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- Climate change, agriculture and food security is common interest of all people.

- No one should be left behind, no meter youth or old (or middle aged)

- We must use diverse communication to reach all target groups

- Never only present, always create responsive cooperation.

- Ask for target group to organize the communication, especially youth, don't try to do it instead of them, always with them.

- Always translate messages to the target group language, and interest, don't try general solutions

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KPI following is essential

Agriculture - Youth:
aware of agriculture, don't have the in-depth knowledge,
importance of food known - not practices in eating habits
practical approach - life run tips, based on data! and feedback
Having new approach - listen to them, do activities together with youth, not just tell!

there is interest, but teaching is needed

Special attention to politics and politician

Need to answer their on why

Important to have the bright side - vision the positive future

Give good practice, share knowledge
How to deal with suspicious - Andreas Haberl

Communicate farmers - not having time, not having social media, it's difficult channel for elders

Matevz - what the target group think about it - feed back
powerlessness problems - how to empower the target group, provide info, data
Forest owners, small scale - how to approach them - children needs can be a good

Sara - giving a voice to farmers, they feel that they are not marginalized, feel more involved, more and more comfortable on sharing ideas, worries

Silvia - how to follow offline, target journalists, chambers, advisers, taregt spoke people

Patricia - events visit farms, combine actions,

András - urban youngsters initiative - sent to farms for 2 weeks, real time experience+communicate it - balance of virtual and real life

Figure out the sub-target audiences

Own gardening vs. studying green movement, deep in social media - target also middle aged

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Young ambassador - always in communication

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Multi-use project webpage, knowledge hub, news secsion

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Warm up activities

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Involve PPs to provide input to newsletters

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Local languages

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Several media channels

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Playful elements

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Branding elements - always be recognized

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Emotional approach - touchy
Evidence based approach - data communication

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positive message! don't be afraid to change even the name of the project

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Festival greening handbook

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wilderness camps

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Biological Conservation, Conservation blind spot: The case conflict transforming in wildlife conservation Madden - McQuinn
https://www.sciencedirect.com/science/article/pii/S0006320714002778

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Highlights

*

Conservation conflicts are often exacerbated by complex underlying social conflict.

*

Current limitations in practice impede conservation success in conflict settings.

*

Conservation conflict transformation (CCT) offers a way to overcome obstacles.

*

Two analytical models illustrate how CCT can transform complex social conflict.

*

Initial evidence suggests positive impacts and efficacy of CCT approach.

Abstract

Unaddressed or poorly addressed conflicts present increasingly difficult obstacles to effective conservation and management of many wildlife species around the world. The material, visible manifestations of such conflicts are often rooted in less visible, more complex social conflicts between people and groups. Current efforts to incorporate stakeholder engagement typically do not fully acknowledge or address the social conflicts that lie beneath the surface of conservation issues, nor do they consistently create the necessary conditions for productive transformation of the root causes of conflict. Yet, the ultimate level of social carrying capacity for many species will depend on the extent to which conservation can reconcile these social conflicts, thereby increasing social receptivity to conservation goals. To this end, conservation conflict transformation (CCT) offers a new perspective on, and approach to, how conservationists identify, understand, prevent, and reconcile conflict. Principles and processes from the peacebuilding field inform CCT and offer useful guidance for revealing and addressing social conflicts to improve the effectiveness of conservation efforts. The Human-Wildlife Conflict Collaboration (HWCC) has adapted and demonstrated these principles for application in conservation through capacity building and conflict interventions, transforming how many practitioners in the conservation field address conflict. In this article, we discuss current limitations of practice when addressing conflict in conservation, define conflict transformation, illustrate two analytical models to orient the reader to the benefits of CCT, and present two case studies where CCT was applied usefully to a conservation-related conflict.

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Conservation's blind spot: The case for conflict transformation in wildlife conservation

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Conservation conflicts are often exacerbated by complex underlying social conflict. * Current limitations in practice impede conservation success in conflict settings. * Conservation conflict transformation (CCT) offers a way to overcome obstacles. * Two analytical models illustrate how CCT can transform complex social conflict. * Initial evidence suggests positive impacts and efficacy of CCT approach.

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Large carnivore vs. sheep keeper farmers conflict - how to deal with ecological, biodiversity against interest.
Ask for help from those who can present the perspective

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Events - Training with professional trainers
Good timing, organize event together with the target group, not just provide it to them.

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Banner - attention call, not enough, more details needed, feed back if the communication works, if not be flexible, and start again to reach the target audience

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Help desc to landowners of N2000

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Emotional prospect

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Activities for involvement

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Agro influencers

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Provide platform to farmers to contact each other

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National languages, reach local people - not to let anyone behind

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DEAR “Game on!”

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LIFE “Piloting Natura 2000 communication in Estonia”

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HORIZON 2020 "Agromix"

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Messages of the projects:

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Main messages of the workshop:

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Can agriculture become a future carrier for youth?

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How can the tools of the projects be used by youth?

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How can the young generation join to climate actions?