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Pros- the audience has full attention to the ad has it is before a movie and nothing else is distracting.
People remember the ad more from the cinema then from Tvs
Cons- most expensive way of advertising
nowadays there is less audience that goes to cinema as many of them watch it digitally

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Advantages:- cinema advertising offers the opportunity in which large number of audiences are bieng targeted at a single point.
It introduces the brand to the new customers.
Disadvantages:- it’s expensive

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Disadvantage- Can be very expensive
Advantage-The ones in the cinema won't be able to skip the ad so they will have to see the whole ad and they might get interested in buying that product etc

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Pro-Available all over the world
Con-Expensive
Pro-Many people go to the cinema so it can spread awareness about your products or services easily
Con-Lack of audience as people know ads will come before the movie start so they won’t listen to them

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Advantages:
- People will be focused on the screen unlike television where thay can be unfocused.
- The ads could be targeted to a certain audience by showing the ad to specific movies.

Disadvantages:
- Commercials before a movie are generally expensive to produce and it needs to be suitable for the audience to view especially as it is a public manner and  not private at home.
- An Advert before a movie might also be forgotten after a strong movie such as action and the memory of the advertisement may be lost.

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cost is high for new and small businesses

Lack of Audience
because some people come late and might miss your ads

adv
Deep impact: Screen advertising has a deep impact on the viewers

It is selective and flexible: The cinema audience consists of all segments of the society differing in living standards,

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Advantages
- using cinema as advertising method can help to advertise product in large scale as many groups of customers will be present
- it can help to reach particular target market eg. Kids movies can have kids product ads

Disadvantages
- it can be very costly to advertise through cinema ads
-Lack of Audience. Individuals going to see a movie know that the advertisements will start before the movie

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large number of audience.
On-screen copy can use full sight, sound and motion to increase ad recall

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Advantage It delivers your message to a captive audience.
On-screen copy can use full sight, sound and motion to increase ad recall.
Disadvantage Lack of Audience. Individuals going to see a movie know that the advertisements will start immediately prior to the movie

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- its only effective for the upcoming movies in the cinema

- however if the movie is not successful in the cinema and people don't like it the business will have a loss

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Advantage

Movie-goers will see your advertisement right before the movie so they will have an idea of what your product is.

Disadvantage

People will be discouraged and enraged as they don’t want ads interrupting their movies

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-expensive
-need to create ads that can fit on the big screen (requires a lot of skill to make the ad)

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-high amount of attraction
-target audience will be at all ages