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Screen grab from part of adele's music video 21

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Screen grab from part of adele's music video 21

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Here is an example of a video that links well to her website. We saw how she likes to link her music videos to her website and digipak which shows that she is consistent.

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This is an example of a website that I looked at aswell as my group. We looked at how Adele is consistent with the way she presents her brand.

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This is an example of a website that I looked at aswell as my group. We looked at how Adele is consistent with the way she presents her brand.

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Here is an screen grab of her website, where she only used neutral colours such as black and white. This related well to a lot of her music videos as they also show neutral colours, especially her music video: 21

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The audience can identify that the digipak and the website are linked because they also use the same colour scheme, I mainly focused on the use of a muted orange colour/beige because in the pictures used for the ancillary products we used beige as part of the outfits. Therefore the digipak suits the outfits that we chose to wear for our ancillary.

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I believe that the audience will be attracted to it because there's a lot of play on colours (disregarding the colours of the clothing) which appeals to our target audience as it brings up excitement and curiousness. Even with the website, there is use of muted orange/beige which still gives the website an interesting vibe yet is still simplistic and not overdoing it. From this I know it will appeal to our target audience because they're older teenagers who are into

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Parts of the video that link with my digi pak are: the use of muted colours and brighter colours in areas: for example part of the video we can see two of the characters in an art gallery where there is a lot of bright coloured smoke, I used this to link it to my digipak where I had the bold letter 'R' of the artist's name and added a bright smoke effect inside the letter. This was very successful as

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How effective is the combination of your main product (video) and ancillary texts.

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We used synergy in our mis en scene too, for example our outfits, the colour scheme of this was continuous: black, white and beige. In the entire video the characters were wearing black and white, this was very effective way of creating synergy because it is easy to combine this onto our ancillary products too. Many deep house genres, use simple outfit colour schemes so that it doesn't detract attention away from the actual song

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Join the web's most supportive community of creators and get high-quality tools for hosting, sharing, and streaming videos in gorgeous HD with no ads.

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From our pitch: we included what our synergy was going to be from this point of the assignment, which was: bright colours, the smoke effect which was originally shot at an art gallery and lights such as the sparklers and parts of the background. The audience can see that the products are linked, because they all have these similar features in common, especially the use of the muted bright colours and the smoke effect.

My main product, is very successful in showing the synergy that we originally said we would include, rather than showing all of the synergy in one go, we spread them apart and placed them in certain places so that it wouldn't be too over whelming for the audience. This allowed us to stick to our story board better. For my ancillary products i also believe that i have incorporated synergy well as i have used multiple pictures showing the smoke room and also the pastel colours that were seen in the main video. For my digipak i was able to create the artists brand name, and use the smoke in the capital 'R' to represent our use of synergy.

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Synergy is when two things work together to create a better product/ brand. We used synergy in our video and ancillary products to make it evident that they are linked and helping to promote the artists brand.