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Karl Otto Lagerfeld (German Karl Otto Lagerfeld; September 10, 1933, Hamburg, Germany - February 19, 2019, Neuilly-sur-Seine, France) is a German fashion designer, photographer, collector and publisher. Until his death, he was the permanent chief moderator of the Italian fashion house Fendi (since 1965) and the French Chanel (since 1983), had life contracts; in 1966-1983 and 1992-1997 he also created collections for Chloé. Founder of his own fashion house Karl Lagerfeld (1984). Lagerfeld, who was one of the most influential figures in the fashion business, was often called "Kaiser Karl" "king of fashion"  or "king of fashion"

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Karl Otto Lagerfeld (German Karl Otto Lagerfeld; September 10, 1933, Hamburg, Germany - February 19, 2019, Neuilly-sur-Seine, France) is a German fashion designer, photographer, collector and publisher. Until his death, he was the permanent chief moderator of the Italian fashion house Fendi (since 1965) and the French Chanel (since 1983), had life contracts; in 1966-1983 and 1992-1997 he also created collections for Chloé. Founder of his own fashion house Karl Lagerfeld (1984). Lagerfeld, who was one of the most influential figures in the fashion business, was often called "Kaiser Karl" "king of fashion"  or "king of fashion".

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Мухашева Мерей

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Абруццо, Италия

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Абруццо, Италия

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Абруццо, Италия

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Meiramkyzy Gulnara

Jean-Paul Gaultier [ʒɑ̃ p ,l ɡotje]; born April 24, 1952, Arcade [4], Seine (now in Val-de-Marne) is a French fashion designer who defined the shape of high fashion in the 1980s. -x and 1990s, president of his own fashion house and company Jean Paul Gaultier SA


Childhood and youth failed in the suburbs of Paris, in a bourgeois family. One of the few modern designers who did not receive a specialized education. In his youth he made sketches of costumes, sent his sketches to the leading Parisian couturier.




In 2003, he sponsored the exhibition "Men in Skirts", which was demonstrated at the Metropolitan Museum of Art in New York [11].

In 2016, he created sketches for more than five costumes to review THE ONE Grand Show at the Berlin Theater Friedrichstadtpalast

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Берик-апон-Туид, Великобритания

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Берик-апон-Туид, Великобритания

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Берик-апон-Туид, Великобритания

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Берик-апон-Туид, Великобритания

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Берик-апон-Туид, Великобритания

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Берик-апон-Туид, Великобритания

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Berik Abdishevich Ismailov was born on March 15, 1962 in Zhanakorgan district of Kyzylorda region. Fashion designer, member of the International Association of Designers, director of the author's fashion salon "Berik Ismailov". Berik Ismailov, who has a rare business acumen among Kazakh men, shared the secrets of the fashion business and said that his first profession was a design engineer at an aircraft plant. She is now an internationally recognized fashion designer. He is from Kazakhstan. One day my family left me with my sister's silver coat. At such times, I would take the old clothes I had ordered, change the color, change the shape, and sew them differently. Thus, my design career began as a child. I continued my second education by listening to a lecture by a famous designer Lyubov Krasnikova - Akseneva.

Berik Ismailov's fashion show "Zhoktau" won the grand prize at the international competition in 2004.

He is a well-known specialist in the film "Woman, who sings", who created a model of Alla Pugacheva's clothes. He is also a Muslim Berik Ismailov with Kazakh singer Roza Rymbaeva and famous Russian fashion designer Vyacheslav Zaitsev (left).

Author of the image of such artists as Magomayev, Nani Bregvadze, Lyudmila Zykina. I read from him for 4 years and returned to Kazakhstan with a contract for his book on the sewing system.

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Флоренция, Италия

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Флоренция, Италия

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Флоренция, Италия

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Гуччио Гуччи (Жумабай Мерейлім)

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Guccio Gucci S.p.A., doing business as Gucci ( GOO-chee, Italian: ), is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty.

Gucci was founded in 1921 by Guccio Gucci (1881-1953) in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian period. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived and in 1999 Gucci became a subsidiary of the French conglomerate PPR, which later renamed itself to Kering.

In 2023, Gucci operated 538 stores with 20,711 employees, and generated €9.9 billion in sales. Jean-François Palus has been CEO of Gucci since July 2023, and Sabato De Sarno became creative director in January 2023.

1921 birth in Florence

The founder Guccio Gucci

The Gucci family claims its origins are rooted in the merchant city of Florence since around 1410. Guccio Giovanbattista Giacinto Dario Maria Gucci (1881-1953) left Florence for Paris, and settled in London in 1897 to work at the high-end Savoy Hotel. While working as a bellhop there, he would load/unload the luggage of the hotel's wealthy clients, learning about their tastes in fashion, quality, fabrics, and traveling conditions. He later worked four years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles. After World War I, he worked for the maker of fine luggage Franzi.

In 1921, Guccio Gucci bought his own shop on Via della Vigna Nuova in Florence, Azienda Individuale Guccio Gucci, where he sold imported leather luggage. He also opened a small workshop to have his own leather goods made by local craftsmen. Eventually, a larger workshop had to be acquired to house Gucci's sixty artisans. In 1935, the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy. Leather became scarce, pushing Guccio Gucci to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and jute. The rombi motif, a Gucci signature, was created. The Guccis developed a new tanning technique to produce " cuoio grasso", which became a Gucci trademark. In 1937, Gucci launched its handbags.

Guccio's wife and children all worked in the shop. Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains). During World War II, the artisans of Gucci worked on making boots for the Italian infantry.

The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.

Bamboo bag

After the war, Guccio Gucci distributed the shares of the company to his three sons (Aldo, Vasco and Rodolfo). In 1947, Gucci launched the Bamboo bag. The brand launched its first global tagline, Quality is remembered long after price is forgotten. The iconic moccasins (Gucci loafer) were launched in 1952. Guccio Gucci died on 2 January 1953 in Milan. In November 1953, Gucci opened its first US store on 5th Avenue and 58th Street in New York. A second NY shop opened in the Saint Regis Hotel in 1960, and a third on 5th Avenue and 54th Street in 1973, leading the locals to call this NY area "Gucci City".

In 1961, Gucci opened stores in London and Palm Beach, and launched the Jackie Bag. In March 1963, Gucci opened its first French store near Place Vendôme in Paris. The double-G logo for belt buckles and other accessory decorations was introduced in 1964. The Flora scarf was designed in 1966 by Rodolfo Gucci and Vittorio Accornero for Grace Kelly, Princess of Monaco, who became a notable consumer of Gucci products. In October 1968, Gucci opened a store at 347 Rodeo Drive, driving many Hollywood stars to endorse the brand. With the Rodeo Drive opening came the launch of Gucci's first dresses. Gucci's breakthrough in the United States led to its global development in Asia (Tokyo opening in 1972, Hong Kong in 1974) and the Middle East. In Brussels, Aldo's son Roberto piloted the first Gucci franchised store. By 1969, Gucci was managing ten shops in the United States. 84,000 Gucci moccasins were sold in the US alone that year. US President John F. Kennedy called Aldo Gucci the "first Italian ambassador to the United States".

Gucci launched a Rolls-Royce luggage set in 1970 and partnered with American Motors Corporation (AMC) to create the Gucci version of the AMC Hornet that was marketed during the 1971, 1972, and 1973 model years. The Gucci Sportabout wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. Gucci launched Gucci Perfumes (Il Mio Profumo) and its first watch (Model 2000) in 1972, its first franchised store in the US in 1973, and opened the Gucci Galleria in its Beverly Hills store in 1977, a private art gallery adjoined to the store and reserved to premium clients who were given a golden key to access it. From 1978 to 1984 a Miami-based coachbuilder marketed a Gucci edition of the Cadillac Seville sedan (the 1978 model is exhibited at the Gucci Museum).

In 1985, the Gucci loafer became part of the permanent collection of the New York Moma.

1980s Gucci's family feud

In 1969, Giorgio, the son of Aldo, had sparked the first family feud by launching Gucci Boutique on his own, which was finally reabsorbed by the family group in 1972. During the 1980s, the Gucci saga eroded the family-held top management of the company and fed the press headlines. Paolo Gucci, son of Aldo, tried to launch the brand Gucci Plus on his own. Aldo was criticized for developing most of the international business under Gucci America, which he owned. In 1982, to ease tensions in the family, the Gucci group was consolidated and became a publicly-traded company, Guccio Gucci SpA. In May 1983, Rodolfo died. His son Maurizio Gucci inherited his father's majority stake in the company and launched a legal war against his uncle Aldo for full control of Gucci (a prosecution led by the city prosecutor Rudolph Giuliani, and with Domenico de Sole representing the Gucci family). Maurizio Gucci took over the company's direction. In 1986, Aldo Gucci, 81, with only 16.7% of Gucci left in his possession, was sentenced to a year in prison for tax evasion (in a prison where Albert Nipon was also an inmate). The artwork of the Gucci Galleria was liquidated. In 1988, Maurizio Gucci sold almost 47.8% of Gucci to the Bahrain-based investment fund Investcorp (owner of Tiffany since 1984), and withheld the other 50%.

Despite the family disputes, between 1981 and 1987, the sales of trademarked Gucci products reached $400 million, and $227 million in 1990 alone. The 1980s were characterized by a mass-production of Gucci products, which generated revenue but negatively affected Gucci's position as an exclusive luxury brand. Maurizio Gucci hired Dawn Mello to put Gucci back on tracks.

From 1991 to 1993, Gucci's finances were still in the red. Maurizio Gucci was blamed for spending extravagant amounts of money on the company's headquarters in Florence (Via delle Caldaie palazzo) and in Milan. Investcorp bought the remaining 50% of Guccio Gucci S.p.A. from Maurizio Gucci in 1993, ending the family involvement in the group. In March 1995, Maurizio Gucci was shot dead in the lobby of Gucci's Milan office. His ex-wife Patrizia Reggiani served 16 years in jail for hiring the hitman to murder him.

Porno Chic Revival

Dawn Mello was hired in November 1989 as Gucci's executive vice president and chief designer. She reduced the number of stores from over 1,000 to 180 in a move to rebuild the brand's exclusivity. She also reduced the number of items sold by Gucci from 22,000 to 7,000. She revived the Bamboo bag and the Gucci loafer. She moved Gucci's headquarters back from Milan to Florence, where the history of Gucci is deeply rooted.

Dawn Mello hired Tom Ford to oversee the women's ready-to-wear collection. In 1994, Tom Ford was named creative director of Gucci. Ford and Mello revisited the 1970s archives of the brand. Ford's 1995 collection, which included the sensual white dresses with provocative cut-outs, became an instant hit. Revived through the hot-bod hedonism of Tom Ford's creations, Gucci also launched provocative products in limited edition such as silver handcuffs, a G-string and provocative ad campaigns such as the G logo shaved on pubic hair.

Gucci dress

Domenico De Sole, legal adviser to the Gucci family since the 1980s and CEO of Gucci since 1994, campaigned for Gucci's leather manufacturers in Italy to keep working together and developed a partners' program to strengthen their ties. He reviewed the pricing of each product and gradually raised Gucci's advertising budget from $6 million in 1993 to $70 million in 1997. In October 1995, the company was publicly indexed on the New York Stock Exchange with an initial stock value set at US$22. Then, from 1995 to 1997, Investcorp sold its interests in Gucci for around US$1.9 billion.

LVMH-PPR struggle over Gucci

By January 1999, the French luxury conglomerate LVMH, which had been buying shares of Gucci discreetly since 1995, reached 34% ownership in Gucci Group NV. Seeking a way out of LVMH's control, Tom Ford and Domenico De Sole turned to the French financier François Pinault and his group Pinault Printemps Redoute, which later became Kering, for an emergency exit. In March, Pinault's group bought out 40% of Gucci at $75 a share, and LVMH's shares decreased to 20.7% in a dilution process. Through the deal, PPR also purchased Yves Saint Laurent from Sanofi and sold it back for the same price to the Gucci Group. This coup d'état in the fashion world launched a cold war between LVMH and the new Gucci-PPR coalition. A tension occurred in December 2000 when Gucci bought 51% of Alexander McQueen's couture house, as McQueen was also the creative designer of LVMH's Givenchy at that time. The feud around Gucci ended in September 2001 when all parties reached an agreement. By the end of 2003, Tom Ford and Domenico De Sole made it official that they would not renew their contract with Gucci-PPR that ended in April 2004.

Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini, all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Women's wear in 2004 and designed for two seasons before leaving the company. Ray served as Creative Director of Menswear for three years. Frida Giannini - a Gucci handbag designer since 2002, head of accessories since 2004, and creative director of women's ready-to-wear and accessories since 2005 - was appointed creative director of Gucci in 2006. Patrizio di Marco, formerly CEO of Bottega Veneta, was named CEO of Gucci in 2008. Both acclaimed and criticized for perpetually revisiting Tom Ford's archives, Frida Giannini eventually toned down Ford's explosive 'Porno Chic' props over the years "from sexy to sensual", and started to experiment with 'androgynous Bohemian' styles with a 19th-century reminiscence. She also developed "neo-classics" such as the New Bamboo and the New Jackie handbags. Patrizio di Marco focused on the post-2008 crisis with fewer styles and more midrange products. In 2010, Gucci launched a partnership with the auction house Christie's to develop a wider repository of the brand's archives and provide an authenticity certification service. In 2011, the company opened the Gucci Museum ( Gucci Museo) in Florence to celebrate its 90th anniversary. Between 2010 and 2015, 220 new Gucci stores opened, bringing the total store count to 500.

Two ensembles by Alessandro Michele for Gucci, on display at the Metropolitan Museum of Art in New York, 2019.

In December 2014, Marco Bizzarri, former CEO of Bottega Veneta, was named CEO of Gucci. He was tasked to reverse Gucci's declining sales by giving a new impetus to the brand. In January 2015, Bizzarri appointed Alessandro Michele as the creative director of Gucci. Alessandro Michele had been working for Gucci since 2002, and he served as Frida Giannini's deputy and head accessories designer. During the Fall show of February 2015, Alessandro Michele introduced "a different Gucci", one with a "sophisticated, intellectual and androgynous feel".

Alessandro Michele launched the Renaissance of Gucci. He revived Gucci classics, such as the double-G logo, the Jackie O. bag, and more; he also created iconic products like the Dionysus handbag. With a feminized menswear line and a strong feminist stance and a ' geek-chic' style, Alessandro Michele introduced postgender props for Gucci.

In September 2016 Gucci inaugurated the Gucci Hub, its new Milan headquarters, built in the former Caproni aeronautical factory. In July 2017, Gucci announced the launch of Gucci Décor, which was the first time the brand tested itself in the home decoration segment. In April 2018, Gucci inaugurated the ArtLab, a 37,000-square-metre center of innovation outside of Florence in Italy, where new leather goods, footwear, new materials, metal hardware and packaging are developed and tested. In November 2018, Gucci opened the Gucci Wooster Bookstore in New York, a 2,000-book shop curated by the founder of Dashwood Books David Strettell. In April 2019, the company launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service. Gucci also revived its makeup collection and launched its first fine jewelry collection. In December 2020, following an agreement between Kering and Alibaba, Gucci launched two stores (fashion and beauty) on Tmall. On November 23, 2022, Alessandro Michele left the post of creative director of Gucci.

In January 2023, Sabato de Sarno was appointed creative director of Gucci to "reestablish Gucci's edge" and "restore its brand equity", after the Bizzarri/Michele success had also eroded Gucci's luxury glow. His first collection, dubbed 'Gucci Ancora' (Italian for 'Gucci again') introduced a new It color, the Gucci Rosso Ancora, a velvet burgundy with a oxblood hue. For The New York Times' fashion journalist Vanessa Friedman, the collection was "not a major statement, but rather a cleansing interregnum after the overblown muchness of Mr. Michele's tenure", marking the dawn of a "new era of pragmatism" for the brand. During this creative reboot, the company launched a phase of restructuring and consolidation and in July 2023, Jean-François Palus replaced Marco Bizzarri as CEO of Gucci to drive the transition. Sales dropped 6% in 2023, a "trying year" according to Kering's CEO François-Henri Pinault.

Corporate structure

Gucci's holding company Guccio Gucci S.p.A. is based in Florence, Italy, and is a subsidiary of the French luxury group Kering. In 2023, Gucci operated 538 stores for 20,711 employees, and generated €9.9 billion in revenue (down from €10.5 billion in 2022).

Governance

In the history of Gucci, up until the end of the Gucci family era, the design, promotion, and production of Gucci products were handled by the members of the Gucci family.

Initiatives

In 2011, the company opened the Gucci Museum ( Gucci Museo) inside the 14th-century Palazzo della Mercanzia in Florence to celebrate its 90th anniversary. In 2016, Alessandro Michele curated two additional rooms dedicated to Tom Ford's collections. In January 2018, following a renovation, the Gucci Museum reopened with a new name, the Gucci Garden, and a new restaurant within its walls, the Gucci Osteria, managed by Massimo Bottura. The Gucci Osteria was awarded one Michelin star in November 2019. In February 2020, a second Gucci Osteria opened on the rooftop of the Gucci Rodeo Drive store in Los Angeles.

In April 2017, Gucci financed the restoration of the Boboli Gardens at the Uffizi Gallery in Florence. In June 2019, Gucci financed the restoration of the historic Rupe Tarpea and Belvedere Gardens in Rome.

In 2008, Gucci launched the Gucci Tribeca Documentary Fund, an $80,000 fund to finance movies promoting social change and presented at the Tribeca Film Festival. By 2011, the fund grew to $150,000, including $50,000 for a newly created Women Documentary Award. In 2011, with the Venice Film Festival, Gucci also launched the 'Gucci Award for Women in Cinema' to underline the impact of women in film-making.

From 2005 to 2015, Gucci donated $20 million to UNICEF's Schools for Africa program. Once Chime for Change was created, it became the funding vehicle of the Gucci-UNICEF partnership. Chime for Change was founded in February 2013 by Frida Giannini, Salma Hayek and Beyoncé as a global campaign for the improvement of education, health and justice for women worldwide. In June 2013, Chime for Change organized the Sound of Change Live concert which generated $4 million to fund 200 projects in 70 countries. In December 2013, Gucci inked a partnership with Twitter and Women Who Code to create the women-focused hackathon Chime Hack.

Gucci sells a yellow t-shirt that reads "My Body My Choice" and redistributes its proceeds to Chime for Change. In July 2013, activist Lydia Emily was commissioned to paint a mural on Skid Row, Los Angeles of a woman named Jessica, who is a survivor of human trafficking. In January 2019, Chime for Change launched the murals campaign "To Gather Together" promoting gender equality and designed by the artist MP5. In 2020, Gucci launched an "Unconventional Beauty" ad campaign, including a model with Down syndrome.

During the COVID-19 pandemic, Gucci pledged €2 million to two crowdfunding campaigns, the first to support the Italian Civil Protection Department, and the second for the COVID-19 Solidarity Response Fund.

In 2023, Gucci reinforced its alliance with UNICEF with a new financial donation of 300,000 euros to the organization's Education Thematic Fund which seeks to ensure children's right to a 'high-quality' education globally.

Environment

In 2015, Gucci launched its own environmental profit and loss initiative. In October 2017, Gucci announced it would ban furs from its stores in 2018. In June 2018, the brand launched 'Equilibrium', its platform to communicate on its social and environmental efforts and progress. In September 2019, Marco Bizzarri announced Gucci's intention to go entirely carbon neutral. In 2020, Gucci joined the UNDP-led Lion's Share Fund to support wildlife conservation. In June 2020, Gucci launched its first fully sustainable collection "Gucci Off the Grid". This collection included pieces made from organic, natural and sustainable materials like organic cotton, recycled steel as well as regenerated polyamide. In September 2022, Gucci received the Climate Action Award due to its devotion to environmental sustainability. In 2023, Gucci obtained the Ellen MacArthur Foundation Award for Circular Economy at the Camera Nazionale della Moda Italiana (CNMI). In February 2023, Gucci is announced its willingness to launch a hub in Tuscany to promote more durable and less wasteful fashion. This hub consists of a research-and-development center to study how to catalyze circularity and reduce pollution. It aims to boost change in the Italian fashion industry's production models. Later in October 2023, Gucci introduced its campaign which included its Horsebit 1955 bag made with Demetra, an animal-free material. In December 2023, the People for the Ethical Treatment of Animals ( PETA) awarded the prize for best vegan bag to Gucci for its Demetra Horsebit 1955.

In popular culture

Eponymous adjective

"Gucci" is often used as an eponymous adjective; for example, "I feel Gucci!" or "that's so Gucci!" are used to describe feeling luxurious or referencing something as being luxurious. The earliest known instance of Gucci used in this sense is Lenny Kravitz describing his bedroom as "very Gucci" in the September 1999 issue of

After initially announcing plans for a movie about the Gucci dynasty in 2007, filmmaker Ridley Scott detailed specifics about his movie in November 2019; titled House of Gucci, the movie would star Lady Gaga as Patrizia Reggiani and Adam Driver as Maurizio Gucci. House of Gucci's world premiere took place at the Odeon Luxe Leicester Square in London on November 9, 2021. The Gucci family heirs called Scott's movie "an insult to the legacy on which the brand is built today". In 2000, Martin Scorsese had also announced plans to make a movie about the Gucci family.

Guinness World Records

1974: The Model 2000 Gucci watch broke the record for selling more than one million units in two years.

1998: The Gucci "Genius Jeans" set the record as the most expensive pair of jeans. The jeans were distressed, ripped, and covered with African-inspired beads and were priced at US$3,134 in Milan.

Counterfeiting

During the 1970s, the explosive popularity of Gucci turned the brand into a prime target of the counterfeiting industry. The Gucci workshops elaborated the brindle pigskin tanning technique that became a Gucci signature, and a tanning process difficult to counterfeit. In 1977 alone, Gucci launched 34 lawsuits for counterfeiting. By the mid-1980s, the brand was involved in "thousands of confiscations and lawsuits all over the world".

In 2013, the UK's Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK "to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves and coats". However, "according to Gucci, the ruling does not affect the use of its GG logo in the region" because "Gucci is the owner of several other valid registrations for this mark, including a Community Trade Mark (covering the European Union) for its iconic GG logo and those rights are directly enforceable in the U.K."

In November 2008, the website TheBagAddiction.com was shut down after being sued by Gucci for selling counterfeit products. In 2013, Gucci cracked down on 155 domain names used by counterfeiters to sell fake Gucci products. In 2015, Gucci's parent company Kering sued the Chinese website Alibaba for listing a lot of "obviously fake Gucci products" on its website. In April 2016, Gucci's anti-counterfeiting legal actions backfired when the targeted products were papier-mâché shaped exactly like Gucci products and burned by Chinese people during the ancestral Qingming Jie tradition. In April 2017, Gucci won a lawsuit against 89 Chinese websites selling fake Gucci products. In October 2018, Marco Bizzarri warned the Chinese ecommerce giants Alibaba and JD.com that Gucci could not open shop on their websites as long as they would not remove the many fake Gucci products out of their listings. In December 2019, Gucci sued three dozen websites selling fake Gucci products. In 2023, Gucci USA filed a lawsuit against Sam's Club, Century 21 and Lord & Taylor for selling counterfeit Gucci products.

Controversies

In April 2016, the UK's Advertising Standards Authority banned a Gucci online video ad because it starred an "unhealthily thin" model.

In February 2019, Gucci removed a black balaclava sweater with a rollup collar and a cut-out red-lipped mouth from its shelves after it had been compared to a blackface costume. Alessandro Michele responded that his inspiration came from the flamboyant Leigh Bowery but apologized for the way it had been interpreted. To address this issue, Gucci launched the 'Gucci North America Changemakers Scholarship' program dedicated to foster diversity within the fashion industry with a $5-million annual fund to support non-profits and community-based programs involved with "the African-American community and communities of color at-large". In May 2019, the Sikhs community in India criticized Gucci's cultural appropriation of a religious item when the Italian brand commercialized turbans at $800 apiece. In July 2019, Gucci appointed a Global Head of Diversity to address the brand's latest issues with cultural diversity. In October 2019, Gucci launched a $1.5-million scholarship program for US students traditionally underrepresented in the fashion industry.

In May 2019, Kering agreed to pay a $1.25-billion tax settlement with the Italian fiscal authorities following Gucci's tax irregularities during the 2011-2017 fiscal periods.

During a September 2019 show that resembled a défilé of mental patients, catwalk model Ayesha Tan Jones held up their hands-on which "mental health is not fashion" was written, a reaction to the brand's inappropriate commercial use of the imagery of mental illness.

In November 2023, in response to Gucci's October decision to move 153 of 219 design employees from Rome to Milan by March 2024, 50 employees went on a one day strike in the first industrial action against the company in its 102 year history. Trade union representatives say the workers intend to protest throughout the month of November 2023.

Bibliography

Forden, Sara G. (2001). The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed. Custom House. ISBN 978-0060937751.

Gucci, Patricia (2016). In the Name of Gucci: A Memoir. Crown Archetype. ISBN 978-0804138932.

Gucci, Jenny (2008). Gucci Wars: How I Survived Murder and Intrigue at the Heart of the World's Biggest Fashion House. John Blake. ISBN 978-1844545322.

References

External links

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Guccio Gucci S.p.A., doing business as Gucci ( GOO-chee , Italian: ), is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty.

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Милан, Италия

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Милан, Италия

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Милан, Италия

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Arailym Zhamiyeva

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Muftilda Assel(han)
Ka-12

Aida Kaumenova is a successful young designer, creator of a beautiful, fashionable, art collection ready-to-wear de luxe. Aida has been producing branded clothing under her own brand for 5 years (Aida KaumeNOVA). This brand finds its place not only in Kazakhstan, but also in other countries. Aida Kaumenova was born in Taldykorgan, where she graduated from an art school, as well as an art school. Then in 1997 he graduated from the Almaty Technological University with a degree in design engineer. In 2002 he moved to Italy, where he studied at the "Carlo Vo" fashion school (Urbino). He was the art director and designer for the Daraleque brand. After becoming art director, Aida founded the Aida Kaumenova fashion house.
Aida Kaumenova Fashion House is a well-developed fashion house in the Kazakhstani fashion industry. This collection of ready-to-wear deluxe clothing is a good competitor to foreign brands in terms of the amount of clothing. The technology and methods of sewing and sewing clothes meet international standards. For many years, the buyers of the fashion house "Aida Kaumenova" have been the stars of Kazakhstan television, singers and other celebrities. This is the result of 6 years of hard work. The fashion house is currently working with foreign fashion houses.

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Cristian Dior. Koshimbek Aida. Cristian Dior was born on January 21, 1905 in the small Noman town of Granvill, a former fishing port on banks of the La Manche in the nortvestern France in 1911 ,the family Madsen Cristian moved to Parge-R

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Великобритания

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Великобритания

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Великобритания

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Молдабекова Балауса Ка12

About Stella McCartney.
Born and raised in London and the English countryside, Stella McCartney graduated from Central St Martins in 1995.  A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection and after only two collections, in 1997, she was appointed the Creative Director of Chloe in Paris and enjoyed great success during her tenure.

Stella McCartney launched her own fashion house under her name in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001.  A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Her collections include women’s and men’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.

Stella McCartney now operates 51 freestanding stores in locations including Manhattan’s Soho, London’s Mayfair and Brompton Cross, LA’s West Hollywood, Paris’ Palais Royal, Milan, Tokyo, Shanghai and Beijing. Her collections are now distributed in 77 countries through 863 doors including specialty shops, and department stores, as well as shipping to 100 countries online.

In 2003, Stella McCartney launched her first perfume “STELLA”. In addition to the mainline collection, a long-term partnership with adidas was introduced in September 2004. The critically acclaimed sports performance collection adidas by Stella McCartney, has since successfully grown to include several athletic disciplines including running, gym, yoga, tennis, swimming, winter sports and cycling.

In 2008, a new lingerie collection of aspirational styles that reflect a modern woman’s needs was launched. In Winter 2010 Stella McCartney introduced the Falabella handbag, distinguish by a braided chain detail the bag has since become one of the designer’s best-selling items. Also in 2010 the first Stella McCartney Kids collection debuted, capturing the spirit and energy of kids today for boys, girls and babies ages newborn to 14 years. In 2011 all Stella McCartney’s sunglasses adapted the designer’s eco-friendly ethos and have since expanded into optical and kids styles.

For the Olympic Summer Games in 2012, Stella McCartney was appointed Team GB’s Creative Director by adidas – the first time in the history of the games that a leading fashion designer has designed the apparel for a country’s team across all competitions for both the Olympic and the Paralympic Games.

2016 was another big year for the designer, launching the new fragrance POP; in the moment, bold, and irreverent, the scent for a new generation of women. During the summer she unveiled her first full swim collection of naturally feminine, naturally confident and modern designs without compromising on functionality and fit.  Additionally, the designer was once again appointed as Team GB’s Creative Director by adidas for the Summer 2016 Olympic Games in Rio. Most recently the designer debuted her first ever menswear collection under her eponymous brand label.

Stella McCartney’s commitment to sustainability is evident throughout all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company.

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Tom Ford , modern trendsetter. Before starting his own business , he thoroughly studied the profession , working for Gucci and Yves Saint Laurent . Tom created not just a brand , but a lifestyle with accessories , perfumes and even films.
In 1988 , Ford was offered a job as design director at Perry Ellis , headed by Marc Jacobs . After that , the designer 's career began to grow rapidly . Two already worked for Gucci , having moved to Italy.
Tom Ford for women Womenswear was launched in 2010.Tom decided to hide his debut collection from the public eye and instead showed it to his loved ones.Two months later,she was featured in an exclusive issue of American Vogue.
That's how Tom Ford's carrer began.I really like the brands of this designer , they are known all over the world.
Zatybekova Madina

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Великобритания

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Великобритания

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Великобритания

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Великобритания

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Великобритания

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Великобритания

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The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Louis Vuitton started at $10,567 as a sales price. Louis Vuitton had observed that the HJ CaveOsilitetrunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with trianon canvas, making them lightweight and airtight. Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Many other luggage makers later imitated Vuitton's style and design.
The company participated in the 1867 Universal Exhibition in Paris. In 1871, Ōyama Iwao became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War. To protect against the duplication of his look, Vuitton changed the Trianon design to a beige and brown stripes design in 1876. By 1885, the company opened its first store in London on Oxford Street. Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads "marque L. Vuitton déposée", which translates into "L. Vuitton registered trademark". In 1892, Louis Vuitton died, and the company's management passed to his son.

Еңлік Мырзақасымова Ка 12

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Giorgio Armani-is an italian fashion designer.He first came to notice,working for Cerruti and then for many others,including Allegri,Bagutta and Hilton.He formed his company,Armani,in 1975,which eventually diversified into music,sport and luxury hotels.By 2001 Armani was acclaimed aas the most successful designer of Italian origin,aand is credited with pioeering red-carpet fashion.

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Giorgio Armani (Italian pronunciation: [ˈdʒordʒoarˈmaːni]; born 11 July 1934) is an Italian fashion designer. He first gained renown working for Cerruti and then for many others, including Allegri, Bagutta, and Hilton. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 2001, Armani was acclaimed as the most successful designer of Italian origin, and is credited with pioneering red-carpet fashion.

Armani was born in the northern Italian town of Piacenza, where he was raised with his older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani (an accountant for a transport company).[citation needed ]

While at secondary school at the Liceo Scientifico Leonardo da Vinci in Milan, Armani aspired to follow a career in medicine, particularly after reading A. J. Cronin's The Citadel. He enrolled in the department of medicine at the University of Milan, but in 1953 after attending for three years, he left and joined the army. Due to his medical educational background, he was assigned to the Military Hospital in Verona, where he would attend shows at the Arena. He eventually decided to look for a different career path.

After serving in the military for two years, Armani became a window dresser and sales clerk at La Rinascente, a department store in Milan in 1957. In that same year at the store, he was responsible for showcasing the earliest garments of the innovative Finnish textiles, clothing, and home furnishings company, Marimekko. He went on to become a seller for the menswear department. In that capacity, he gained valuable experience in the marketing aspect of the fashion industry. In the mid-1960s, Armani moved to the Nino Cerruti company, where he designed menswear. His skills were in demand, and for the next decade, while continuing to work for Cerutti, Armani also freelanced, contributing designs to as many as ten manufacturers at a time.

In the late 1960s, Armani met Sergio Galeotti, an architectural draftsman, which marked the beginning of a personal and professional relationship that lasted for many years. In 1973, Galeotti persuaded him to open a design office in Milan, at 37 Corso Venezia. This led to a period of extensive collaboration, during which Armani worked as a freelance designer for several fashion houses, including Allegri, Bagutta, Hilton, Sicons, Gibò, Montedoro, and Tendresse. The international press was quick to acknowledge Armani's importance following the runway shows at the Sala Bianca in the Pitti Palace in Florence. The experience allowed Armani to develop his style in new ways. He was now ready to devote his energy to his own label, and on 24 July 1975, he founded Giorgio Armani S.p.A. in Milan, with his friend Galeotti. In October of that same year, he presented his first collection of men's ready-to-wear for Spring and Summer of 1976 under his own name. He also produced a women's line for the same season.

Italian manufacturers had begun to invest in local designers and did so on unusually favourable terms. They financed production and marketing and paid the designers a percentage of the profits. New designers such as Armani could begin their businesses free from debt, with ambitious fashion shows and advertising campaigns.

Over the years the designer has made it very evident that he chooses not only to support the fashion industry, but to add to the art field as well. The information provided by The Museum of Modern Art gives an example of how in 1990 Armani supported the New York show, Pier Paolo Pasolini: The Eyes of a Poet. This show was an exhibition taking an inside look into artist Pasolini, specifically, it presented people twenty-two films. Although, Pasolini was known for a plethora of things, knowing that he created works mostly in the form of film or writing shows another side of Armani demonstrating an example of his appreciation of the arts.

Giorgio Armani in 2009

Armani established an innovative relationship with the fashion industry, characterized by the 1978 agreement with Gruppo Finanzario Tessile (GFT), which made it possible to produce luxury ready-to-wear in a manufacturing environment under the attentive supervision of the company's designer. In 1979, after founding the Giorgio Armani Corporation, Armani began producing for the United States and introduced the Main line for men and women. The label became one of the leading names in international fashion with the introduction of several new product lines, including G. A. Le Collezioni, Giorgio Armani Underwear and Swimwear, and Giorgio Armani Accessories. In the early 1980s, the company signed an important agreement with L'Oréal to create perfumes and cosmetics Armani Beauty and introduced the Armani Junior, Armani Jeans, and Emporio Armani lines, followed in 1982 by the introduction of Emporio Underwear, Swimwear, and Accessories. A new store was opened in Milan for the Emporio line, followed by the first Giorgio Armani boutique. Armani's concern for the end user culminated in the development of a more youthful product with the same level of stylistic quality as his high-end line, but at a more accessible price. Because of the nature of the Emporio line, Armani felt that he had to make use of new and unconventional advertising methods. These included television spots and enormous street ads, together with a house magazine that was sent out by mail to consumers, and faithful Armani Eagle wearers.

Armani also felt that a relationship with the cinema was essential, both for promotional reasons and for the stimulus to creativity. Armani had the honour to produce his work for the infamous film American Gigolo, specifically for the actor Richard Gere who played the character Julian Kaye. The production of his work through film really helped publicize Armani's talents. It also heavily publicized his name, Gere wrenching open a drawer of Armani shirts, perfectly folded, labels exposed, before composing four entirely Armani outfits in what ultimately amounted to cinema's best advertising campaign for a fashion brand ever. It projected Armani's name and style to an audience far broader than any fashion magazine could reach. The film made Gere a star, and Armani too. Armani designed costumes for more than one hundred films, one of the most important of which was The Untouchables (1987).

In 1983, the designer modified his agreement with GFT. They began to produce both the Mani line for the United States and his high-end ready-to-wear line, rechristened Borgonuovo 21, after the address of the company headquarters. During the late 1980s, despite Galeotti's death in 1985, Armani continued to expand commercial horizons and licensing agreements. He opened Armani Japan and introduced a line of eyeglasses (1988), socks (1987), a gift collection (1989), and a new "basic" men's and women's line for America known as A/X Armani Exchange (1991). After the frenetic expansion of the 1990s (sportswear, watches, eyeglasses, cosmetics, home, and new accessories collections), 2000, the twenty-fifth anniversary of the brand, saw a flurry of investment activity, including stock sales and the acquisition of new manufacturing capacity intended to increase Armani's control over the quality and distribution of his products.[citation needed ]

Armani's men's and women's skiwear and ski casualwear line was developed in 1995. His 1991 project, A/X: Armani Exchange, represented Armani's attempt to break into the American mass market, offering lower prices for relaxed chic clothes.[citation needed ]

Giorgio Armani, in September 1997

In 1996 his long-time friend Eric Clapton composed songs for Armani's fashion shows and has since dressed in Armani. Later that year Clapton opened two Emporio Armani stores in New York City. In 1998 Armani hosted a party for Clapton's Crossroads guitar auction.

The Oxford Art Journal made note in their article, "Hermes in Asia: Haute Couture, High Art and The Marketplace", that the designer took influences from other cultures as inspiration for some of his works and cited his Japanese designs as examples. Armani also prepared to break into the Chinese market by opening up his first store in that country in 1998. A small shop in Beijing was followed by a flagship store in Shanghai in 2004 and plans for 40 by 2011. In 2000, Giorgio Armani SpA was introducing new lines of cosmetics and home furnishings, and expanding its line of accessories.

Armani has had a broad level of influence internationally because his work has reached far beyond just clothes and accessories of haute couture. His work can be referenced with many infamous artists of the past who created other types of art. Because of how valuable and detailed his job is, it often forms a bridge from fashion to art. An example is the Guggenheim Museum in New York hosted an exhibition of Armani's work - a first for a living designer - with an average attendance of 29,000 a week. This is referenced in the periodical The Aesthetics of Smelly Art, inside the Journal of Aesthetics and Art Criticism.

In 2008, Armani designed a bullfighting costume entitled the "Goyesco" that was worn by Spanish bullfighter Cayetano Rivera Ordóñez at the "Corrida Goyesca" in Ronda, Spain. They have also collaborated on several fashion shows and other events.

In 2011, Armani became the first luxury designer to accept Livia Firth's Green Carpet Challenge to highlight sustainable fashion created out of recycled plastics and fabrics. His designs for the challenge were a dress for her and a tuxedo for her then-husband, actor Colin Firth.

As of 2009, Armani had a retail network of 60 Giorgio Armani boutiques, 11 Collezioni, 122 Emporio Armani, 94 A/X Armani Exchange, 1 Giorgio Armani Accessori, and 13 Armani Junior stores spread over 37 countries. As of 2017, he had an annual turnover of $1.6 billion and a personal fortune of $8.1 billion.

In 2015, Giorgio Armani was an artist who was a part of the Paris Photography Public Programme. This event helped showcase a variety of special exhibitions. As an official partner, Armani's ACQUA #6, represented works that focus on the theme of water in photography.

In 2001, Armani was acclaimed as the most successful designer of Italian origin.

Armani is credited with pioneering red-carpet fashion.

Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa.

Armani broadcast his collection live on the Internet, the first in the world of haute couture, on 24 January 2007. The Armani Privé Spring/Summer 2007 fashion show was broadcast via MSN and Cingular cellular phones.

Armani has designed many stage outfits for pop superstar Lady Gaga, including those worn on her record-breaking Monster Ball Tour and Born This Way Ball Tour. He has also designed for many high-profile award shows, such as the 52nd Grammy Awards and the 2010 MTV Video Music Awards.

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Giorgio Armani name. Giorgio Armani would be responsible for overseeing all aspects of the interior design and style of the hotels.

The Armani Hotel was opened in Burj Khalifa on 27 April 2010, comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates; it has 160 guest rooms and suites, and 144 residences. Giorgio Armani is also designing the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection.

Armani Musica presents Emporio Armani Caffè compilations, a series of special CD compilations curated by Giorgio Armani with DJ-sound designer Matteo Ceccarini, offering an eclectic mix of conceptual sounds and underground rhythms.

Armani with Olimpia Milano basketball players at Vogue Fashion's Night Out, September 2009.

Giorgio Armani has a keen interest in sports. He is the president of the Olimpia Milano basketball team, and an Inter Milan fan.

He has twice designed suits for the England national football team. He has since designed suits worn by players of the London club Chelsea since August 2007.

He designed the Italian flag bearers' outfits at the opening ceremony at the 2006 Winter Olympics in Turin, and also designed Italy's Olympic uniforms for the 2012 Summer Olympics in London. Armani also designed and introduced the EA7 range, a brand inspired by Ukrainian footballer Andriy Shevchenko, who at the time played for A.C. Milan and wore the number 7 jersey. As regards sports, Armani owns Italian basketball club Olimpia Milano and has designed uniforms for the Italian Olympic and Paralympic teams.

Chelsea commissioned Armani to create a new look for its Directors' Suite at Stamford Bridge.

Beginning in 2021, Giorgio Armani entered into a multi-year sponsorship agreement as an official supplier to Scuderia Ferrari. Armani will provide official and travel ensembles to members of the team in return for brand exposure and association with the world's number-one brand and most popular motorsport team.

Armani is an intensely private man, but has publicly identified as bisexual. He had a longstanding relationship with his business partner, the fashion designer Sergio Galeotti, who died of a heart attack in 1985. He has some relatives in the United States as well. Giorgio Armani spends much of his time according to family on his over 200 ft yacht and loves sailing.

Giorgio Armani Honor at the Walk of Style, Beverly Hills

Italy: Knight Grand Cross of the Order of Merit of the Italian Republic (14 July 2021)[31]

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Giorgio Armani (Italian pronunciation: [ˈdʒordʒoarˈmaːni]; born 11 July 1934) is an Italian fashion designer. He first gained renown working for Cerruti and then for many others, including Allegri, Bagutta, and Hilton. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels.

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Париж, Франция

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Париж, Франция

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Париж, Франция

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(Zhasuzakkyzy Aknur)
Coco Chanel was born on July 19, 1883, in the small town of Saumur in central France.  His real name is Gabrielle Boner Chanel.  The first part of the life of the legendary Chanel is far from fashion and glamor.  After the death of her mother, her father, who worked as a traveling merchant, sent her to an orphanage.  He lived there from 1895 to 1900.  Until 1902, Coco was raised among nuns.  These women teach her to sew.  Chanel later worked at the Au Sans Pareil sock shop in Moulin. Coco Chanel opened her first store in 1910.  A store opened in Paris selling hats.  Coco's first outfit was an old sweater dress.  "Where did you get such clothes?"  "I'll do the same for you." In the 1920s, Chanel's business rose to new heights.  It has launched its own brand of Chanel №5 perfume.  In 1925, the famous "Chanel costumes" appeared, consisting of a tight jacket and skirt. Carrying a bag on the shoulder was the main idea of ​​Coco Chanel.  He also loved folders.  Today, the main feature of Chanel bags is their pockets.

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Chanel