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Promote LU as a great choice of higher education institution in Germany

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Promote Lund University  in line with its overall vision and mission towards Finnish University students

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Digital campaign (due to the restrictions) that focuses on creating awareness and action among the target group

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Through campaign goals and objectives grounded in the LU strategy and business model, we are creating a PR campaign focusing on reaching university students in Finland. The ultimate goal is to get Finnish students to choose Lund University as their University.

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Target country: Finland
(Big cities: Helsinki, Turku)

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Until the end of 2022? - The start of autumn term 2022

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PR campaign

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- Social Media Campaign
- PR campaign

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- Germany

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- 2021 - 2023

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To attract excellent students and researchers from China to study and work in Lund University.

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- Potential students planning to study a full degree abroad (both bachelor's and master's)
- Exchange students?
- Research students (Core goals 2017-2026)
- Secondary target groups: Parents, friends/the society

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- Digital campaign, seminars

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- Through our strategy map and goals we are trying to make an interest for Chinese students and researchers to come study/work at LU. We are focusing on student agencies in China, we think.

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- China (we will narrow it to 2-3 cities in China)

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- German graduates (future Bachelor students)
- German researchers

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- From the summer of 2020 - the spring of 2022 (not sure)

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1. Students (master's)
2. Researchers

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Promote Lund University to China as a safe learning environment despite the Covid-19 pandemic, specifically students.

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Social Media Campaign-

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tbc-

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China, 3 biggest cities-

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tbc-

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Primary: Chinese university students
Secondary: Researchers and teachers