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1. Which 10 countries should be chosen for the launch?

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1. Which 10 countries should be chosen for the launch?

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USA, UK, Canada, Saudi Arabia,

United Arab Emirates, Qatar, Bahrain, Mexico, Egypt, Israel.

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2. Does physique need a new name? If so, what?

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2. Does physique need a new name? If so, what?

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- French classic
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3. Should Physique continue be targeted at the age 30-40 age group?

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3. Should Physique continue be targeted at the age 30-40 age group?

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Yes, I think so

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4. Should Physique  continue to be positioned as a premium fragrance or not?

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4. Should Physique  continue to be positioned as a premium fragrance or not?

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I think that they should continue to be positioned as a premium fragrance.

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5. Plan the new packaging of the containers.

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5. Plan the new packaging of the containers.

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- made from eco friendly materials;
- design must be elegant and stylish;

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6. Are the present pricing levels appropriate? 

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6. Are the present pricing levels appropriate? 

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I think that the present prices are appropriate, but it will be a great idea to offer a cheaper version of Physique for emerging markets.

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7. Should HCC continue to sell the fragrance in exclusive outlets, or should it use a wider variety of outlets?

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7. Should HCC continue to sell the fragrance in exclusive outlets, or should it use a wider variety of outlets?

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In my opinion HCC should continue to sell the fragrance in exclusive outlets because it is a luxurious brand and it should be available to buy only in fancy stores

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8.Who should be the international ambassador for the brand? What special promotions could HCC organise in the overseas markets?

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8.Who should be the international ambassador for the brand? What special promotions could HCC organise in the overseas markets?

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I think the ambassador for the brand must recognisable all over the world. It could be a famous actor or footballer.
In the overseas markets the HCC could conduct advertising campaign.

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"From france with love"

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10. Is it now time to manufacture the fragrance in low-cost countries? Which countries would be suitable?

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10. Is it now time to manufacture the fragrance in low-cost countries? Which countries would be suitable?

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China, India, Nigeria, Vietnam