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Our audience would listen to artists like FKA Twigs, SBTRKT, Flying Lotus and Jamie XX. They would enjoy radio stations like BBC Radio 1 and be keen to discover fresh, underground, alternative artists.

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To maximise chances of having a wide appeal, we chose not to have a specific age for our primary audience.

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Due to the wide age range, there is not a specific way of consuming music for our primary audience. It is consumed both digitally and non-digitally.

The younger audience who enjoy music from our genre, will listen to it on YouTube, or be keen to discover new alternative artists on sites like Soundcloud. They would most likely listen to their music on a portable device (MP3 player, smartphone) but also may be interested in alternative vintage items that would make them seem more individual, and so could listen to vinyls.

The older audience would most likely buy the CD or vinyl or opt to download the music legally on iTunes.

The audience as a whole enjoy attending gigs to experience the music and the artist, thus buying into the star image.