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Vine was a social media platform used by many people in the early 2010's, and companies would attempt to advertise upon there, but while being present on the app they would censor some of the creators after making a financial deal with them. Or their own marketers who ran their Vine account would be censored such as in the who is afraid article.

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Within the Vine article, it says information on how film and social media are able to affect a business, whereas the Media Images article mainly focuses only on social media and how the portrayal of a business can greatly affect how well it performs. Therefore they will react by gathering data from the people and then with that data they will do whatever is necessary in order to allow their company to flourish.

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Between these two posts it is almost the same as the first two. The MLB looks into their fans personal social media to find ways to attract more people to their games, and the other article focuses on how far is too far when collecting data, and it is implied that what the MLB is going to deep into the actual personal lives of these people.

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The two people mentioned in these articles are both being used as a marketing strategy or to find a marketing strategy. Therefore they are being paid by this company and are going to do what they are told due to them being financially dependant upon the company. So the company will then take advantage of this weakness and censor them and not allow them to use their free speech, or even some social media sites.

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The main similarities found between these two journal articles are that the people at the lower end of the spectrum such as the villagers, or the skaters being sponsored, are all being censored in order for the benefit of the big company/government. It is almost like a "Big Brother" type of view who sees all and controls all in order to stay in "power", which in this case is gaining economic value.

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The big takeaway from this section is that the portrayal of businesses will greatly impact how a company treats its workers, marketers, and audience. Therefore starting the spiral of events leads to the path of censorship, manipulation, and hiding of material. All of these are just used to make the company seem better at the end of the day, which in actuality makes them worse.

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The big takeaway of this particular section is that these people's lives are being intruded on by these big companies who are only looking for the financial benefit then actually helping the person out. This connects to how the companies will later treat the lower end after the data collection because depending on what the company finds it will tell its marketers to not do something or use something which is censoring.

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TRANSITION:  CONNECTION FROM THEME TO THEME

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TRANSITION:  CONNECTION FROM THEME TO THEME

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Data collection also moves on and relates to how these big businesses will take the publics' personal information through social media sites and use it against them. Such as if the general public doesn't like something then they will know and try and censor their sponsored person in order to appeal to the people, yet they will also take the minority's opinion and censor it on their social media posts.

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Highlight the relationship between these two sources and how they are in conversation with one another.

Furthermore, accentuate how the implications of this connection better help the audience understand the theme and its relationship to your RQ.

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What the main takeaway from this is that the small people within these situations such as the general public, sponsored people, or the marketing strategists themselves are all being used by the "Big Brother" company in order to gain economic value for themselves and their company in any way necessary, including censorship, manipulation, and whatever other tactics they find.

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The similarities between the two articles are that Data collection and peering into the customer's personal life are used to find new marketing strategies, but one of the articles specifically focuses on how far they actually look into one's personal life, which is considered an invasion of privacy. While data collection may help how far is too much.

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TRANSITION:  CONNECTION FROM THEME TO THEME

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TRANSITION:  CONNECTION FROM THEME TO THEME

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Data Collection and the way people who are lower in the marketing hierarchy, as well as those being marketed towards, are connected in the way that these companies will do extensive data collection in order to see what works, such as going through a person's search history. After this data is collected what will happen is the marketing strategy will be altered and changed in order to appeal to the public, or it will censor certain parts of its marketers.

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How can people who deal in marketing and the general public be censored in order for their superiors to flourish? 

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How can people who deal in marketing and the general public be censored in order for their superiors to flourish? 

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(Economic)

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 Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?

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 Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?

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Mr. Shugan from the UF Warrington College of Business conducted a study upon how people in marketing have a limit to their own free speech. Shugan looks for how people in the marketing business are forced to censor themselves on social media and in everyday life. Mr. Shugan’s research consisted of analyzing multiple separate situations such as when a marketer is employed by a politician, or by a company. What Shugan found is that there is much censorship within the marketing industry due to the fact that those who are marketing are below somebody who is popular and can choose what they want the marketer to say or do, therefore taking away that marketer’s voice.

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Major League Baseball and Twitter Usage: The Economics of Social Media Use.

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Major League Baseball and Twitter Usage: The Economics of Social Media Use.

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Watanabe, Yon, and Soebbing from the University of Missouri conducted a study upon Professional baseball media attention ad attendance. They search for how different MLB teams’ presence on Twitter affected the attendance at each of their games. The researchers look at how MLB’s teams use their media presence as well as their fans’ response to their media presence affected the overall ticket and merchandise sales of the team. The researchers found that when the individual teams had more of a presence on social media their were overall more sales.

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 Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?

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 Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?

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Mr. Shugan from the UF Warrington College of Business conducted a study upon how people in marketing have a limit to their own free speech. Shugan looks for how people in the marketing business are forced to censor themselves on social media and in everyday life. Mr. Shugan’s research consisted of analyzing multiple separate situations such as when a marketer is employed by a politician, or by a company. What Shugan found is that there is much censorship within the marketing industry due to the fact that those who are marketing are below somebody who is popular and can choose what they want the marketer to say or do, therefore taking away that marketer’s voice.

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THE SOCIAL MEDIA LANDSCAPE: VISIBILITY AND ECONOMY

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THE SOCIAL MEDIA LANDSCAPE: VISIBILITY AND ECONOMY

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McDonald from the UCL Press conducted a study based upon the telecommunication and telemarketing expansion into small Chinese towns. He questions how this expansion can affect the townspeople. McDonald analyzed interviews and articles from Chinese media, as well as whatever else he could find. What McDonald was able to finally conclude was that the Chinese government censored certain platforms in order to reach the townspeople as best as possible.

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Wall Street and Vine: Hollywood's View of Business

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Wall Street and Vine: Hollywood's View of Business

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Lary E. Ribstein from the University of Illinois College Of Law analyzes how filmmakers opinion of business, and how a filmmaker may portray the business, and how it would affect said business. Mr. Ribstein analyzes many films, documentaries, interviews, and plays thoroughly to find the correlation between films and businesses. What Ribstein concludes with is that films have great significance upon how businesses end up doing, that is why many businesses invest in large films, yet you must let the business speak for itself.

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Gnarly Freelancers: Professional Skateboarders’ Labor and Social-Media Use in the Neoliberal Economy.

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Gnarly Freelancers: Professional Skateboarders’ Labor and Social-Media Use in the Neoliberal Economy.

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Nicholas L. Dugan from the University of Toronto asks how skaters are influenced by marketing. What Mr. Dugan focuses on specifically is how skaters seek out sponsorships and how the sponsor can influence the skater’s free speech.  The study that Mr. Dugan conducted was interviewing skaters, who had sponsorships, first-hand accounts, as well as magazine articles from skate magazines such as  Thrasher Magazine. What Dugan concluded was that whenever a skater was put into a sponsorship situation they were only allowed to post certain things, and use certain brands in order to earn money, therefore these skaters are being censored in order for payment.

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The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending

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The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending

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Stephen and Galak from the American Marketing Association conducted a study that mainly focused on how traditional and social earned media activity affects sales of a microlending. The two of them ask how different types of media attention can affect business. The study they conducted is over a 14 month time period with multiple different and varying TMO’s and SMO’s for a mobile online marketplace. What the researchers concluded was that how media activity for a company is an extremely complex characterization of how media activity for a company can affect sales.

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 MEDIA IMAGES AND THE SOCIAL CONSTRUCTION OF REALITY

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 MEDIA IMAGES AND THE SOCIAL CONSTRUCTION OF REALITY

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Gamson, Croteau, Hoynes, and Sasson from the Boston College of Chestnutt Hill focused on how media portrays certain things and how it affects different aspects of life. What this annotation is mainly focused upon is the economic viewpoint and how a certain image of a company can affect it greatly. This was an analysis of many separate studies done by other researchers, but the data was collected to bring this study together. The 4 men found that media greatly affects how the business does, especially media that reaches more people.

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Goldfarb and Tucker from MIT and The University of Toronto conducted a study based upon companies’ intrusive data collection. They question how intrusive this data collection can be, and how it affects their marketing strategies towards the people. The researcher’s study was conducted over multiple separate companies and analyzed how the customer/consumer reacted to these marketing strategies. They concluded that due to all these patents and rights reserved there is an invasion of privacy within modern-day marketing strategies.

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Within today's world there are many things that Businesses and organizations will do in order to flourish. Some of the extent of these things are diving into people's personal data, censoring who they sponsor, as well as even going to the extent of censoring the public.