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individual psychological , cognitive, behavioral advantages

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Influencing public appreciation for pro-environmental behaviour (e.g. non-financial benefits of adopting such behaviours) via social networks and media

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Influencing public appreciation for pro-environmental behaviour (e.g. non-financial benefits of adopting such behaviours) via social networks and media

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no science is a vacuum. as a consequence of research we need hope

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component of agency in increasing willpower and setting goals. without it would lead to a lack of agency and loss of bridge to structure

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The prioritisation of cutting down on energy bills to increase an individuals monetary position would not increase their sustainability position as they are prioritising having a better monetary position

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pessimism stops us from finding solutions

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Unfamiliarity with how the pro-environmental behaviour works

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Unfamiliarity with how the pro-environmental behaviour works

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preservation of forgiveness promotes good ecocitizenship- through things like activism and dedication to policy change. not denying harm but instead pushing us to cooperate and act

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If the monetary cost of adopting the behaviour is percieved as more than the risk of the mal-adaptive behaviour, the individual is unlikely to change their behaviour

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perceiving the self as a part of social environment would build a holistic worldview. consequently, participation and inclusivity replaces passive action and anthropocentrism. after all, root causes of unsustainability might be emerging from individualism and self-centredness.

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Barriers to adoption of pro-environmental behaviours

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Barriers to adoption of pro-environmental behaviours

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the limit of individual consumption should be contemplated as well as the overall role of humans within the global ecosystem

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For example an increase in recycling leading to an increase in other sustainable actions

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In the example of recycling, the UK has embeded a social norm of recycling due to it becoming either a descriptive (The social pressure exerted by knowledge that others recycle) or injunctive norm (The expectations by others that we should recycle)