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We conducted a twitter poll as part of our primary research. The reason that we have decided to perform our primary research on twitter is because that is where the majority of the target audience are.

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We will meet the target audience by ensuring these following things are done;

- Fast paced editing. This is because we know the target audience will get bored if something is on the same shot for ages. So, therefore by having various different cuts, it will keep the audience interested, and want to know further who she is. This will then mean that she could possibly gain more fans- this will then prove our advert to be very successful.
- It keeps the reader engaged
-Have more music than, if any, talking.

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45 Seconds long

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for the client and her tour.
The message that we are sending out is to just to promote her

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Male
Female
12+
Music lovers
D/E Demographic scale
geographical - National
Explorers

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Amy Macdonald
- Singer