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The storyboard process is like the 'initial idea' to the 'final idea' design process. Starting with a series of sketches and then developing them to the final cut/frame is like sketch plans and then developing them to the final floor plans, or even the final render and completed project.

In the interview, the script plays a pivotal part in designing the space. This factor is comparable to the research and mapping of an area, as the map around is essentially like the site's script - influencing the final design.

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My battery is draining and the flowers Bloom showing hints of pink

Sun surfs over the waves in the pool

My cat is resting next to me
Envious emotions wash over
Eyes glazed with fatigue
An audience of stationary
A wave of pressure crashes

Harmoniously, the red leaves flow with the wind still before they fall

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Walkways

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Site map

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Buildings

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Site, buildings, pedestrian walkways

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Surrounding Roads

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Basic site, buildings and walking with names

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City of Westminster in context of London Boroughs

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- Department stores
- Convenience Stores
- Discount Stores
- Specialty Stores
- Internet Retailers
- Pop Up shops

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- To buy a specific good that you have in mind before entering the shop

- To browse (flaneur), this could be a social thing to do with friends without actually needing to buy anything. Or it could be relaxing.
eg: Simpsons og Piccadilly (closed 1999) - their windows were concaved with a railing below so that the window shopper wouldn't have the reflection of traffic and could lean into the display.
eg: Many bookshops have sitting areas so a customer could choose a book to stay and read in the shop.

- Self improvement - we see other people with the newest phone or fashion and we as consumers believe it will improve how we feel about ourself and how we are perceived by others. Until, that initial 'newness' wears off.

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- Shoppers who already love the brand and want their friends to know about it as well.

- Shoppers who pay a premium price for the best quality.

- Customers who are shopping for the purchase and not a relationship with the brand. They will shop around in different stores to find what is right for them.

- Shoppers who search for a bargin. They will not necessarily buy the buy the best quality, but will feel satisfied with their purchase if they got it for cheaper than what it is valued for.

- Shoppers whho use the shop to test a product out, but then decide to purchase it online

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Overview of intersection and pedestrian areas

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1. Point of Purchase: usually placed next to till or entrance and exits. For display of fast moving items, cheap items, and popular goods, sale items, or items close to the expiry date. Customers cant miss these displays.

2. Gondola: These are two sided displays so are best placed in the centre of a store. Ususally free standing and can be moved around easily. Good to hold any heavy goods as they are usually constructed from steel.

3. Table displays: usually for craft items or smaller merchindise. Sometimes decorated and changed for seasonal use.

4. Garment racks: used for clothes

5. Specialty displays: for any out of the ordinary items. if you sell chilled or refrigerated goods, you will need an open display where goods are kept fresh but are still accessible to your customers. Research has shown that customers are more likely to buy items from an open refrigerated display unit than a closed unit. Specialty units are also used for wine and luxury goods such as jewelry.

6. Peg Boards: Grid wall systems are light and easily customizable. Move shelving around and attach hooks to suit. Grid walls are easy to clean and don’t attract dust in the same way as some other types of display units. Don’t forget to select display units in keeping with your brand, so a luxury brand needs high-end displays made from expensive materials. (Editor, 2017)

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Consumption: the action of using up a resource.

Desire: a strong feeling of wanting to have something or wishing for something to happen.

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- The study of individuals, groups or organisations and all the activities associated with the purchase, use and disposal of goods and services.

- How the customer's emotions, attitudes and preferences affect buying behaviour.

- Investigated qualities such as: demographics, lifestyles and behavioural variables (usage rates, loyalty, brand advocacy, willingness to provide referrals...)

- Influences on consumer from social groups: family, friends, sports and reference groups to society in general (brand influencers, opinion leaders...)

- How can one anticipate consumer behaviour when designing a store? Design for optimal response? Understand who will shop there?

- Anticipating a need - go beyond store design and also consider residual spaces and blending of spaces/surrounding areas

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Transaction: an instance of buying or selling something

Exchange: an act of giving one thing and receiving another (especially of the same kind) in return

Value: the regard that something is held to deserve; the importance, worth, or usefulness of something

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Value often means the number of something, however in finance it can be used to show the worth or importance of an asset. Companies, can determine the value of something by the amount of profit it makes. Usually, an assest with the greatest value, is the most expensive. This divides people in who can and cannot afford very valuable items.

Value can also be determined by how rare the item is or what it is made from. (Kenton, 2020)

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Church > Museum > Store > Museum

- Shops may start to emulate museums in the way that they display their products and lead the customer through the space - elevating the experience.

- Shopping everywhere: through the privatisation of institutions such as museums and airports, they have become shopping destinations.

- Contemporary Museum = Culture + Commerce

- "Not only is shopping melting into everything, but everything is melting into shopping" writes Sze Tsung Leong

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- Museums are spaces used to celebrate art and culture and heritage
“When you think about it, department stores are kind of like museums where images of mass advertising and popular culture that everyone can recognize are a form of art.”
— Andy Warhol (Grimes, 2019)

Branding is one of the most important aspects of his work.

when you walk around a museum or gallery of his work it is almost like looking around a shop of different branded products.

We wander and look around museums and shops in the same way, assessing what is infront if us and forming opinions.

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Process of Transaction and the who is involved:

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Process of Transaction and the who is involved:

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Several parties are involved in the payment transaction - 1. cardholder: the user who is in possession of a credit of debit card or money in which they will be paying for a commodity with. 2. the merchant: A commercial entity or person authorized to accept cards and receive payments from its customers pursuant to agreement with the card brands 3. merchant bank: The financial institution that has an agreement with a merchant to accept (acquire) deposits generated by card transactions. 4. credit card network: The entity that facilitates transactions between merchants and credit card issuers. 5. the card issuer: A financial institution, bank, credit union 6. payment processor: Payment processor (Worldpay, 2019)

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Surrounding Buildings with pedestrian walk ways

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only Building and pedestrianmapping of piccadilly

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Mapping the surrounding areas - zoning through pictures

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Building volumes

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Surrounding area buildings

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only Building mapping of piccadilly copy