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Overall I believe the filming and editing techniques used make for a very effective music video. The use of strobe lighting, jump cuts and camera shakes, intertwined with transitions of words scrawled in handwriting, creates a really edgy, thrilling and dark atmosphere which relates to the minor tone of the song and deep emotion within the lyrics. Alex and I will aim to create a music video that evokes atmosphere, our atmosphere being moody and relaxed however. I feel that atmosphere is very important and the way it is showed in this video is inspirational.

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The video has an intro which involves sound effects and faced paced jump shot footage which has a similar feel to the thriller films we studied in AS Media. This sets the tone straight away for a dark and thought provoking video. The main section of the video is performance, with many closeups of Eddie Vedder's face, emphasising the importance of emotion in the song.

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A video of this controversial style would not be effective for 'Arabella' the video we are filming due to its subtle nature and lyrics not amounting to anything controversial. However I can see the importance of a meaningful video that relates to lyrics, and we will therefore ensure our video takes inspiration from 'Jeremy' in that it shows a strong sense of meaning or metaphor.

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Jeremy, by Pearl Jam (a grunge rock band) is considered to be one of the most talked about and controversial music videos all time. The song is an emotional and powerful one, which lead to a similar feeling video. The video is so controversial due to the ending which shows a child committing suicide in his classroom. this is very graphic. The question is often whether such graphic content is so necessary. The visuals do match up to the lyrics, which is complying to a Goodwin convention, however I personally ask why this is needed. The song in itself pro ides raw emotion and a sense of concept, this leaves us to interpret the lyrics and imagine for ourselves what is going on. I feel that showing us so directly almost takes away from the lyrics as the beauty of lyrics is that an artist can sing a song to 80,000 people an have it sung back at them for 80,000 different reasons. However, a video so controversial ensures sales will blow, creating huge profits and a strong brand identity.