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Establish a plant in the US (W6, T4, T10)

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Establish a plant in the US (W6, T4, T10)

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Advertise advantages of German cars (T8, S9)

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Advertise advantages of German cars (T8, S9)

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Train people about the US Market (W6, O7, O11)

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Train people about the US Market (W6, O7, O11)

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Pricing:
1. Conduct Finance Analysis
2. Conduct Sensitivity Analysis
3. Make proposals to the management

Establishment of Plant / Production of Cars:
1. Allocate budget

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Production of New Car Models:
1. Discuss with R&D the market findings
2. Make prototype design
3. Discuss and secure approval from management
4. Produce the new car models.

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Hire American Managers:
1. Discuss with Management the qualifications
2. Release a job advertisement
3. Review resumes
4. Conduct interviews
5. Conduct onboarding
6. Conduct training and deevelopment

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Research on New car Design:
1. Conduct market study
2. Discuss to Engineering the findings.

Promotion:
1. Conduct market study
2. Identify the best promotion strategy based on the market study
3. Discuss and seek approval from Management
4. Implement the promotions.

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Establishment of Manufacturing Plant:
1. Conduct Feasibility Study
2.  Secure permits
3. Approve layout plans
4. Approve construction

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Improve Fuel Consumption through fuel injection and develop fuel efficient diesel engines 

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Improve Fuel Consumption through fuel injection and develop fuel efficient diesel engines 

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8. Japanese cars are preferred in the US

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8. Japanese cars are preferred in the US

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4. German Money Exchange rate devaluation against US Dollars

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4. German Money Exchange rate devaluation against US Dollars

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9. Efficient Production / Automation Capabilities

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9. Efficient Production / Automation Capabilities

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7. US Market is attractive for assembly plants

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7. US Market is attractive for assembly plants

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3. More affluent market demands more luxurious cars with many options

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3. More affluent market demands more luxurious cars with many options

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1. Strong Research and Development and Engineering

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1. Strong Research and Development and Engineering

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2. Heavy Reliance on one product (Several less successful products were introduced)

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2. Heavy Reliance on one product (Several less successful products were introduced)

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11. Big demand for small engines in the US Car market

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11. Big demand for small engines in the US Car market