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Chériangélou is a business company that focus on organic handmade skincare products such as soap bar and face mask.

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The name of the brand is Chériangélou. The meaning behind the name in Greek is "Angel Hand" and "Dear Angel" in French. The inspiration of the brand's name is from the verses from The Book of Revelation in The Bible:

"Then the angel showed me the river of the water of life, bright as crystal, flowing from the throne of God and of the Lamb" (Revelation 22:1).

"through the middle of the street of the city; also, on either side of the river, the tree of life with its twelve kinds of fruit, yielding its fruit each month. The leaves of the tree were for the healing of the nations." (Revelation 22:2).

The main idea of the name is that the angels made the products using the ingredients from The River of Life and The Tree of Life.

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Chériangélou

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The slogan for Chériangélou is "Le Cadeau des Anges", which means "The Gift from Angels" in French. It is used to imply that the quality of the products from the company is high quality, it can be described that the angels retrieved the ingredients for the making of the products from New Jerusalem (Paradise of God).

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The target market of Chériangélou are mostly females with age range from 16 years old and above, and customers who are looking for a gift.

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White (purity, implies that the products are 100% homemade and organic).

Pink (love, also inspired from Fra Angelico’s fresco in Florence (1439-1444) depicts the archangel Gabriel in pink).

Brown (Stability and elegance, also represent earth which imply the organic ingredients used in the products).

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The typeface used for the logo will be serif typeface and script typeface for slogan to establish a more classic and elegant impression.

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Images of an angel or a hand will be used to represent the meaning of the brand's name "Angel Hand". An image of a rose symbolizes God's love at work in the world. The images' styles will be based on sketches from the Renaissance era.

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Final Logo against Brand Visual Colour 1

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Final Logo against Brand Visual Colour 1

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Final Logo against Brand Visual Colour 2

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Final Logo against Brand Visual Colour 2

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https://youtu.be/CFx62hsqKDo

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GKT2083 Branding Assignment 1  (Shin Jie Xi 76763)

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https://drive.google.com/file/d/1imy9rdbeJxdQ-rujsyWw_8q-b_gf7Pzq/view?usp=sharing