Convene peacebuilders, foster collaboration & build capacity in written, audio, visual & audiovisual media.

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1. Listen and engage with global new and existing partners about current issues and dynamics at convenings, monthly phone calls, members meetings and meetings with cohorts
2. Co-create and incubate innovations and ideas that may have a longer feedback loop
3. Design and Plan: co-design initiatives that are relevant, timely and build peace
4. launch and implement peace activations, campaigns or initiatives that engage members of the general public around peacebuilding issues.

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1. Compile lessons learned from the first two Peacebuilding Action Week
2. Create and disseminate media portraying achievements and stories from PAW 2020.
3. Form, engage, and empower a PAW planning committee
4. Identify potential activities, targets, and benchmarks for Peacebuilding Action Week 2021 and beyond
5. Develop a structural plan and blueprint for PAW that can be replicated by members, partners and allies around the world
6. Develop a marketing plan to invite and engage potential partners, panelists and participants  for Peacebuilding Action Week 2021 throughout the year

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Objective 2: Collaboratively lead collective action initiatives

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Objective 2: Collaboratively lead collective action initiatives

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Objective 1: Create framework for annual Peacebuilding Action Week/Month celebrated globally & formally recognized by cities

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Objective 1: Create framework for annual Peacebuilding Action Week/Month celebrated globally & formally recognized by cities

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1. Create digital engagement and creative exchange platform for cultural and narrative workers to regularly ideate like media hubs
2. Create podcast

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1. Co-create toolkits and curriculum for participatory video, photography training, data visualizations, and other culturally-based participatory approaches
2. Develop four training modules and resources in peacebuilding narrative shift
3. Lead capacity-building training for peacebuilders for cultural production and peace activations
4. Organize and coordinate 4 training workshops on peace activations and public-space cultural production for +Peace members.
5. Convene members´staff to participate in the workshops.
6. Establish a network to boost each organization's efforts using social media and other online platforms

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1. Meet with members to identify and contact local and global peacebuilders that are using creative ways of conflict transformation.
2. Create a 15 episode podcast: The Peace Porch / Give Peace a Chance / Peacebuilding Stories / Eat, Love, Build Peace
3. Define the goals, audience and narratives
4. Create, schedule and disseminate social media content around the podcast (the podcast itself, quotes, postcards from peacebuilders, etc)
5. Monitor and evaluate the impact of the podcast in our audiences.

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1. Identify and recruit a diverse group of culture and narrative workers to participate in creative exchange retreats
2. Organize online and in-person creative exchange retreats
3. Engage participants in a participatory process to ideate and co-create innovative approaches that will be integrated into collective action initiatives, efforts, and strategies
4. Establish new partnerships and deepen existing relationships with current members, partners, allies, and peacebuilders
5. Identify and elevate peacebuilding champions and ambassadors

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Objective 4: Co-create & design cultural production & narrative threads that build energy & collaboration between peacebuilders, policy makers, creatives, artists, organizers & storytellers	4

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Objective 4: Co-create & design cultural production & narrative threads that build energy & collaboration between peacebuilders, policy makers, creatives, artists, organizers & storytellers	4

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Objective 3: Train peacebuilders in cultural production, peace activations & narrative shift

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Objective 3: Train peacebuilders in cultural production, peace activations & narrative shift

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Objective 2: Convene +Peace platform members & listen to peacebuilders and those living in violent contexts in order to bank stories & frame narratives

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Objective 2: Convene +Peace platform members & listen to peacebuilders and those living in violent contexts in order to bank stories & frame narratives

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Objective 1: Convene cultural & narrative workers in creative exchange forums & retreats

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Objective 1: Convene cultural & narrative workers in creative exchange forums & retreats

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1. Literature review: Frameworks, Hope-based communications, scientific journals, etc.
2. Measure the current audience reach of +Peace social media, e-mail communication, and mass media.
3. Measure the current usage of the term ‘peacebuilding’ and peacebuilding messages used on social media
4. Design and conduct surveys on knowledge and familiarity of peacebuilding.
5. Analyze data obtained from literature research and surveys.
6. Measure collective action impact in terms of narrative shift, knowledge increase, policy uptake, or increased collaboration around peacebuilding
7. Produce, design, and disseminate reports with results.

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Objective 1: Conduct audience & media landscape analysis to establish a baseline & measure audience absorption post-dissemination

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Objective 1: Conduct audience & media landscape analysis to establish a baseline & measure audience absorption post-dissemination

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Activate a public constituency towards peacebuilding collective action

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Inspire cultural transformation & narrative shift from war & violence to peacebuilding by fostering creative exchange that brings peacebuilding approaches into the public sphere

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Goal 1: Increase public visibility & understanding of peacebuilding

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Goal 1: Increase public visibility & understanding of peacebuilding

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When +Peace works collaboratively with members, partners, allies, and the greater peacebuilding field to increase the knowledge, inspire hope and empathy, and activate collective action for global peacebuilding constituency, then peacebuilding as a tool for change will become more known, more embraced, and prioritized as an intervention methodology.