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Stealth marketing appears everywhere these days – whether we realize it or not. From recommendations through online ads to talking with your friends. Some of the most popular companies have used stealth marketing more than once. For example, Apple, FedEx, Coca-Cola, Prada, Vogue, … some of the most noticed or imprinting methods of stealth marketing are movies.

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Perhaps the most controversial of advertising ploys, stealth marketing is an all too common occurrence in modern life. Some studies estimate that the average citizen is exposed to 5,000 examples of stealth marketing every day. Stealth marketing is the practice of marketing to consumers without their awareness.

Whether it's the ads on the margins of your Facebook page that you barely notice to product placement in a film or television series to coming into contact with a paid actor who sparks a conversation about a product, stealth marketing is impossible to avoid.

The trick of stealth marketing is to make it so subtle that the consumer doesn't notice that it's a marketing ploy.

Some famous examples of stealth marketing include:

Mini Cooper

In the film The Italian Job, the team of thieves pull off their heist in a crew of Mini Coopers. The car was such an important part of the film and featured so prominently in so many scenes that one could say that the entire movie was one big ad for Mini Coopers.

FedEx

Who wasn't touched by Tom Hank's stranded FedEx delivery man in the film Cast Away? Though he lived for years on a deserted island, FedEx featured prominently throughout the film, both saving his sanity while he was on the island and serving as a touching denouement when he finally delivers the letter that kept him going at the end of the film. Again, one could argue that the subliminal message of the film is that through rain or storm or even years on a stranded island, FedEx always delivers.

Prada/Vogue

In the film The Devil Wears Prada, both the fashion brand Prada and the fashion magazine Vogue were on hot display. Meryl Streep's character was based on the famously difficult-to-please American Vogue editor Anna Wintour as the film's protagonist, as the nerd-turned-chic secretary weaves her way through the fashion world's labyrinths.

Reese's Pieces

Who remembers the scene in E.T. where the adorable alien discovers he likes Reese's Pieces? Though Hershey didn't pay for the ad placement in the film, they did make a deal to promote the movie in their ad campaigns and, with the film's incredible success, ended up increasing their profits by 65 percent the year the film was released.

Sony Ericsson

The famous 2002 Fake Tourist Sony Ericsson campaign for their T681 mobile phone involved paid actors asking strangers passing by to take their photo in front of various tourist destinations throughout New York. As the unsuspecting stranger helped the actor by taking their picture, the actor would subtly market the phone by presenting the different features of the camera phone. The goal of the campaign was to get people buzzing about the phone.

Blackberry

Blackberry took a different tack, going with the classic "sex sells" ploy to market their new products. They gave attractive young women Blackberrys and had them sit in bars with their Blackberrys and flirt with male patrons. When the girls hooked one, they would ask him to put his number in their phone, promising to call him to go out on a date. The ploy was really just to get the guy to use the Blackberry.

Wal-Mart

In 2006, couple Jim and Laura wrote a blog, chronicling their adventures in different Wal-Marts throughout the United States. Their blog gained a huge following but all the charm was lost when it was publicized that the blog was sponsored by Wal-Mart.

Starbucks

Stirring up fake controversy is another way to employ stealth marketing. The buzz about your product gets blown out of proportion as the news travels through the media, while marketers cross their arms, sit back and watch the magic. Starbucks employed such a tactic in 2015 with their soiled Christmas mug collection. The fake controversy was that consumers hated the cup and wanted it taken off the shelves. In the end, nobody actually hated the cup, but everyone knew about it and sales went up.

Whole Foods

From 1999-2006, the co-founder of Whole Foods John P. Mackey was active on Yahoo Finance's bulletin board, using an alias to hide his relationship with the company. This type of stealth marketing is known as sock-puppeting.

Sunsilk

In 2007, a YouTube video featuring a bride having a bad hair day on her wedding day cutting off her hair went viral with 3 million views. The video was actually an ad for the brand Sunsilk which is a hair care product line.

Though watchdog groups and ethics panels wish to eliminate stealth advertising, the reality is that it's one of the most popular types of advertising among marketers. Stealth advertising is here to stay.

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Perhaps the most controversial of advertising ploys, stealth marketing is an all too common occurrence in modern life. Some studies estimate that the average citizen is exposed to 5,000 examples of stealth marketing every day. Stealth marketing is the practice of marketing to consumers without their awareness.

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Stealth marketing appears everywhere these days – whether we realize it or not. From recommendations through online ads to talking with your friends. Some of the most popular companies have used stealth marketing more than once. For example, Apple, FedEx, Coca-Cola, Prada, Vogue, … some of the most noticed or imprinting methods of stealth marketing are movies.

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She has participated in a lot of gallery displays in her hometown gallery. I think her art is very aesthetically pleasing to the eye and calms your mind at times. She supports organizations for saving the planet and sometimes participates in beach cleanings. She makes quite a lot of money from her art because she sells most of her works for a quite high price.

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lemon_zhaoxiaoli is a Chinese artist in her thirties. Her works are paintings, usually painted with oil-based colors and sometimes chalk. Her style is messy but unique. Sometimes she uses roses and hands to prep the canvas by dipping the bouquet into paint and spreading it across the canvas. Her main platform to interact and post her works is Instagram. She has 1 million followers and still growing.

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How do you ask? Simple – companies pay the movie producers to include scenes in the movie with their product in it. With that, they gain publicity and good marketing for their product or company. Some of the most known and classic products that appear in movies are Starbucks, Apple, FedEx, and Amazon. For example, everybody remembers the stranded delivery man from FedEx in the movie Cast Away played by Tom Hanks.  Or maybe the obvious presence of apple products in movies or shows like Knives out.

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https://www.delnext.com/blog/en/stealth-marketing-campaigns/

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https://www.delnext.com/blog/en/stealth-marketing-campaigns/

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How do you ask? Simple – companies pay the movie producers to include scenes in the movie with their product in it. With that, they gain publicity and good marketing for their product or company. Some of the most known and classic products that appear in movies are Starbucks, Apple, FedEx, and Amazon. For example, everybody remembers the stranded delivery man from FedEx in the movie Cast Away played by Tom Hanks.  Or maybe the obvious presence of apple products in movies or shows like Knives out.

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pile-dwellers day is a local festival from my home town, that is held each year to educate its visitors about our ancestors and how they used to live in the stone and bronze age. It is comprised of various interactive and fun activities such as building a wooden wheel, making your wooden hammers, pottery, and many more.

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Nowadays most festivals have been turned into a tourist trap, trying to squeeze as much money out of you as possible. I remember when my family went to visit some family members in Germany. At the time the Octoberfest festival was ongoing. It is a festival that revolves around beer and it transforms the majority of München into a giant amusement park with high morale, but even higher prices. If I remember correctly only me and my cousin went on the rides but at the end of the day, we spent at least 200 € each and barely went on 7 rides.

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Some stands even offer snacks and nourishments along with some souvenirs. At the last festival, they also offered some courses on the biodiversity of the Ljubljana marshes. It is held every year in the city of Ig. For our town, it is the next big thing right after the Pustni carnival.

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https://www.instagram.com/lemon_zhaoxiaoli/

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I truly think that all this overpricing isn't necessary, and they could at least put the money to good use like building or renovating a school. But instead, it goes to stuff the endless pockets of politicians and their sponsors.