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The experiential zone is all about personal engagement - this is why the sofa takes center stage.
This is a multi-functional area, which highlights and inspired sustainable options and solutions.
The area will sell outdoor equipment such as sleeping bags, with emphasis on 'Staycation. Local information and guides will be provided by staff.

The concept of reconnecting with nature and inspiring movement of exploration is shown through the interiors.

The sofa will be made from layers of cork , a sustainable material to harvest which is 100% recyclable. The organic form is inspired by topographic maps, a motif used often within The North Face stores interiors.

The curved wall is all about interactive and tactile surfaces. It's there to create a calming and soothing space creating a sensory experience. Made with local and natural materials such as 'steam bent oak'.
It is a playful space, shaped by  nature.

The chandelier is inspired by the clothing - practical and made for the elements. Created with layers of recycled polyester. Mimicking a cloud, soft blue lighting plays with the idea of colour boosts mood.

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Using Natural Dyes will be an important part of the interiors.

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Topographic map, the organic shapes created will inspire the interior of shop.

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Design that respectfully connects us to the natural world

Amazing collection of designers who use naturally sourced materials to create beautiful organic furniture thats tactile and engaging.

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Sarah Myerscough Gallery has specially commissioned Max Frommeld to create an installation piece for FOG. He has used found wood from the JB Blunk property in Northern California, where he lives with his wife Mariah Frommeld for six months of the year.

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Love the organic forms and tactile approach to making.

'curiosity and play made of leather and steel utilising the entirety of the hide, off cuts and all, to create an intriguing, visceral, soft, and playful tactual experience.'

Made renewable sources and chosen for their ability to mature and embrace time gracefully.

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O O O L I N O . 2 / 3
Handheld objects of curiosity, play, and grounding made in Oslo Norway Oooli no.2 and Oooli no.3 are handheld objects of curiosity and play, made to run your hands around and over experiencing them as much physically as visually grounding you mindfully to the moment at hand. The play forms Oooli no.2 and Oooli no.3 are each created by hand using 930 strips creating 155 bunches and using approximately 475 stitches.
Oooli no. 2 / 3 are from a collection of sculptural furniture and handheld objects of curiosity and play made of leather and steel utilising the entirety of the hide, off cuts and all, to create an intriguing, visceral, soft, and playful tactual experience. The objects dance the line of aesthetic and function merging a handcrafted quality and the visual experience of art with the utilitarian experience of design.

The materials used are made from renewable sources and chosen for their ability to mature and embrace time gracefully. Each pieces' form has been forged by hand, hammer, and flame to create visually continuous forms intended to draw one in. The steel structure is finished in beeswax to protect it from future corrosion. The goat hide is supple and soft using a natural tanning process of bark and roots, sourced from a family tannery in southern Germany and prior to that the surrounding farms. The tactile surface endeavours to use the entirety of the hide and not just the large central forms commonly used when working with leather. Strip by strip each piece is carefully cut and sewn entirely by hand.

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O O O L I N O . 2 / 3 Handheld objects of curiosity, play, and grounding made in Oslo Norway Oooli no.2 and Oooli no.3 are handheld objects of curiosity and play, made to run your hands around and over experiencing them as much physically as visually grounding you mindfully to the moment at hand.

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Tactile surfaces that invite healing touch
Interactive colour
Covid 19- highlights fragility of nature and eco-consciousness

Shaped by nature
Deeper appreciation of the outdoors byt elevating organic materials

Organic compositions
Zero-waste processes
hemp lamps
stinging nettles as fabric source

Recycled Industrials
local waste plastic, ceramic, paper, textile and rubber

Elevated essentials
Craft everyday materials into versatile products

Light
Promote physical and emotional wellness
Colour boosts mood

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Carbon emissions, street litter, waste materials : important in closing the loop

Shopping experiences that highlight sustainable options (This point is super relevant to my pop-up store)

Growing demands for sustainable solutions - how to make it easy to consumers to sustainably shop

Brands following suit:

Ikea buy back on black friday

Look for ways around the negative impact of black friday

Primark creates a carrier bag that has a second life as gift wrap

Homebase offer 'Green Aisle'

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This design company celebrate the beauty and individuality of 100% recycled plastic furniture.

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Established in 2007, DesignByThem was founded by industrial designers Sarah Gibson and Nicholas Karlovasitis. Based in Australia, the company is run by designers who are dedicated to creating and producing unique products for design professionals and enthusiasts alike. Our products are designed by Australian designers and are produced in-house by the DesignByThem team. The brand's growing curated collection of furniture, accessories and lighting is characterised by its unique Australian perspective, timeless aesthetic and distinct playfulness.

DesignByThem products can be seen in offices, universities, restaurants, hotels, libraries and airports worldwide with pieces supplied for establishments such as Facebook, Google, Dropbox, Sydney Opera House, Auckland Airport, Louis Vuitton and Tiffany & Co.

Our goal is simple: Produce great work and inspire our customers with accessible, world-class design.
Our Team
Collaboration is key. The name DesignByThem is representative of not only the multiple designers that we represent but also the people that help us make it happen. We believe that collectively we can create great designs under one brand.

To produce great work, you need a great team who love what they do, enjoy working together, motivate each other, care for each other and are always striving for new challenges and improvements. This is our team and it is what allows us to compete in the global marketplace.
Our Service
We want to make the lives of our clients and customers more enjoyable and are always asking what can be done to improve their working lives. To achieve this, we work closely with our clients, providing them with all the tools and information they need as well as having designs and supply chains that allow for customisation. We know and understand that one size can't fit all which is why we provide the option to tailor our products to suit aesthetic or functional requirements or create completely new designs according to a client's needs.
Education
Promoting Australian design is at the heart of our entire business, and is why we have focused on producing only Australian design.

Through our products, talks and events we hope to educate the general public and wider design community about the importance of product design and the talent that lies within Australia. Co-founders Sarah Gibson and Nicholas Karlovasitis are active advocates for Australian design, both frequently participating in panel talks and events involving design. Co-Director Nicholas Karlovasitis is the Design Institute of Austalia NSW Chair is involved in DIA strategies and events around Australia. Sarah is a regular speaker on Design and Creative Business and a judge of Good Design Awards.
Custom Design & Collaborations
We work closely with architects and interior designers to design and produce bespoke pieces allowing them to leverage our in house design knowledge, efficient product development processes and multinational manufacturing network to create truly unique pieces for their spaces.

Our production team, with their expert knowledge and manufacturing links, can assist you to create new or customised versions of our products.

Contact us to speak to one of our team about your project needs, to organise a visit to our Sydney showroom or to organise samples for review.

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Established in 2007, DesignByThem was founded by industrial designers Sarah Gibson and Nicholas Karlovasitis. Based in Australia, the company is run by designers who are dedicated to creating and producing unique products for design professionals and enthusiasts alike. Our products are designed by Australian designers and are produced in-house by the DesignByThem team.

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Fernando and Humberto Campana created this entire furniture collection from cork

One of the most sustainable materials to harvest. Not to mention it’s completely recyclable

Fluffy chair made of knotted recycled fabric

Horseshoe Side Table by Charlotte Jonckheer. The legs are made with curved recycled paper and stone dust.

A chair is woven from rope found off the shores of Kosterhavet National Park in Sweden.

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Gone are the days when eco-friendly decor was a thing only hippies cared about. As we've all become more mindful of our planet, a product's life cycle, and our role between the two, the design world has inevitably experienced a shift toward sustainable production. From greater supply chain transparency and local, ethical sourcing to the use of upcycled parts and natural materials, you could say we're in the middle of an eco-renaissance.

High-concept furniture designers, especially, are getting in on the action, finding innovative (and dare I say, sexy) ways to make products that are not only good for the environment, but look great, too. Upcycling ocean plastic and rethinking post-consumer waste are two of the most popular ways that these creative minds are embracing sustainability in order to enable a more circular economy. Alas, right now, most of these pieces are major-splurge, made-to-order situations. The ultimate goal, of course, is to live in a world where responsible design is not atypical, but the everyday norm. Until then, here's a roundup of the coolest sustainable high-concept furniture to keep you both creatively inspired and in touch with the latest environmental efforts out there.

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These 20 Eco-Friendly Furniture Designs Are Really Fancy, But Really Inspiring

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Gone are the days when eco-friendly decor was a thing only hippies cared about. As we've all become more mindful of our planet, a product's life cycle, and our role between the two, the design world has inevitably experienced a shift toward sustainable production.

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Cardboard: durable and recyclable
functionality/ foldable/ used to create a solid piece of furniture

Ikea decided to create a kitchen made from recycled plastic bottles.

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Apart from energy efficiency, if you want to give your house the eco touch, opt for this type of furniture that, although it doesn't seem like it, use recycled materials.

The eco conscience has taken hold and we are paying more and more attention to the world around us. This concern for the environment is expressed in our homes, by choosing more energy efficient housing or architecture that resuses waste materials. But, what about the interior?
Recycled and recyclable furniture
The pioneer of this type of design is the great Philippe Starck. In 2012, the French designer realised his dream with the Broom chair. Made of recycled material, it is also 100% recyclable: its components and the waste it generates during production can be separated into wood and plastic so that they can be used again.

One of the newest names to appear in the world of furniture design is Pentatonic. The British start-up just presented their first furniture and accessories collection for homes made from smartphones, soft-drink cans, and cigarette butts at the London Design Festival. At the same festival, Benjamin Hubert presented his Axyl collection, created for Allermuir, in which he uses recycled aluminium, wood, and nylon to make furniture. The Milo table, by French designer Tristán Titex, uses recycled offcuts from wooden boards and old furniture.

PET: more possibilities than you could imagine

When we talk about recycling, plastic bottles always come to mind. Nowadays, their uses extend far beyond school art projects. Last year, Ikea decided to create a kitchen made from recycled plastic bottles.

Cardboard: durable and recyclable

Do you already have a piece of cardboard furniture at home? If not, it might not be long until you do. More resistant than we might think, we can already find cardboard beds, tables, chairs and sofas, like those from Karton or Cardboard, on the market. Given their functionality and the fact that, in the majority of cases, they are foldable, makes them a great option for auxiliary furniture when you have guests. What you might not know is that in the 1960s, the renowned architect Frank Gehry designed two lines of cardboard furniture, whch you can find at the MoMa in New York.

Oddly enough, even paper can be used to create a solid piece of furniture. These benches and stools designed by WooJai Lee are made from building blocks of recycled newspapers.

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Sustainable furniture design: recyclable and recycled

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Apart from energy efficiency, if you want to give your house the eco touch, opt for this type of furniture that, although it doesn't seem like it, use recycled materials. The eco conscience has taken hold and we are paying more and more attention to the world around us.

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The experiential zone within store really looks in to focus on those key spending characteristics of Gen X- our target audience.

Cynical and looking to engage with brands who are sustainable and ethical, the interiors of this store will be focused on that. Sourcing environmentally friendly materials and creating imaginative displays.

A huge sofa sits central to this area. This will be a section of the shop where customers can relax and chat to the staff without hassle of upselling. As staff encourage localised explorations and create a personalised trip for the consumer.

Surrounding the sofa are key elements such as sleeping bags, focusing on the idea of 'staycation'.

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Relying on shop assistants and face-to-face interactions, they value assistance without an upsell.

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SILENT INFLUENCERS BEHIND MOST OF TODAY'S PURCHASES

Gen-X are redefining R&R (rest and relaxation) to 'Rest & Ravers', a mix of downtime and extravagant fun such as high-impact activities and festivals. (Active lifestyles

Cynical: the majority distrust authority, corporations and governments

Tech astute: Gen-X is the first home computer generation and are considered the leaders in coding and programming.

Individualistic: experience of parental divorce was a major factor in the developing resourcefulness, independence and self-sufficiency of Gen-X.

Entrepreneurial

The majority of Gen-Xers in the US, UK, China, and Japan, have disposable income.
Not an impulse-buy generation

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Brand loyalty highest in Gen X consumers: eMarketer | Retail Dive

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Retail industry news, voices and jobs. Optimized for your mobile phone.

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GEN X

Large portion of the purchasing power

Between the years of 1965–1980

Family-oriented, financially responsible and self-reliant

Two different ends of GEN X:

Those born earlier in the generation who have some of the characteristics of Baby Boomers.

Younger members of Gen X who have some Millennial-type buying habits.

Key Characteristics

Financially stable

Care about security

They prefer marketing that is more personal and authentic

72% of Gen Xers use the internet to research businesses

Very loyal customers

Gen X loves social media

More likely to spend more on brands that contribute to social causes
(Last point is important)

Channels to reach:

Gen Xers are just as likely to engage with brands on social media, mainly with Facebook and Instagram.

With 58.2 billion Gen Xers using the internet every day, they tend to check their email on a fairly regular.

Generation X loves video marketing, especially on Facebook.

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You have a solid ecommerce marketing strategy in place and you've worked hard to identify the appropriate channels and campaigns to attract your target audience - ranging from social media for Generation Z and Millennials to more traditional media and direct mail for the Baby Boomers.

But, what about the in-between generation, the Gen Xers?

Unfortunately, this generation is usually an afterthought. But Gen X, making up more than 30% of the American population, has vast purchasing power.

Accordinging to the U.S. Department of Labor, Generation X outspends all other generations when it comes to housing, clothing, eating out and entertainment.

They are experienced with purchasing both online and in-store, so you have to be strategic with how and where you market to this audience. Given some of this generation is close to the Baby Boomer age, you shouldn't forget traditional media. 48% listen to the radio, 62% percent still read newspapers and 85% percent watch traditional television.

Who is Gen X?

Generation X is one of the smallest generations in the U.S., but they make up a large portion of the purchasing power. They are born sometime between the years of 1965-1980, and are effectively a technological conduit between Baby Boomers and Millennials. To better understand this generation, it's important to recognize the generations they are sandwiched in between.

Baby Boomers, born between the years of 1942-1964, were once the largest generation, but according to the U.S. Census Bureau, Millennials have surpassed them. Boomers worked hard and enjoyed social activities in their younger years.

The majority are retired or preparing to retire, they have money to spend, but they are also want to protect their wealth. The most likely generation to shop for items on sale, they value good deals and take advantage of them by using coupons.

On the other side of the Gen Xers are Millennials. Born between the years of 1981-2000, Millennials make up the largest percentage of the population and aren't familiar with a world before the internet and mobile phones.

The younger portion of this group just graduated from high school or recently graduated from college and can be still reliant on their parents. The older Millennials might already have children, work in a professional career and have expensive college debt.

One thing they all have in common is they are very tech savvy - and not as loyal to brands as older generations like the Baby Boomers.

In this sense, Gen X can understand the points of view from both generations. They enjoy learning the new tech of the century, spending time with their families and having independence. We also have to keep in mind, Generation X has borne witness to some significant events, including civil rights movements, several wars across the Atlantic and the Y2K crisis, to name a few.

A stereotypical Xer will be family-oriented, financially responsible and self-reliant. They may be overlooked, but Gen X's impact on the workplace and the economy is hard to ignore.

What to Know About Gen X

Gen X can be the hardest age group to understand and nail down for even the most savvy marketers. You essentially have two types of Gen Xers:

Those born earlier in the generation who have some of the characteristics of Baby Boomers.

Younger members of Gen X who have some Millennial-type buying habits.

From a marketer's perspective, it's interesting how different each end of the generation can be when it comes to their savviness with technology. Earlier members of the generation may still have trouble with technology, such as computers and phones, while the later members have no trouble at all and are usually enthusiastic early adopters.

The more tech-dependant marketing techniques may appeal more to those that were born closer to 1980 and miss altogether those that were born closer to 1965.

Despite their differences, there are still commonalities across this diverse generation. Below are a few things to keep in mind when you are marketing to Gen Xers:

1. They are financially stable.

Since the oldest Gen Xers are 54 and the youngest are 39, they are at their highest-earning years and are on their way to reaching the top of their profession. Ignoring them means ignoring a demographic that has impressive influence over both household and company decisions.

2. They care about security.

Most Gen Xers have started families, and their children are likely in school or graduating from college at this point in their lives. Making smart decisions for their family's safety and financial future is very important to them.

They also hold strong family values. To more easily connect with this generation, make it a priority to show them you can be trusted, and provide them a reliable product or service to build relationships and referrals.

3. They've seen a lot.

Gen X (as a whole generation) has been through the moon landing, the Cold War, the internet revolution, the Y2K crisis and everything in between. They have seen a lot of ads and been the target of a lot of marketing, which means having an authentic message throughout your marketing is very important.

4. They use the internet to research businesses.

Generation Xers tend to research businesses on the internet even after seeing a TV commercial or newspaper ad. You'll want to make sure your company information and messaging are consistent across all directories, social platforms and, most importantly, your website.

5. They prefer marketing that is more personal and authentic.

Most Gen Xers are now parents and prefer to consume media that reflects their values. They also prefer brands who are authentic. Be transparent and don't hide agendas or values from this generation - they will see right through it. Try to be forward with your intentions, no "smoke and mirrors."

Stats on Gen X

Unlike some of the Baby Boomer generation, Gen X has embraced the internet.

This educated age group enjoys spending time searching online and connecting with friends on their favorite social media platform, Facebook. They're also known to be very loyal customers - just another reason to focus your marketing efforts on this generation!

Below are some interesting statistics you'll want to keep in mind when building your marketing plan to capture the attention of Gen Xers:

1. Generation X currently makes up 31% of the total U.S. income.

2. Gen X loves social media - 95% of them use Facebook.

3. 72% of Gen Xers use the internet to research businesses.

4. Acknowledge this generation in your marketing - 54% of Gen Xers are frustrated that brands constantly ignore them.

5. Use traditional media to your advantage with Gen Xers - 48% listen to the radio, 62% still read newspapers and 85% watch traditional television.

6. 35% of Xers in the U.S. have college degrees, compared to only 19% of Millennials. This means that they tend to hold more powerful positions in organizations.

7. Keep device usage in mind when marketing to Gen X - they spend more time per week on all devices than Millennials do: 21 hours on smartphones, 9 hours on PCs, and 4 hours on tablets.

Which Channels Reach Gen X?

With 58.2 million Gen Xers using the internet every day, they are the hardest generation in the U.S. to pin down. Generation X is the closest generation to retirement and are at the peak of their buying power. However, they are not as wealthy as the previous generation, the Baby Boomers, and often have more debt.

Gen Xers remember the world before the internet, but don't let that steer your perception of this generation - many of them are well-versed with technology. It's important to recognize that this group does have a tendency to develop brand loyalty and is also more likely to spend more on brands that contribute to social causes.

However, there are key channels to include in your marketing strategy to catch Gen X's attention and influence them to make a purchase on your website.

Popular Directories.

Generation X likes to research businesses online. Ensure your business information and messaging is consistent across popular websites and directories, and include your listing on:

Google or Bing,

Yelp,

social media,

TripAdvisor,

and other popular online directories.

Facebook.

Millennials are often seen as the social media-obsessed generation, but Gen Xers are just as likely to engage with brands on social media. Since Facebook is the most popular social media site used by Generation X, you'll want to ensure you're providing relevant information and have a Facebook-specific marketing plan to encourage engagement and online purchases.

Add a description to your "About" section.

Ensure your company details are correct - address, website, phone number and hours.

Use the "Shop Now" call-to-action button.

Manage and respond to reviews as quickly as possible!

Post regularly - a minimum of one post per week.

Use Facebook advertising to attract your target audience.

Utilize discount codes to drive online purchases (use a specific code for Facebook to track ROI more accurately).

Direct mail.

Generation X still holds an appreciation for "snail" mail, as long as it isn't bills (although I think it's safe to say this holds true across all generations). Many Gen Xers still send out handwritten cards for both personal and professional means.

As we'll discuss more in a later section, try to include a discount code to entice them to purchase. This is also a great way to track your return on investment. It's important to note that direct mail marketing can be expensive. To save on costs, try using a postcard-size mailer and make sure your mailing list is as accurate as possible. Lastly, don't forget to include your website URL and phone number on your marketing mailer.

Email marketing.

With 58.2 billion Gen Xers using the internet every day, they tend to check their email on a fairly regular basis, which means they'll usually see your message. Email can be a very cost-effective marketing tactic, so this is a win-win for marketers! If you have something to important or enticing to communicate, email is a great way to get their attention.

If you don't have a big mailing list, try adding email capture forms to your website (more on this topic can be found in the next section).

For your emails, you'll want to focus on creating highly visual emails highlighting your products, or a short video of your product, company or customer testimonial (Gen Xers love videos). Try to use personalization and segmentation as much as possible. Marketing automation platforms are great for this!

Video marketing.

As mentioned previously, Generation X loves video marketing, especially on Facebook. Videos are also more likely to be shared over social media than links and articles. A well-made video can add a more human element and help you connect in an authentic way. You can use video across multiple channels, including social media, your website and email.

Your website.

This may seem like an obvious one, but it's an important aspect since you are most likely driving all your marketing traffic to your website. You can have the best marketing plan, but if you don't have a website that creates a seamless online buying experience, you'll likely lose a lot of potential buyers.

Below are a few areas to focus on to create an enjoyable and easy shopping experience for Gen Xers:

Ask for feedback to continually improve the shopping experience. You'll be surprised how open Gen Xers are to giving constructive feedback, and it lets them know their opinions matter to you!

Use marketing tools like Hot Jar to understand how your customers are navigating your website and where you should make adjustments.

Integrate a robust search functionality that quickly allows Gen Xers to find what they are looking for. We're a fan of Searchaniese, which integrates easily with BigCommerce.

Add a live chat function to your site and ensure it's properly managed. Some Gen Xers may prefer to chat online instead of calling.

Add a pop-up email capture form to join a newsletter or to receive a discount code. JustUno is easy to use for this!

How to Tailor Your Ecommerce Marketing to Gen X

Now that we know who Gen Xers are and which channels are most effective at capturing their attention, let's explore some of the marketing tactics to turn this discount-loving generation into repeat, loyal customers.

1. Provide discounts.

Gen X grew up with various discounts in the newspaper, magazines, and on TV. Keep discounts alive in your marketing plan by providing an intro-discount to a first order. This can be a part of your marketing automation plan.

2. Create a loyalty program.

Gen Xers are known for their loyalty. Create a reward program to encourage repeat purchases, whether it's a discount after a certain amount of purchases, free samples, free shipping, or with a simple thank you email.

3. Have written reviews.

Written reviews boost your authenticity as a company and build trust with Gen Xers. You'll want to focus on showing Gen X that your customers love your products. And, a simple "Thank you for taking the time to review our products," response to a positive review goes a long way!

Don't forget to make sure your product reviews are displaying in Google searches (which also benefits your organic ranking).

4. Appeal to security.

Offer free return shipping and include a prepaid return shipping label with your package. This helps Gen Xers feel more secure and provides a safety net in case something goes wrong. Make sure your return policy is easily understood on your website.

5. Keep it personal.

Appeal to Gen Xers by rooting conversations in real-world possibilities by showcasing everyday life and situations. Keep the sales tactics to a minimum - this is a big no-no for this generation.

6. Use traditional and social ads.

You don't have to stick to just traditional ad formats like newspapers or radio to grab the attention of Gen Xers. You can use online ads as well. Just remember who you're selling to. Facebook ads, Google Shopping, and search ads (Google and Bing) are great places to start.

7. Have great customer service.

Provide timely responses and rectify any issues immediately. If you provide a great experience, Gen Xers are likely to become repeat customers and provide positive reviews.

8. Incorporate nostalgia.

Add a little nostalgia to your marketing tactics. Gen Xers enjoy taking a trip down memory lane, whether it's related to past events, old TV commercials or music from the past. Try to sprinkle these into your marketing channels. For example, try posting a throwback photo on Facebook and encourage Gen Xers to comment or share.

9. Optimize your website for mobile.

Ensure your website is built with mobile in mind - and not just for the huge SEO benefits! Generation X spends a lot of time on mobile devices each day. Make sure your website loads quickly - no one likes to wait! Text should be very easy to read on mobile. Lastly, ensure it's a seamless and easy buying experience across all devices - tablet and different phone screen sizes.

10. Use videos.

Gen Xers watch upwards of 32 hours of TV a week, and 45.8 million of them consume digital videos. Use videos to showcase your products or services in a creative, personal way. You can also appeal to Gen X by using real-world narratives and clearly outlining your company's values.

Conclusion

Generation X has a lot of spending power and shouldn't be an afterthought when you're building an effective marketing strategy. If you meet this well-educated age group where they search and purchase, you'll build a loyal customer base for the years to come.

This in-between generation encompasses traits from Baby Boomers and Millennials, so be sure to include a combination of different channels in your strategy, such as social media, direct mail and email, to drive them to your website.

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Gen X Marketing + Selling Strategies (2020)

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Entrance at the front with jackets and coats.
Primary Space: Jackets and Coats

Best sellers and new trends

Secondary space: Jumpers and fleeces

Moves naturally from primary space

Destination Area: Bags

Bags are one of the most popular and affordable items The North Face offers

Consumers will come in specifically for the bags, so this makes it ideal to use for the destination area of the store

Discovery Space:  Outdoor Accessories

This will be around the dwell area of the store- a big sofa

Impulse area: POS

This will hold small point of sale items that encourage impulse sales while customers queue for the tills and changing rooms

Central area: Basic

Basics will sit central creating a core base that relate to each section of the store

Details:

The shop will be in Island layout style

Clothing layout highlights seamless and fluidity of store concept

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Curved rail holding clothing,  as it is a small space, the clothing will be on one rail that curves around the wall. Uncluttered approach will create an open and easy flow of movement within store.

Main focal point of the shop will be the central table with mannequins hanging on top. Rule of three- highlighting three different styles of one look, this will get changed regularly by staff.

The large seating area be at the back and will flow from the curved rail holders.

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The North Face information collected from Edited, showing current stock and discounts throughout their outlets.

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Creates meaningful brand experiences
Focus on your audience and what interests them
Stage for a visually appealing Instagram shot

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Every brand wants customers singing their praises on social media, and what better way to do this than creating an engaging pop-up activation that fans can visit and post about. Instagram is one of the most public channels that consumers use to learn and discover brands, plus share branded experiences whether it be visiting their favorite store, pop-up, or branded event.

Take the new Chanel Beauty House pop-up, aiming to be the most Instagrammable pop-up ever. For your next pop-up, leverage the power of social media and create Instagrammable moments.
Here are some ideas to implement at your next pop-up activation:
1. Catchy Phrases

One super-simple way to promote visual social-sharing at your pop-up is by creating signs with phrases. Depending on your event and attendees, you might inject humor, aim to inspire, or show off your brand personality in a different way.

There are many ways you can pull this off, such as:

2. Unique Design Features

Incorporating fun visuals on your walls serves as the perfect selfie backdrop. In some cases, it can even be the focal point of an image shared on Instagram or Snapchat.

When it comes to the walls of your pop-up, get creative. Use patterned wallpaper, scenic backdrops or interactivity to create a moment that's worth sharing.

Insider tip: Some pop-up spaces already have an iconic wall installed for you. The art gallery in LA (see above), for example, has a small wall outfitted in turf.

Much like walls, floors can also set the stage for a visually appealing Instagram shot. Rather than the "traditional" selfie, unique flooring is the perfect backdrop for the foot selfie. If you're a footwear brand, you may want to pay extra attention to the floors - this is a great way to get your product featured on social media.

Unique fixtures such as lighting or door knobs/handles can also create a buzz on social media. Use themed fixtures to match your event, enhance your brand image, or add to the customer experience.

3. Tap Into Pop Culture

Your brand doesn't have to be front-and-center of every aspect of your pop-up store. Instead, focus on your audience and what interests them. Pop culture trends can be a great source of inspiration to create Instagram-worthy shots at your pop-up store.

4. Shareable Experiences

We all hear about the importance of meaningful brand experiences. This is no different when it comes to social sharing. Create memorable, shareable experiences through your pop-up to organically encourage posting to Instagram and Snapchat.

Here's an example: FILA hosted a pop-up store in SoHo and created this fun wall to showcase new sneaker designs, which became a photo-moment in the space.

5. Embrace Art

Whether you're hosting a pop-up retail store or art gallery, artistic touches to the space can create Instagrammable shots.

For retail brands, showcase the artistry in your product. You could also use the products to create an artistic display. Better yet, collaborate with a local artist to create the art-inspired product display for you.

Allowing guests to fully interact with the space and the installations, can generate millions of impressions for your brand.
Find the perfect space for your pop-up project

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6 Ways to Make Your Pop-Up Store Instagram-Worthy | Storefront

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Instagram is extremely influential in the purchase process, especially among Gen Z. At your next pop-up event, you can leverage the power of social media and create Instagrammable moments. Read about specific ideas and examples that you can implement in your pop-up experience.

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One-Off book looks at independent stores and what makes them unique. Really interesting ideas about retail spaces and materials used.

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Love the use of material and the flow it creates for the store.

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Clouds would be interesting to incorporate in my pop up store, clothing for the element.

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Organic forms, would love to recreate this style in my popup store, very eye catching.

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Use of architectural sculpture that takes over the whole of Hermes: such a contrast to the building itself.

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Type used in the products are brought to life, I love the range of sizing which emphasises the products.

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Loved the use of graphics throughout the store, really impactful.

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Really cool book about pop-up stores.
Inventive ways to create retail space, bringing e-commerce companies into retail space.

Innovative ways brands have presented themselves and how they sell products:
"Creating unforgettable experiences on an emotional level"

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Cleanness and simplicity always wins when it comes to logo design

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'Child-like simplicity' something I'm always drawn to from a design perspective.
'Flower slightly irregular'
'Playful' / 'fresh  colours'  / 'Symmetry'

This analysis was especially helpful in terms of their use of words.

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Interesting point about the spacing of the lettering and how that makes the logo successul.

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This book was really helpful in clearly explaining what makes a successful logo and why.

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Love this book, stunning imagery of architectural spaces and how they have used light to elevate design.

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Designing Brand Identity by Alina Wheeler

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Designing Brand Identity by Alina Wheeler

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I found this book really helpful in explaining how to create and maintain a strong brand.

Different case studies show brand strategies and design development.
How to build and design a brand identity.

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Mind map

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colour, design, and logo that identify and distinguish the brand in consumers' minds

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Call to actions
Links used in an email directing you to website

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Oversized banner image at the top of a website

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Visitor clicking on a web advertisement and going to the advertiser's Web site

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VM principles
Look and feel of a store

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Unique Selling Point

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products or services that establish differentiation

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an idea or feeling which a word invokes for a person in addition to its literal or primary meaning

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The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

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New changes and ideas that are popular by a whole demographic of people

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Inward: process of being open and non-judgmental in your thoughts
External: and focused on welcoming people into your life, passions, thoughts, and feelings

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The practice among those with power or influence of favouring relatives or friends, especially by giving them jobs

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One way of thinking about it is as any piece of extended language, written or spoken, that has unity and meaning and purpose

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Heterosexual urban man who enjoys shopping, fashion, and similar interests traditionally associated with women or gay men

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A gender-fluid person might identify as a woman one day and a man the next

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idea that policies, language, and other social institutions should avoid distinguishing roles according to people's sex
Example:
Toilets
Fashion

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Catch-all term for the growing number of electronics that aren't traditional computing devices

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(VR) refers to a computer-generated simulation in which a person can interact within an artificial three-dimensional environment using electronic devices, such as special goggles

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(AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer

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Whenever individuals buy cultural products conspicuously, they do it in order to emulate or 'imitate' their superiors or those in the higher-class sections of the social hierarchy

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Defined as the act of sorting data, people, and objects into distinct groups or layers-
fashion tribes

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Different kinds

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The Same/ alike

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women of wearing less skin-revealing clothes, especially in a way that satisfies their religious believes and society norms

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Lower educated developed country

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conveying a false impression/ misleading information about how a company's products are more environmentally sound