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Mainstream: TV

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Together with Make-A-Wish, GoPro wil grant the wishes of people that are paralysed from the neck down. Make-A-Wish is a NPO which grants the wishes of thousands of young cancer patients, so why not do the same for the paralysed! Wishes make the impossible, possible — helping people replace fear with confidence, sadness with joy and anxiety with hope.

GoPro will fund and film the program 'Make-A-Wish' for the paralysed. The show will be almost completely shown from the perspective of the participant with a GoPro. This program will be aired on TV. To enter the program, contestants need to submit a short video explaining their situation and their wish. Then the makers of the program will pick a couple of contestants from all over the world to take part.

The sponsorship deal will create brand awareness for GoPro and also do a good deed. This will show paralysed that life is worth living and also all the possibilities they have with a GoPro. With this program the GoPro will become a more accessible for the paralysed audience.

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Flyer

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The second channel that will be used is a flyer. These flyers can be posted all across the city in schools, public transport and supermarkets. The flyers can also be placed at physiotherapy clinics where paralysed people go to exercise. Even though paralysed people might not see it; there are always people around them that will. Family members and care takers are always looking out for their child/patient. A flyer is easy to take home and talk about.