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The way in which the brand protect himself and their elemets. In this case, Nike has registered more than 8 mother brands and more than 100 subdivisions protected by the law.

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The capacity of the brand to adapte to an specific market. In the case of Nike it has been succesfull to adapt to different markets depend of the context.

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The capacity of the brand to get introduced to the new products or markets. In the case of Nike it started as a brand of sports products but it has been expanded to fashion clothes and sneakers. The perfect example is Jordan.

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logo: Disney
character: mickey mouse
slogan: where dreams come true
color: blue

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Elements esthetichs, visuals or verbals that make us feel related to the brand. In this case, the logo, the designs, the materials of what the products are made off and the smell.

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the autographs and hugs the characters gives to the people are detailed and persuasive

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Memorability
Adaptability
Protectability
Likability
Transferability

Elements:
Logotype: Mantecadas
jingle: Song Río Roma, tan sólo un minuto.
Pantone: Orange
Character:Osito bimbo
Packaging: a plastic bag

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the shows and parades are a likeable and engaging with all the chararacters and the cast members to the people that visit the park

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Brand name: McDonald's
Logo: Yellow  "M"
Characters: Ronald McDonald, clown.
Slogans: I'm lovin' it.
Packaging: Happy meal, red box with a yellow smile, and with a yellow "m" on the top of the box  simulating eyes.
URL: https://www.mcdonalds.com.mx
Spokesperson: Ronald McDonald
*Select Criteria*
McDonald's has all of the selected criteria of being memorable, meaningful, likable, transferable, adaptable and protectable... all around the world.

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Something that gives value to the brand in relation with the client. It is a characteristic that makes the value distinguish from the rest. It helps to describe and give persuasive content. In this case it means that the brand is related to success and to have a healthy life.

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the castle recalls the experience and the moments to easily remember what you lived there

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The logo brand is unique and it´s recognize all around the world. At the same time it is minimalist, so it is easy to recognize.

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in Disney they register and protect everything

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Elements:
1. Packaging: The goose has a transparent primary plastic container with approximate measures of 15 cm long, 3.5 high and 4.5 wide.
2. Characters: The duck "Gansito"
3. Slogan: "Recuérdame"
4. Logo: It's a circle color pink with a blue outline and it has the character of the duck "Gansito".
5. Color: It uses color orange for all their containers.

Memorability
Protectability
Transferability
Likability
Meanigfulness
Adaptability

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Memorable: It is easy to recognize because we all have a memory of our childhood with something that involves the brand.
Transferable:  because it tries to make content that involves all cultures.
Meaningful: creates things that children and adults like that makes them feel identified.
Likeable: create eye-catching entertainment and unforgettable experiences.
Adaptable: if it is necessary for them to change something about the brand for the culture in which it is going to be presented, they do so. Example: COCO
Protectable: Because it has a legacy and despite the fact that it has competition, it is so recognized in the world.

Slogan: Where dreams come true

Logotype: Typography and castle

Character: Mickey Mouse

Pantone: Blue

Jingle: Sound when a movie star

Packaging: fast pass wristband

URL: https://disneylatino.com/