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The way brands market their products with the idea of pheromones when it hasn’t been confirmed- deception towards their consumers.

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pheromones are similar to hormones in the way that they are chemical messengers to signal a response and thus bring about a specific behaviour

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investigation into some pheromones that influence sexual behaviour and mate choice e.g. and, est and mhc genes may be linked to evolutionary behaviour

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studies and research shows the role of pheromones in mate preference, could link back to evolutionary history and it links our biology to behavior and ways to alter it

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Areas of uncertainties or questions raised within the topic area of pheromones encourage us to refer back to socio-cultural and cognitive aspects

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how certain scents that people secrete may be more "desirable" to some people creating attraction. Adds onto the understanding of attraction and selecting a mate

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Adding to the idea of reductionism - how this theory focuses a lot on the biological aspect of how pheromones influence human attraction/behaviour but does not mention much about social/cognitive aspects

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Through Wedekind et al. (1995), it looks into how mate choice is based on the difference in MHC. Similar to the Evolutionary theory where individuals choice mates for better survival as offspring with a more diverse MHC genes would have a stronger immune system. Linking back to intersexual selection.

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future research into pheromones could integrate sociocultural aspects in order to understand attraction more holistically

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With the countless arguments against pheromones - culture, detection and complexity, what is to say that these pheromones actually exist? We can't say for sure that these physiological changes are due to pheromones, yet we come up with this umbrella term to fit it under to explain these behaviours. Distinguishing between scent and pheromones.

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Linking to mate selection in evolutionary theory and the idea that we select mate to ensure the offspring would have the best chance for survival, this topic on hormone give a reason to how we might select. In particular, study by Wedekind suggests that sweat in HMC could play a role in this selection.

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Hard to research on this topic (hard to control) (lack of empirical evidence)

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Pheromones offer insight into how mate preferences have developed biologically over time. Apart from personal preferences, pheromones could also possibly play a role in mate selection

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Links to the sociocultural aspect and ways that contribute to mate selection. There could also be cultural links to how we perceive pheromones.

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there is little research on how smell works due to each individual's unique receptors --> research is hard to generalise

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Difficult to differentiate pheromones and hormones. The reductionist approach also might disregard other ideas of mate selection.