# data[].attributes.body
Other fast fashion companies advertise their products, however, Primark relies on public relations, corporate word of mouth and the strategic positioning of its main shops to advertise its shops. The secret to Primark's success is balancing the need to offer fast fashion at the lowest possible price while maintaining an acceptable ethical framework.

# data[].attributes.body
Primark thinks focus on  products quality is more important and beneficial than conducting some marketing strategy. Primark's shop featured both cheap and fast-fashion, which a lot of  marketing strategy cost will destroy the sales chain and increase the price of products.And if Primake sell clothing on the trading platform, primake needs a lot of sales to make a profit to keep the trading platform running.

# data[].attributes.body
Primark does not have an e-commerce site. Compare with those higher priced high street rivals, Primark’s planning is focused on the ability to offer fast fashion products at the lowest possible price. And it also does not advertise. Instead it relies on pubic relations, word of mouth, and the strategic positioning of key stores. Avoiding big budget marketing campaigns.

# data[].attributes.body
Metersbonwe has led the fashion trend in China with its "virtual operation". As an average annual sales of more than 1000 pieces (sets) of clothing production company, not a belongs to own production factory clothing, equipment and production workers, but with Guangdong, Jiangsu and other places of more than 20 garment production enterprises established long-term cooperative relations, to settle the production for the company. Metersbonwe gives the products to the foreign countries with lower labor costs, lower cost, and more conducive to transportation and sales. enterprise Manufacture, sell products to all distributors who join Metersbonwe, and put all their energy into designing products and developing the market.

# data[].attributes.headline
JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

# data[].attributes.subject
JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

# data[].attributes.body
1. Primark didn't set up the commerce site.
2 .Primark Provides low-cost fast fashion, and within an acceptable ethical framework

# data[].attributes.headline
JPMA04 Huiru Wang/ Ziyue Li/ Chen Tian/ Yaxin Li / Yizong Sun

# data[].attributes.subject
JPMA04 Huiru Wang/ Ziyue Li/ Chen Tian/ Yaxin Li / Yizong Sun

# data[].attributes.body
Primark makes plan according to time frame. The report mentions that this business planned to expand their sales by 10 percent within 10 months. Which indicates that Primark made plan in a short term. This plan provides direction to managers. In other words, It quantifies goals over a short period of time helping the company specifies what should they do.

# data[].attributes.headline
JPMA 04, TIAN XIA, MING TIAN SHAO, DAI WEI, YI FAN SHUAI

# data[].attributes.subject
JPMA 04, TIAN XIA, MING TIAN SHAO, DAI WEI, YI FAN SHUAI

# data[].attributes.body
Yichun is a retail brand of leisure and fashion clothing owned by Dongguan Yichun Group Co., Ltd., which was established in 1997 and is headquartered in Humen, Guangdong Province.

Yichun has similar experience with this brand mentioned in this case, it focus on the low-salary groups, The main product is fashionable and cheap clothes, and such a sales strategy makes it popular among young people.
Taking this brand as an example, it often carries out discount sales or bundling sales, and tries to establish retailers in the busy streets to gain a deeper impression among the public. Moreover, it implements online and offline sales simultaneously to increase sales volume

# data[].attributes.body
Primark is one of the few retailers that does not have an e-commerce site. Primark would retain its commitment to high street rather than the Internet. It also planned to grow retail space by 10% within the next 12 months. In the text, Primark is the type of shop which its product based and to make
differences to other brands, they would not sell on the internet. I think it was ok on a regular day, but in the pandemic, Primark must have faced the difficulty of selling products during lockdown because of lack of e-commerce.

# data[].attributes.body
In China, there are not many local fast fashion brands, and Yichun is one of them. Generally, such fast fashion brands will not enter first-tier cities. Considering the rent cost, they will choose small and medium-sized cities.Yichun's products are affordable and suitable for ordinary Chinese consumers. At the same time, they also have their own online shop. If they want to fight against the rapidly expanding competitors, they should accurately analyze their target market positioning and compete with Primark with the same price and higher quality.

# data[].attributes.body
Because many of Primark's fashion products start at prices as low as £1.50, it needs a lot of sales to cover other promotional set-up costs. It relies on store marketing, and any big-budget marketing campaign will only eat into profits and drive up prices. The secret of Primark's success is to strike a balance between fast fashion at the lowest possible price and maintaining an acceptable ethical framework. If this balance is upset then it will be in crisis.

# data[].attributes.body
1. Primark is a retailer without an e-commerce site.
2. Primark will not invest a lot of money in marketing. They believe that advertising is unnecessary. How to effectively combine low prices and fast fashion is the key.

# data[].attributes.headline
JPMA 04 Chen Tian, Huiru Wang, Yaxin Li, Ziyue Li, Yizong Sun

# data[].attributes.subject
JPMA 04 Chen Tian, Huiru Wang, Yaxin Li, Ziyue Li, Yizong Sun

# data[].attributes.body
Lining was a athlete as known of gymnastic prince and founded his eponymous sports brands in 1990 in China. It is similar to primark, even though it is a sport brand. In recent years, Li Ning has become the top of sportswear brand in China with rapid sales.

Li Ning has several direct-sale stores across China, selling both online and offline. Numbers of famous domestic stars for its endorsement for increasing publicity at the same time to rise sales.

# data[].attributes.body
Primark is one of the few retailers without an e-commerce site and the company that owns a stake in Primark has outlined that it will retain its commitment to the high street rather than the internet. It also plans to increase its retail space by 10% over the next 12 months. In terms of planning and decision-making, Primark's decision not to have an e-commerce site makes perfect sense.

# data[].attributes.body
YOSUM is one of China's fast fashion brands, is a is a collection of clothing design, development, sales in one integrated chain of women's clothing, using the current advanced ODM (original design manufacturer) production method, the company to women's clothing business as the leading idea, its product design style leaning towards Europe and the United States. This brand will often have discount sales, with shops set up in busy streets. It also implements both online and offline sales to increase sales.

# data[].attributes.body
This is because Primark believes that it is more important and effective to focus on the product itself than to carry out a number of marketing strategies. primark is a fast fashion brand that seeks to sell merchandise in quantity. The secret to Primark's success is to strike a balance between offering low cost products and maintaining an acceptable ethical framework. If this balance is upset, then it will be in crisis.

# data[].attributes.body
Primark developed a plan based on a time frame, setting short-term sales targets. For example: the report states that the business plans to expand its sales by 10% within 10 months. This plan provides direction for managers. It helped the sales department to define their objectives and develop a plan. The company also used a tactical plan that focused on improving labour standards. The objectives included raising wages, providing productivity benefits and creating long-term and lasting improvements. To achieve these goals, Primark hired a team of professionals and achieved good results.

# data[].attributes.body
Primark philosophy is to improve product quality, reduce product costs, and not generate excess costs in other sales processes to add to the price of the product, because it is well known that wool comes from the sheep, and it is the consumer who pays for all the costs of the product in the end.

# data[].attributes.body
Primark does not an e-commerce site. According to Rosie Baker Primark does have an e-commerce site is due to the product. Because the tactic for Permit is paying much attention to the shopping experience, and the price of Primark's product is not very high. Therefore, it is unnecessary for Primark to have an e-commerce site.
Primark does not have advertise. This is mainly because Primark relies on public propaganda and the price for Primark's products is not very high so they do not have more money to advertise. Therefore, Primark pays more attention to public propaganda than advertise.

# data[].attributes.body
Primark's low profit margins made it impossible to cover the costs of setting up, operating and marketing the site through short-term transactions on the e-commerce platform, so it seemed like the right business decision to bypass e-commerce. However, in the long term, Primark's choice not to open up e-commerce sales channels will make it progressively less competitive in the industry. The pandemic has accelerated the rate at which various retailers are moving into e-commerce, so losing market share in online sales will be very difficult for Primark.

# data[].attributes.body
Primark's decision to bypass e-commerce was not a wise decision. For example, the pandemic situation has caused Primark, which does not have online sales, to suffer heavy losses. However, due to its low price and large sales volume, offline sales may be more conducive to its development.

# data[].attributes.body
Its marketing strategy doesn't rely on ads, but relys on public relations, word of mouth, and the strategic positioning of key stores-its stores to do the talking.

# data[].attributes.body
Primark planned to increase retail space by 10 percent in the next 12 months and also planned to offer fast fashion products at the lowest price, both planning are long term and directional, so they are strategic plans.
Primark's goal is to increase wages, deliver productivity benefits and generate long-term and standing improvements to improve work situation in China. As we can see, it is specific, measurable and attainable.
Planning provides direction in form of goals, can bring positive financial results and high return. As the goal is about ethical trade and environmental-friendly, it could help Primark improve industry influence.

# data[].attributes.body
Because any big budget marketing campaigns would only serve to eat into the margins and nudge the prices up. Therefore, it relies on pubic relations, word of mouth, and the strategic positioning of key stores - its stores to do the talking. Primark also does not advertise and they do not sale online, therefore the stores are the only sale resource for them.

# data[].attributes.body
Founded in 1976, Bosideng is the country's largest and most advanced branded down jacket manufacturer with more than 20,000 employees. Mainly engaged in the development and management of its own down jacket brand, including product research, design, development, raw material procurement, outsourcing production and marketing and sales. Bosideng down jackets are sold well in 72 countries including the United States, France, and Italy, and are worn by more than 200 million people worldwide. Bosideng has good product quality and low prices, and has a strong sense of identity among consumers.

# data[].attributes.body
i don't think it is a wise decision. Becaue if Primark relies on the traditional way to sell their products even without advertising, fewer and fewer consumer will realise it when buying items. At the same time, other companies kept in touch with e-commerce, they will take up more parts of the market.

# data[].attributes.body
Because the cost of building online stores and advertising is too high, the cost of these promotions will average to each good, so that they lose the advantage of cheap prices.

# data[].attributes.headline
JPMA04 Yaxin Li/ Chen Tian/ Ziyue Li/ Huiru Wang/ Yizong Sun

# data[].attributes.subject
JPMA04 Yaxin Li/ Chen Tian/ Ziyue Li/ Huiru Wang/ Yizong Sun

# data[].attributes.body
In the short term, the decision of Primark that not to set up an e-commerce site seems to have been the right one, because their net profits are lower, which establishing only offline sales could reduce costs. But in the long term, online shopping is becoming more and more convenient, there is also a growing preference for online shopping, especially during the period of epidemic situation. Therefore, if the Primark do not set up an e-commerce site, it will be at a inferior position in the industry competition, and their profits will go down which could faced with the risk of bankruptcy.

# data[].attributes.body
Yichun used to be a representative of fashion and leisure, and in recent years it has also turned to fast fashion. After all, the advantages of fast fashion are very obvious because of its heavy assets, outstanding design and production capacity, and a large number of terminal stores. The number of Yichun stores exceeds 6000, spread all over the country.
Can avoid direct offline competition by expanding overseas markets and online markets.

# data[].attributes.body
As Roster Baker explained,Primark is product based rather than experience based, which means it doesn’t need various selling platform to compete with its rivals who based on higher price. Primark’s managing tactic is totally differ from its higher priced high street competitors and it can hardly

carry out online sales.. ‘’The secret to Primark’s success is the balance between fast fashion at the lowest possible price, while maintaining an acceptable ethical framework. It’s on a knife edge and if any of those elements changes, the Primark pyramid could come crashing down.’’That’s why it couldn’t survive the period of COVID-19.

# data[].attributes.body
They need to actively expand marketing channels and open up markets in other directions.  For example, online sales.  Live delivery and other methods.

# data[].attributes.body
All marketing strategies should consider cost, online website creation and running may over the budget which will increase the fix cost significantly. Higher fix cost cause greater stress on its sales volume and variable cost.

# data[].attributes.body
Primark developed a timeframe-based plan that set short-term sales targets.
The report says that the company plans to increase its sales by 10% within ten months.
The program provides guidance to managers.
It helps the sales department define their goals and make plans.
The company has also adopted a tactical plan focused on improving labor standards.
These goals include raising wages, increasing productivity, and creating long-term and lasting improvements.
In order to achieve these goals, Primark hired a professional team and achieved good results.

# data[].attributes.body
Primark's marketing strategy is to provide people with opportunities to buy luxury clothing at reduced prices. Primark does not want to spend a lot of budget to promote its products, the marketing department spends the least. Therefore, they can achieve success by providing customers with cheap products without compromising the quality of their products. Other fashion retailers spend their money on the marketing department.

# data[].attributes.body
The mission of Primark is to encourage consumers to make purchases without hesitations by dint of providing the lowest prices. Thus, the actual value expected to be perceived is not the experience of shopping but the products per se. It also planned to grow retail space by 10% within 12 months. It is clear that the strategic plan of Primark is to offset the costs by numerous sales. However, the plan only made sense at that time when other rivals have had higher prices, and any change in the competition relation would influence the operation of the system. According to Marketing Week (2014), new competitors like Lidl have tried to put low-priced garments in their non-food places which clearly threatened the benefit of Primark. Thus, commitment to high street rather than the Internet seemed effective during the short term, but my not work in the long term.

# data[].attributes.body
1.It developede the time frame.
2.This offer a short-term requirement to the manager.This means that,mannagers can get clearer anbition.
On the other hand,it providers a direaction which helps whole staffs can have a specific goal to finish the achievement.