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Heath problem

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Could backfire and dilute brand

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damage brand image

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Limited market in age and legality depending on state law

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Weakeness:  Market being flooded quickly with many products

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Weakeness:  Market being flooded quickly with many products

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Reach new customers who would not otherwise be interested in product

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Has the ability (money wise) to invest in research/promotional tools

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Has the ability (money wise) to invest in research/promotional tools

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Global market

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High R&D Cost